Optics Business Management Solution

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1 Optics Business Management Solution

2 Value of business management solution Increase the company effectiveness Normalize business processes Faster and better serve customers Rid employees from routine work like filling handwritten forms and calculating reports Provide management with handy business analysis tool

3 Optima overview Complete cloud based business management solution for small and medium chains of optical shops and single stores Computer management of clients, orders, goods, prescriptions, etc. Electronic document interchange with suppliers Barcode marking for goods and documents Instant access to all information Smart business Intelligence

4 Optima advantages Designed specially for optical retail Has simple and intuitive interface Distributed by Software as a Service turnkey model (includes server infrastructure, updates, real-time backups, training, technical support, etc.) Does not require installation and configuration of expensive and complex server hardware Provides all information in real-time

5 Optima structure Each user group has it s own simple system interface limited according to access permissions and job duties Doctor Store Warehouse Production Management

6 Warehouse interface Goods registration Goods distribution to stores Goods write-off Goods marking with barcodes Analytics on goods stocks, demand and status Inventory tools Electronic document interchange with suppliers Wholesale tools (goods sales, debt management) Corporate task management tools

7 Warehouse interface

8 Warehouse interface Wholesale tools: Wholesale clients management Wholesale shipments creation Wholesale requests from clients Clients debt / payments management Clients reclamations management Interface for wholesale clients selfservice

9 Warehouse interface

10 Doctor interface Centralized customer base with smart filters Detailed customer purchase and prescription history Electronic records of «Vision examination» and «Contact lenses selection» orders with instant information on proper lenses available in stock or from supplier Electronic records of communications with clients Support of orders with prescription and custom lenses Handy task calendar

11 Doctor interface

12 Store interface Electronic records of «Glasses production», «Contact lenses», «Instant sale», «Glasses repair» orders Goods management (acceptance, registration, write-off, etc.) Centralized customer base with smart filters Detailed customer purchase and prescription history Powerful discount system and loyalty programs Gift certificates and coupons Goods inventory «on-the-go» without interrupting store operation

13 Store interface

14 Management interface Variety of smart off-the-shelf analytic reports Centralized online information on stock, orders and clients Pricing policy management Pricelist for goods and services Goods reevaluation Smart discount system Customer base management with advanced filters and integrated mailing tools ( , sms) Automated product grid management Expenditure and debt management

15 Management interface

16 Management interface HR tools: Motivation system based on employees performance Global and local leaderboards based on employees performance Automated salary calculation based on sales results and hours worked Corporate timesheet planning and administration Corporate task and communication tools Control of users activity

17 Management interface

18 Management interface Finance tools: Revenue and expenditure accounting Debts to suppliers management Corporate cash flow management Encashment control Clients payments control Advanced analytics on stock and sales

19 Management interface

20 Our differences: SaaS Centralized data storage Real-time access to data from any location Available from any device (laptop, pad, smartphone) Each user action updates data online Easy for optician to start operations No need for corporate IT-staff Frequent and automatic system updates Quick technical support

21 Our differences: Usability We believe that interface matters a lot and we make it as simple as possible We provide simple online documentation with intelligent search and step-by-step comics like articles

22 Our differences: Suppliers integration Ready and up-to-date nomenclature of the key suppliers Simple interface for online stock requests to the supplier s IT-system One-click goods registration with supplier s electronic invoices

23 Our differences: Detailed product information for analytics For each product type we store variety of parameters For example, for lenses: Manufacturer Brand Type (astigmatic / bifocal / office / etc.) Class (polarization / photochromic / etc.) Dioptre, Cylinder, Addition power Refraction index Material (Ormix / Trivex / Mineral / etc.) Diameter Geometry (aspherical / spherical / etc.) Coating (Crizal / HMC / Trio / etc.) Color All the parameters are used for intelligent analytic reports

24 Our differences: Detailed product information for analytics Optima keeps full history for any single product lifecycle

25 Our differences: Detailed order information for analytics Every action related to an order is logged Who, when and where created it? Who was the client? What was the prescription? Which lenses were recommended? Who, when and where produced lenses and glasses? Who, when and where finally gave out the glasses to a client?.. and much more useful information Order is not just a document it is a complex object with it s own lifecycle All the order related information is used for analytics

26 Our differences: Detailed order information for analytics

27 Our differences: Intelligent analytics Off-the-shelf analytic reports designed for optical business Real-time analytics available from any location Specific reports for different user groups Visualization of analytics Optimized algorithms for big data processing Export of reports to Microsoft Excel

28 Our differences: Intelligent analytics Rid management from routine work A powerful tool for decision-making

29 More features Sales plans for shops visualized by real-time progress bar Gamification elements global and local leaderboards based on employees performance Instant messages to all users or particular types of users (news, internal documents, etc.) Reminders and tasks Handy and SMS mailings Integration with store visitors counters and smart analytics on conversion rates Automated stock control.. and much more

30 Pricing and service Monthly subscription based on the amount of stores $ 100 USD / month per store Unlimited users Turnkey system introduction and users training Reliable server infrastructure with real-time backups SLA with guarantee of system availability Simple online user-guides Unlimited online support (call center, , Skype) Shared knowledge base of best optical business practices

31 8 (800)

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