CIWv5 E-Commerce Designer Preliminary Blueprint (May 2005 Release)

Transcription

1 CIWv5 E-Commerce Designer The CIW E-Commerce Designer series May 2005 release consists of one course: E-Commerce Strategies and Practices. This blueprint lists the following information for that course. Courseware Availability Date identifies the availability date for the courseware. Revision History identifies changes in the course since the last release. Course Outline details the main courseware content. Software Requirements lists required software and evaluation versions used in the course. Note: This blueprint is subject to change. Please check back frequently for the most up-to-date version. E-Commerce Strategies and Practices (version 5.0) Courseware Availability Date The following availability date is the release date for the E-Commerce Strategies and Practices courseware. E-Commerce Strategies and Practices May 27, Revision History Release May 2005 (version 5.0) CIW version 5 (CIW v5) represents a major revision to the CIW E-Commerce Designer courseware. CIW v5 is the newest version of the CIW skills objectives, an industry-standard set of skills required for today's Information Technology (IT) job roles. The CIW v5 skills objectives were developed with extensive input from academic partners and subject matter experts in the IT and education industries (including Intel, Hewlett-Packard and Corinthian Colleges). The revised objectives reflect advancements in technologies and tools, updates to accessibility standards, and current workplace skills requirements. The official CIW v5 E-Commerce Designer courseware series supports all exam objectives in both the CIW v4 and CIW v5 (pending) E-Commerce Designer certification exams. In addition to revised skills objectives, the CIW v5 E-Commerce Designer courseware series includes substantial improvements over the CIW v4 E-Commerce Designer courseware, including the following: Upgraded the operating system from Windows 2000 Advanced Server to Windows Server 2003 Upgraded Commerce Server 2000 to Commerce Server 2002 Updated Web sites used in lesson labs and screenshots Updated and replaced obsolete, upgraded or currently unavailable software Updated all lessons to current technologies and commerce strategies Introduced two additional lessons Replaced all lab files Added Case Studies that discuss real-world applications of skills Added content on blogging

2 Added content on e-learning, including Sharable Content Object Reference Model (SCORM) and Learning System Management (LMS) types Added content on microcommerce Expanded information on e-commerce security concerns, including phishing, incident response, system forensics and common attack types Expanded information on privacy concerns, including identity theft and ethical practices Expanded content on marketing strategies, including incentive plans, banner exchange and referrer programs) Implemented open-source e-commerce software Added references to movie clips (provided on the CIW v5 Master Designer Movie CD) from LearnKey ( that review concepts in a multimedia format Revised Web development labs to be based on the not-for-profit organization Habitat for Humanity Web site Increased emphasis on Web accessibility standards Incorporated instructor feedback and errata CIW Certified Instructors (CIs) must review the material before their first teach, due to the developmental revision. Released March 2003 (version 4.0) This release was considered a course enhancement. The main differences between E-Commerce Strategies and Practices v4.0 and the previous version (v3.07 released March 2002) are as follows: Applied new publishing template to course for more professional look and feel Entered errata (an error in writing or printing, including but not limited to spelling, style and code errors) Updated software from Microsoft Commerce Server 2000 to Commerce Server 2002 Updated lessons 10, 11, 12 and 13 to reflect the software upgrade to Microsoft Commerce Server 2002 Released March 2002 (version 3.07) This release was considered a course enhancement. The main differences between this version (v3.07) of E-Commerce Strategies and Practices and the previous version (v2.07 released August 1, 2001) were as follows: Introduced separate instructor and student guides Added Added instructor margin notes Enhanced Lesson Summary Added Instructor Section containing Activities, Optional Labs and Lesson Quizzes Added Syllabi (for academic instructors) and Implementation Tables (for learning center instructors) CIW Certified Instructors (CIs) must review the material before their first teach, due to the developmental revision.

3 Course Outline Lesson 1: Electronic Commerce Foundations Introduction to Web Commerce Impetus for Web Commerce Electronic Commerce Defined Applying E-Commerce Concepts to Focus Companies Types of Electronic Commerce Benefits of Electronic Commerce Drawbacks of Electronic Commerce E-Commerce Solutions Web Storefront Hardware and Software Ingredients of a Web Storefront The Virtual Enterprise Site Implementation E-Commerce Guidelines Lesson 1 Review Lesson 2: Law and the Internet Introduction to Internet Legal Issues Electronic Publishing Intellectual Property Issues Areas of Liability Copyright, Trademark and Patent Issues Privacy and Confidentiality Jurisdiction and Electronic Publishing Internet Taxation International Tax and the Internet Customs and E-Commerce Tariffs and E-Commerce Protecting a Brand Ethical Business Practices Lesson 2 Review Lesson 3: Web Marketing Goals Marketing Overview Web Marketing Benefits Examples of Successful Web Marketing Marketing Goals Web Marketing Strategies Growth Drivers and Barriers in E-Commerce Selecting and Positioning Your Product Identifying Your Target Market Lesson 3 Review

