Business Innovation in Europe

Transcription

1 University College Limburg Management and technology Universitaire Campus Gebouw S B-3590 Diepenbeek Belgium T: Business Innovation in Europe Fall & Spring Semester The Business Innovation in Europe Programme at University College Limburg will be organised in the Fall and Spring term of the academical year This international module has been set up to provide European and overseas students with business skills within the realm of innovative management and 21 st century new supply chain strategies, financial and legal topics. Participants will acquire practical business skills in seminars and workshops and will be able to improve their business and communication skills in an international business environment. Even though the language of instruction is English, participants will also be required to acquire the basics of functional and notional Dutch: they will be living in a Dutch-speaking environment and will therefore need to perform every day things (shopping, socialising ) in Dutch. The programmes consist of both mandatory (M) courses and elective courses (E), combined with a series of seminars and company/city visits. All courses are taught by specialist lecturers in their field of business. Semester 1: Fall Semester Semester 2: Spring Semester September 16, 2015 February 5, 2016 February 15, 2016 June 29, 2016 Course title ECTS Course title ECTS Dutch Survival Kit (M) 3 Dutch Survival Kit (M) 3 Belgium in an international business context (M) 4 Belgium in an international business context (M) 4 Business English (M) 3 Business English (M) 3 Innovative marketing management (E) 4 Internal control (E) 5 Creativity (E) 4 Business ethics (E) 5 International institutions (E) 3 Entrepreneurship (E) 4 Financial topics (E) 3 Innovative Strat. for a better Customer Service (E) 3 Management skills (E) 5 Innovative Supply Chain Management (E) 3 Exploring new markets (E) 3 International Law (E) 5 Total 37 Total 30 1

2 Work load Students can take up to 30 ECTS, which is equivalent to the work load of one semester. 1 ECTS credit stands for between 25 to 30 hours of work load. Before the credits can be awarded, students have to take the exams / c.q. write the papers following all courses (see also assessment and examination). Level & Entry Requirements Generally the programme is at undergraduate level and is aimed at students with a general business background. Since the topics of the module mainly concentrate on marketing and logistics, students with a background in this field will be considered privileged candidates. However, applications by candidates of other fields of study will be considered for enrolment after careful examination of their study records. Since English is the language of instruction, a solid background in spoken and written English is required. As the Dutch survival kit is aimed at beginners and starts from scratch, no previous knowledge of Dutch is required. Examination and assessment Courses and projects will be assessed with the following ECTS grading scale. Results will be sent to both the student s home institution and his/her home address. ECTS Grade A B C D E FX F % of successful students normally achieving the grade Definition EXCELLENT - outstanding performance with only minor errors VERY GOOD - above the average standard but with some errors GOOD - generally sound work with a number of notable errors SATISFACTORY - fair but with significant shortcomings SUFFICIENT - performance meets the minimum criteria FAIL - some more work required before the credit can be awarded FAIL - considerable further work is required 2

3 Fees & Registration No tuition fees are charged for students from institutions UCLimburg (former Katholieke Hogeschool Limburg) has a bilateral Erasmus contract with. Businet members can apply for such contracts at all times. There may, however, be expenses for excursions and social activities. For students who are not participating in an exchange programme with UCLimburg, the fee for this programme amounts to 1200 (including tuition and participation in field trips and excursions arranged within the framework of the programme). All participants will be charged for course materials ( 150). Accommodation Participants will be able to rent student digs for the duration of their stay, with the help of KHLim. The monthly rent amounts to approx Accommodation booking information will be sent to you as soon as your application form has been received. Application The application deadline for this international module is 15 th May 2015 (fall semester) and 15 th November 2015 (spring semester). Please send the enclosed application form and requirement form English Proficiency for exchange students, accompanied by a full CV and covering letter to: Griet Beerten Departmental International Officer Katholieke Hogeschool Limburg Departement HB Universitaire Campus, gebouw B bus 2 B-3590 Diepenbeek T More information? [email protected] Course Descriptions: 3

