Arison School of Business

Transcription

1 Arison School of Business B.A. in Business Administration Prof. Elazar Berkovitch Dean Deputy Deans Dr. Varda Liberman and Dr. Talia Rymon Raphael Recanati International School Academic Director Dr. Yaron Timmor Head of Student Administration Ms. Michal Ben-Yehuda Executive Administrator Ms. Ella Cherkasova - 1 -

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3 Program of Studies Business Administration First Year Course Code Course Name Lecture Hours Recitation Hours Total Hours Prerequisites 709 Business Communications I and II Ms. Miryam Symon 7 Microeconomics Group I Prof. A. Bertisch Group II Dr. Tal Sadeh 10 Mathematics I Mr. Yonathan Samet 47 Contract Law Prof. Moshe Bar-Niv 50 Introduction to Accounting Group I and II Dr. Dan Segal 581 Computer Applications in Mr. Yossi Wiesel 8 Macroeconomics Group I Prof. A. Bertisch Group II Dr. Tal Sadeh 11 Mathematics II Mr. Yonathan Samet 27 Statistics I Dr. Ran Elkon 49 Corporate Law Dr. Steven Ettinger 586 Information Systems and Technologies Mr. Yossi Wiesel 6 6 4* 4 4* 4 3* 3 3* 1 4 2* 1 3 4** 4 Microeconomics 3** 3 Mathematics I 4** 4 3** 3 2** 1 3 Computer Applications in Total Semester Hours

4 General Electives In addition, each student in the business administration program must take four credits of general elective courses during his/her course of study. * First Semester Course ** Second Semester Course - 4 -

5 Business Administration Second Year Course Code Course Name Lecture Hours Total Hours Prerequisites 28 Statistics II Dr. Ran Elkon 40 Organizational Behavior Dr. Cohen-Kaner Iris 42 Principles of Finance Dr. Linda Michaeli 43 Principles of Marketing # Dr. Elram Michaela 65 Managerial Accounting Group I and II Dr. Rimona Palas 711 Leadership Dr. Iris Cohen-Kaner 45 The Firm and the Consumer Prof. Avraham Bertisch 3* 3 Statistics I 4* 4 4* 4 Microeconomics Fundamentals of Accounting Mathematics I 4* 4 3* 3 Microeconomics Fundamentals of Accounting 2* 2 3** 3 Microeconomics 61 Investment Theory 4** 4 Fundamentals of Finance 64 The Macroeconomic Environment Dr. Eduard (Akiva) Offenbacher 90 Critical Thinking Mr. David Solomon 138 Marketing Communication Dr.Yaniv Gvili 3** 3 Macroeconomic 2** 2 3** 3-5 -

6 607 Human Resource Dr. Iris Cohen-Kaner 2020 Methods Research Dr. Arie Rotem 2** 2 2** 2 Principles of Marketing Statistics II Total Semester Hours 39 General Electives In addition, each student in the business administration program must take four credits of general elective courses during his/her course of study. * First Semester Course ** Second Semester Course # To be accepted to the specialization in marketing, students must successfully pass Principles of Marketing. To be accepted to the specialization in finance, students must successfully pass Fundamentals of Finance and Investment Theory

7 Business Administration Specialization in Marketing # Third Year Course Code Course Name Lecture Hours Total Hours Prerequisites 310 Seminar: Marketing Project Dr. Yaron Timmor 2027 Marketing Research Dr. Arie Rotem 66 Basics of Economic Measurement Mr. Roy Sasson 306 Consumer Behavior Dr. Ron Berger 399 Global Marketing Mr. Michael Gally 4 4 Marketing Research [נלמד במקביל [ 2* 2 Statistics II Principles of Marketing 3* 3 Statistics II Concentrated Course 3** 3 Principles of Marketing Marketing Research 2** 2 Principles of Marketing Marketing Elective Courses ## Students must select 12 credits from the courses below: 186 Direct Marketing Ms. Ofrit Kol 302 Product Policy Mr. Tamir Gado 474 Retail Marketing Mr. Izhak Sidi 582 Marketing Strategy Dr. Sharon Horsky 351 Marketing Services Prof. Arthur Meidan 2* 2 Principles of Marketing 2* 2 2* 2 Principles of Marketing 2* 2 Principles of Marketing Marketing Research 2** 2 Principles of Marketing 839 Brandstorm of Loreal Dr. Talia Rymon 2** 2-7 -

8 2070 Electronic Commerce Dr. Michaela Elram 2057 Marcomm Seminar Dr. Timmor Yaron 2021 Marketing in the Far East Dr. Ron Berger 2** 2 2** 2 2** 2 Business Administration Elective Courses ## Students must select 8 credits from the courses below: 225 Tourism and Hotel Dr. Danny Abramovitz 714 Team and Development Dr. Tal Katz-Navon 2071 Finance and Business Performance Dr. Baraness Amos 840 Business Entrepreneurship Mr. Ami Bam 2023 Innovation in Mr. Ari Manor 2028 Introduction to Global Business Strategy Dr. Yael Ziv 2* 2 2* 2 Organizational Behavior 2* 2 2** 2 2** 2 2** 2 Concentrated course Six 4-hour sessions General Electives In addition, each student in the business administration program must take four credits of general elective courses during his/her course of study. Marketing elective courses and business administration courses can be counted as general elective courses. * First Semester Course ** Second Semester Course # To be accepted to the specialization in marketing, students must successfully pass Principles of Marketing. ## Marketing elective courses can be counted as business administration elective courses

