by Dr Vassilis Kelessidis
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1 TECHNOLOGY AUDIT Report produced for the EC funded project INNOREGIO: dissemination of innovation and knowledge management techniques by Dr Vassilis Kelessidis Thessaloniki Technology Park J A N U A R Y
2 1 Contents 1 Description 1.1 What is the technique 1.2 Objectives of the technique 1.3 Description /Structure of methodology/ Alternative solutions 1.4 Expected results/benefits 1.5 Characteristics of firms/ organisations/ service providers 2 Application 2.1 Firms /Organisations where the technique has been applied 2.2 Types of firms/ organisations concerned 2.3 Implementation cost 2.4 Conditions for implementation 2.5 European Organisations supporting the implementation 3 Implementation Procedure 3.1 Steps/ Phases 3.2 Partial techniques and tools per step 3.3 Related software 4 Bibliographic References Annexes 1 Technology audit example 2 Example questionnaire for General Diagnosis
3 2 1 DESCRIPTION 1.1 What is the technique A technology audit is a method of investigation aiming at the evaluation of the (a) technological capacity, (b) procedures, and (c) needs of an SME or an Organization. Furthermore, it is a method of identifying the strong and weak points through the characterization and general assessment of the firm s basic know how (marketing, management, finance, human resources, etc.). It is a process of analysis, which leads to concrete proposals (the action plan). The technology audit is carried out by external consultants in close collaboration with the management and personnel of the company. It is based on the structure: data collection - analysis - synthesis - report. After successful completion it will result in an action plan leading to technological improvement, acquisition of needed technologies and / or expertise. It is a good starting point for further company development provided it is carried out by experienced consultants and taken seriously by the management of the company. It should be stressed that the technology audit itself cannot solve fundamental problems, provide immediate benefit, rectify faults and be a substitute for organizational difficulties. 1.2 Objectives of the technique The general aim of the technology audit is to evaluate the capacity of firms and organizations to integrate new technologies, work with technological partners and better define what they need to successfully integrate these technologies into the company. More specifically, a technology audit must make it possible to characterize the needs of an SME related to innovation from different points of view: The positioning of products / markets ensuring that the company experiences competitive and sustainable growth Technological areas that need attention: automation, information technologies, biotechnology, chemicals, packaging, etc. Functions / problems of general nature requiring innovative solutions: productivity, quality, energy, environment, flexibility, etc. Means for transferring technology, such as: training, partnerships for technological development (national & European), technical aid, intellectual property rights, financing, etc. Sources and channels of innovation that can be tapped and relations that can be developed: customers, suppliers, technical centers, Universities, research laboratories, etc. 1.3 Description / Structure of methodology / Alternative solutions There are no `universal` standards for carrying out a technology audit. However, a general structure consists of: A. Preparatory work
4 3 Collection of basic information on the firm, the sector, linkages with other firms and technology suppliers B. General short diagnosis First company interview / company visit to collect general data on the basis of either a predetermined questionnaire structure or open interview (normally with the company General Manager) Analysis of data / first diagnosis Short presentation of first diagnosis to SME manager(s), reaction, discussion, decision on subjects for more in depth analysis C. Further information collection with additional interviews, depending on the subject chosen, covering Management / administration (organization - strategy - investments) Production operations (productivity - material flow / flow diagram - flexibility - automation - maintenance - safety) R&D department (subjects of interest - type of R&D activities - internal / external R&D) Quality department (organization - standards - quality control procedures) Human resources management (capabilities - availability - continuous education / training) Marketing / Sales (marketing plan - marketing strategy - market share - competitors - distribution points - use of information technologies for sales) D. Summary report on the analysis of data and on the synthesis leading to an action plan for resolving specific technological problems as surfaced from the technology audit. E. Presentation of the report to the firms management board, validation of conclusions, finalization of the action plan. F. Follow up visits (of the consultants) and discussions with management on the implementation of the action plan by the SME. ALTERNATIVE SOLUTIONS Alternative solutions to the technology audit could be: 1. Self-evaluation audit, technique to be implemented by the firm itself without the help of an outside expert. This technique would normally lead to the decision for the firm to follow up and continue with a normal technology audit. 2. Benchmarking, where an analysis of the company strengths and weaknesses is performed, a technology profile is established and it is then compared with leading companies in the sector and / or an average (a norm) of companies in the sector. This technique requires that the experts carrying it out have in their possession available data needed in order to perform the comparison. 3. Innovation Management Audit, methodology for auditing and providing action plans concerning company management issues (strategic planning, human resources development, marketing, etc.) 1.4 Expected results / benefits The expected results from a carefully conducted technology audit mainly concern: Complete and comprehensive analysis and evaluation of the requirements of the firm for its sustainable growth Thorough impartial SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, by an experienced expert Opportunity spotting for new products / new services / new technologies / new markets
