Ⅰ. Course Requirement (Non-Thesis Requirement)
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1 Division of Information & Media MBA Curriculum (For Students of 2015) Ⅰ. Course Requirement (Non-Thesis Requirement) Students in the Graduate School of Information & Media Management are required to complete a total of 48 credits or more. General Courses Mandatory Major Elective Research Total (Credits) 3 credits & 1AU General Courses: 3 Credits & 1AU CC020 Ethics and SafetyⅠ (1AU) online teaching + Test CC511 Probability and Statistics (3) [Substitution: IM503 Statistical Analysis and Decision Modeling (3), MGT503 Management Statistical Analysis (3) FMB500 Statistical Analysis for finance (3)] 2. Mandatory Courses: 21 Credits 1) Area of Management Mandatory: 9 Credits Course Title Substitutive Course IM513 Marketing Analysis and Strategy(3) MGT520 Marketing (3) MGT511 Strategic Management (3) IM514 Strategic Management(1.5) MGT613 Strategic Management (3) MGT561 Corporate Financial Policy (3) IM515 Financial Management(3) FMB501 Financial Management (3) MGT560 Financial Accounting (3) IM516 Accounting(1.5) FMB502 Financial Accounting (3) 2) Area of Major Mandatory: 12Credits IM511 Information Technology Strategy & Management (3) IM557 Media Management & Economics (3) IM559 Business Consulting (3) IM561 Business Analytics (3)
2 3. Elective Courses: 18 Credits A minimum of 15 credits of IM MBA offered elective courses (Students should take more than 15 credits in Elective courses offered in IM MBA program.) 4. Concentration - Students may select up to 2 areas of concentration out of 3 areas listed below. - Each area of concentration requires a minimum of 9 credits. - Once counted as a core, the course will not be double-counted as one of the concentration courses and vice versa. Further, once counted as one of the concentrations, the selected course will not be doublecounted as a course of another concentration. = Business Analytics IM561 Business Analytics (3) IM623 Data Mining for Intelligence Marketing (3) IM627 CRM Strategies and Customer Analysis (3) = IT Management IM551 Information Technology Strategy & Management (3) IM623 Data Mining for Intelligence Marketing (3) IM626 e-business Strategy (3) = Media Management IM557 Media Management & Economics (3) IM558 Media Consumer Psychology and Advertising (3) IM627 CRM Strategies and Customer Analysis (3) 5. Research: 6 Credits 1) IM901 Business Consulting Practice (3) 2) IM911 International Field Trip (3) [Substitution: IM931 Domestic Field Study (3)] 6. English Proficiency Requirement Students are required to complete one MGT900 course. - This requirement is waived for students who have obtained S (Superior) Level of Oral Proficiency Interview (OPI).
3 7. Notes - The revised course requirement applies to students from entering the program in The revised course requirement can be applied to students who entered in or before 2014 with the approval of the chair. - The revised course requirement can be applied to substitutive courses with the approval of the chair.
4 Ⅱ. Curriculum Classification Mandat ory General Courses Mgt. Mandato ry Major Mandato ry Course No. CC020 Ethics and Safety Course Name Lecture:Lab:Cr edits (Homework) 1AU Semester, CC511 Probability and Statistics 2:3:3(6) IM513 Marketing Analysis and Strategy 3:0:3(3) IM514 Strategic Management Remark *IM503 (*MGT503/ FMB500) *MGT :0:1.5(3) Summer *MGT511/MGT613 IM515 Financial Management 3:0:3(3) Summer *MGT561 IM516 Accounting 1.5:0:1.5(3) IM551 Information Technology Strategy 3:0:3(5) Winter & Management IM557 Media Management & Economics 3:0:3(5) Winter IM559 Business Consulting 3:0:3(3) IM561 Business Analytics 3:0:3(5) *MGT560 /FMB502 IM503 Statistical Analysis and Decision Modeling 3:0:3(5) IM512 Managing Organization and Leadership 1.5:1:1.5(3) *MGT510/MGT604 IM553 Information & Communications Systems 1.5:0:1.5(3) IM554 Overview of Internet Technologies 1.5:0:1.5(3) IM555 Ubiquitous Management 1.5:0:1.5(3) IM560 IT Modeling 1.5:0:1.5(3) Electives Media Consumer Psychology and IM558 3:0:3(5) Advertising IM601 IT Industry Analysis 1.5:0:1.5(3) IM603 Managing Digital Convergence 1.5:0:1.5(3) IM605 Telecommunications Economics 1.5:0:1.5(3) and Convergence Policy IM621 Value Innovation with IT 1.5:0:1.5(3) IM622 Business Process Management 1.5:0:1.5(3) IM623 Data Mining for Intelligence Marketing 3:0:3(5) IM624 IT Consulting 1.5:0:1.5(3) IM626 e-business Strategy 3:0:3(5)
5 IM627 CRM Strategies and Consumer Analysis 3:0:3(5) IM661 Entertainment Industry Analysis 1.5:0:1.5(3) IM662 Contents Developments Strategy 1.5:0:1.5(3) IM663 Entertainment Marketing 1.5:0:1.5(3) IM664 Social Media and Interactive Management 1.5:0:1.5(3) IM665 Introduction to Media 1.5:0:1.5(3) IM666 Media Industry Analysis 1.5:0:1.5(3) IM671 Business Presentation in EnglishⅠ 3:0:3 (3) Winter Management of Technology and IM :0:1.5(3) Entrepreneurship IM673 Data Security and DRM 1.5:0:1.5(3) IM675 Design Management 1.5:0:1.5(3) IM676 Knowledge Management 1.5:0:1.5(3) IM678 Valuation of IT Media Business 1.5:0:1.5(3) Electives IM679 Growth Strategy 1.5:0:1.5(3) IM681 Special Topics in Information & Media Ⅰ 1.5:0:1.5(3) IM684 Business ManagementⅠ Presentation in EnglishⅡ 1.5:0:1.5(3) IM685 Special Topics in Information & Media Ⅱ 1.5:0:1.5(3) ManagementⅡ Econometric Foundation for Business IM :0:1.5(3) Analytics IM687 Management of Enterprise Data 1.5:0:1.5(3) IM688 Social Media Analytics 1.5:0:1.5(3) Summer Spreadsheet Modeling and Decision IM689 Analysis 1.5:0:1.5(3) IM690 Managing Financial IT Service 1.5:0:1.5(3) IM691 Digital Media & Corporate PR Strategy 1.5:0:1.5(3) IM692 Art & Culture Management 1.5:0:1.5(3) IM693 Neuro-Business 1.5:0:1.5(3)
6 Classification Course No. Course Name Lecture:Lab:Cre dits (Homework) Semester IM901 Business Consulting Practice 1.5:0:1.5(5) Remark IM911 International Field Trip 3:6:3(5) Summer *IM931 Research IM931 Domestic Field Study 3:0:3(5) Summer IM941 IT/Media Practice 1.5:0:1.5(3) IM965 Individual Study 3:0:3(5) * mark represents a substitutive subject.
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