9 Business Administration Specialization in Finance Third Year Course Code Course Name Lecture Hours Total Hours Prerequisites 2068 Finance Seminar Prof. Berkowitch Elazar 66 Basics of Economic Measurement Mr. Roy Sasson 95 Financial Statements Analysis Dr. Rimona Palas 4 4 Fundamentals of Finance Principles of Marketing 3* 3 Statistics II Concentrated Course 2* 2 Fundamentals of Accounting Fundamentals of Finance Investment Theory 238 Company Valuations 2** 2 Investment Theory 248 Futures and Options Markets Prof. Hauzer Shmuel 2** 2 Investment Theory Finance Elective Courses ## Students must select 16 credits from the courses below: 97 The Capital Market in Israel Mr. Adi Wasserman 593 Introduction to Insurance Dr. Boaz Yam 2024 International Financial Reporting Dr. Uri Ronen 2026 International Fixed Income Mr. Jan Teutsch 2056 Securities Regulation Dr. Shachar Hadar 504 Real Estate Finance Dr. Efrat Tolkowski 2* 2 Principles of Marketing 2* 2 Principles of Marketing Marketing Research 2* 2 Principles of Marketing 2* 2 Principles of Marketing 3** 3 Principles of Marketing 2** 2 Principles of Marketing 684 General Insurance 2** 2 Introduction to Insurance - 9 -

10 Dr. Boaz Yam 2025 Advanced Topics in Accounting Dr. Rimona Palas 2029 Selected Issues in Financial Accounting Act. Keren Bar-Hava 2** 2 3** 3 Business Administration Elective Courses ## Students must select 10 credits from the courses below: 225 Tourism and Hotel Dr. Danny Abramovitz 714 Team and Development Dr. Tal Katz-Navon 2071 Finance and Business Performance Dr. Baraness Amos 2* 2 2* 2 Organizational Behavior 2* Business Entrepreneurship Mr. Ami Bam 2** Innovation in Mr. Ari Manor 2028 Introduction to Global Business Strategy Dr. Yael Ziv 2** 2 2** 2 Concentrated course Six 4-hour sessions General Electives In addition, each student in the business administration program must take four credits of general elective courses during his/her course of study. Finance elective courses and business administration courses can be counted as general elective courses. * First Semester Course ** Second Semester Course To be accepted to the specialization in finance, students must successfully pass Fundamentals of Finance and Investment Theory. ## Finance elective courses can be counted as business administration elective courses

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12 Courses Descriptions Business Administration First Year 709 Business Communications I and II Ms. Miriam Symon These courses aim to raise students awareness and help them develop the tools needed for spoken and written communication in international business. The courses have three main elements, each of which is taught by a specialist in that field. In the section on cross-cultural communication, students explore the theories and concepts that form the basis for crosscultural communication and examine the ways in which cultural differences affect everyday business interactions. The objective of the section on written communication is to take a series of standard business problems and consider solutions for them. From the solutions, students learn the importance of establishing objectives, using structured approaches, careful editing, clear thought, concise presentation and effective English usage. In the final section on presentation skills, students examine the numerous elements that form part of an effective presentation as well as the central role of heightened self-awareness and interpersonal skills in all levels of communication. They explore the power of voice and the art of listening. Project 7 Microeconomics Prof. Avraham Bertisch and Dr. Tal Sadeh The course covers the basic concepts and principles of economic theory at the micro (i.e., decision unit) level. Subjects discussed in this class include: the problem of scarcity; the Production Possibility Frontier; efficiency in the allocation of production factors; demand and supply for products and factors; partial and general equilibrium in perfect competition; government intervention in markets; monopoly; and cartels. 10 Mathematics I Mr. Yonathan Samet The course covers basic algebraic operations; equations, graphs and functions; exponential and logarithmic functions; mathematics of finance (simple interest, compound interest, future value and present value); the derivative; graphing and optimization; and the Chain Rule

13 47 Contract Law Prof. Moshe Bar-Niv The purpose of this course is to provide the participants with an introduction to the basic legal principals governing the conduct of business in Israel. After a brief look at the general framework of the Israeli legal system, the first part of the course introduces students to Israel s major contracts legislation of 1973 and 1974, the Standard Contracts Law of 1982, and the three other statutes most relevant to legal questions arising out of business contracts: the Sales Law of 1968; the Contract for Services Law of 1974; and the Agency Law of The second part of the course focuses on the relatively new Companies Law of Here, special attention is given to issues of personal versus corporate responsibility for business liabilities, including their relevance to Israeli law on securing financing and bankruptcy. Finally, the course takes a brief look at an array of other issues relevant to the conduct of business in Israel, including competition law, the new Commercial Torts Law, and banking, consumer protection and intellectual property law. Throughout the course, reference also is made to the basic principles of business law in other countries. 50 Fundamentals of Accounting Dr. Dan Segal The course is designed to provide users of accounting products with the foundations of accounting concepts and mechanics, as well as the perspective upon which intelligent use of accounting information rests. The course focuses on typical financial statements, along with the environment in which they are produced and used. First, students learn how to identify, measure and record economic events and then students learn how to prepare the primary financial statements (balance sheet, income statement and cash flow statement). The class examines specific assets, liabilities and owners equity accounts. Finally, students learn how to read, understand and analyze financial statements. In-depth consideration is given to revenue recognition and other critical accounting issues. 581 Computer Applications in Mr. Alex Coman Computer systems, information and communications have become essential for creating competitive firms, managing global corporations, decision making, administration, and provision of services to citizens and customers. This introductory-level course seeks to provide a basis for understanding information technology (IT) and information systems (IS). Students learn about the underlying information infrastructure, such as hardware, software, communications and the internet. The lectures cover the implementation of computer applications and information systems and their role in the digital society,

