STRATEGY. Articles Books & Chapters Cases Core Curriculum Course Modules Simulations Video

Transcription

1 STRATEGY 2016 Articles Books & Chapters Cases Core Curriculum Course Modules Simulations Video

2 Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications: ABCC at Nanyang Tech University Babson College Berrett-Koehler Publishers Business Enterprise Trust Business Expert Press Business Horizons California Management Review CLADEA-BALAS Columbia Business School Crimson Group USA Darden School of Business Design Management Institute European School of Management and Technology (ESMT) Harvard Kennedy School of Government Harvard Medical School/Global Health Delivery HEC Montréal Centre for Case Studies IESE Business School IMD (International Institute for Management Development) Indian Institute of Management Bangalore Indian School of Business INSEAD Ivey Publishing Journal of Information Technology Kellogg School of Management McGraw-Hill MIT Sloan Management Review North American Case Research Association (NACRA) Perseus Books Princeton University Press Program on Negotiation (PON) at Harvard Law School Public Education Leadership Project Rotman Management Magazine Social Enterprise Knowledge Network Stanford Graduate School of Business Thunderbird School of Global Management Tsinghua University UC Berkeley Haas School of Business University of Hong Kong The Wharton School, University of Pennsylvania CUSTOMER SERVICE AND TECHNICAL SUPPORT 24 hours a day, 7 days a week Customer Service: ( outside the U.S. and Canada) [email protected] Technical Support: ( outside the U.S. and Canada) [email protected]

3 CORE CURRICULUM Core Curriculum Readings in Strategy cover the fundamental concepts, theories, and frameworks that students must study. Authored by faculty at Harvard Business School, Readings are approximately pages each, and many include video clips and Interactive Illustrations that allow students to experiment and quickly master complex theories. Teaching support includes a Teaching Note, review questions, and exhibit slides. The 10 Strategy Readings below are listed in one potential teaching sequence: Introduction to Strategy Ramon Casadesus-Masanell #8097 INTERACTIVE ILLUSTRATIONS Link between Economic Profit of U.S. Industry Groups and Porter s Forces Framework Porter s Forces Framework Positioning within a Three-Dimensional Business Landscape Southwest Airlines Business Model Types of Competitive Advantage within a Specific Segment VIDEO The Six Forces Industry Analysis Ramon Casadesus-Masanell #8101 INTERACTIVE ILLUSTRATIONS Porter s Forces Framework Link between Economic Profit of U.S. Industry Groups and Porter s Forces Framework Competitive Advantage Pankaj Ghemawat, Jan W. Rivkin #8105 INTERACTIVE ILLUSTRATIONS Added-Value Concept Cost Component Analysis Division of Value Irizar s Value Chain Relative Cost Analysis Types of Competitive Advantage within a Specific Segment This article is part of a new kind of superior and modern teaching material capable of engaging students who dedicate little time to its reading as well as students who want to go really deep. Review on Harvard Business Publishing for Educators web site* Sustaining Competitive Advantage Felix Oberholzer-Gee #8109 FORTHCOMING Competitive and Cooperative Dynamics Ramon Casadesus-Masanell #8131 INTERACTIVE ILLUSTRATIONS Business Models for Boats Reaction Curves in Pricing Strategy VIDEOS An Example of Commitment in the Game Show Golden Balls Game Theory in the Television Show Numb3rs Mutually Assured Destruction in the Film Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb ÆÆContinues on Next Page TN Teaching Note Available HBSP.HARVARD.EDU 1

4 Setting Aspirations Mission, Vision, and Values Ramon Casadesus-Masanell #8114 VIDEOS Aspirations and Economic Interests Medtronic s Enduring Mission PepsiCo: Performance with Purpose A Shared Sense of Mission, Part 1 A Shared Sense of Mission, Part 2 Visions Guide Strategy Walking the Talk Corporate Strategy Ramon Casadesus-Masanell #8118 FORTHCOMING Competing Globally Juan Alcacer #8123 Technology Strategy Pai-Ling Yin #8127 INTERACTIVE ILLUSTRATION The Chasm in the Technology Adoption Life Cycle VIDEO Disruptive Innovation Executing Strategy J. Bruce Harreld #8136 VIDEOS The Balanced Scorecard Defending the Core The Importance of Culture Transformational Change ÆÆFind more Core Curriculum Readings at hbsp.harvard.edu/corecurriculumstrategy CASES Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist s place and suggest business strategies, tactics, and solutions. New Cases $19B 4 txt app WhatsApp...omg! In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, which provided a free mobile messaging service, was a young company with modest revenues and only 50 employees. Was Facebook right to pay so much for such a small company with limited revenue streams? Harvard Business School # Apple Inc. in 2015 At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon exceeded $700 billion. This case explores the history of Apple, including past successes and the challenges facing the company in Students learn about industry analysis, competitive positioning, and sustaining competitive advantage. TN Harvard Business School # STRATEGY 2016

