Dialogic Vision. Dec, Erik Pras

Transcription

1 Dialogic Vision Dec, 2009 Erik Pras

2 Dialogic Multimedia Products by Type and Integration Level Solution Type Media Server Dialogic Host Media Processing (HMP) Software Dialogic IP Media Server Dialogic Vision VX Software-based media server, runs on any form factor all in one for smaller scale deployments 3G Video Gateway HMP Interface Boards (HIB) Software and board for PSTN interfacing with C APIs Dialogic Vision CX Integrated video gateway Building Blocks Level of Integration Integrated Systems Slide 2

3 Dialogic Vision VX Integrated Media Platform Standards-based multi-media processing and signaling platform for delivering interactive voice and video services into any type of network Value Proposition: Hides complexity of media and signaling behind standardsbased service development languages Connects to carrier networks with integrated SS7/BICC signaling Scalable to support trials through commercial expansion Reduced deployment cost with support of voice-only and / or video callers *Please refer to USE CASE(S) portion of the Legal Notice on the last slide Slide 3

4 Dialogic Vision CX Video Gateway Carrier-ready video gateway providing seamless connectivity between 3G-324M phones and IP converged multi-media service platforms Value Proposition: Simplified integration of Media Platform with 3G-324M service Connects to carrier networks with integrated SS7/BICC signaling Scalable to support trials through commercial expansion Reduced deployment cost with support of voice-only and / or video callers Please refer to USE CASE(S) portion of the Legal Notice on the last slide. Slide 4

5 Real world examples Slide 5

6 Real-World Deployment Voice SMS solution deployed worldwide Kirusa The Service KV.SMS advanced voice SMS solution deployed at more than a dozen mobile operators worldwide and continuing to leverage NMS platform for multiple applications About Kirusa World s leading vendor of voice SMS and a leading developer of value added mobile services that provide the freedom of multimodality Products Used Dialogic Vision TM VX Integrated Media Platform Integration of VoiceXML, media and signaling processing VoiceXML provided the fastest time to market Video supports provides easy delivery of new value added services Slide 6

7 Real-World Deployment Verified Contacts Ontario Systems The Service Verified Contacts right-party contact system, an industry-leading debt collection software solution About Ontario Systems Ontario Systems, LLC provides debt collection software to organizations that manage large volumes of accounts receivables Products Used Ontario Systems used Dialogic Vision TM VX Integrated Media Platform to rapidly develop and deploy predicative dialer application to increase right-party contacts Slide 7

8 Real-World Deployment Mobile TV Globe Telecom The Service Mobile TV on 3G, enabling users to watch their favorite live or made-for-mobile TV programs when and where they want Subscribers have six channels to choose from with live feeds of CNN, three local broadcast television channels, sporting events and made-for-mobile looped videos of news, cartoons and entertainment content About Globe Telecom One of the leading providers of digital wireless communications services in the Philippines Products Used Dialogic Vision TM VX Integrated Media Platform Slide 8

9 Real-World Deployment Video Avatar SMART Communications The Service Video Avatar service, launched in December 2007, that allows users to send and receive video messages featuring either live video or a chosen avatar About SMART Communications Philippines leading mobile operator More than 30 million subscribers Most advanced SMS-based services Products Used Turnkey solution featuring Dialogic Vision TM VX Integrated Media Platform Delivered in partnership with mobile and digital applications provider EGG, one of the top five content service providers in the Philippines Slide 9

10 More Application Examples 100s possible Business Order inquiry Emergency notification Package tracking Driving directions Wake-up Flight tracking Voice access to Customer relationship management Prescription refilling Audio newsmagazines Voice dialing Real-estate information Directory assistance applications. Catalog applications Electronic auction Scheduling pickups Retail Mail Catalog Order Status Account Status Tech Support Entitlement Store Locator Phone Shopping Inventory & Pricing Customer Satisfaction Survey Notification Financial Services Telephone Banking Mortgage Qualification Stock Portfolio Management Bill Collections Credit Card Payment Voice Authentication Enterprise Auto-Attendant / Receptionist Voice Dialing Address Change Password Reset Change Login Trouble Ticket Management Time and Attendance Service Health Care / Pharmaceutical Prescription Refill Schedule & Confirm Appointment Inbound Clinical Trial Survey Laboratory Results Physician Surveys Video Catalog sales Video mail Real-estate service Electronic auction Mobile TV Scheduling pickups Flight Status Video Call Center Movie ticket sales Video Dating Video Chat Security Surveillance On-site repair service Do-it-yourself repair Avatar Video Video gaming Karaoke Slide 10

11 Dialogic Vision VX Integrated Media Platform Slide 16

12 Limitations of Legacy Platforms Application PSTN SS7, ISDN Media Processing TCP/IP Network Signaling Typical Legacy Platform Media Issues with this approach: Delivering new services can take long time requiring significant changes to platform Modifying existing services can be expensive and long to implement Strong dependency on vendor providing components Adding Speech can create major architectural changes SS7 is frequently needed for signaling Requires expertise in SS7 signaling C, C++ Programming expertise is expensive and hard to find Service Providers may request standards-based platforms to minimize risks from single vendors Difficult to add Video Slide 17