14 competitive organizations, government and administration. Lectures are accompanied by recitations and hands-on learning in the lab. During recitations, students practice using software tools and applications such as: editing documents with Word; preparing presentations with PowerPoint; performing calculations and data analysis using Excel spreadsheets; data processing using Access databases; and using internet technology for tasks such as information searches, interactions and website construction. 8 Macroeconomics Prof. Avraham Bertisch and Dr. Tal Sadeh This introductory-level course considers the behavior of the economy as a whole and the problems of economic organization. Students explore the fluctuations of output and prices. Problems and measurement of economic growth, inflation, unemployment and income are discussed, with a focus on the Israeli economy. Money, credit and financial institutions are analyzed, as well as their impact on fiscal policies and international trade. 11 Mathematics II Mr. Yonathan Samet This course covers multivariable calculus, including functions of several variables, partial derivatives, extreme values of two-variable functions, Lagrange multipliers and applications in economics. The course also covers linear algebra, including sums and notation, systems of linear equations, matrices, Gauss elimination method, operations on matrices, the inverse matrix and applications in economics. 27 Statistics I Dr. Ran Elkon The course covers the following topics: descriptive statistics; sample space and events; axioms of probability; symmetric sample space; conditional probability and Baye s Rule; independence; random variables discrete (the binomial, the geometric) and continuous (the normal); jointly distributed random variables; independent random variables; expectation; variance; covariance; correlation; and variance of sums. 49 Corporate Law Dr. Steven Ettinger This is an introductory course on the law of business corporations. The focus is on publicly traded companies. The course draws on various analytical traditions, including economic analysis of law and of political economy. The course is comprised of several subjects:

15 introduction: the agency problem; 2. basic concepts: legal personality, corporate liability and limited liability; 3. finance and investor protection; 4. corporate governance: fiduciary duties and shareholder duties; and 5. disclosure and insider trading. 586 Information Systems and Technologies Mr. Yossi Wiesel In the first semester, students learned how to use basic computer-based tools for personal and business productivity. This semester, students open the black box and explore how computers work at the hardware and software levels. In particular, the course surveys the fundamentals of computer architectures and operating systems and helps students gain hands-on insights on programming, both at the machine-level and at the high-level of a modern programming language. The second part of the course surveys the role of information systems in modern businesses, organizations and government agencies. In particular, it looks into new trends such as ERP, data mining and business intelligence. Students also explore topics in electronic commerce, with a special emphasis on business and legal implications. The course assumes no previous background other than the firstsemester course Computer Applications in

16 Business Administration Second Year 28 Statistics II Dr. Ran Elkon The course builds on the material taught in Statistics I. It provides more in-depth knowledge of descriptive statistics; sample space and events; axioms of probability; symmetric sample space; conditional probability and Baye s Rule; independence; random variables discrete (the binomial, the geometric) and continuous (the normal); jointly distributed random variables; independent random variables; expectation; variance; covariance; correlation; and variance of sums. 40 Organizational Behavior Dr. Orly Yeheskel The course aims to discuss the main issues related to the internal and external organizational processes. Emphasis is placed on the external influences operating on the organization, including a global perspective, and dealing with processes essential to success in today s dynamic environments. The course also addresses the processes of the individual inside the organizational system. In the course of the discussion, theories, reference frameworks and concepts are presented with the aim of providing a better understanding of the organizational system s functioning and management. The course combines lectures, class discussions, case analyses and illustrations (video clips). 42 Fundamentals of Finance Ms. Beatrice Michaeli This course focuses on firms investment and financing decisions. In doing so, the course provides an introduction to the basic tools and concepts of financial analysis, covering both the underlying theory and its application to real-world problems. Topics covered include financial decision making in certain and uncertain circumstances, stocks and bonds and their valuation, market efficiency, and capital structure choice. 43 Principles of Marketing Dr. Anat Alon Marketing management is a disciplined science that applies a reasoned framework to creating, delivering and communicating superior customer value. Collectively, the cases, readings and in-class experiences in the course are designed to provide students with an appreciation of the strategic significance of the discipline of marketing. The specific objectives of the course are to enhance students understanding of some of the key

17 concepts, frameworks and analytical tools in marketing management; to improve students ability to analyze marketing problems while taking into consideration the external environment, consumer behavior, the competitive situation and the firm s capabilities; and to develop students skills in marketing decision-making by enhancing students ability to evaluate and select among feasible alternatives in accordance with the firm s objectives. 65 Managerial Accounting Dr. Rimona Palas The objective of this course is to introduce students to the role of management accounting and control information in the organization. The course covers management accounting information, decision-making, costing systems, pricing and product mix decisions, budgeting, planning and control. 711 Leadership Dr. Iris Cohen-Kaner The basic theories relating to management, leadership and communication are presented and analyzed from a behavioral perspective. Students attempt to identify and differentiate between managerial and leadership roles, behaviors and skills. Questions of particular interest include: What is leadership? Who is a leader? In what ways do leaders and managers differ and what do they have in common? What is the role of interpersonal communication in leadership? What are the sources of power, influence and authority in organizations and how do they affect the leader-subordinate relationship? In addition, great emphasis is placed on understanding the development and contributions of leadership theory and research, beginning with the Great Man Theory and on through trait, contingency, charismatic, transformative, coaching and other theories. The training and development of managers and leaders within organizations and gender-related leadership issues also are discussed. 45 The Firm and the Consumer Prof. Avraham Bertisch This course examines consumer and corporate behavior, integrating economic theory and the science of decision-making for analysis, problem solving and corporate management. Topics covered in the course include optimization strategies and constraints, demand theory, utility theory, revealed preference theory, Slutsky and Micks substitution and income effect, market structure, game theory and concepts of the economic value of information

18 61 Investment Theory Dr. Jonathan Carmel The course mainly focuses on financial asset pricing and corporate valuation, with an emphasis on the Israeli market. The course covers: CAP model and criticism of it; contemporary issues in asset pricing; market efficiency theory and empirical findings; corporate valuation; futures contracts; and options. 64 The Macroeconomic Environment Dr. Eduard (Akiva) Offenbacher The course focuses on economic growth and its sources; economic policymaking; the money market; and inflation. The topic of economic growth is expanded to open market issues, labor market issues and aggregate demand issues. The topic of economic policymaking is expanded to the setting of fiscal and monetary policy and the indicators that policymakers follow. 90 Critical Thinking Mr. David Solomon The course discusses the documented gap between normative theory of judgment and decision-making and intuitive judgment of laypeople. The objective is to study human biases resulting from intuitive reasoning in order to improve the quality of decisions and develop critical thinking in forming arguments and drawing conclusions from data. The subjects to be discussed include: subjective probabilities, heuristics and biases, overconfidence; risk perception; coincidence; association; and causality. The discussion is illustrated with problems from everyday life. 138 Marketing Communication Dr. Yaniv Gvili This course deals with some of the ways in which a firm communicates with its various publics and promotes itself, (primarily) by paying for exposure in the mass media. These forms of communication (primarily) include advertising, promotions, and point-of-purchase and direct response materials. The course is concerned with these from a theoretical perspective and therefore examines theories and theoretical models that explain and analyze topics in this field