5 Balancing the Power Equation: Suzlon Energy Limited Suzlon s acquisition of German wind turbine manufacturer REpower did not go as planned. The new subsidiary was acquired for its technical expertise, but REpower refused to share its technology with its India-based parent. This case examines the power struggle between the 2 firms and allows students to discuss catch-up strategies of emerging market multinationals. TN Indian School of Business #ISB049 BRAC in 2014 By 2014, Bangladesh-based BRAC was the largest nongovernmental organization (NGO) in the world. The organization s holistic approach to alleviating poverty includes education, agricultural development, health care, community empowerment, and microfinance. The case examines BRAC s evolution and business model. Harvard Business School # Can One Business Unit Have Two Revenue Models? (HBR Case Study) Peter Noll, a pharmaceutical company division chief, ponders the business models of 2 of his units that have just merged. For years, both units had employed flexible, inventive strategies to good effect. Noll now hopes to settle on a single revenue model, but the 2 unit heads strongly prefer the status quo. Based on an actual case study. Optional expert commentary available. Harvard Business Review #R1503X Coffee Wars in India These 4 cases explore the Indian coffee market, covering Starbucks entry into the market in 2012 and the subsequent response by Café Coffee Day, the local market leader. TN Harvard Business School Coffee Wars in India: Starbucks 2012 # Coffee Wars in India: Starbucks 2015 # Coffee Wars in India: Café Coffee Day 2013 # Coffee Wars in India: Café Coffee Day 2015 # Comcast Corporation In 2015, the U.S. broadcast and cable television industry was rocked by the news that 2 major channels, HBO and CBS, would begin offering their own stand-alone streaming services. What did this mean for the future of Comcast, America s largest cable provider, and for the industry overall? Harvard Business School # Heineken: Brewing a Better World Dutch brewer Heineken seeks to closely integrate its long-term sustainability approach with its corporate strategy. The company set ambitious 2015 and 2020 sustainability targets in 6 pillar areas. This case examines Heineken s efforts. Harvard Business School # Intel s Mobile Strategy in 2015 and Beyond Intel, a dominant supplier in the PC industry, has had a difficult time changing strategic direction to include mobile creating strategic dissonance among Intel s top management. Students must discuss Intel s strategic options and evaluate the decisions the company has made so far. Stanford University #SM236 Leader 360: Brin, Page, Schmidt Delivered entirely online, this Leader 360 provides an overview of Sergey Brin, Larry Page, and Eric Schmidt s leadership styles from different perspectives between 2005 and It serves as a supplement to the case Google Inc. and related cases. Harvard Business School Baker Library #6081 TN Teaching Note Available HBSP.HARVARD.EDU 3

