Thank you for visiting and downloading your Free Hearing Information Pack.

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1 Dear Valued Patient, Thank you for visiting and downloading your Free Hearing Information Pack. We know how much a hearing device can change someone s life but we also know how hard it can be to take the first step. Premier Hearing helps you start Your Information Pack contains: Premier Hearing Center s Enjoy the Moments consumer brochure 10 facts to get the conversation about hearing loss started Premier Hearing Center s survey to test yours or your significant other s hearing Call our toll free number at or visit our website to book an appointment at your local Premier Hearing Center to find a personalized hearing solution made easy and affordable. We look forward to hearing from you. Sincerely, The Premier Hearing Center Team

2 enjoythe moments Life is better with better hearing.

3 Enhance Your Life With Better Hearing Improving your hearing really can improve your life. Our goal is to help you do it. Imagine... Do you ever think of what life would be like if you could hear just a little bit better? Imagine if it did not seem like everyone around you was mumbling, or if you did not have to give up the things you love because of hearing difficulties. Hearing sounds you have not heard in ages. Enjoying quality time with friends. Savouring special moments with family. Being more involved in activities you love.

4 5 Your Needs Are Our Needs We Want To Help You Hear Better You want to enjoy life and good hearing can help you do that. We understand exactly what you are going through and how best to help. You are not alone; there are more than 30 million North Americans who live with hearing loss. In fact, all ages are susceptible to hearing loss, especially when it is related to noise exposure. Hearing Healthcare Professionals are expertly trained to ensure your treatment fits your lifestyle and your budget. We are here to help improve your hearing health and get you back to where you want to be enjoying life to the fullest! Our professionally trained staff provides a wide range of care including tests, diagnostics, fittings, counseling and access to the most advanced technology to improve your quality of life. MYTH Hearing loss only affects the elderly. FACT MYTH Children are not susceptible to hearing loss. About 50% of people with hearing loss are under the age of 65. We are committed to bringing you the best service available! FACT Over the last 10 years, the number of 2 graders with hearing loss increased by 280%. Hearing loss for 8th graders increased by over 400%. nd

5 Ask yourself the questions below. If you answer yes to any of them, it is important to schedule an evaluation. The Test That Could Change Your Life Do you often ask others to repeat themselves? Do you hear a conversation, but have difficulty understanding the words? Have people ever told you that you turn the TV or radio up too loud? Improving your hearing health involves 3 important steps: Do you hear some people more clearly than others? 1 Undergoing a hearing evaluation once a year. 2 Selecting a Hearing Healthcare Professional who understands your needs. Is it difficult for you to hear in a crowded restaurant, a large group situation, or when there is background noise? 3 Using the expertise of your Hearing Healthcare Professional to select the right hearing device and solutions that best suit your needs. MYTH If your hearing was damaged, you would notice it right away. Are you withdrawing more from contact with friends and family? Do you find telephone conversations increasingly straining? Do you have trouble hearing normal household sounds, such as a dripping of the faucet or a doorbell ringing? Have you been told that you speak too loudly? FACT Hearing loss can go unnoticed for years. 7

6 Hearing Loss FAQs Learning more about your hearing can put you in a better position to protect it. Here are some answers to some commonly asked questions: Q. What causes hearing loss? A. A hearing loss may be caused by hereditary factors, disease or illness, medications, natural aging, or obstruction or damage at one or more locations within the ear. Q. Is all hearing loss the same? A. No, there are three main types of hearing loss: sensorineural, conductive, and mixed. Sensorineural hearing loss results from problems in the inner ear, in the nerve from the inner ear to the brain, or in the brain. Conductive hearing loss occurs when sound is blocked from getting through to the inner ear. Mixed hearing loss is a combination of the two. Q. How can hearing loss be treated? A. Although sensorineural hearing loss cannot be cured, properly selected and fitted hearing instruments can help you to hear speech and other sounds you have been missing out on. Certain types of hearing loss, particularly conductive losses, can be corrected through medical and/or surgical means. Q. How do I know which type of hearing loss I have? A. Visiting a Hearing Healthcare Professional for a comprehensive hearing evaluation is the only way to determine which type you have, and which treatment method will best suit your needs. MYTH If I get a hearing aid, people will notice it right away. FACT Hearing aids are more discreet than ever. 9

