SYLLABUS. Academic year

Transcription

1 SYLLABUS Academic year Facultatea de Business 1. Information regarding the programme 1.1. Higher education institution Universitatea Babeş-Bolyai 1.2. Faculty Faculty of Business 1.3. Department Hospitality Services 1.4. Field of study Business Administration 1.5. Study cycle Bachelor 1.6. Study programme / Qualification Business Administration (English) 2. Information regarding the course 2.1. Name of the course E-Business 2.2. Code ILE Course coordinator Lecturer Mihaela TUTUNEA, PhD 2.4. Seminar coordinator Lecturer Mihaela TUTUNEA, PhD 2.5. Year of study Semester Type of evaluation C 2.8. Type of course compulsory 3. Total estimated time (hours/semester of didactic activities) 3.1. Hours per week 4 Of which: 3.2. lecture seminar/laboratory Total hours in the curriculum 56 Of which: 3.5. lecture seminar/laboratory 28 Time allotment: Learning using manual, course support, bibliography, course notes 14 Additional documentation (in libraries, on electronic platforms, field documentation) 14 Preparation for seminars/labs, homework, papers, portfolios and essays 28 Tutorship 2 Evaluations 2 Other activities: Total individual study hours Total hours per semester Number of ECTS credits 5 4. Prerequisites (if necessary) 4.1. curriculum 4.2. competencies hours 5. Conditions (if necessary) 5.1. for the course 5.2. for the seminar /lab activities Classroom equipped with multimedia projector and computer permanently connected to the Internet Lab equipped with multimedia projector and computer permanently connected to the Internet

2 Transversal competencies Professional competencies Facultatea de Business 6. Specific competencies acquired gathering, processing, and analysing data regarding the interaction between a company/ an organisation and the external environment providing assistance for running a company/ an organisation as a whole using databases specific to business management identifying the roles and responsibilities in a multispecialty team and implementing various relational techniques and efficient teamwork 7. Objectives of the course (outcome of the acquired competencies) 7.1. General objective of the course understanding of basic concepts of E-Business; mastering specific instruments of E-Business; identify the components of E-Commerce and E-Business webpages; identify the steps to convert a traditional business in E- Business; specific methods for E-Marketing; finding niche and competition evaluation; quantify impact of E-Commerce and E-Business on stakeholders; understand payment and transaction types in the Internet; understand the role of E-Business in the Global Economy; knowledge of legal issues with a focus on copyright in the Internet; knowledge of security issues in E-Commerce and E-Business; knowledge of methods of advertising in the Internet environment; build or generate a website for a real company; business administration in the virtual environment. Understand elements of websites that work: understand "Brain, Attitude and Motivation BAM" understand "Location-Location-Location" understand "Information-Information-Information" 7.2. Specific objective of the course understand "Content-Traffic-Presell-Monetize" understand "Building Income through Content" understand "Keyword-Focused-Content-Pages" understand why to publish high-value content related to the niche that you know and love; understand why to have content that overdelivers what your

3 Facultatea de Business visitors seek. understand why "Get-Rich-Quick" doesn t work? understand concepts by surfing : o personal website: o E-Commerce website: o E-Business website: 8. Content 8.1. Course Teaching Method Remarks 1 E-Business Company s website interactive 2 E-Business approach interactive 3 Is E-Commerce / E-Business for you? interactive 4 Research interactive 5 E-Marketing interactive 6 Learning from dotcom failures interactive 7 Purchase a business Franchises, Joint-ventures, Scams interactive 8 Estimating sales interactive 9 Testing proposition interactive Identify the components of E- Commerce and E-Business webpages. Identify the steps to convert a traditional business in E- Business. Identify in which extent your business can benefit from the opportunities offered by the Internet environment. Identify your niche and evaluate the competition of your E- Business Identify key-words and their profitability. Identify why your E-Business could fail. Identify business you can purchase. Identify a possible franchise or a possible jointventure. Remember scams you experienced and discuss them with your colleagues. Estimate your target traffic. Conceive some specific ways to promote your business in the Internet environment. Based on bibliography, conceive some ways to test your business in the Internet environment.