6 Mobileye: The Future of Driverless Cars After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most exciting companies in the race for the driverless car. This case explores the company s competitive position and the challenges of sustaining its advantage in a highly competitive industry. TN Harvard Business School # Patents and Competitive Dynamics in the Indian Pharma Industry This case discusses recent judgments from Indian courts in pharmaceutical IP cases. It explores topics such as IP, firm strategy, licensing, competition, and the institutional challenges confronting multinational corporations in emerging markets. TN Indian School of Business #ISB051 Second Thoughts about a Strategy Shift (HBR Case Study) Augustin Rey, the president of Emilia, a century-old clothing retailer in Spain, has revamped the company s merchandising strategy. At first, financial results were outstanding, but they ve started to slip. Customer traffic is down, same-store revenue has dropped, and Rey s board of directors is pressuring him to go back to the old ways. Based on an actual case study. Optional expert commentary available. Harvard Business Review #R1412X Sonata Software Ltd., India: Building Global Competitive Advantage through an International Joint Venture This case reviews how India-based Sonata Software sought growth in Western Europe through a joint venture with TUI AG, a travel and tourism leader in Germany. It allows for reflection on the use of a joint venture as a means for entering a new overseas market while building new competencies and buttressing competitive advantage. TN North American Case Research Association #NA0331 Who Should Take the Fall? (HBR Case Study) When a mobile-payment company is hacked, business slips. The board believes that having someone publicly take the fall will stabilize the situation, but the CEO thinks that no one is really to blame. Should he offer to resign himself? Based on an actual case study. Optional expert commentary available. Harvard Business Review #R1507X Yara International: Africa Strategy Leading fertilizer producer Yara International explores new approaches to expanding its penetration in Sub-Saharan Africa, resulting in the Southern Agricultural Growth Corridor of Tanzania (SAGCOT) initiative. In 2014, Yara s leadership needed to review the initiative s progress and decide how to move forward. TN Harvard Business School # Zandu Pharmaceutical Works: The Takeover Bid (A) This case describes protracted multilevel negotiations involving the founding families of the Indian ayurveda company Zandu Pharmaceutical Works and the consumer goods company Emami Group, which made a hostile takeover bid for Zandu in TN Indian School of Business #ISB045 Case Flash Forwards Each Case Flash Forward provides a 2-page update of key changes at a particular company since it was covered in a related case study. New Case Flash Forwards are available for the following Strategy cases: Apple Inc. in 2012 #6056 Coke and Pepsi in 2010 #6057 Delta Airlines (A): The Low-Cost Carrier Threat # STRATEGY 2016 *Reviews available to Premium Educators

7 Google Inc. (2011) #6063 Kodak and the Digital Revolution (A) (2005) #6065 Matching Dell #6058 Netflix (2009) #6066 Samsung Electronics Company, Ltd. (2015) #8532 The Walt Disney Company: The Entertainment King #6060 Wal-Mart Stores, Inc. (2002) #6070 Popular Cases Apple in 2012 After transforming Apple into one of the most profitable companies in the world, CEO Steve Jobs became an innovation legend. Tragically, in 2011 the recently retired Jobs died from cancer. Will Apple continue to thrive without its renowned leader? TN Harvard Business School # An excellent case. Can help students practice various business analysis tools. Cola Wars Continue: Coke and Pepsi in 2010 New challenges for Coke and Pepsi include flagging domestic sales and finding new revenue streams. Both firms modify bottling, pricing, and brand strategies. Both also look to emerging markets to fuel growth as they broaden their portfolios to include noncarbonated beverages such as tea, juice, sports drinks, and bottled water. TN Harvard Business School # An excellent case for teaching the VRIO model for achieving competitive advantage. Provides an excellent example of competition within an oligopoly. Recent developments with PepsiCo make this case particularly relevant. eharmony eharmony s CEO must react to imitations of its business model, encroachment by competing models, and ascendance of free substitutes. The case provides 4 options to address these threats and asks students to choose one after analyzing company strategy. TN Harvard Business School # House of Tata: Acquiring a Global Footprint This case chronicles the globalization of the Tata Group, one of India s largest business groups. Should Tata Motors pursue the acquisition of the Jaguar and Land Rover brands owned by U.S.-based Ford Motor company? TN Harvard Business School # Good case for M&A or International Strategy. Netflix Netflix is an example of a challenger that disrupted a strong incumbent through a superior business model. This case can be used to discuss disruptive vs. sustaining innovations, jobs-based segmentation, and managing the strategy development process. TN Harvard Business School # TN Teaching Note Available HBSP.HARVARD.EDU 5