7 Custom-Made Products Behind-the-Ear Open Fit Completely-in-the-Canal (CIC) In-the-Canal (ITC) In-the-Ear (ITE) Many Models, Many Choices 11 Custom products are made from an impression of the wearer s ear so that they fit snugly. They can range in size from the very smallest devices, called completely-inthe-canal devices (or CICs) that make them virtually invisible, to the largest custom size, called in-the-ear or ITE model, that offers the right combination of appearance, ease of use and affordability to meet a variety of hearing losses. Our most flexible hearing model, BTE instruments are manufactured to meet exact specifications and are designed to fit a full range of hearing impairments, from mild to profound. The newest model available, the open-fit product offers the flexibility of the BTE instrument with the virtual invisibility of the CIC because of its miniaturized tubing and earmold/insert. Images courtesy of Widex Canada There is a wide range of hearing devices to choose from, and your Hearing Healthcare Professional will help you select the one that is best for you and your budget. Improved technology can make your experience as comfortable as ever. To get a better understanding of the models available, see the illustrations on the left. Today s hearing instruments have reached such a level of sophistication that they are barely detectable, produce superior sound, and are more user-friendly than ever. They offer: Clearer sound Better separation of desired speech from unwanted noise Smaller sizing (due to chip size) Automatic adjusting to your environment Reduced whistling and feedback We are Committed to You Treating our patients with the care they deserve is a commitment shared by all Hearing Healthcare Professionals. We take the time to understand your situation, answer all your questions, and go over all the treatment options available to you. We will also be there after your fittings to make sure everything is running smoothly. Do not wait; get your hearing checked today and improve the quality of your life for years to come.

8 Premier Hearing Center (Corporate Office) 7920 Wyoming Blvd. NE Ste. A Albuquerque, NM Phone:

9 10 ways to start talking about hearing loss We know how hard it is to begin a conversation about hearing loss with a loved one, which is why we have put together 10 facts to help you start talking

10 1 Did you know that most people feel their quality of life has improved since their close relative started using hearing aids? Did you know that most modern hearing aids are designed so discreetly that they are practically invisible when worn? Did you know that many users experience a positive impact on their relationships when they start using hearing aids? Did you know that using a hearing aid can actually slow down the deterioration of hearing? Did you know that 70% of users become more outgoing after they started using hearing aids? Did you know that 70% of users experienced that their relationships at home improved once they started using hearing aids? Did you know that in 60% of cases, the family of new hearing aid users found that their relationship improved? Did you know that when a relative starts using a hearing aid, their immediate family often notice that they start acting more independently and with improved confidence? Did you know that roughly 9 out of 10 people wearing a hearing aid feel that their friends accept them as they are? Did you know that getting support from relatives can be as important as a good hearing specialist when it comes to better hearing? Sources: The National Council on the Aging (NCOA), 1999; The impact of Hearing Instruments on Quality of Life. Hear the World, 2012; Hearing is Living. Hear-it, 2006; Evaluation of the social and economic costs of hearing impairment.

11 How well do you hear? SPECIAL OFFER SEE REVERSE FOR $500 SAVINGS Take our quiz Please answer the following questions as honestly as you can. If more than one answer applies, simply select the most applicable choice. I have trouble understanding conversation in a busy, noisy or distracting environment. I have trouble understanding people if they talk too fast, mumble or if they are not facing me. (1) Never (1) Never (2) Occasionally (2) Occasionally (3) Often (3) Often (4) Always (4) Always People complain that I have the volume on the television or the radio too high. (1) Never (1) Never (2) Occasionally (2) Occasionally (3) Often (3) Often (4) Always (4) Always I do not always hear the telephone or the doorbell ringing. (1) Never (1) Never (2) Occasionally (2) Occasionally (3) Often (3) Often (4) Always (4) Always I have trouble locating where sounds are coming from. I have trouble understanding conversation over the telephone. Score Tally up your score using the numbers beside your answers, and refer to the appropriate recommendation on the back of this page. Premier Hearing Tel:

12 Your Results The recommendations below outline how you should proceed based on your answers from the questionnaire. If you scored 9 or less: Your hearing is likely normal, however, we suggest that everyone undergo an annual hearing test as part of their regular healthcare habits. If you scored between 10 and 16: You may have a hearing problem, we advise you to contact your local Premier Hearing clinic to have your hearing fully assessed. If you scored 17 or more: A hearing assessment is recommended. Consult the professionals at your local Premier Hearing clinic right away. Thank you for taking the time to answer this questionnaire. If you have any questions or concerns about your hearing, or how to protect it, please contact the professionals at your local Premier Hearing clinic. To find the Premier Hearing clinic nearest you, visit the clinic locator at or call, toll free, TALK TOGETHER. TALK TO US. Once you have discussed with your significant other, book an appointment at your local Premier Hearing clinic. If hearing aids are right for your loved one, CALL TODAY TO BOOK YOUR COMPLIMENTARY HEARING TEST please bring this coupon in upon purchase. $ 500 OFF OFF * BINAURAL HEARING AID PURCHASE * MSRP PRICE OF PREMIUM BINAURAL HEARING AID PURCHASE SPECIAL OFFER * Not *Limited valid with time any offer. other Offer offer expires or discount November or third 30th, party orders. Not valid with any Full other details offer available or discount at your or third local party Premier orders. Hearing. Full details available at your Premium local Helix refers Hearing to the highest Care. level of hearing aid technology. Discounts may also be available for other levels of technology. SPECIAL OFFER Valid September 1st, to November 30th,