4 Lesson 4: Online Product Promotion Online Promotion Overview E-Commerce Site Considerations Site Categories Banner Ads Advertising Representatives Banner Ads Advertising Representatives Blogs and Blogads Pop-Up and Related Ads Search Engine Placement <META> Tags and Search Engines Ad Performance Tracking Offline Product Promotion Implementing an Ad Campaign Lesson 4 Review Lesson 5: Site Usability Overview of Usability Issues Usability Testing Designing the Site Hierarchy Page Layout Design Guidelines Browser Compatibility Issues Lesson 5 Review Lesson 6: Customer Relationship Management (CRM) and E-Services Managing the Customer Customer Relationship Management Customer Service Concepts Customer Service Tools and Methodology E-Service Action Plan Integrating CRM and Customer Service Lesson 6 Review Lesson 7: Business-to-Business Frameworks Business-to-Business (B2B) E-Business Overview E-Commerce Fundamentals Business Concepts Internet Marketplaces Electronic Data Interchange (EDI) Open Buying on the Internet (OBI) Open Trading Protocol (OTP) Web Services Lesson 7 Review

5 Lesson 8: Electronic Commerce Site Creation Packages Outsourcing Outsourcing Site Creation Packages Entry-Level Outsourcing: Online Instant Storefronts Online Outsourcing Solutions Outsourcing: Mid-Level Offline Instant Storefronts Mid-Level Offline Storefront Products Outsourcing: High-Level Offline Instant Storefronts High-Level Offline Storefront Products Auctions: The Other E-Commerce Option Lesson 8 Review Lesson 9: E-Commerce Site Creation Software Microsoft Commerce Server 2002 Overview Web Server Overview Microsoft Internet Information Services (IIS) 6.0 IIS 6.0 Preparation IIS 6.0 Installation IIS 6.0 Configuration Sun Java System Web Server 6.1 Open-Source Solutions Sizing Your Hardware Lesson 9 Review Lesson 10: Site Development Software Implementation Commerce Site Development Overview Database Servers Commerce Site Development Lesson 10 Review Lesson 11: E-Commerce Site Development Using Commerce Server Building Commerce Solutions Commerce Site Management Solution Site Customization Lesson 11 Review Lesson 12: Creating an Online Catalog Catalog Design Commerce Server 2002 Catalog Definitions Building a Base Catalog Virtual Catalogs Using Commerce Server to Support B2B Commerce Lesson 12 Review

6 Lesson 13: Inventory Control and Order Processing Inventory Management Inventory Systems Designing Order Systems Order System Implementation Lesson 13 Review Lesson 14: Payment Gateways Payment Processing in E-Commerce Choosing Payment Processing Methods Credit Card Processing Managing Transactions Implementing PayPal Online Check Processing Preventing Fraud Lesson 14 Review Lesson 15: E-Service Implementation and Support Implementing Customer Support /User Forums Implementing Frequently Asked Questions (FAQ) Knowledge Base Lesson 15 Review Lesson 16: Transaction and Web Site Security Overview of Transaction Security Purposes of Security Encryption and Decryption Public Key Infrastructure (PKI) X.509 Standard Using Certificates Obtaining Certificates Installing Certificates Implementing Microsoft Certificate Services Secure Electronic Transactions (SET) Securing Sensitive Data Identifying Attack Types Protecting Against Attacks E-Commerce Forensic Techniques Lesson 16 Review Lesson 17: E-Learning Solutions E-Learning Models Distance Learning Essentials E-Learning Content Student Navigation and Progress Reporting Reusable Learning Objects Lesson 17 Review

7 Lesson 18: Web Site Management and Performance Testing Introduction to Site Management and Performance Testing Site Management Managing Web Site Performance Logging and Trend Analysis Performance Monitoring Lesson 18 Review Appendixes Glossary Index Supplemental CD-ROM Contents

8 Software Requirements During development of this course, Adobe Systems Inc. acquired Macromedia Inc., the owner of several software applications discussed and demonstrated in this course. Issues such as product name changes were not finalized when this course went to print. Therefore, some course narrative, labs, figures and URLs still refer to these applications as products of Macromedia. These references will be updated in future releases of CIW courseware, after information becomes available from Adobe. At this time, you should not experience any delivery problems with this courseware due to the Adobe acquisition of Macromedia. E-Commerce Strategies and Practices v5.0 (CIW v5) Software Operating Systems Windows XP or Windows 2000 Software Microsoft Internet Explorer 6.0 or later Purchase Pricing Information Note: All software must be properly licensed before classroom implementation. Contact Microsoft ( for information about volume licensing programs to purchase and manage multiple software licenses for five or more computers. Contact Microsoft ( for information about volume licensing programs to purchase and manage multiple software licenses for five or more computers. Netscape 7.2 or later A free downloadable version of Netscape 7.2 or later is available at MS SQL Server It is recommended that you purchase this software. A downloadable trial version is available at MS Commerce Server It is recommended that you purchase this software. A downloadable trial version is available at /trial/evaldl.asp. MS Commerce Server 2002 Features Pack MS Commerce Server 2002 Service Pack A free downloadable version is available at /2002/default.asp. A free downloadable version is available at /2002/default.asp. ShopFactory Professional 6 A downloadable trial version is available at Webstress 7 A downloadable trial version is available at Web Reporter Analyzer Adobe Acrobat Reader com A downloadable trial version is available at A downloadable free version is available from