Hispanic Market Monitor

Transcription

1 Hispanic Market Monitor Database Description 2008 Forecast Update Contact Information: James Gillula Tabitha Bailey Managing Director Senior Consultant (202) (202)

2 Global Insight Hispanic Market Monitor TOP-LINE DEMOGRAPHIC FORECAST (Attachment A) Description: Population, Households, Disposable Income, and Average Household Income Hispanic and 5-Year Estimates and Forecasts: 2003 to 2028 U.S. and Top 20 States U.S. and 68 Designated Marketing Areas (DMAs) DETAILED HISPANIC DEMOGRAPHIC FORECAST (Attachment B) Description: Population, Population by Age, Households, Households by Age of Head, Disposable Income, Average Household Income, Education and Labor Market Variables, Foreign-Born Population, and Use of Spanish in the Home Hispanic 5- Year Estimates and Forecasts: 2003 to 2028 U.S. and Top 20 States U.S. and 68 Designated Marketing Areas (DMAs) CURRENT YEAR CONSUMER SPENDING ESTIMATES (Attachment C) Description: Consumer Spending in More Than 50 Detailed Product Categories Hispanic and 2008 U.S. and Top 20 States U.S. and 68 Designated Marketing Areas (DMAs) CONSUMER SPENDING FORECAST (Attachment D) Description: Consumer Spending in 12 Broad Product Categories Hispanic and 5-Year Estimates and Forecasts: 2003 to 2028 U.S. and Top 20 States U.S. and 68 Designated Marketing Areas (DMAs) SPENDING BY RETAIL CHANNEL OF DISTRIBUTION (Attachments E and F) Description: Retail Sales by Merchandise Line in 12 Retail Store Types Hispanic and 5-Year Estimates and Forecasts: 2003 to 2018 For the U.S. (no state or DMA data) Clothing Stores (6 store types) General Merchandise Stores (3 store types) Home Improvement Stores (2 store types) Electronics Stores (1 store type) All Hispanic Market Monitor data are delivered in MS Excel workbooks

3 Geographical Coverage States DMAs Arizona Albuquerque-Santa Fe Lubbock California Amarillo Miami-Ft. Lauderdale Colorado Atlanta Milwaukee Connecticut Austin Minneapolis-St. Paul Florida Bakersfield Monterey-Salinas Georgia Birmingham Nashville Illinois Boise New York City Maryland Boston Odessa-Midland Massachusetts Charleston, SC Oklahoma City Michigan Charlotte Orlando-Daytona Beach-Melbourne Nevada Chicago Palm Springs New Jersey Chico-Redding Philadelphia New Mexico Cleveland Phoenix New York Colorado Springs-Pueblo Portland OR-WA North Carolina Columbus, OH Providence-New Bedford Oregon Corpus Christi Raleigh-Durham Pennsylvania Dallas-Ft. Worth Reno Texas Denver Sacramento-Stockton-Modesto Virginia Detroit Salt Lake City El Paso San Angelo Eureka San Antonio Fresno-Visalia San Diego Ft. Myers-Naples San Francisco-Oakland-San Jose Ft. Smith Santa Barbara-Santa Maria-San Luis Obispo Harlingen-Weslaco-Brownsville-McAllen Seattle-Tacoma Hartford-New Haven Tampa-St. Petersburg-Sarasota Honolulu Tucson-Sierra Vista Houston Victoria Indianapolis West Palm Beach-Ft. Pierce Kansas City Waco Laredo Washington DC-Hagerstown Las Vegas Wichita Falls-Lawton Little Rock Yakima-Pasco-Richland-Knwk Los Angeles Yuma

4 Attachment A Sample Top-Line Demographic Forecast (U.S., State, or DMA) Hispanic Population Population (mil.) Households (mil.) Disposable Income (bil. $) Disposable Income (bil. 2000$) Avg. Income per Household ($) Avg. Income per Household (2000$) Population Population (mil.) Households (mil.) Disposable Income (bil. $) Disposable Income (bil. 2000$) Avg. Income per Household ($) Avg. Income per Household (2000$) Hispanic Share (%) Population Households Disposable Income Average Annual Growth Rate (%) Hispanic Population Population Households Disposable Income ($) Disposable Income (2000$) Avg. Income per Household ($) Avg. Income per Household (2000$) Population Population Households Disposable Income ($) Disposable Income (2000$) Avg. Income per Household ($) Avg. Income per Household (2000$)

5 Attachment B Sample Detailed Hispanic Demographic Forecast (U.S., State, or DMA) Population (thousands) Population by Age (%) 0 to 4 5 to to to to & older Households (thousands) Households by Age of Head (%) 15 to to to & older Disposable Income (bil. $) Disposable Income (bil. 2000$) Average Household Income ($) Average Household Income (2000$) Educational Attainment: Four Yrs. High School (% Pop 25+) Four Yrs. College (% Pop 25+) Employment (thousands) Unemployment Rate Foreign-born Population (thousands) Share of (%) Speak Spanish at Home (thousands) Share of Population Age 5+ (%) Speak Only Spanish at Home (thousands) Share of Population Age 5+ (%)

