Data Centers & Servers Initiative Informing Local Data Center Program Opportunities
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1 Data Centers & Servers Initiative Informing Local Data Center Program Opportunities Jason Erwin, CEE ACEEE/CEE MT Symposium Monday March 31, 2008
2 Overview The Data Center EE Opportunity CEE Data Centers & Servers Initiative Current Work Area Activities Future Focus
3 Data Centers Energy Efficiency Opportunities Management Processes *Benchmarking *Integrated design *Power management *Procurement *O&M enhancements processes Data Center Systems IT Support S o f t w a r e Servers *More efficient *Improved utilization Storage *More efficient *Power management (MAID) Networking *More efficient Cooling *Better airflow *Evolution to liquid cooling *Optimized chiller systems *Free cooling Power *Efficient UPS *Efficient redundancy *Research into DC power
4 CEE Data Centers & Servers Initiative Some Challenges Lack of efficiency definitions, metrics & test procedures for equipment & data centers Split incentives between IT & facility managers Risk aversion and barriers to EE acceptance reliability & uptime concerns trump others Traditional EE program focus on facility systems Dynamic nature of hardware/software options CEE Initiative Objectives Developing & supporting consensus-based definitions and performance specs Facilitating our collective understanding of opportunity, market players & industry motivations Identifying recommended program strategies to help move more of the market to a preferred outcome
5 CEE Data Centers & Servers Initiative Collective Understanding: E.g., Server Virtualization Consolidates multiple workloads onto one physical server (3-1; 5-1; 7-1; 30-1 and more depending on application) More businesses moving towards virtual environments EE programs trying to understand: technology, appropriate applications, risks, economics, role and value-add VM1 VMn VM1 VMn App App App OS App OS OS OS VMM HW0 HWn HW Sources: Intel Corporation (Graphic); VMWare, IDC (Content)
6 Data Centers Energy Efficiency Opportunities Lots of Interest in Green Data Centers
7 CEE Data Centers Work Activities Broad Activities: Support active Data Centers and Servers Committee Over 25 organizations participating Initiative description: Building knowledge of IT industry and opportunities to work together Active participation with EPA and DOE in the ENERGY STAR and Save Energy Now programs Developing and supporting program strategies that meet spectrum of member needs
8 CEE Data Centers Work Activities EE Program Tracking Austin Energy BC Hydro Efficiency VT Energy Trust of OR PG&E SCE, SDG&E Data Center Program Offerings *Financial incentives for IT and other measures (e.g., MAID, server virtualization, efficient UPSs, chillers/cooling) *Integrating data center assessment assistance and potential financial incentives for capital measures *Technical assistance and may offer custom financial incentives for virtualization. *Pilot project providing technical assistance on more efficient enterprise data center design *Financial incentives for various IT and facilities energy savings measures (e.g., server virtualization, MAID, cooling) *Design assistance for new construction (Savings by Design) *Offer virtualization and other DC incentives through Standard Performance Contract (SCE running first pilot); *Design assistance (Savings by Design)
9 CEE Data Centers Work Activities Current Activities: Working for consensus definitions for EE program use Participating in ENERGY STAR draft enterprise server specification and benchmarking development process Member education about DOE DC benchmarking and assessments tools, and related training opportunities Building knowledge of IT industry and opportunities to work together 2007 Industry Partners, Data Center Track: CEE Industry Partners meeting, invitation only
10 CEE Data Centers Future Focus Create basis for differentiating data center types and related knowledge base Understanding what is baseline versus efficient performance across DC types Developing member data center assessment pilot with DOE Develop enduring EE program strategies Support spectrum of EE program needs (e.g., individual specifications, bundled program offerings, NC design assistance, etc.) Advancing program strategies that accelerate better energy performance for different DC customers that are additive to industry efforts
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