8 Patagonia Patagonia s leaders insist that environmental commitment is the source of the company s remarkable success. Already recognized as a leader in environmentally responsible business, the outdoor apparel firm was considering a radical new initiative that would include telling customers to buy less and think twice before they purchased a garment. TN Harvard Business School # Excellent case for examining sustainability throughout the value chain and organizational choice in the development of strategy. Opens discussions about cost/ benefit analysis versus organizational responsibility and about strategy development using alternate models. Tesla Motors In 2013, Tesla Motors was riding a wave of success. It had launched its first truly massproduced car to rave reviews; raised first-year production targets; and started taking orders for its next car, the Model X. Can Tesla become the first U.S. company to successfully launch a fully electric car? TN Harvard Business School # Trader Joe s Trader Joe s, one of the most successful grocers in the U.S., achieved success with a distinctive small-format strategy as well as a unique culture and approach to human resources. In 2013, however, Trader Joe s faced several new competitive threats. TN Harvard Business School # Walmart around the World After reaching the limits of its successful expansion in the U.S. in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart s attempts to replicate its U.S. business model in Latin America, Asia, Europe, and Africa. TN Harvard Business School # ÆÆFind more cases at hbsp.harvard.edu MULTIMEDIA CASES Available online, multimedia cases put students in the center of business dilemmas by bringing concepts to life with animation, audio, and video segments. Marks & Spencer: The Phoenix Rises Re-creates the attempt by a new team of top executives to restore prosperity to the venerable U.K. retailer Marks & Spencer. # The Nehemiah Strategy: Bringing It to Boston Contains both a print case and supplemental media that illustrate the challenge of implementing an affordable housing initiative in Boston. TN # ZARA: Fast Fashion Spanish retailer Inditex breaks with convention: instead of predicting months ahead what women will want to wear, its ZARA chain adjusts what it produces and merchandises based on what is selling now. This multimedia case is a stand-alone version of the related print case (#703497). TN # ÆÆFind more multimedia cases at hbsp.harvard.edu/elearning 6 STRATEGY 2016 *Reviews available to Premium Educators

9 ARTICLES Articles from Harvard Business Review and other renowned journals provide up-to-theminute ideas from the best business thinkers. New Articles The 3-D Printing Revolution Additive manufacturing also known as 3-D printing is poised to change the way products are designed, made, bought, and delivered. Business leaders should reconsider their strategies regarding enhancements to their offerings, reconfigurations of their operations, and changes to the commercial ecosystem. Harvard Business Review #R1505B The Anticipatory Leader: How to See Sooner and Scan Wider Entrepreneurs like Elon Musk, Jeff Bezos, and Steve Jobs have excelled at spotting unmet market needs and figuring out how to serve them profitably. This article describes 3 techniques for tuning in to customer signals in order to better anticipate how tastes and needs are changing. Rotman Management Magazine #ROT264 Enabling Big Data: The Capabilities That Matter Most In order to master Big Data, businesses must put aside much of what they know about working with data and adopt new mindsets, technologies, and capabilities. The authors describe the key capabilities required in 3 areas: data usage, the data engine, and the data ecosystem. Rotman Management Magazine #ROT268 The Global Mindset: A New Source of Competitive Advantage Across industries, there is a persistent failure to develop managers with the right skills to be effective on a global playing field. Based on their research, the authors developed the Global Mindset Inventory a tool to identify a manager s capabilities on a global stage. Rotman Management Magazine #ROT265 Leadership Tips for Today to Stay in the Game Tomorrow: The Ambidextrous Leader Why do some organizations fail while others survive? The key involves embracing paradox, argues the author. Exploiting current business success while simultaneously taking a plunge into the future through exploration calls for ambidexterity a vital skill for senior leaders. IESE Insight Magazine #IIR130 Red Ocean Traps Companies find it difficult to establish new market spaces, due in part to managers having ingrained assumptions and theories about how the world works. In this article, the authors of Blue Ocean Strategy identify 6 red ocean traps that keep companies stuck in crowded market spaces, engaged in bloody competition for market share. Harvard Business Review #R1503D Structuring Business Problems: Introducing Model-Based Problem Solving Modern business problems tend to be ill-defined and ill-structured, and require collective action in order to solve them. As a result, the authors argue, managers need to embrace Model-Based Problem Solving. Rotman Management Magazine #ROT261 Three Trends That Will Change How You Manage: Globalization, Digitization, and Politicization To confront 3 emerging challenges globalization, digitization, and politicization corporate leaders must become arbitrageurs in the way they allocate resources; adopt the mindset of experimenters; and be orchestrators of hybrid organizational models, harnessing diversity and ambiguity as sources of competitive advantage. IESE Insight Magazine #IIR129 TN Teaching Note Available HBSP.HARVARD.EDU 7