5 4 Networking with technology suppliers, technological sources, other companies Possible assessment of technology portfolio, intellectual property rights Investigation and identification of potential funding mechanisms Sign-posting to innovation and technology transfer networks for technological development through cooperation in European and national R&D programs Introduction to new sources of funding 1.5 Characteristics of firms / organizations / service providers FIRMS In general, all firms can have a technology audit carried out. However for best results and optimum ratio cost / benefit the firm where a technology audit is to be carried out should have the following characteristics: real desire and motivation to innovate existence of at least a minimum capacity (in terms of size - employees and turnover) and a solid enough internal organization to enable the SME to carry out an innovative project (i.e. implement the action plan) willingness to participate to the audit campaign with a financial commitment which will depend on whether a scheme (national or european) is available for co-financing the audit. SERVICE PROVIDERS A technology audit may require the use of two types of external advisors: a) Generalists, qualified senior consultants capable of performing diagnosis, having previous experiences in the field and extensive knowledge related to innovation problems in SMEs. They should posses the following characteristics: Knowledge of the technique They may have developed their own technique, but the basics are the same Knowledge of the environment SME needs / markets / trends Support infrastructure Financial, technical, intermediary organizations, policies, R&D programs Technology suppliers, local & European, University and research laboratories, etc. Careful listeners Should be taking positive approach to situation Should make careful commitment to key issues and should be fulfilling promises b) Specialists in specific technology / sector with extensive experience, capable of specific problem identification and able to point out possible routes for problem solution, with the characteristics: Recognized experts in the field Should have local / European / global perspective Technically, R&D and business oriented Should work with management to facilitate action and change The specialists may be called in during the implementation of the technology audit and aid the generalist in the final report and on drafting the action plan. It should be noted that a consultant's participation in an audit assignment may not be commercially attractive in its own right. However, it is a good opportunity for
6 5 introducing his services to the company. It should be stressed that throughout the technology audit period and beyond, confidentiality on the part of the experts must be assured since many sensitive areas of the firm s operations would be covered. It is highly recommended that a confidentiality agreement is signed between the SME and the consultant(s) prior to starting the audit process. 2 APPLICATION 2.1 Firms / Organizations where technique has been applied Technology audit is a rather new technique applied to SMEs in the European environment (1990+) and within the context described in section 1. The European Commission has funded several initiatives aiming at developing and implementing the technique. We could mention the MINT program (Managing the Integration of New Technology), the IMT program (Innovation Management Techniques). Furthermore, support to Regional initiatives such as Regional Technology Plans (RTP), Regional Innovation Strategies (RIS), Regional Innovation and Technology Transfer Strategies (RITTS) has allowed many intermediary organizations as well as SMEs to deal and work with technology audits, since a major requirement for developing Regional Innovation Strategies is the understanding of the technological needs of SMEs, partly provided through technology audits. In addition, Innovation Relay Centres (53 in European Union and 10 in Former Eastern European Countries) have developed tools and techniques for technology audits, in order to identify the technological needs and capabilities of local firms and successfully carry out their mission (trans-national technology transfer). Hence, implementation of the technique in its various forms can be encountered in most of European regions that have carried out RTP / RIS / RITTS projects or have an Innovation Relay Centre, with 50+ firms per region participating in the audit campaign. Most common types of firms are manufacturing firms with 5+ employees but there are cases where audits have been performed to service companies as well. 2.2 Types of firms / organizations concerned The technology audit is equally applicable to manufacturing and service firms. The size of companies concerned may vary between employees. For larger companies it is recommended that a business area / unit is singled out and perform the technology audit to that particular unit. The firms should be wishing to create new products, incorporate new processes, diversify their activities and be with growth potential. They should have capacity to survive and innovate and an aptitude for international cooperation. They may be established businesses (most of technology audits are performed to this type of businesses) but there have been reported techniques for new / start up businesses as well. 2.3 Implementation cost The implementation cost covers mainly the fee of the expert(s). To this actual cost we should also include the man-days spent by company personnel, as this is contribution of the SME in kind and should be included in the total cost.