19 607 Human Resource Dr. Iris Cohen-Kaner It is well known that organizations must be dynamic in order to succeed in today s competitive, changing and highly demanding environment. The question is how to do it. Human resource management has a vital role in applying constant changes in organizations so that they, in turn, can be more efficient and effective. The purpose of this course is to give students basic knowledge about human resource management, to introduce them to the common practices in the field and to encourage them to think about the development of this field in the twenty-first century Research Methods Dr. Arie Rotem This is an introductory course in social science and business administration research methodology. It is designed to introduce the student to basic concepts and problems encountered in social science studies, including research design, research questions and hypotheses, types of data collection methods and measurement, sampling procedures, data analysis, and drawing conclusions. This course emphasizes the importance and limitations of theory and methodology in social science research as well as in applied research and research ethics

20 Business Administration Third Year Marketing Required Marketing Courses 310 Seminar: Marketing Project Dr. Yaron Timmor This two-semester seminar is designed to enable students to integrate the different marketing components by applying their knowledge from the marketing concentration courses into a field/practical project. Teams of students serve as consultants who build a marketing strategy to address a dilemma that a real company is facing. They address topics such as new products/services that the companies are considering introducing into the market. A panel of judges from IDC Herzliya and the company evaluates the plans and the team of students whose work is selected as the best is rewarded with a trip to its company s offices and facilities abroad. Students submit interim reports and a final report as well as make presentations in class. After the presentations and report, students receive detailed feedback. Throughout the seminar, students are in contact with the relevant people from the companies. Project 482 Seminar: Business Administration Prof. Elazar Berkovitch The two-semester seminar focuses on economic policy in Israel. Following a survey of the institutional structure of the different sectors and their share of economic activity, students analyze an economic area and its specific issues, problems and direction. This includes specifying the purpose of the study, the hypotheses made, the instruments used, the results of the analysis and the students recommendation for the future. Project 66 Basics of Economic Measurement Mr. Roy Sasson This course aims to provide an introduction to econometric methods that assists students in understanding empirical research in their field and enables students to apply these methods in their own research. At the end of the course, students should be able to: demonstrate their understanding of the appropriate econometric methods for analyzing data; use software in the estimation and testing of econometric relationships; and interpret and discuss results. The course covers estimation of the multiple regression model, hypothesis testing and diagnostic testing. This is a concentrated course that meets from 8:30 a.m. to 10:00 a.m. on the following Thursdays: February 21; February 28; March 13; March 20; March 27; and April

21 138 Marketing Communication Dr. Yaniv Gvili This course deals with some of the ways in which a firm communicates with its various publics and promotes itself, (primarily) by paying for exposure in the mass media. These forms of communication (primarily) include advertising, promotions, and point-of-purchase and direct response materials. The course is concerned with these from a theoretical perspective and therefore examines theories and theoretical models that explain and analyze topics in this field. 306 Consumer Behavior Dr. Ron Berger This is an advanced marketing course that aims to help students understand and analyze consumers decision-making processes. The study of consumer behavior stems mainly from the study of psychology, but it also is strongly affiliated with other disciplines such as sociology, anthropology and economics. The course covers a broad theoretical basis in addition to hands-on cases and experiences. Like most things in life, consumer actions cannot be explained by one inclusive theory, but by a series of different insights resulting in complex interpretations and models. For instance, do we perceive ourselves as rational consumers or are we aware that our decisions guided by emotions? Obviously, the answer is a combination of both options. In effect, the course intends to improve the marketing capabilities of students by helping them gain knowledge and understanding in the area of consumer behavior. 399 Global Marketing Mr. Michael Gally International marketing is the process of planning and conducting transactions across national borders. International marketing has forms ranging from export/import to licensing, joint venture, wholly owned subsidiaries, turnkey operations and management contracts. While international marketing always has been a challenge for small and mediumsized companies, the new global environment demands both different a perspective and different tools. The course addresses the challenges small and medium-sized companies are facing in the new global environment. The course covers issues such as: building a knowledge base; the export process; penetration strategies; product customizations; pricing strategies; marketing communication; distribution channels; and more

22 Marketing Elective Courses 186 Direct Marketing Ms. Ofrit Kol Over the past few years, direct marketing has gained a bigger and more important role in the marketing mix and thus is receiving larger budgets. In this course, students learn about the process and planning of direct marketing communication. They study the basics of creating and managing customer databases, including segmentation and CRM. In addition, students study in depth the different direct media, including direct mailing, telemarketing, direct response advertising (DRTV) and the internet. The course reviews the mathematics of direct marketing (LTV), relationship marketing techniques and models for loyalty programs. The course integrates theoretical background with case studies and students practice developing a direct marketing plan for a company of their choice. Paper 302 Product Policy Mr. Tamir Gado The course aims to furnish theoretical and practical knowledge in managing a firm s product portfolio. Students learn to use tools to analyze and plan for both new and old products, looking at various strategic alternatives and their effect on the firm s overall marketing strategy. Project 303 Pricing Policy Prof. Eyal Biyalogorsky The focus of the course is on acquiring the tools and skills necessary to analyze pricing situations, make pricing decisions and implement them in a systematic manner. The topics the course covers include the analysis of the 3C s of pricing consumers, costs and competition; pricing methods and techniques; pricing tactics; and how different industry conditions lead to different pricing structures. 582 Marketing Strategy Dr. Sharon Horsky The course deals with strategic decision making in marketing. The course s method is a unique computer simulation game, which is taught at the top business schools around the world. The course integrates knowledge from diverse marketing courses and provides students with tools to plan, analyze and understand all the aspects of marketing. The course provides hands-on experience as a company s marketing manager