10 Understanding New Power Old power operates like a currency it is inaccessible, zero sum, and carefully guarded. But new power is more like a current it is open, participatory, and peer-driven. This article offers a framework for organizations seeking to use these 2 distinct forces, which will be a defining business challenge in the coming years. Harvard Business Review #R1412B Popular Articles Big Data: The Management Revolution The evidence is clear: data-driven decisions tend to be better decisions. In sector after sector, companies that figure out how to combine domain expertise with data science pull away from their rivals. But first those companies have to change their decision-making cultures. Harvard Business Review #R1210C Blue Ocean Strategy Using the example of Cirque du Soleil, a company that increased its revenue 22-fold over the past 10 years by reinventing the circus concept, this article asserts that the best way to generate opportunity is to create areas of uncontested market space instead of competing in overcrowded industries. Harvard Business Review #R0410D Can You Say What Your Strategy Is? Companies with a clear, concise strategy statement often turn out to be industry stars. This article provides a practical guide for crafting an effective strategy statement and includes an in-depth example of how St. Louis based brokerage firm Edward Jones developed one that has generated success. Harvard Business Review #R0804E Creating Shared Value Companies can redefine their purpose as creating shared value generating economic value in a way that also produces value for society by addressing its challenges. The authors explain that firms can do this in 3 ways: by reconceiving products and markets, by redefining productivity in the value chain, and by building supportive industry clusters near their locations. Harvard Business Review #R1101C Best article that clarifies how sustainability can be embedded in strategy. Design Thinking As innovation extends to human-centered processes and services as well as products, more companies are moving the design process upstream and asking designers to create ideas rather than to simply dress them up. This article offers examples of design thinking at work. Harvard Business Review #R0806E The Five Competitive Forces That Shape Strategy This update of Michael Porter s classic article extends his work of strategy formulation and includes new sections that demonstrate how to put the 5-forces analysis into practice. According to Porter, strategy can be viewed as building defenses against competitive forces or as finding a position in an industry where the forces are weaker, with changes in the competitive landscape being critical to ongoing strategy formulation. Harvard Business Review #R0801E One of the classics in strategy. 8 STRATEGY 2016 *Reviews available to Premium Educators

11 Reinventing Your Business Model Great business models can reshape industries and drive spectacular growth. Yet many companies find business model innovation difficult. Drawing on examples from Tata, Apple, and Dow Corning, authors Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann advise a series of steps to help determine whether a firm should alter its business model. Harvard Business Review #R0812C Strategies for Two-Sided Markets Many of the world s most revolutionary products and services have been those that serve 2-sided markets. These platform products enjoy increasing returns to scale as a result of what economists call network effects. In this article, authors Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstynedraw advise executives negotiating the challenges of 2-sided networks. Harvard Business Review #R0610F Transient Advantage In today s high-velocity context, businesses cannot afford to spend months crafting a single long-term strategy. Instead they need a portfolio of multiple transient advantages that can be built quickly and abandoned just as rapidly. Harvard Business Review #R1306C What Is Strategy? In this classic article, Michael Porter argues that the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match than operational effectiveness alone. Harvard Business Review #96608 Michael Porter s insights are applicable to strategy in fields as disparate as military history, politics, and sports, and are crucial to the understanding of modern business. Truly timeless... When Marketing Is Strategy Companies upstream activities are being commoditized or outsourced, and downstream activities are emerging as the main sources of competitive advantage. To compete effectively, companies must shift their strategy from products to customers. Harvard Business Review #R1312G ÆÆFind more articles at hbsp.harvard.edu BOOKS & CHAPTERS Many academic titles from Harvard Business Review Press are now available as ebooks. Each ebook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the Harvard Business Publishing for Educators web site. Books Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Expanded Edition In this landmark book, the authors present a systematic approach for capturing blue oceans untapped new market spaces ripe for growth. The new expanded edition includes updated examples, 2 new chapters, and a new preface by the authors. Available as an ebook. Harvard Business Review Press #13892 TN Teaching Note Available HBSP.HARVARD.EDU 9