7 6 The cost can be estimated based on the number of days required to implement the technique. Following is an estimate of a range of man-days per step of implementation (the steps are described in 3.1), for the days spent by the expert(s) and by company personnel. It should be noted that these are only estimates and depend primarily on the size of the company, organization, number of persons to be interviewed and to the extend for in depth investigation required. ESTIMATE OF EFFORT REQUIRED FOR TECHNOLOGY AUDIT # STEP DESCRIPTION MANDAYS Experts SME 1 Desire / wish of firm to carry out technology audit Selection of intermediary organization / expert to carry out the technology audit 3 First contact / visit of expert to firm Preparatory work by expert on collecting basic information 5 General short diagnosis Data analysis by expert - report Presentation of report to General Manager and company management 8 Additional visits / interviews to department heads Final report of the technology audit Presentation of report to company management TOTAL From the above, the amount of man-days estimated for the implementation of technology audits for the expert(s) is between 8-16 man-days. Of these, 6-15 man-days can be spent by the Generalist and 1-6 man-days by the Specialist. Assuming a consultant fee of Euro per day for the generalist and Euro per day for the specialist we estimate an actual total cost to the firm of: Euro for the generalist Euro for the specialist for a total of Euro per implementation. This is in addition to the man-days spent by the SME personnel Time frame for implementation At this point we should also give an estimate of the total time frame for the implementation of the technology audit. For the steps indicated we list here below the time frame for the implementation of the step(s). ESTIMATE OF TIME FRAME FOR TECHNOLOGY AUDIT Step # Weeks
8 TOTAL 8 In all, it is estimated that about two months may be required from the initiation to completion of the technology audit. We have allowed for time lapsed to arrange for interviews / meetings. 2.4 Conditions for implementation There are no special conditions for the implementation of the methodology. We should stress however, that on the part of the company there should be firm decision to go through the technology audit should be open and collaborative with the expert (of course the trust should be gained by the expert) should be committed for the implementation of the action plan on the part of the expert(s) should be able to win the trust of the company management they may have their own methodology, but the basic steps to follow are the ones described in European Organizations supporting the implementation There are many intermediary organizations and consultancy firms that have developed their own methodology and have implemented technology audits. A thorough review of organizations together with a brief description of methodology used, covering the period until 1994, is provided in the MINT Guidebook compiled by NODAL Consultants under the SPRINT initiative. In all, 38 tools have been reviewed covering Overall diagnostics: well established 11 recent 5 and Thematic diagnostics: 22 From the following countries: Country # tools Country # tools Country # tools D 5 IRL 2 N 1 L 1 E 6 NL 4 S 1 I 1 F 8 UK 7 DK 2 The review of selected methodologies of Innovation Management Tools by Warwick Research Institute, commissioned by DG XIII (1997) performs a critical review of 19 methodologies by similar number of organizations in 17 European countries (DK - 1, FI - 2, F - 2, D - 1, GR - 1, IC - 1, IL - 1, I - 1, NL - 1, N - 1, P - 1, E - 2, S - 1, UK - 2). We list here below the organizations in the countries of the partners of Innoregio: Espagne: VALUE ANALYSIS, by Instituto Andaluz de Tecnologia, Seville DT-PYMES diagnosis, by IMPI - Madrid ATS - All at once Technological Services, by ROBOTIKER, Zamudio
9 8 Design Audit Methodology, by DDI, Madrid Diagnostico Tecnico, by CETEMA, Madrid Industrial Diagnosis System, by CETENASA, Noain - Navarra Slace, by LABEIN, Bilbao Portugal: VISAO Methodology, by IAPME, Lisbon United Kingtom: Pera Profile diagnosis, by Pera International, Leicestershire PROBE Methodology, by Confederation of British Industry, London Greece: EOMMEX diagnosis, by EOMMEX, Athens Tomography, Innovation Management Techniques, Thessaloniki Technology Park
10 9 3 IMPLEMENTATION PROCEDURE 3.1 Steps / Phases A schematic of the steps that are normally followed while carrying out a technology audit is shown and described below: STEPS FOLLOWED FOR TECHNOLOGY AUDITS 1 Desire / wish of firm to carry out technology audit Firm may be enticed through promotional campaign from projects such as Innoregio or RIS type programs 2 Selection of intermediary organization / expert to carry out the technology audit 3 First contact / visit of expert to firm Discussion on procedure / benefits of technology audit Presentation of steps 4 Preparatory work by expert on collecting basic information on The firm The sector 5 General short diagnosis Company interview with questionnaire (example questionnaire with contents in the annex), normally with the General Manager aiming at Collecting general company data
