Golf Club Management Services

Transcription

1 Golf Club Management Services The Brown Golf Portfolio consists of twenty-one facilities. Within that portfolio Brown Golf offers three types of management service and several consulting services: Management Protection: Brown Golf will hire your club s employees and directly manage all aspects of your clubs day to day operation. Your employees will be Brown Golf company employees and your asset will be fully protected. Management Direction: Brown Golf will directly manage all aspects of your clubs day to day operation. Your club will have full access to our management techniques, but the employees will be housed in a company outside of Brown Golf. Management Flexibility: Brown Golf will provide operational guidance to your facility. This program is geared toward an owner who does not want full blown management, but does want a reliable and consistent informational source.

2 Key Benefits of our Protection, Direction, and Flexibility Platforms Your club will be included in Brown Golf s purchasing network with exclusive pricing on goods and services. This service will save your club thousands of dollars annually. Your club will be given the financial tools and reporting packages to guarantee you have the necessary information to make timely and informed business. Your club will have access to Brown Golf s team of trained professionals in every area of your club operation. Your club will have a Brown Golf Regional Manager assigned to your facility. Your club will have access to a trained HR professional for guidance through any situation. Your club will have access to Brown Golf s benchmarking services. You will understand how your revenues, labor percentages, expense percentages, F&B cost of goods, merchandise cost of goods, net operating income, and much more stack up against other clubs in the market. Your club will have access to Brown Golf s one of kind Reciprocal network giving your members access to wonderful golf destinations like Pinehurst, NC, Hilton Head, SC and many more. Your club will be listed in all Brown Golf collateral, social media, and websites as a Brown Golf Property. Your club will have full access to the Brown Golf BG Marketing Program. This is a full service one stop shop for communications solutions. This service guarantees the most competitive pricing for your club. Our in house legal counsel is available to your club decision makers to counsel and review policies, contracts and documents subject to the particularities Your club will gain access to relevant market information related to club salaries, health insurance, club insurance, payroll providers, merchant service providers, vendor agreements and much more

3 Professional Services Acquisition Review: If you are thinking about purchasing a golf facility, this program is for you. Let our team of trained executives, who buy and sell golf courses regularly, analyze your potential purchase. Our team will do a full review, develop a realistic proforma and offer suggestions on how to more effectively purchase a given facility. The value you receive from this program will pay for itself. Brown will sign a confidentiality agreement to guarantee we will not compete with you on the purchase. Market Value Property Review: If you are trying to establish the market value for your property, let our team of trained professionals assist you. We can help you understand the true value of your club by helping you understand if the multiple of EBITDA method or multiple of gross revenue valuation method makes the most sense for pricing your property. Operational Impact Programs: Brown Golf will provide its best operators, in each focused area, to help your club achieve an operational impact that will be felt by all. Here are the distinct programs we offer: F&B It should be a profit center Accounting/Financial Systems Audit Protecting your asset is a must Membership Sales Plan & Market Analysis Know what you are selling and sell more Budgeting Tools to guarantee a more efficient budgeting process Agronomy Highest cost at a Club you should understand Golf Operations Greens fee flow to the bottom line, are you growing your business? Hospitality The training never stops Expense Management Learn where you have waste HR Resource Development The only guarantee is that one day you will need structured HR processes Marketing & Revenue Generation Ten ideas to guarantee to you club is growing its revenue streams

4 Brown Golf s Operational Impact Team President, John Brown Chief Operating Officer, John M Brown Chief Financial Officer, Jason Harshbarger Regional Manager, Joe Rattigan Regional Manager, Bill Layman Regional Manager, Steve Johnson Director of Sales & Marketing, Travis Kreiger Market Analyst, Chris Westine Regional Agronomist, Kevin Morgan Regional Agronomist, Mike Leonard Director of Human Resources, Lauren Brown Director of IT, David LiSooey Pictured left to right; John M. Brown (COO); Jason Harshbarger (CFO); John A. Brown (President); Todd Brown (Executive VP)

5 Brown Golf s Additional Services Turnaround Today Analysis: If your facility is in trouble there is absolutely no time to wait. President, John Brown will do a one day review with your key decision makers. He will spend eight hours onsite and conclude the day in a town hall forum with the key decision makers or owners of your club. This is a great way to get an inside perspective and guidance from an industry professional who is decorated as a golf operations turnaround specialist in an open concept where questions are welcomed. Executive Leadership Hiring Strategy: We can help you find the right professional to lead your club. Brown Golf will handle the hiring process from start to finish. We will present your key decision makers with three highly qualified candidates for the key position you are looking to fill. Brown Golf will make sure you get pointed in the correct direction. Bench Marking & Financial Review: Our bench marking services allows you to see where your club stands each and every month compared to other clubs in multiple markets. This unique inside look will give you access to the key indicators that every club should know to make effective decisions. Our monthly financial review will include an ongoing review by one of our regional managers each month. Our regional manager will then write a one page summary of areas of concerns and suggestions for improvement based on your club s financial statement. This program is a great way to get pointed in the right direction each month. Membership Survey: If you are looking for an overview/analysis of your membership s feelings, Brown Golf will implement and interpret results of a membership survey to help any club understand exactly where they stand with their membership. This 50 question electronic survey will give the club decision makers the information they need to make effective business decisions. Brown Golf will help the club decision makers distribute, collect, and analyze while recommending a short and long term plan around results.

6 Brown Golf s Complimentary Golf Lesson Program An offering that will set your club apart, Brown Golf s Complimentary Golf Lesson Program is an innovative amenity which adds value to your club s membership. With a teaching professional on staff in each market, your members have access to schedule unlimited golf lessons with that instructor, at no additional cost! This initiative by Brown Golf not only benefits your club with the below highlights, but also is our way of helping grow the game of golf! Set Your Club Apart From the Competition Assist with Membership Growth & Retention Your Members Will Enjoy the Game More Add Value to Your Membership Help Your Members Improve Their Game Professional Teaching Staff No Extra Cost!

7 Apparel Partners Gloves & Balls Headwear & Sunglasses Scorecards & More Pro Shop & Accessories Your Clubs savings begin here! Take advantage of Brown Golf s bulk unit pricing with our preferred vendors and save today!

8 Food & Beverage Earn rebates with over 350 national partners with VGM! Golf Course Maintenance Marketing & Innovation