The Rise of Mobile & Responsive Website Design

Transcription

1 The Rise of Mobile & Responsive Website Design South 13 Street, Suite 3S Philadelphia, PA

2 The Rise of Mobile The use of internet-enabled mobile devices is making steady gains in global market share and is projected to overtake desktop web usage. The tablet space has been exploding with new devices, which speak to a consumer demand for content catered to this context as well.

3 The Perceptions of Mobile A large and growing minority of users are mobile only. As of June 2012, thirty-one percent of Americans who access the internet from a mobile device say that s the way they always or mostly go online they rarely or never use a desktop or laptop computer.

4 The Digital Divide Groups that have traditionally been on the other side of the digital divide in basic internet access are using wireless connections to go online. Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of internet access.

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6 Eighty-eight percent of Americans without a high school diploma don t have a broadband internet.

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8 About half of African American and Hispanic households don t have broadband access to the internet at home.

9 Are apps the answer? Na)ve apps can take advantage of the devices hardware like camera, accelerometer, mul)tasking etc. But Na)ve apps have a surprisingly low rates of adop)on. They also have high development costs.

10 What about a mobile version? Device specific versions of you site give you total control of appearance of content But Making separate versions means you have to maintain mul)ple versions. So how to reach mobile audiences?

11 Responsive Web Design With responsive web design, the visual style of a website changes in response to the size of a device s screen. The viewer has access to all site informa)on whether using a tablet, mobile phone, laptop, or desktop. Only one codebase is required no need for mul)ple codes for each kind of device. Content can be tailored to specific devices through an easy- to- use Content Management System (CMS).

12 Responsive Web Design Your content responds to your viewers browsers window size. One website that adapts to the size of any device accessing it.

13 Responsive Web Design The Tac)le Group is full service web development and crea)ve services agency specializing in Responsive Website Design, Content Management Systems, Custom Applica)ons and Graphic Design for tradi)onal and new media. We ve been communica)ng using technology since 2004.

14 Responsive Web Design We build websites that work equally well across all plazorms mobile devices, desktops, and laptops. Our designers and developers speak in human terms to transform our clients visions into websites that are visually stunning and effec)ve. Tac)le s skillful project managers have proven success in delivering projects, from incep)on to closure, on )me and within budget.

15 Our Process We build websites that work equally well across all plazorms mobile devices, desktops, and laptops. Our designers and developers speak in human terms to transform our clients visions into websites that are visually stunning and effec)ve. Tac)le s skillful project managers have proven success in delivering projects, from incep)on to closure, on )me and within budget.

16 You For Youth y4y.ed.gov You for Youth (Y4Y) web portal is the U.S. Department of Educa)on s free, online professional development resource for 21st Century Community Learning Centers and a`erschool prac))oners. The portal provides a`erschool staff with introduc)ons to key topics, trainings, tools, videos, and opportuni)es to network. Whether it is viewed on a large computer screen to a tablet to a smart phone, this site react fluidly and seamlessly to the user s behavior and environment. All of the content is available on every device.

17 You For Youth y4y.ed.gov

18 The Tac'le Group