11 10 Shaping company technology profile Performing a SWOT analysis Identifying technological areas for further analysis 6 Data analysis by expert - report on first diagnosis (example report with the contents in the annex) 7 Presentation of first diagnosis report to General Manager and company management Discussion, verification of findings Finalization on the subjects for further analysis with / without additional experts (specialists). Further analysis may cover issues, such as: Production operations, R&D, Quality, Product Development, Human Resources Management, etc. 8 Additional visits / interviews to department heads, as chosen in step 7. These visits may be done either by the generalist, the specialist or jointly The advisors may have their own methodology, but typical areas that should be covered in the above mentioned departments are described in Final report of the technology audit, compiled by the experts, which should cover: Subjects analysed Methodology used Problem areas identified Solutions proposed by the expert(s) Steps to be taken for implementing the solutions (action plan) 10 Presentation of report by expert(s) to company management aiming at: Discussing issues identified Discussing solutions proposed / identifying alternative solutions Discussing / finalizing action plan Setting up a monitoring system for plan implementation with / without the aid of the experts 3.2 Partial techniques and tools per step For the steps described in 3.1 we here indicate the tools used per step for the proper implementation of the technique. Of course many of the service providers have their own tools, but these do not differ significantly from the listed below: STEP 1 Desire / wish of firm to carry out technology audit If the company initiates the audit, no particular tool is used. However, if the company is approached by the service provider this could be done via targeted mailing by the promoters of the audit campaign, by letter / fax / telephone contact. It should explain: Scope of initiative, brief description of technique, potential benefits to SME, main characteristics of the consultant / service provider STEP 2 N/A STEP 3 First contact / visit of expert to firm / preparation of audit plan
12 11 The expert should have a brochure / flow diagram on the steps to follow list of benefits list of other companies that carried out a TA formal presentation should help, either with transparencies or a PC/laptop The audit plan is devised together with top management. It establishes issues to investigate, how to collect data and from whom, in what time span and at what cost, what is needed from management to successfully carry out the audit. STEP 4 Preparatory work by expert on collecting basic information on the firm & the sector For the firm: collection of data from published information, brochures of company, economic data, employees, products, exports etc. For the sector: published data on employment, turnover, trends, markets, on company's products, introduction / use of new technologies. A short report on the above findings would be handy and would be another step into building a trusting relationship with the firm. STEP 5 General short diagnosis Use is made of a questionnaire, either in hard copy or electronic (PC) which should cover: ORGANIZATION Company Information Strategy Development planning HUMAN RESOURCES Capabilities / needs / strengths / weaknesses Training / performance / rewards TECHNOLOGICAL CAPABILITY Technological resources / know how Assessment of technological level Implementation of information technologies / new technologies TECHNOLOGICAL INNOVATION Product development / procedures New products - number - time frame Research and Development In house, external Resources allocated Areas of interest Sources of acquiring technology INNOVATION CAPABILITY Innovations introduced