23 This computer simulation is an effective tool in developing managerial skills, while focusing on strategic topics, such as: market segmentation and targeting; competitor analysis; analysis of marketing research studies; managing and expanding product lines; deciding on pricing strategy; allocating budgets to advertising and promotions; deciding on distribution channels; and making decisions in a dynamic long-term environment, based on the product s lifecycle and inflation. Students work in teams; each team is in charge of a company. The companies compete with one another in a dynamic environment. Every step in the simulation represents a period that groups compete for consumers and profits. The course is very applied. Project 351 Marketing Services Prof. Arthur Meidan The importance of marketing services is paramount in the economies of most countries. Over 75% of the gross domestic product in most countries comes from service industries, such as transportation, communication, tourism and hospitality, financial services (e.g. insurance, banking and investments), commercial and entertainment services, education, health, social services, local and national government, and personal services (e.g. religion, clubs and political parties). However, most traditional marketing studies focus on marketing products, even though only a minority of business graduates will be employed in the traditional manufacturing industries. Marketing services differs from marketing products. This course emphasizes consumer behavior, measuring the quality of services, marketing research methods for services, developing new services, distribution and pricing methods for services, marketing strategies, techniques for managing the supply and demand in services, and methods for performance measurement. In order to make the issues discussed tangible, two short videos on the subject (from U.S. and British companies) are screened. Case studies and short exercises are the basis of discussions and teams projects. 474 Retail Marketing Mr. Izhak Sidi Retail marketing management is an applied and practical course that enhances the knowledge of current issues in retailing for the twenty-first century. Retailing is a dynamic discipline that plays a significant part in the economy worldwide. The traditional retailer with its own shop on Main Street has developed into a chain store in big malls. New formats of unconventional retailers, such as direct marketing and web-based retailing (etailing), enable new and young entrepreneurs to establish new business. The course provides and expands upon know-how in advanced methods and practices to manage marketing in retail business. Students learn how to build and run new retail ventures. The

24 course also introduces tools for strategy analysis, retail mix, retail marketing plan, etc. The course is based on frontal lectures with examples from the U.S. and Europe, preparing and analyzing cases and exercises, and designing a strategy plan to open a new retail business. and Paper 767 Social and Political Marketing Mr. Rommey Hassman The course explores the new emerging field of marketing ideas versus marketing commercial commodities, tangibles and non-tangibles in the social, political and public arenas. At the beginning of the twenty-first century, the War of Ideas has become a major concern for governments, international organizations, global firms, NGOs and political parties, as well as social and resistance movements. Cutting-edge concepts, theories, strategies, tools and case studies in changing social behavior, activism, cause-related marketing, running political campaigns, crisis management, nation-branding and public diplomacy are examined in the course. The initial focus is on how ideas and psychological behavior impact society and livelihood. The course continues with in-depth analysis of factors influencing the modern marketplace, in other words, our mind and mindset. Students learn how to apply marketing tools to bring about change and outline the strategic marketing planning process. Social and political marketing environments are explored. Students learn how to conduct research, map the environment and analyze trends. In addition, the course teaches students how to establish target audiences, set objectives and goals, and select target markets. Setting a mission statement, understanding target audiences and competition are also part of the curriculum. Students obtain hands-on experience in developing social and political marketing strategies, branding, proposition design, estimating the cost of opinion and behavior change, making access convenient, and managing the communication process of integrated elements. The course explores tools for managing social and political marketing campaigns, budget planning and funding. Finally, students discuss how to apply such tools in the context of real-world breaking news topics. Project 839 Brandstorm of Loreal Dr. Talia Rymon As part of a unique collaboration between IDC Herzliya and Loreal Israel, students participate in the Loreal Brandstorm International Marketing Competition. The team that wins the local finals will receive funding to travel to Paris to represent Loreal Israel at the international competition there in June During the seminar, students work on a market analysis and develop marketing and creative strategies for one of Loreal s brands. The seminar is open to students majoring in marketing. Students work in groups of three. The seminar is limited to six groups; all candidates must undergo a screening process. Project

25 2013 Mercedes Seminar Dr. Talia Rymon This course is designed for students who speak Hebrew. A course description can be found on the IDC Herzliya website. Project 2021 Marketing in the Far East Dr. Ron Berger The industrial revolution has leaped over Asia and the Asian countries have jumped straight into the modern industrial age. In the past few years, these Asian countries have been claiming their places in the global economy. They have created formidable trade groups through frameworks such as the ASEAN and SAFTA trade agreements. These trade groups represent about half of the global population. In discussing Asia, it is important to remember that it is not a homogeneous region. The course focuses on the rise of Asian models of trade, particularly in China. In the course, students learn about the inner workings of the Asian business culture and its effect on the global economy. They are then expected to discuss its implications on the future global business arena. Business Administration Elective Courses 225 Tourism and Hotel Dr. Danny Abramovitz This course is an introduction to the tourism industry. The course provides students with a basic understanding of major sub-industries such as hospitality, aviation, tourism attractions, and food and beverage. Students learn to understand the different planning processes of internal tourism products in comparison with incoming/outgoing products. Paper 714 Team and Development Dr. Tal Katz-Navon This course provides an opportunity to understand the dynamics of teams and how an individual can make a difference in what a team accomplishes. Students have the opportunity to enhance self-awareness and to examine their own attitudes and behaviors related to needs for power, control and interdependence. Exercises and activities test their problem-solving skills and develop their interpersonal and leadership skills