13 Dialogic Vision VX Integrated Media Platform Who and Why? Who OEMs, Application Developers, System Integrators Service providers with an internal development group That require A Multi-media interactive service delivery platform Based on industry standards VoiceXML, CCXML, PSTN, SIP Because they want to Expand their solution offering into Carrier networks Develop a service that can easily migrate to support Mobile Video Migrate towards a Web-based, standards-based architecture Leverage existing VoiceXML applications Reduce dependency on vendor platforms by having multiple choices And their business is Delivering their solution into carrier networks or large enterprises Slide 18

14 Where Dialogic Vision VX Integrated Media Platforms Are Used TDM Networks Next-Gen Networks Traditional voice applications SIP/VoIP standards Fast application development Easy technology adoption (e.g., video) Application specific MRF involving complex media Fixed-mobile convergence Easy transition to next-gen networks Access to handsets and devices used in traditional telephony VAS Deployments With easy migration Slide 19

15 Application Control CCXML & VoiceXML CCXML VoiceXML Audio/Video Gateway VoiceXML Media Server Dialogic Vision VX Integrated Media Platform CCXML 1.0 Call Control Features Accept or Reject Inbound call Early Media Connect call to a VoiceXML dialog Route a call Transfer a call Place Outbound call Disconnect a call Create and join a conference VoiceXML 2.1 Dialogue Features Media playback Recorded Media Recognition of Speech or DTMF Speech synthesis Grammar definition Multi lingual Dialog management Menus to provide choices Forms to collect input Flow control and variables Call transfer and disconnect Slide 21

16 Application Ready IVVR Architecture example* Enabled with VoiceXML video extensions Separate video and audio sources Speech support (ASR/TTS) Video IP support Voice Web server TCP/IP VoiceXML/CCXML PSTN SS7, ISDN Dialogic Vision VX Integrated Media Platform HTTP or RTSP RTP SIP Media Intranet RTP SIP MRCP SIP Phones (Call Center Attendants) ASR/TTS *Please refer to USE CASE(S) portion of the Legal Notice on the last slide Slide 22

17 Dialogic Vision CX Video Gateway Slide 24

18 Typical SIP-based Self Service/IP Call Center Configuration SIP Proxy / Redirect Server Mobile Switch E1/T1 (ISDN, SS7) VoIP Gateway RTP SIP Intranet SIP App Server ASR/TTS TCP/IP Web Resources / Database SIP Phones (Call Center Attendants) Issues with this approach: IP services platforms need cost-effective, scalable, PSTN connectivity VoIP/PSTN Gateways need to support voice-only AND video calls to minimize the deployment complexity VoIP/PSTN Gateways today have limited integrated call routing capabilities Gateways today often require a separate media gateway controller, adding cost and complexity SS7 is frequently needed for signaling SS7-enabled inter-machine trunks (IMTs) are significantly less expensive than ISDN trunks Carriers are increasingly requiring SS7 Most gateways don t support it Slide 25

19 Vision Video Quality Advantage Heterogenous environment of video sources and handset formats Call setup delays for both customer terminals and Enhanced Services Video corruption in Messaging, Streaming and Push services Differences in video bit rates from packet network Any-to-any Video Transcoding Fast Call Setup Video I-Frame Refresh Video Rate Adaptation Vision s unique advantages: Any-to-any transcoding, including H.264 <-> H.263/MPEG4 Dialogic s patent-pending Video rate adaptation highest quality Slide 27

20 Market VoiceXML preferred for IVR applications Source: Datamonitor: Understanding Key drivers for IVR investment, Nov 2007 The VoiceXML market for IVR and IVVR is the future Slide 28

21 Market Speech drives move towards VoiceXML Speech is 60% of VoiceXML revenue Speech is the driving feature from proprietary to VoiceXML Source: DataMonitor, 2005 (they were right then!) Slide 29

22 Dialogic, Dialogic Pro, Brooktrout, Diva, Cantata, SnowShore, Eicon, Eicon Networks, NMS Communications, NMS (stylized), Eiconcard, SIPcontrol, Diva ISDN, TruFax, Exnet, EXS, SwitchKit, N20, Making Innovation Thrive, Connecting to Growth, Video is the New Voice, Fusion, Vision, PacketMedia, NaturalAccess, NaturalCallControl, NaturalConference, NaturalFax and Shiva, among others as well as related logos, are either registered trademarks or trademarks of Dialogic Corporation or its subsidiaries ( Dialogic ). The names of actual companies and products mentioned herein are the trademarks of their respective owners. Dialogic encourages all users of its products to procure all necessary intellectual property licenses required to implement their concepts or applications, which licenses may vary from country to country. Dialogic may make changes to specifications, product descriptions, and plans at any time, without notice. USE CASE(S) Any use case(s) shown and/or described herein represent one or more examples of the various ways, scenarios or environments in which Dialogic products can be used. Such use case(s) are non-limiting and do not represent recommendations of Dialogic as to whether or how to use Dialogic products. 06/09 Slide 34