12 Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy With its analysis of new digital business models and trends, this book helps leaders confront existing digital competitors and create new opportunities for themselves going forward. Available as an ebook. Harvard Business Review Press #10630 Fail Better: Design Smart Mistakes and Succeed Sooner Smart leaders design their innovation projects with a key idea in mind: ensure that every failure is maximally useful. In Fail Better, Anjali Sastry and Kara Penn show how to create the conditions, culture, and habits to quickly and systematically figure out what works. Available as an ebook. Harvard Business Review #11703 Remix Strategy: The Three Laws of Business Combinations Partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses they are part of core strategy. Managers need a practical road map to ensure that these relationships will create value for their firm. In this book, Benjamin Gomes-Casseres explains how companies create value by remixing resources with other companies. Available as an ebook. Harvard Business Review Press #12184 Well-Designed: How to Use Empathy to Create Products People Love Emotional connection is critical to product development. That is how a company like Nest, a producer of household thermostats, can earn glowing accolades like beautiful and revolutionary. This book examines how companies like Nest use empathy to understand customers needs and then turn that knowledge into successful, emotionally resonant products. Available as an ebook. Harvard Business Review Press #13915 Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach This book helps leaders understand the different approaches to strategy, assess their business environment, and then match the right strategic approach to their business s unique needs. Syllabus available: hbsp.hardvard.edu/syllabi. Available as an ebook. Harvard Business Review Press #14054 Chapters Introduction to 3-Circle Analysis The book Grow by Focusing on What Matters explains how to build positioning using a 3-circle model that focuses attention on the most critical strategy concepts. This chapter provides an overview of the underlying framework that begins with the customer perspective. It includes case examples illustrating the principles that underlie the development of effective growth strategy. From Grow by Focusing on What Matters: Competitive Strategy in 3 Circles, Business Expert Press #BEP050 Reconstruct Market Boundaries This chapter addresses the first principle in Kim and Maurborgne s strategic model, which is to identify a strategic path. The authors present the 6 paths framework to highlight the basic approaches to remaking market boundaries, such as alternative and complementary industries. They examine each approach in detail with real-world examples. From Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press #0023BC 10 STRATEGY 2016 *Reviews available to Premium Educators

13 Strategy Is Choice In this chapter, authors A.G. Lafley and Roger L. Martin use the story of P&G s revitalization of the Oil of Olay brand to introduce their strategic framework a strategic choice cascade of 5 questions that help a company develop a shared understanding of its strategy and the plan to achieve it. From Playing to Win: How Strategy Really Works, Harvard Business Review Press #7106BC Target Markets and Modes of Entry This chapter examines decisions regarding which foreign markets to enter as well as why, when, and how to enter them. Topics include measuring market attractiveness, the use of partnerships and alliances, and the issue of timing market entry. From Fundamentals of Global Strategy, Business Expert Press #BEP043 Think Through Strategy This chapter provides guidance on how to organize strategic thinking and synthesize complex data. The authors introduce the strategic logic flow framework, which identifies 4 major dimensions for leaders to consider: the industry, the customers, the company s relative position, and the competition. The authors then present 7 questions to systematically evaluate these dimensions. From Playing to Win: How Strategy Really Works, Harvard Business Review Press #7118BC ÆÆFind more books and chapters at hbsp.harvard.edu/ebooks SIMULATIONS Online simulations present real-world management challenges for students and encourage classroom interaction and discussion. Results are available immediately for a comprehensive debrief session. All simulations include a detailed Teaching Note. When I first started using a simulation, I did not imagine the energy it would bring to the class Students get emotionally involved and competitive they get hooked and their understanding of the learning points increases. Professor Ramon Casadesus-Masanell, Harvard Business School Strategic Innovation: Back Bay Battery V2 In this single-player simulation, students play the role of president at a battery company facing the classic Innovator s Dilemma. Students must manage R&D investment trade-offs between a profitable technology and a costly innovation. This updated version features an updated user experience and enhanced administrative features. Winner of the 2012 International Serious Play Silver Award in Education. TN Harvard Business Publishing Seat Time: 90 minutes #7015 The simulation has been a huge success with students, who stayed focused and engaged for two hours. I have shared the theory with my students for years, but it is the first time that they got the concepts immediately. TN Teaching Note Available HBSP.HARVARD.EDU 11