26 840 Business Entrepreneurship Mr. Ami Bam The course is designed to prepare entrepreneurs to look at start-ups from a financial point of view. The course focuses on building the financial side of a business plan by converting all the other aspects (strategy, roadmap, business model) into a comprehensive, easy to manage financial plan. The course addresses the following issues: how to build a proper financial plan by analyzing future revenues, expenses and investments and converting them into P&L, cash flow and balance sheet forecasts; how value is created by learning the basic concepts of valuations; and methods of evaluating high-tech and start-up companies Innovation in Mr. Ari Manor This course provides principles and practical tools for innovation in management. Topics covered in the course include: strategic innovation (Blue Ocean Strategy); product innovation (via thinking tools); organizational infrastructure needed for innovation (including DeBono s Six Thinking Hats); idea bank management (including concept testing); problem solving; creative advertising; and more. During the course, students develop innovative concepts for product lines. Paper 2028 Introduction to Global Business Strategy Dr. Yael Ziv The course analyzes and evaluates the organization s global and national strategies. There is an emphasis on firms global market-entry strategies and on the unique problems of managing in distant and different cultures. Special attention is given to techniques for entering the international marketplace. Emphasis is placed on the impact and dynamics of sociocultural, demographic, economic, technological and political-legal factors in the international business environment. The topics the course covers include patterns of world trade, the internationalization of the firm and operating procedures of the multinational enterprise. This is a concentrated course that meets on February 21, February 28, March 6, March 13, March 20 and March

27 Business Administration Third Year Finance Required Finance Courses 482 Seminar: Business Administration Prof. Elazar Berkovitch The seminar focuses on economic policy in Israel. Following a survey of the institutional structure of the different sectors and their share of economic activity, students analyze an economic area and its specific issues, problems and direction. This includes specifying the purpose of the study, the hypotheses made, the instruments used, the results of the analysis and the students recommendation for the future. Project 66 Basics of Economic Measurement Mr. Roy Sasson This course aims to provide an introduction to econometric methods that assists students in understanding empirical research in their field and enables students to apply these methods in their own research. At the end of the course, students should be able to: demonstrate their understanding of the appropriate econometric methods for analyzing data; use software in the estimation and testing of econometric relationships; and interpret and discuss results. The course covers estimation of the multiple regression model, hypothesis testing and diagnostic testing. This is a concentrated course that meets from 8:30 a.m. to 10:00 a.m. on the following Thursdays: February 21; February 28; March 13; March 20; March 27; and April Financial Statements Analysis Dr. Rimona Palas This course enhances students understanding of financial reporting in order to facilitate improved decision-making. The impact of different accounting methods and estimates are examined, with an emphasis on the effect of accounting choices on reported earnings, stockholders equity, cash flows and various measures of corporate performance (including financial ratios). The course provides different methods to evaluate the financial health and value of an enterprise. 238 Company Valuations Dr. Jonathan Carmel This course continues the development of the theory of financial valuation begun in the introductory finance course. However, the emphasis is on cases and applications. The focus

28 is on the valuation of both individual lines of business and entire companies. The course also touches upon other issues that chief financial officers (CFOs) and financial managers deal with regarding firm operations such as capital adequacy, cash management and incentive compensation. 248 Futures and Options Markets Dr. Jonathan Carmel This course introduces futures, forward and options markets. It addition to their uses in portfolio management, the course covers many of their standard uses by non-financial corporations. The course provides an introduction to hedging and pricing (including the Black-Scholes model). An understanding of these markets has become essential to any position of responsibility in finance, including corporate finance and investment banking, as well as trading and asset management. Option theory also contains important implications for corporate strategy. Finance Elective Courses 97 The Capital Market in Israel Mr. Adi Wasserman This course is intended to provide students with a basic understanding of the financial market. It focuses primarily on understanding basic concepts surrounding all areas of finance such as: Who are the major individuals and institution involved in the financial market in Israel? What financial products are most widely traded and how are they priced? What do the prices of financial products reveal? 593 Introduction to Insurance Dr. Boaz Yam The course aims to present the principles of risk management and insurance. After an analysis of various risk management techniques, as well as rationales for risk management for both individuals and corporations, basic insurance concepts are presented and analyzed. The topics the course covers include risk management principles; utility theory; corporate risk management; Israel s insurance commissioner; reinsurance; operational risk; value at risk; enterprise risk management; and alternative risk transfer

29 2024 International Financial Reporting Dr. Uri Ronen This course explores financial-reporting issues surrounding cross-border securities offerings. Specifically, it examines how policymakers in the U.S. and Europe are currently coping with the apparent tradeoff between attracting foreign companies to sell securities in local stock exchanges and protecting investors by imposing strict disclosure and corporate governance requirements on issuers. Students review current efforts to harmonize U.S. accounting standards (U.S. GAAP) and international financial reporting standards (IFRS). Selected accounting issues are studied from the viewpoint of investors, using financial statements that are prepared under different regulatory regimes. Finally, students adopt the viewpoint of an Israeli high-tech company and consider whether to launch an IPO in New York or London International Fixed Income Mr. Jan Teutsch The course discusses international fixed income markets, primarily in the U.S. and Europe. The course discusses various credit instruments, including government bonds, corporate bonds, mortgage-backed securities and CDOs. The course includes theory and practice. 400 Securities Regulation Dr. Shachar Hadar The course focuses on the rules concerning the issuance and trading of securities; securities legal liabilities; and legal and regulatory aspects of the securities industry. Although the basic approach is comparative, the federal securities regulatory framework of the U.S. serves as the model to discuss the fundamental issues of securities law. The course examines the practical as well as the theoretical aspects of securities law. 504 Real Estate Finance Dr. Efrat Tolkowski This course covers issues in real estate investment analysis, market analysis and external finance in real estate investments and real estate investments in the financial markets. The course emphasizes the use of financial and economic principles for understanding the behavior of real estate prices in income. Students use tools from urban economics and finance to better understand the investment decisions in real estate and their risk profiles. The discussion in the course is conducted from the viewpoint of a real estate investor and the viewpoint of loan providers