4 BELGIUM IN AN INTERNATIONAL BUSINESS CONTEXT (Mandatory) Department of Commercial Sciences and Business Management Type of course Guest lectures, excursions, seminar English September-December Prerequisites an open mind Students will be assessed on their activities and performance during the course and will prepare a portfolio which they have to present at the end of the module. Number of ECTS credits 3 Students should be able to adapt to a Flemish / Belgian business context and be able to describe the main differences with the context of their own country. Course Content This course Belgium in an international business context is focussed on business culture in Flanders and Belgium in an international context. Via guest lectures given by professional teachers, international business managers, European politicians and field trip visits to places of interest such as the port of Antwerp, the European parliament, some Belgiumbased companies, the students will be invited to discuss cultural differences within a business environment. Literature Course materials will be given to the students 4

5 DUTCH SURVIVAL KIT (Mandatory) Department of Commercial Sciences and Business Management, studies Type of course language seminar, excursions Dutch September-December Prerequisites an open mind / no previous knowledge of Dutch required Students will be assessed on their activities and performance during the course. Number of ECTS credits 3 At the end of course the students should be able to communication Dutch on common topics. They should be able to socialize, ask for information, shop, travel around in Flanders and Holland by using functional and notional Dutch. Course Content The Dutch Survival Kit is a course for beginners and only requires your willingness to learn a new foreign language. As instructions and explanations will be partly given in English, a good practical knowledge of this language will be required. The course is activity-based and aims at developing oral communicative skills. Students will often work in teams and will regularly be sent to neighbouring Hasselt or Maastricht to practise their Dutch skills in the field. Since the course is solely based on activities, it is essential that students attend all classes. Literature Boeken C., Le Page E., Peeters I.: Zo gezegd 1.1 Nederlands als tweede taal Uitgeverij Pelckmans,

6 ENGLISH (Mandatory) Department of Commercial Sciences and Business Management, Marketing Studies & Logistics Studies Type of course/ Procedure Lectures, assignments The programme will be based upon the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis and frequent group and individual feedback. English September-January Students will be assessed on the basis of their participation during the lectures and real business cases. ECTS credits 3 Logistics requires a higher degree of international coordination to ensure the smooth flow of goods, information and other resources from the point of origin to the clients and end-users. English is the language used as the tool of communication between different nationalities to manage this complex and challenging process. This makes English an invaluable skill for all levels of management working within the Supply Chain and Logistics function. On completion the students will be able to: develop the language needed for planning cost effective and flexible supply chain solutions define in English the challenges of managing international supply chains extending over the national borders use the English language needed to focus on the challenges of transport and distribution 6

7 INNOVATIVE MARKETING MANAGEMENT (Elective) Department of Commercial Sciences and Business Management, Marketing Studies Type of course 60% Lectures and seminars / 40% teamwork; Case studies, simulation exercises, real business challenges, lectures and group discussions. Mixed classes: both Flemish and exchange students will participate English September-December Prerequisites general business background / basic knowledge of marketing is an asset Students will be assessed on the basis of a written and oral exam, a paper and the student participation during the real business cases ECTS credits 4 The aim of this module is to provide foreign participants with a range of skills and knowledge that will enable them to better implement creativity in a business context overall and in the marketing context in particular. Course Content Creativity Management: Cases and Concepts introduction to creativity the link between creativity and innovation the business need for innovation individual preferences for problem solving building intrinsic motivation elements of an innovative business environment Managing Creativity: Tools and Techniques skills to solve problems differently tools to stimulate individual and team creativity group techniques to work on challenges introducing newness in a business context challenges with the introduction of new products and services Literature Course materials will be given to students Isaksen, S.,Meeting the Innovation Challenge: Leadership for transformation and growth. Isaksen S.G., K. B. Dorval & D. J. Treffinger (2000), Creative Approaches to Problem Solving. Robinson A. G. & Stern S. (1997). Corporate Creativity Tidd, J., Bessant J. & Pavitt K. (2001). Managing Innovation Nadler, G. & Hibino S. (1998). Breakthrough Thinking Nadler, G. & Hibino S. (1999). Creative Solution Finding 7