4 10 Financial modeling interactive 11 Case studies of real E-Businesses interactive 12 Finalize the plan interactive business plans 13 Evaluation of an E-Commerce / E-Business proposal interactive business plans 14 Securing funding interactive Facultatea de Business Based on bibliography, conceive some ways of financial modeling for your E-Business. Have some conclusions from the successes and failures of E- Businesses. Review your business plan and correct its essential aspects. Based on bibliography, conceive some ways to evaluate your E- Business. Conceive some ways to identify financial resources for your E- Business. Bibliography 1. Holcombe, C. (editor), Ghid Avansat de Comert Electronic, Editura Fundaţiei pentru Studii Europene (EFES), Cluj-Napoca, 597 pp., 2012, ISBN: (traducere din limba engleză în limba română coordonată de Liciniu A. Kovács; colaboratori: Monica L. Cormoş şi Gabriel M. Pop. Titlul lucrării în original: Colin Holcombe (editor), E- Commerce Digest - An Advanced Guide To Ecommerce, Litlangs Publishing, 1110 Roberto del Rio, Depto. 401, Providencia, Santiago, Chile). 2. Kovács, L.A., Comerţ Electronic, Presa Universitară Clujeană, Cluj- Napoca, 189 pp., ISBN , Kovács, L.A., Pop, G.M., Site-ul intranet al firmei, Editura Argonaut, Cluj-Napoca, 2005, ISBN (publicat pe CD-ROM). 4. Kovács, L.A., Site-ul de E-Business: 5. Kovács, L.A., Site-ul de comerţ electronic: 6. Kovács, L.A., Site-ul personal: 7. ***,

5 Facultatea de Business 8.2. Seminar/laboratory Teaching Method Remarks 1 Websites that work; Case study 2 "Brain, Attitude and Motivation BAM" Case study 3 "Location-Location-Location" Case study 4 "Information-Information-Information" Case study 5 "Content-Traffic-Presell-Monetize" Case study 6 "Building Income through Content" Case study all of the seminar are 7 "Keyword-Focused-Content-Pages" Case study based on a method patented in Canada 8 Why to publish high-value content related Case study to the niche that you know and love; 9 Why to have content that overdelivers what Case study your visitors seek. 10 Why "Get-Rich-Quick" doesn t work? Case study 11 What really works on the Internet? Case study 12 Concrete example: Case study 13 Concrete example: Case study 14 Concrete example: Case study Bibliography 1. Kovács, L.A., Pop, G.M., Blog, Collaboration and E-Commerce Theoretical and Applicative Research Project, in China - USA Business Review, Volume 9, Number 9, September 2010 (Serial Number 87), pp , David Publishing Company, 1840 Industrial Drive, Suite 160, Libertyville, IL 60048, ISSN , CBSN 270B0070, 2. Kovács, L.A., Luca, T.I., Élthes, Z., Comparative Analysis of Low-Cost Airlines Websites, in Proceedings of the IABE-2009 Las Vegas - Annual Conference, Las Vegas, Nevada, USA, October 18-21, 2009, ISSN: (pp )5. 3. Kovács, L.A., Élthes, Z., Electronic Commerce in Romania, in Proceedings of SDPS Transdisciplinary Conference on Integrated Systems, Design, & Process Science, IDPT (Taichung, Taiwan, June 1-6, 2008) Kovács, L.A., Chifu, C.I., Rus, V.R., Computers and IT&C in hotel's activity, in Proceedings of the IABE 2008 Stockholm Summer Conference, Volume IV, Number 1, 2008, p , ISSN: , A Publication of the International Academy of Business and Economics (IABE.EU). 5. Kovács, L.A., Rus, V.R., Chifu, I.C., Case study on French, Greek and Romanian hotel websites: A comparative approach, International Academy of Business and Economics, International Journal of Business Research, (IJBR.org), p , ISSN , Volume VI, Number 1, 2006, USA. A Publication of the Academy of International Business and Economics (AIBE.ORG). 1 The materials (in Microsoft Word, Microsoft Excel and Adobe Acrobat) from positions 2 6 are freely available from the personal website.

6 Facultatea de Business 6. Kovács, L.A., Şchiopu, N.F., Case Study on Romanian Hotels' Websites, în STUDIANegotia, nr.2, Cluj-Napoca, 2003, p , ISSN Corroborating the content of the course with the expectations of the epistemic community, professional associations and representative employers within the field of the program Course content is consistent with what is done in other universities in Romania and abroad (especially in the U.S.A. and Canada). To adapt the contents to the market and to the Internet environment, were held meetings with academics in Norway and France. 10. Evaluation Type of activity 10.1 Evaluation criteria 10.2 Evaluation method 10.3 Share in the grade (%) 10.4 Course acquiring concepts of E- multiple choice test 30 Commerce and E- Business 10.5 Seminar/lab activities ability to put into project 70 practice the learned concepts Standard minim de performanţă Knowledge of specific concepts and their use in assessing E-Commerce and E-Business sites; Ability to implement and manage an E-Business website. Date Course coordinator Seminar coordinator Mihaela TUTUNEA, PhD Mihaela TUTUNEA, PhD Date of approval Head of department Adina NEGRUȘA, PhD