30 The first part of the course deals with issues relating to direct investment in real estate assets. The analysis of asset value, external capital, risk profile and urban economics are the main issues in this part. The second part relates to real estate investment. Real estate investment vehicles could be separated into: (i) equity or debt and (ii) private or public. 684 General Insurance Dr. Boaz Yam The course aims to present a large variety of general insurance programs that are sold in Israel, emphasizing the solution they provide to the various risks to which individuals and businesses are exposed. The topics the course covers include equilibrium in competitive insurance markets; the health insurance system in Israel; automobile insurance; the general insurance market in Israel; reinsurance; trends; and the underwriting cycle Advanced Topics in Accounting Dr. Rimona Palas This course is designed to introduce students to new and advanced topics in management accounting. It covers: the use of Just in Time methodology; the application of activity-based costing; the implications of total quality management; and different issues in the determination of transfer pricing and management compensation Selected Issues in Financial Accounting Act. Keren Bar-Hava The course presents the concepts, principles and procedures of financial accounting and reporting. It is designed to help students 1) develop a managerial perspective and an understanding of financial accounting and reporting; 2) recognize ethical dilemmas and the range of judgments associated with accounting choices; and 3) appreciate the role of accounting in a business enterprise and its importance to managers, investors and creditors. Business Administration Elective Courses 225 Tourism and Hotel Dr. Danny Abramovitz This course is an introduction to the tourism industry. The course provides students with a basic understanding of major sub-industries such as hospitality, aviation, tourism

31 attractions, and food and beverage. Students learn to understand the different planning processes of internal tourism products in comparison with incoming/outgoing products. Paper 714 Team and Development Dr. Tal Katz-Navon This course provides an opportunity to understand the dynamics of teams and how an individual can make a difference in what a team accomplishes. Students have the opportunity to enhance self-awareness and to examine their own attitudes and behaviors related to needs for power, control and interdependence. Exercises and activities test their problem-solving skills and develop their interpersonal and leadership skills. 840 Business Entrepreneurship Mr. Ami Bam The course is designed to prepare entrepreneurs to look at start-ups from a financial point of view. The course focuses on building the financial side of a business plan by converting all the other aspects (strategy, roadmap, business model) into a comprehensive, easy to manage financial plan. The course addresses the following issues: how to build a proper financial plan by analyzing future revenues, expenses and investments and converting them into P&L, cash flow and balance sheet forecasts; how value is created by learning the basic concepts of valuations; and methods of evaluating high-tech and start-up companies Innovation in Mr. Ari Manor This course provides principles and practical tools for innovation in management. Topics covered in the course include: strategic innovation (Blue Ocean Strategy); product innovation (via thinking tools); organizational infrastructure needed for innovation (including DeBono s Six Thinking Hats); idea bank management (including concept testing); problem solving; creative advertising; and more. During the course, students develop innovative concepts for product lines. Paper 2028 Introduction to Global Business Strategy Dr. Yael Ziv The course analyzes and evaluates the organization s global and national strategies. There is an emphasis on firms global market-entry strategies and on the unique problems of managing in distant and different cultures. Special attention is given to techniques for entering the international marketplace. Emphasis is placed on the impact and dynamics of

32 sociocultural, demographic, economic, technological and political-legal factors in the international business environment. The topics the course covers include patterns of world trade, the internationalization of the firm and operating procedures of the multinational enterprise. This is a concentrated course that meets on February 21, February 28, March 6, March 13, March 20 and March 27. Schedule Dates and times of exams are not included in the printed version of the student handbook. Instead, students can find this information on the IDC Herzliya website under Services. The entire exam schedule can be accessed by clicking on Handbook. Students can find their personal exam schedule by clicking on My IDC

33 General Elective Courses Business Administration and Government Students in the business administration and government programs at the Raphael Recanati International School may be required to take general elective courses, as detailed in their curricula. Students should register for general elective courses via the internet by following the instructions in the letter sent to them over the summer. Students can withdraw from a course only during the first week of the semester. Students are responsible for checking the times and dates on which final exams are scheduled for the courses for which they register. Program of Studies Annual Course Course Total First Semester Second Semester Code Hours Day Time Day Time Foreign Language Courses* 833 Arabic Language for Beginners Ms. Aliza Raviv 2 Wed. 8:30-11:00 Mon. 9:00-11: Chinese Language for Beginners Dr. Zhengwei Wei 2 Tues. 9:00-11:30 Wed. 9:00-11: Chinese Language for Advanced Students Dr. Zhengwei Wei 2 Tues. 12:00-13:30 Wed. 12:00-13:30 Hebrew Ulpan for First-Year Students Mr. Yuval Ben-Attia 955 Level A 2 Tues. 9:00-11:30 Sun. 9:00-11: Level B 2 Fri. 8:30-11:00 Sun. 12:00-14: Level C 2 Mon. 18:00-20:30 Fri. 8:30-11: Level D 2 Mon. 15:00-17:30 Fri. 11:45-14:15 Hebrew Ulpan for Second-Year and Third-Year Students Mr. Yuval Ben-Attia 955 Level A 2 Sun. 9:00-11:30 Sun. 9:00-11:

34 956 Level B 2 Sun. 11:45-14:15 Sun. 11:45-14: Level C 2 Sun. 15:00-17:30 Sun. 15:00-17: Level D 2 Sun. 18:00-20:30 Sun. 18:00-20:30 Community Service 2 See Course Descriptions for details 340 Debate Coordinator: Mr. Uri Zakai 761 Sport Coordinator: Mr. Ilan Kowalsky 6064 IDC Orchestra 6068 Project in the Institute for Counter-Terrorism (ICT ) Coordinator: Mr. Noam Rahamim * The IDC Herzliya regulations regarding credit for the study of a language have been changed. Students now will receive only 2 credits for a year of language study. Students may take two years of the same language for credit (beginning and advanced). However, as an exception to this rule, students in the international program may take Hebrew for one year and an additional language for one or two years and receive two credits per year. If students do not take another language, they may take Hebrew for two years, for credit. During orientation week (the exact date will be announced later), a Hebrew language placement exam will be given and students will be divided into four levels. Students who took this course last year can continue in it this year at a higher level (without taking the placement exam) and receive elective credits. (Students can register via the internet during registration period for courses.) First Semester Course Code Course Name Total Hours Day Time 799 Europe from 1948 to the Present 2 Groups Dr. Yair (Aharon) MacClanahan Dr. (Amb.) Oded Eran 2 Sun. Tues. 19:00-20:30 18:00-19: Peacekeeping Operations Dr. Isaac Kfir 4028 Politics of Developing Nations Dr. Isaac Kfir 2 Tues. 15:00-16:30 2 Thurs. 10:15-11:

35 Second Semester 384 Japan as a Political and Economic Power Prof. Ehud Harari 532 Israeli Foreign Policy Prof. Amnon Sella 533 Modern China: Politics, History and International Relations Prof. Aron Shai 2 Wed. 10:15-11:45 3 Wed. 12:00-14:30 2 Wed. 14:30-16: American Foreign Policy, 1945 to the Present 2 Groups Prof. Arnon Gutfeld 802 Media and Society 2 Groups Dr. Paul Frosh 2 Wed. Thurs. 2 Thurs. Thurs. 10:15-11:45 9:00-10:30 11:45-13:15 13:30-15: Gender and Society Dr. Ruth Barzilai-Lumbroso 902 Introduction to Contemporary Chinese Culture: Literature and Cinema Dr. Zhengwei Wei 4001 Psychological Aspects of Conflicts and their Resolution Prof. Daniel Bar-Tal 4054 The Environment: Problems and Challenges Ms. Noga Levtzion-Nadan 4112 Iraq: Politics and Society Dr. Noga Efrati 3 Mon. 14:00-16:30 2 Tues. 10:00-11:30 2 Tues. 9:45-11:15 2 Mon. 12:00-13:30 2 Thurs. 19:45-21:

36 Course Descriptions Annual Foreign Language Courses Mr. Yuval Ben-Attia, Ms. Aliza Raviv, Dr. Zhengwei Wei Courses in Hebrew, Arabic and Chinese are being offered this year. The courses, which are designed for students who have no previous knowledge of the language being studied, focus on reading comprehension and speaking and aim to bring students to as high a level as possible by the end of the year. The courses are intensive, class sizes are not large and attendance is mandatory. Despite the fact that they are not standard academic classes, two academic credits are granted for each yearlong language course. Community Service Students may earn two hours of general elective credits for performing voluntary activities on behalf of the community or IDC Herzliya. The Deans Forum must approve the activities content and extent. The four activities listed below have been approved. Please note, students may not receive credits for more than one activity. 340 Debate Coordinator: Mr. Uri Zakai A debate is a structured discussion in which two sides take turns arguing for and against a specific proposal that is based on a subjective dilemma. Each side is allocated a specific amount of time to present its arguments. Proposals generally are assigned and so participants may find themselves advocating an idea that they personally disagree with. Participants work in teams and therefore must make an effort not to contradict the other members of their team when speaking. Israel uses the British (parliamentary) style of debate in which eight people participate in a discussion and the majority of the time is dedicated to applying debating techniques. Debating provides practical tools, such as: public speaking skills; building a logical argument; developing skills of persuasion; and learning how to control a conversation. Participation in the debating program includes: 1. earning two credits in a program that does not require papers or exams. Regular attendance and participation are required, as is comprehensive knowledge of dilemmas in Israeli and international current events. 2. Traveling abroad to participate in international competitions. 3. Participating in competitions in Israel. 4. Attending professional training courses and guest lectures. 5. The program is limited to 25 participants. Admission is based on an interview

37 761 Sport Coordinator: Mr. Ilan Kowalsky See Athletics Program 6064 IDC Orchestra Students who perform in the orchestra and participate in all the rehearsals will earn two credits. Additional details will be made available during the academic year Project in the Institute for Counter-Terrorism (ICT ) Coordinator: Mr. Noam Rahamim Students who volunteer at ICT perform research-related activities with specific goals under the guidance of ICT research fellows. In order to receive two credits, students must volunteer for four hours a week every week for a full academic year. At the end of the year, students must submit a paper summarizing their research activities (or on another topic that they and the coordinator have agreed on in advance). The paper must include a theoretical chapter as well as a practical chapter. (Credits will not be granted for assisting with administrative work at ICT.) The project is open only to students in the government program and the law and government program. To apply to it, students should send their resume to Noam Rahamim at fax or [email protected] First Semester 799 Europe from 1948 to the Present Dr. Yair (Aharon) MacClanahan, Dr. (Amb.) Oded Eran See Government Second Year 876 Peacekeeping Operations Dr. Isaac Kfir See Government Third Year Conflict Resolution Cluster 4028 Politics of Developing Nations Dr. Isaac Kfir See Government Third Year International Affairs Cluster Second Semester

38 384 Japan as a Political and Economic Power Prof. Ehud Harari See Government Third Year International Affairs Cluster 532 Israeli Foreign Policy Prof. Amnon Sella See Government Second Year 533 Modern China: Politics, History and International Relations Prof. Aron Shai See Government Third Year International Affairs Cluster 801 American Foreign Policy, 1945 to the Present Prof. Arnon Gutfeld See Government Second Year 802 Media and Society Dr. Paul Frosh See Government Second Year 885 Gender and Society Dr. Ruth Barzilai-Lumbroso See Government Third Year Additional Elective Courses 902 Introduction to Contemporary Chinese Culture: Literature and Cinema Dr. Zhengwei Wei The focus of this course is on twentieth-century China. Using literary and cinema masterpieces as the main material, the course is aimed at those who are interested in learning about how Chinese society has changed and the major features of its traditions Psychological Aspects of Conflicts and their Resolution Prof. Daniel Bar-Tal See Government Third Year Conflict Resolution Cluster 4054 The Environment: Problems and Challenges Ms. Noga Levtzion-Nadan

39 See Government Third Year Additional Elective Courses 4112 Iraq: Politics and Society Dr. Noga Efrati See Government Third Year Middle East Cluster Schedule Dates and times of exams are not included in the printed version of the student handbook. Instead, students can find this information on the IDC Herzliya website under Services. The entire exam schedule can be accessed by clicking on Handbook. Students can find their personal exam schedule by clicking on My IDC