13 12 Barriers to innovation Technology watch / searching / technology diffusion Involvement in R&D joint projects PRODUCTS Products / markets Production organization and management Production equipment, walk through shop floor COOPERATION - NETWORKING With other companies / local - abroad With technology providers / sources Participation in R&D programs TECHNOLOGICAL NEEDS Demands for services / equipment / quality improvement New technologies Access to information / technology diffusion QUALITY Quality control, products - raw materials Standards Relations with customers / suppliers MARKETING Markets, local / abroad Marketing plan / strategy ENVIRONMENT Awareness / problems / needs STEP 6 Data analysis by expert - report on first diagnosis The report should be concise and should contain: Executive summary Overview of company / activities (good for signposting to networks, etc.) Overview of sectors / markets Synthesis on Strengths / weaknesses / opportunities / threats identified Potential suggestions (specially if the audit stops at this point) for resolving problems and exploiting strengths & opportunities, mainly by indicating routes for solutions with an action plan (more in step 9) Isolation of specific areas / departments for further diagnosis, proposal with justification STEP 7 Presentation of first diagnosis report to General Manager and company management The presentation is done with the handing out some time earlier of a hard copy of the report. The presentation should be done with slides / transparencies and should cover the
14 13 main findings on the report. The finalization on whether to continue for further diagnosis and the agreement on the subject(s) to analyse is also performed here. STEP 8 Additional visits / interviews to department heads Typical areas and themes that could be covered with either specific subject tools or in a less structured way (if done by a specialist) could be: A. Quality Policy - goals - personnel involvement - training Process quality - monitoring & control systems - handling - storage - packaging Keeping of records / use of results Product quality - raw materials QC - product QC ISO issues - presentation - benefits B. Human Resources Organigram - skills - availability Satisfaction - rewards Meetings - awareness on company activities / products Team working / project management Continuing education / training Promotion - evolution - enumeration C. R&D - Product Development R&D strategy / partners Product mix / product life cycle analysis Analysis of procedures for new product development Analysis of R&D activities Participation in R&D projects Focus on specific R&D area - identification of potential technology suppliers D. Production Operation Walk through production facilities - bottlenecks - problem areas Material flow - flow diagram Overview of system automation / needs - opportunities Floor and product safety Maintenance - procedures - planning problems Analysis of productivity E. Marketing / Sales Existence / analysis of marketing plan Strategy - market share / local - exports Competitors analysis / sector analysis / opportunities - threats Distribution networks - problems Use of information technologies for sales / e-commerce - Internet STEP 9 Final report of the technology audit, compiled by the experts The final report should contain the following: Executive summary
15 14 Summary of results from first diagnostic Subject(s) analyzed in second part Methodology used for analysis Problems identified Solutions proposed Actions to be taken (action plan) The action plan should be: a) Specific to the subject b) With a time frame c) With determined milestones d) With an estimated budget e) With the listing of expected results f) With identification of potential problem solvers (technology or service providers) g) With indications about provisional funding for implementing the solutions (e.g. national and / or European R&D programs) h) An implementation monitoring schedule, possibly to be done by the service provider (for a fee) STEP 10 Presentation of report by expert(s) to company management Here same tools should be used as in step Related software Some service providers utilize 'home' made software mostly for collecting company data and creating a database either for their own use or for developing trends. Some of the methodologies developed for the MINT or for the IMT projects have their own set of tools. They could provide also charts about company's data. What is not very widespread is the availability of software for: a) self assessment for the companies b) benchmarking, i.e. ability to see how one firm scores with respect to other companies in the same sector or with same technology. Technology and innovation audits have become more familiar tools compared to five years ago, and the development and availability of such software is a matter of short time. 4 BIBLIOGRAPHIC REFERENCES (1) Duhamel, M., Franzetti, P, 'Methodology Guide Book for Conducting a Programme of Regional Technology Audits of Small and Medium Sized Enterprises (SMEs)', in Regional Technology Plan, Technical Series No 1, Nov (2) NODAL CONSULTANTS, 'MINT Guide Book for Business and Technology Diagnostic Tools & Methodologies', SPRINT Programme, April 1994 (3) Warwick Research Institute, 'Innovation Management Tools: A Review of Selected Methodologies', EIMS Publ. No 30, Nov. 1996
16 15 (4) Filiatre, J.-P., Descryve, O., 'Methodologie d;audit Strategique Preliminaire', Technology Transfer Practice in Europe, Hanover, Apr , pp , 1994 (5) Davies, L.B., Duff, E.J., 'Technology Audit - A tool for Change?', Technology Transfer Practice in Europe, Hanover, Apr , pp , 1994