8 INNOVATIVE STRATEGIES FOR A BETTER CUSTOMER SERVICE (Elective) Department of Commercial Sciences and Business Management, Logistics Studies Type of course/ procedure You will work in groups on various assignments, mostly in an autonomous way. During oral discussions you will be able to explain your work. Most of the studymaterial will be communicated to you on our intranet educational platform called Toledo. The lecturer will answer to your questions, and will give you advice and feedback for the different assignments you have to hand in. English: a solid background on both oral and written English is required September January Prerequisites Fluent in English: a solid background on both oral and written English is required. General business background / basic knowledge of logistics is a plus. Students will be assessed on the basis of 1. their participation during the lectures, assignments and real business cases, 2. problem analyses and research methods 3. different assignments and papers 4. Final exam The total mark will be determined by assigning marks for various aspects independently. The marks assigned to each aspect will be as follows: Student Participation: 10% Assignments, paper and oral discussions: 40% Written individual exam: 50% ECTS credits 3 We will focus on some new supply chain strategies that enable businesses to compete in an innovative and flexible way. Special attention will go to the new functions of inventories in a supply chain, and how to manage these inventories in a cost efficient way, still being effective from a customer service point of view. We focus on some new functions of inventory, allowing businesses to become more customer-oriented. Special attention goes to how inventory can be used in an innovative way to achieve new strategies for better customer service and more international business success. Course Content What is Inventory, and what are the new functions of Inventory in a Supply Chain? Inventory Management How organise your supply chain in a way that you are able to customise your products? Literature 8

9 INNOVATIVE SUPPLY CHAIN MANAGEMENT (Elective) Department of Commercial Sciences and Business Management, Logistics Studies Type of course/ procedure You will work in groups on various assignments and business cases, mostly in an autonomous way. During oral discussions you will be able to explain your work. Most of the studymaterial will be communicated to you on our intranet educational platform called Toledo. The lecturer will answer to your questions, and will give you advice and feedback for the different assignments you have to hand in. English: a solid background in both oral and written English is required September-January Prerequisites Fluent in english: a solid background on both oral and written English is required. General business background / basic knowledge of logistics is a plus. Students will be assessed on the basis of 1. their participation during the lectures, assignments and real business cases, 2. problem analyses and research methods 3. different assignments and papers, and their oral explination 4. Final exam The total mark will be determined by assigning marks for various aspects independently. The marks assigned to each aspect will be as follows: Student Participation: 10% Assignments, paper and oral discussions: 40% Written individual exam: 50% ECTS credits 3 Course Content Supply chain management is a hot topic in business today, and is becoming upmost important because of growing globalisation. The idea is to apply a total systems approach to managing the entire flow of information, materials, and services from raw materials suppliers through factories and warehouses to the end customer. So the course focuses on the linkage between suppliers that provide inputs, manufacturing and service support operations that transform the inputs into products and services, and the distribution and local service providers that localize the product.this is a very important aspect of doing international business in an innovative way, especially with business becoming more and more globally organised and because of the growing outsourcing and co-creation trend. Supply Chain Management, an essential Business Function Innovative Supply Chain Strategies Mass Customization & Postponement Dealing with the the Bullwhip-effect Literature 9

10 INTERNATIONAL INSTITUTIONS (Elective) Department of Commercial Sciences and Business Management Type of course/ procedure Team work, presentation, paper Based on an assignment questionnaire, teams of students will be required to study certain aspects of some of the above institutions. Their answers will be processed into a paper and a presentation. The papers and presentations of all the teams will serve as course materials for the individual oral exam. English September-January Students will be assessed on their participation, presentation, contribution to the paper And oral exam ECTS credits 3 A globalized world requires a global approach. Hence, global and international institutions and organisations are omnipresent in the media and in our professional lives. This course aims at introducing students to some of the main international institutions, such as the WTO, EU, UN, OECD, WEF, etc. 10

11 BUSINESS ETHICS (Elective) Department of Commercial Sciences and Business Management Type of course/ procedure Seminars, Case studies, assignments, documentary English September-January Students are expected to attend all seminars and tutorials. To receive credit, students must complete the required coursework to a satisfactory standard. ECTS credits 5 In this course we will look at ethics and business ethics theory, the stakeholders model and its implications. The ethical dimension to global business developments will be discussed. An ethical decision model will be taught that will enable the student to analyse relevant case studies. 11