6 Attachment C Sample Current Year Consumer Spending Estimates 2008 (U.S., State, or DMA) Food at Home Cereals Bakery Products Beef Pork Poultry & Eggs Fish & Seafood Dairy Products Fresh Fruits & Vegetables Processed Fruits & Vegetables Sugar and Other Sweets Fats and Oils Nonalcoholic Beverages Other Food Products Food Away From Home Quick-service Restaurants Other Food Away From Home Alcoholic Beverages Beer & Ale At Home Wine At Home Distilled Spirits At Home Alcoholic Beverages Away From Home Clothing, Except Footwear Men & Boys Women & Girls Children Under 2 Footwear Other Apparel Products & Services Shelter (Mortgage or Rent) Utilities Cellular Telephone Other Telephone Gas, Electricity & Water Fuel Oil & Coal Household Services Laundry & Cleaning Supplies Household Paper Products Household Textiles Furniture & Floor Coverings Major Appliances Small Appliances Personal Computers & Peripheral Equip Computer Software Other Household Furnishings Vehicle Purchases Cars & Trucks, New Cars & Trucks, Used Gasoline & Motor Oil Other Vehicle Expenses Public Transportation TVs & Video Equipment Sound Equipment & Instruments Cable TV Motion Picture Admissions Other Entertainment Personal Care Products & Services Tobacco Products Health Care Life & Other Personal Insurance Other Items Hispanic (bil. $) (bil. $) Hispanic Share (%)

7 Attachment D Sample Consumer Spending Forecast (U.S., State, or DMA) Food and Beverages Clothing and Shoes Other Nondurables Housing Household operations Motor Vehicles and Parts Motor Gasoline and Oil Transportation Services Furniture and Household Equipment Other Durables Medical Services Other Services Food and Beverages Clothing and Shoes Other Nondurables Housing Household Operations Motor Vehicles and Parts Motor Gasoline and Oil Transportation Services Furniture and Household Equipment Other Durables Medical Services Other Services Food and Beverages Clothing and Shoes Other Nondurables Housing Household Operations Motor Vehicles and Parts Motor Gasoline and Oil Transportation Services Furniture and Household Equipment Other Durables Medical Services Other Services Hispanic Population (billions $) Overall Population (billions $) Hispanic Share (%)

8 Attachment E Example of Spending by Retail Channel of Distribution: Conventional & National Chain Department Stores Hispanic Sales (billions $) Men's wear Women's & misses' wear Children's wear Footwear Cosmetics Window coverings & white goods Major household appliances Kitchenware & home furnishings All other goods and services Sales (billions $) Men's wear Women's & misses' wear Children's wear Footwear Cosmetics Window coverings & white goods Major household appliances Kitchenware & home furnishings All other goods and services Hispanic Share (%) Men's wear Women's & misses' wear Children's wear Footwear Cosmetics Window coverings & white goods Major household appliances Kitchenware & home furnishings All other goods and services

9 Attachment F Retail Channel of Distribution Coverage Retail Store Type Conventional and National Chain Department Stores Discount and Mass-Merchandise Department Stores Warehouse Clubs and Supercenters Product Categories Identified within Each Store Type Men s wear; Women s, juniors and misses wear; Children s wear; Footwear; Cosmetics; Window coverings & white goods; Major household appliances; Kitchenware & home furnishings; Other goods & services Men s wear; Women s, juniors' and misses wear; Children s wear; Footwear; Groceries; Drugs, health & beauty aids; Soaps, detergents & cleaners; Window coverings & white goods; Televisions, Audio equipment; Kitchenware & home furnishings; Toys & games; Sporting Goods; Other goods & services Men's wear; Women's, juniors' and misses' wear; Children's wear; Footwear; Groceries; Drugs; Tobacco products; Paper products; Soaps, detergents & cleaners; Window coverings & white goods; Kitchenware & home furnishings; Toys & games; Sporting goods; Other goods & services Men s Clothing Stores Women s Clothing Stores Children s Clothing Stores Family Clothing Stores Other Clothing Stores Shoe Stores Consumer Electronics Stores Home Centers Hardware Stores Coats; Suits & Sport coats; Pants & shorts; Sweaters; Shirts; Socks & underwear; Sports apparel; Accessories; Footwear; Other goods & services Dresses; Coats; Suits & jackets; Accessories; Bottoms; Hosiery & lingerie; Tops; Sports apparel; Footwear; Other goods & services Boys clothing & accessories; Girls clothing & Accessories; Infants and toddlers clothing & accessories; Children s footwear; Other goods & services Men s wear; Women s, juniors and misses wear; Children s wear; Footwear; Other goods & services Men s wear; Women s, juniors and misses wear; Children s wear; Footwear; Other goods & services Men s footwear; Women s footwear; Children s footwear; Apparel; Other goods & services Computers; Software; Televisions; Audio equipment; CDs & tapes; Telephones; Photographic equipment; Office equipment; Kitchen appliances; Other goods & services Hardware & tools; Plumbing equipment; Electrical equipment; Lawn & garden equipment & supplies; Lumber & building materials; Paint & preservatives; Other goods and services Hardware & tools; Plumbing equipment; Electrical equipment; Lawn & garden equipment & supplies; Lumber & building materials; Paint & preservatives; Other goods & services