Build apps your users will love with Xamarin. Mobile Edge 11 Nov 2015

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1 Build apps your users will love with Xamarin Mobile Edge 11 Nov 2015

2 We re here to help Matt Larson EMEA Senior Partner Manager

3 I m a Dad

4 Fatherhood The Lifecycle Build Test Track Learn

5 Apps The Lifecycle Build Test Track Learn

6 Xamarin A Complete Mobile Development Platform Design Develop Integrate Test Monitor Learn

7 Xamarin Platform Native apps, All platforms, 99% code reuse Design Develop Integrate Test Monitor Learn

8 The Mobile App Development Challenge

9 Challenge One: It s a Heterogeneous Mobile World

10 Challenge Two: Users Want Native Apps

11 Common Mobile Development Approaches* * Avoid these approaches whenever possible

12 The Siloed Approach Build Apps Multiple Times Multiple teams. Multiple code bases. Platform disparities. Slows innovation.

13 The Hybrid Approach Write-Once-Run-Everywhere Incomplete API coverage Limiting app functionality Slow performance High abandonment rates.

14 Problem: Poor User Experiences

15 Building Apps with Xamarin Platform

16 Xamarin Approach: Fully Native Apps in C# 1 Team 1 Set of Tools Native UI Native UI Native UI Shared Code 60-99% code reusability 100% Platform-Specific SDK Access High performance native apps Xamarin and C#

17 Xamarin Platform Architecture Choices ios C# UI Android C# UI Windows C# UI Xamarin.Forms Shared App Logic Shared App Logic Xamarin.iOS & Xamarin.Android 60% to 80% code reuse Recommended for: Sophisticated UX apps Xamarin.Forms Up to 99% code reuse Recommended for: forms-based LOB apps

18 100% native API access for ios, Android and Windows. Anything you can do in Objective-C or Java, can be done with Xamarin in C#.

19 Truly Native Performance Xamarin.Android takes advantage of Just In Time (JIT) compilation on the Android device. Xamarin performance is so great that I have to imagine there is some magic involved. ~Harry Cheung, Hacker and Xoogler Source:

20 Why Xamarin?

21 TCO of Native Mobile Development Approaches Cost of ios Dev Cost of Android Dev Cost of C# Dev $150 / hour $130 / hour $130 / hour 4 months ios 4 months Android 1,280 hrs $537,600 3 months Xamarin 480 hrs $172,800 63% LESS TIME 68% SAVINGS

22 Real Business Outcomes with Xamarin 65% Shared Code ios & Android & Win 50% Shared Code ios & Android 90% Shared Code ios & Android 80% Shared Code ios & Android 80% Shared Code 95% Shared Code 60% Shared code 40% Faster TTM 75% Time Savings 30% Less Code ios & Android 75% Shared Code ios & Android 90% Shared Code 50% Faster TTM 65% Shared Code ios & Android, Win 80% Shared Code 35% Faster TTM ios & Android 70% Shared Code 50% Faster TTM

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24 Mobile Visionary in Magic Quadrant Xamarin's architectural approach provides completely native UIs with better performance than other cross-platform techniques Xamarin uses Mobile Visionary in Gartner Magic Quadrant multifaceted technology built by a cohesive team with a solid long-term track record.

25 Xamarin s Enterprise Partnerships The experiences your users expect. The security and connections your organization requires.

26 Ensuring Quality Mobile Applications

27 High User Expectations 60% Abandon apps taking more than 3 seconds to load 43% Never return to try slow apps again

28 Xamarin Test Cloud Find bugs before your users do Design Develop Integrate Test Monitor Learn

29 Xamarin Test Cloud Find bugs before your users do Design Develop Integrate Test Monitor Learn

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31 The End-to-End Mobile Quality Solution Local UI Test Authoring Use Calabash or C# to create automated mobile test scripts. Cloud Testing Lab Upload your app to our device cloud of over 1,800 physical devices

32 Beautiful Test Results on 2,000 Devices

33 Xamarin Insights Know your users, Keep your apps healthy Design Develop Integrate Test Monitor Learn

34 App tracking and crash analytics Know how your users are using your application Determine the devices and OSes that are important to your market Pinpoint issues in your code before they affect your entire user base

35 Xamarin A Complete Mobile Development Platform Design Develop Integrate Test Monitor Learn

36 Xamarin A Complete Mobile Development Platform Xamarin Platform Native apps, All platforms, 99% code reuse Xamarin Test Cloud Find bugs before your users do. Automated mobile testing on 2,000 devices. Xamarin Insights Know your users, Keep your apps healthy. Crash analytics and app monitoring.

37 Xamarin A Complete Mobile Development Platform Get Started: xamarin.com me: matt@xamarin.com Obrigado!