12 INTERNAL CONTROL (Elective) Department of Commercial Sciences and Business Management Type of course/ procedure Lectures, case studies, excercises English Prerequisites September-January Basic knowledge of the main business processes Oral exam ECTS credits 5 Students should be able to understand the meaning and importance of internal control and should be able to analyse and design a business information system. Course Content This course is focussed on corporate governance and internal control principles. Internal control measurements ideally to be taken in all business processes (finance, logistics, sales, HR, ) are described. Students will also learn the basics of flowcharting, sampling and business process analysis. Furthermore the link with internal and external auditing will be described. Bibliography Course documents will be given to the students 12

13 ENTREPRENEURSHIP (Elective) Department of Commercial Sciences and Business Management Type of course/ procedure You will work in groups on various models and assignments, mostly in an autonomous way. During oral discussions you will get feedback on your business model. Most of the studymaterial will be communicated to you on our intranet educational platform called Toledo. The lecturer will answer to your questions, and will give you advice and feedback on the different assignments you have to hand in. English September-January Prerequisites Fluent in english: a solid background on both oral and written English is required. General business background / basic knowledge of supply chain management is a plus. Entrepreneurial spirit, a getting things done spirit. Students will be assessed on the basis of 1. their participation during the lectures, assignments and real business cases, 2. problem analyses and research methods 3. different assignments and papers 4. Final business model to be developed in team The total mark will be determined by assigning marks for various aspects independently. The marks assigned to each aspect will be as follows: Student Participation: 10% Assignments, paper and oral discussions: 40% Written final business model: 50% ECTS credits 4 Entrepreneurship and Intrapreneurship: Many people have the misperception that successful entrepreneurs are born, not made, with a history of high achievement and that entrepreneurs just love risk, and that they are undisciplined. In most cases it is quite the opposite; research has been proving that entrepreneurship can be taught and that it should be considered as a legitimate profession and discipline. Entrepreneurship is a team-sport where ideas are much less important than the team s ability to execute in a highly focused manner. In this course we offer a roadmap to learn how to do it. We will focus on business modelling, lean ways of setting up scalable businesses/projects, and on the series of steps you should do for achieving the entrepreneurial process. You can use these techniques and tools to become an independent entrepreneur and start your own business, but also to become an intrapreneur ; a succesful employee in a company. Course Content The business model canvas - The lean model canvas 24 steps to a successful startup Cases - Develop your own Business Model Bibliography -Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Alexander Osterwalder & Yves Pigneur) -Running Lean: Iterate from Plan A to a Plan That Works (Ash Maurya) -Disciplined Entrepreneurship: 24 steps to a successful startup (Bill Aulet) 13

14 FINANCIAL TOPICS (Elective) Department of Commercial Sciences and Business Management Type of course/ Procedure Classroom session, lectures, case studies English Prerequisites September-January General knowledge of the financial services industry and its products. Oral examination (80 %) + paper (20%) ECTS credits 3 Objective is to create a detailled understanding of the regulatory environment of financial institutions, the rootcauses which resulted in the financial crisis and subsequent global economic downturn, the role and responsibilities of the various actors and parties involved as well as the consequences on the future operating environment & models of banks/insurance companies. Also, special attention is given to the asset class Real Estate (commercial & residential). Course Content The course provides a detailled perspective on of the organisation of the financial services sector and its regulations, past & present. Also, the course zooms in on the rootcauses which caused the financial crisis in 2008 and the subsequent global economic recession and souvereign debt crisis. A detailled clarification is given on role and responsibilities of key actors and parties involved. The measures taken to address the key issues and to prevent future catastrophy are elaborated upon, such as new regulations (ao Basel III, Mifid) and the internal control environment (oa compliance procedures). The impact on the operating environment of financial institutions, the future challenges as well as the strategic and tactical responses of banks are clarified. Special attention is given to Real Estate. This asset class was at the centre of the Financial Crisis and the sector has suffered substantially in most Western European countries. Nevertheless, Real Estate continues to be perceived as an interesting asset class for the (prudent) investor. Bibliography 14