17 16 Annexes Annex 1: Technology Audit Example Following is a description of a technology audit, performed by a service provider in Greece with a Greek SME (15 employees): A. A contact between the company (Managing Director & owner of the company) and the service provider was initiated in a technical workshop B. The service provider promoted the idea of technology audit (which was supported by a European project). The company showed interest for performing a technology audit C. A generalist from the service provider visited the company in their premises, discussed the procedures and options for performing the technology audit. D. With a fixed questionnaire, the generalist gathered company data and identified technological interests of company E. The Generalist and Company identified an area for development, jointly. It involved a new product, not in European market, which would extend company s product range F. It was decided by the company not to go on for further analysis, and an action plan was to be devised G. The service provider prepared an action plan containing a. Identification of a European / national program for funding such a project b. Identification of partners for forming a Consortium with the company to tackle the project H. The action plan was discussed with company and the service provider got the go ahead with the implementation of the action plan I. The service provider implemented the action plan with the following results: a. A suitable European program was identified for potential funding of the project b. The procedures and requirements of the program were presented and discussed with the company c. A technology provider was identified and finally selected for supporting the company in the project, from a local Research Institute d. Another company, from the supplier list of the interested company, was identified, selected and was invited to join the Consortium e. A joint proposal of the three partners was submitted and was accepted for funding by the European Commission and the project was initiated and completed. It should be noted that steps A H are included in the technology audit, while step I is the actual implementation. This step can normally be done with any service provider, depending on the particular project. Steps A H took approximately 4 months to be completed. There was no monetary burden on the company by the service provider, other than the allocation of the company personnel own time. The reason for this was that the execution of the technology audit by the service provider was funded by a European program, of the many that existed during the fourth FP and also exist during the fifth FP.
18 17 Annex 2: Example Questionnaire for General Diagnosis TECHNOLOGY AUDITING Interview Guide General Information Company Name:. Legal Status :. Sector :. Address :. Tel. : fax : .. Responsible :.. Position :. Date :.
19 18 HUMAN RESOURCES Total number of employees y-2 y-1 Y Analysis of human resources DEPARTMENT Permanent staff Production Scientific staff Technicians Workers Quality Research - Development - Planning Sales - Marketing Administration Others. Seasonal personnel Total Number Scientific staff University Technical Schools
20 19 Are continuous training programs offered to the personnel Yes No Please Specify If YES (frequency, number and categories of the employees participating in internal or external training programs, etc. ) If NO explain the reasons (high expenses, insignificant needs for additional training, etc.) Company Structure (ORGANIGRAM)
21 20 PRODUCTIVITY AND ECONOMIC DATA Annual turnover y-2 y-1 y (estimation) Turnover Investments y-2 y-1 y Amount (estimation) General categories of investments realized the last 3 years Category % of total investment cost Buildings.. Equipment.. Others (*).. (*) Specify Existing installations Owned Yes No Field Area (m 2 ).. Buildings Area (m 2 ).. Installed Power (ÇÑ).. Raw Materials á/á CATEGORY QUANTITY SOURCE Products á/á Main Products Quantity % of Destination turnover
22 21 PROCESS DESCRIPTION STAGE Applied Technology Equipment Flow sheet
23 22 QUALITY CONTROL Existence of Quality Control Department YES NO The applied quality control techniques satisfy totally the product specifications the so called basic specifications partially the product specifications YES Is quality control of the products carried out by external organizations?no OFTEN Are products returned because of quality control problems?rarely NEVER
24 23 QUALIFICATION Qualification Certificates related to the enterprise, e.g. ISO 9000 YES Type of CertificateDateQualification Organization Qualification process in progress Type of CertificateEstimated date of certificate Qualification Organization NO STANDARDS Specify the type of standards you follow for your products ExistFollowedNot Followed Legislation Clients Company International Remarks :.