14 Strategy Simulation: The Balanced Scorecard In this multi-player simulation, students experience the benefits and challenges of using a scorecard to implement strategic initiatives and monitor firm performance. Students work together in small teams to choose a strategy, create a strategy map, develop a balanced scorecard, choose initiatives, and use feedback to adjust their implementation approach over time. At the end, each team s company will be purchased by a private investor. Ideal for courses in Strategy and Managerial Accounting. TN Harvard Business School Seat Time: 75 minutes # Students are telling me that they really liked this fast-paced simulation. The teaching support is very good. UPDATED Strategy Simulation: Competitive Dynamics and Wintel V2 In the updated version of this simulation, students are exposed to the dynamics of cooperation and competition between 2 different businesses. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as well as consider whether to coordinate schedules and frequency of releases. Asymmetries in profit potential expose students to the multifaceted problems of cooperating and competing simultaneously. Ideal for courses in Strategy and Negotiation. TN Harvard Business School Seat Time: 60 minutes # Very effective tool in teaching and learning strategy. It enables instructors and students alike to collaborate and engage in a dynamic learning process. ÆÆFind more simulations at hbsp.harvard.edu/simulationse STARTUP KIT TEACHING GUIDES NEW! Introductory-Level Curriculum Maps Curriculum maps for introductory-level topics suggest Harvard Business Publishing course materials including cases, articles, Core Curriculum Readings, simulations, and more. Maps are available for both undergraduate- and MBA-level introductory courses in Strategy. ÆÆhbsp.harvard.edu/mapsCA Textbook Case Maps Textbook Case Maps match cases to the leading business textbooks on a chapter-bychapter basis. Maps are prepared by experienced editors at Harvard Business Publishing and suggest several cases for each chapter. Barney: Gaining and Sustaining Competitive Advantage (Prentice Hall) Hitt, Ireland & Hoskisson: Strategic Management (Thomson) Walker: Modern Competitive Strategy (McGraw-Hill) Wheelen & Hunger: Strategic Management and Business Policy (Prentice Hall) Yip: Total Global Strategy (Prentice Hall) ÆÆFind more Textbook Case Maps at hbsp.harvard.edu/textbookcasemaps 12 STRATEGY 2016 *Reviews available to Premium Educators

15 Course Modules Course Modules offer a road map to the best teaching materials, with recommendations on how to organize them. Each module suggests 4-6 items plus alternate suggestions. Popular modules in Strategy include: Competitive Advantage Competitive Dynamics Corporate Strategy Industry Analysis ÆÆFind more Course Modules at hbsp.harvard.edu/coursemodules Case Startup Kit The Case Startup Kit recommends cases ideal for teaching as a first case for aspiring case teachers, with cases selected for their brevity, ease of use, and teachability. Each case comes with a Teaching Note. Cases for Strategy include: Alibaba s Taobao (A) # Curled Metal Inc. Engineered Products Division # Federal Bureau of Investigation, 2009 # Gucci Group in 2009 # Monitor s Opportunities in India (A) # Netflix # Walmart Update, 2011 # Yamato Transport: Valuing and Pricing Network Services (A) # ÆÆFind more Case Startup Kit cases at hbsp.harvard.edu/casestartupkit HARVARD MANAGEMENTOR Delivered entirely online, Harvard ManageMentor is the leading business reference from business experts, featuring 44 self-paced modules that address the full spectrum of management issues. Many modules also available in Spanish, Portuguese, Mandarin, and French. Modules in Strategy include: Strategic Thinking #9043 Strategy Execution #9044 ÆÆFind more Harvard ManageMentor modules at hbsp.harvard.edu/hmm VIDEO SHORTS These free, short videos are all under 10 minutes long and illustrate a case s central learning objective. The streaming video is available to registered Premium Educators at hbsp.harvard.edu. Cases with Video Shorts include: Academia Barilla # Apollo Hospital First-World Health Care at Emerging-Market Prices # BRAC in 2014 # Merloni Elettrodomestici SpA: Building for Profit # Tanishq: Positioning to Capture the Indian Woman s Heart # ÆÆFind more cases with Video Shorts at hbsp.harvard.edu/videoshorts TN Teaching Note Available HBSP.HARVARD.EDU 13

16 ACADEMIC DISCOUNTS FOR STUDENTS Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts. Annual contracts for academic institutions are also available which provide additional discounts on course materials. à BUILD A COURSEPACK NOW: hbsp.harvard.edu HERE S HOW TO SHARE THE DISCOUNT: Register as a Premium Educator at hbsp.harvard.edu. Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog. Provide the unique coursepack URL to students. Students receive your academic discount and save up to 60% on course materials. EDUCATORS Get updates from us at Twitter@HarvardBizEdu 2016 Harvard Business School Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. Product #M00096 MC