15 MANAGEMENT SKILLS (Elective) Department of Commercial Sciences and Business Management Type of course/ procedure Lectures, case studies, excercises English September-January Prerequisites Oral Exam ECTS credits 5 Students will learn about management skills and understand the meaning and importance of it. They should also be able to apply it in some real life situations. Course Content Good management is the foundation of organizational success. This course is focussed on the skills a good manager should have and on how he/she can develop this skills. It also focuses on how you can better work in a team. Bibliography Course documents will be given to the students 15

16 INTERNATIONAL LAW (Elective) Department of Commercial Sciences and Business Management Type of course/ procedure Lectures, case studies, excercises English September-January Prerequisites Written Exam ECTS credits 5 Students should be able to understand the basics of EU law and international law. Course Content This course contains an introduction to EU law and international law. EU law is focussed on organisation and competition law. Furthermore the relationship between EU law and national law will be described. In International law the students will also learn the basics of the international organisations, jurisdiction, applicable law and enforcement. Bibliography Course documents will be given to the students. 16

17 EXPLORING NEW MARKETS (Elective) Department of Commercial Sciences and Business Management Type of course/ Procedure Classroom session, lectures, case studies English Prerequisites September-January General knowledge of marketing principles. Group project (70%) and individual oral defense (30%) ECTS credits 3 Course Content Objective is to launch a Belgian product on a foreign (English-speaking) market. By doing so the analyze the challenges and opportunities that come with internationalization. What needs to be done when a company enters a completely new market with one of their products. What are some major challenges related to cultural differences and another consumer behaviour? The course provides a detailed perspective on the challenges and opportunities of international markets and how cultural differences influence the 4 P s of marketing. Reasons to go international are discussed. Students work on a project to launch a Belgian product on a foreign English-speaking country. They develop a plan of action to service their target group of consumers. Consumer behavior in international markets Positioning of international marketing Opportunities and challenges of international marketing The role of culture Motives for and against internationalization Successful internationalization Views on internationalization Bibliography 17

18 BUSINESS INNOVATION IN EUROPE STUDENT APPLICATION FORM Yes, I would like to apply for the Business Innovation in Europe programme in the 0 fall semester 0 spring semester of academical year This application should be completed in BLACK and CAPITALS. SENDING INSTITUTION Name and full address: Department coordinator - name, telephone and telefax numbers, box Institutional coordinator - name, telephone and telefax numbers, box STUDENT S PERSONAL DATA (to be completed by the student applying) Family name:... Date of birth:... Sex:...Nationality:... Place of Birth:... Current address: Current address is valid until:... Tel.:... address: First name (s):... Permanent address (if different): Tel.:... LANGUAGE COMPETENCE : please, join also the requirement form English language proficiency for exchange students. Mother tongue:... of instruction at home institution (if different):... Other languages I am currently studying this language I have sufficient knowledge to follow lectures I would have sufficient knowledge to follow lectures if I had some extra preparation yes no yes No yes no 18

19 WORK EXPERIENCE RELATED TO CURRENT STUDY (if relevant) Type of work experience Firm/organisation Dates Country PREVIOUS AND CURRENT STUDY Diploma/degree for which you are currently studying:... Number of higher education study years prior to departure abroad:... Have you already been studying abroad? Yes No If Yes, when? at which institution?... The attached Transcript of records includes full details of previous and current higher education study. Details not known at the time of application will provided be at a later stage. Date:. Signature of applicant. Signature and stamp. of contact person at home university The deadline for enrolment is 15 th May 2015 (fall)/15 th November 2015 (spring). More information on accommodation and life in Limburg, can be found on the international pages of our website : Send the application form, together with the requirement form English language proficiency, your CV and letter to: Griet Beerten Departmental International Officer Katholieke Hogeschool Limburg Departement HB Universitaire Campus, gebouw B bus 2 B-3590 Diepenbeek T [email protected] 19

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