25 24 RESEARCH AND TECHNOLOGICAL DEVELOPMENT Existence of an R&D Department YES NO Personnel involved only with R&D activities... Personnel involved only with Quality Control activities... Personnel involved with R&D and Quality Control activities as well.. Areas of the R&D interest Degree of Interest LargeMediumNegligible Informatics Microelectronics Automation Robotics Optoelectronics Biotechnology New Materials Other (specify) Participation in R&D financed projects á/áproject typeproject objectivesbudget Specify the reasons, why your company has not participated yet in related projects There is no interest Lack of information concerning R&D programs, i.e., call of proposals, etc. Insufficient technical assistance for the proposals Weakness in finding capable partners to organize a viable cooperation Other..
26 25 PROBLEMS Describe the main problems, which hinder the competitiveness of your enterprise High product cost related to raw materials cost labor cost patents and royalties cost utilities, maintenance, operating supplies, etc. other Product quality related to weakness in standardization lack of quality control the quality of raw materials the applied technology other Limited market share related to insufficient marketing the weakness of the distribution network of the products insufficient knowledge of the market established brand names and market shares other. Limitation of business activities related to the obscurity or the complication of the legislation ineffectiveness of the investments laws insufficiency of banking organizations instability of financial environment high money cost other
27 26 TECHNOLOGICAL NEEDS AND DEMAND OF RELATED SERVICES Technological targets of the company Improvement of the interior structure/ Administration Novel administration systems Systems based on informatics quality assurance systems Production programming processes other education/ training/ specialization REMARKS Existing Problems/ Proposed solutions (financial resources) Improvement of the processes of quality control New Equipment Specialized personnel Processes Qualification Other education/ training Existing Problems/ Proposed solutions (financial resources).. Improvement of the products Increase of the productivity New equipment Novel technology Raw Materials Novel production Processes automation informatics other education/ training/ specialization Existing Problems/ Proposed solutions (financial resources)..
28 27 New Products Market research New technology other education/ training/ specialization Existing Problems/ Proposed solutions (financial resources).. Improvement of the Marketing Techniques Novel Marketing Techniques exploitation of electronic information networks other New types of commercial collaborations education/ training/ specialization Existing Problems/ Proposed solutions (financial resources).....
29 28 Specify the sources of the applied technology YESNOEXPLANATION Internal R&D Training / Hiring of specialized personnel R&D in collaboration with other Institutions R&D contracted to external Organizations R&D developed by the parent company Purchase of know-how New equipment purchase other Remarks
30 29 Barriers for the development of innovative solutions Information Lack of training or specialized personnel Financing self financing collaborations Subsidies Technology other EXPLANATION Specify the information sources you use ClientsSuppliers ExhibitionsPrinted matter - Magazines Commercial branches or ChambersResearch - Technological Centers Universities (here or abroad)other enterprises External experts Industrial or business networks (clubs) Other Please evaluate the available information in the following areas and declare if it is necessary to have additional information related to these areas. Necessity AREASSatisfactoryMediumNot YESNO Satisfactory Scientific / Technological Development Products study / Market Research Statistical data related to the commercial branch and the relative activities National or EU legislation EU programs National Programs Investment or Financing Possibilities Competencies and activities of Organizations, Consultants etc.
31 30 Innovative products which your company has promoted to the market the last 3 years Number.Description. Product course in the Market- Yield.... Degree of innovation of the product 123 New product in a new local market New product in the international market Improvement / modification of existing product New product related to existing products New product not related to existing products New product with additional technical services / support Sources of innovative ideas Internal R&D Department Production Administration marketing, sales other.. External clients competitors suppliers universities consultants other.
32 31 COLLABORATION WITH OTHER COMPANIES AND COMPETITIVE POSITION Declare your participation (if any) in collaboration programs YES NO Targets Benefits Problems Characterize the type of the competition Largeregularlimited at home abroad
33 32 FUTURE TRENDS List the most important enterprises of your sector, according to your opinion Recent substantial changes in the sector (Concerns substantial and important changes and facts carried out during the last three years, in all departments or activities of the enterprise, i.e.: Proprietary status, Organization structure, applied technology, production, products, penetrating in new markets, Legislation etc. ) Check the areas you believe that significant technological changes will occur in your sector REMARKS Process automation production control technology Quality of the products quality control processes Raw materials processes Management management information systems development of new products.
34 33 FORECASTS FOR THE FOLLOWING AREAS + = - EXPLANATION Competition Evolution of the company Technological modernization Annual turnover Added value Products distribution Relations with the suppliers
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