Competitive Advantage
|
|
- Magnus Booth
- 8 years ago
- Views:
Transcription
1 Competitive Advantage When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage
2 Types of competitive advantage Michael Porter identified two basic types of competitive advantage Cost advantage Differentiation advantage A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself.
3 Model of Competitive Advantage
4 Resources Resources are the firm-specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily. The following are some examples of such resources: Patents and trademarks Installed customer base Reputation of the firm Brand equity
5 Capabilities Capabilities refer to the firm's ability to utilize its resources effectively. An example of a capability is the ability to bring a product to market faster than competitors. Such capabilities are embedded in the routines of the organization and are not easily documented as procedures and thus are difficult for competitors to replicate.
6 Cost Advantage and Differentiation Advantage Competitive advantage is created by using resources and capabilities to achieve either a lower cost structure or a differentiated product. A firm positions itself in its industry through its choice of low cost or differentiation. This decision is a central component of the firm's competitive strategy.
7 Value Creation The firm creates value by performing a series of activities that Porter identified as the value chain. In addition to the firm's own value-creating activities, the firm operates in a value system of vertical activities including those of upstream suppliers and downstream channel members. To achieve a competitive advantage, the firm must perform one or more value creating activities in a way that creates more overall value than do competitors. Superior value is created through lower costs or superior benefits to the consumer (differentiation).
8 Pricing Strategy Develop marketing strategy - perform marketing analysis, segmentation, targeting, and positioning. Make marketing mix decisions - define the product, distribution, and promotional tactics. Estimate the demand curve - understand how quantity demanded varies with price. Calculate cost - include fixed and variable costs associated with the product.
9 Pricing Strategy Understand environmental factors - evaluate likely competitor actions, understand legal constraints, etc. Set pricing objectives - for example, profit maximization, revenue maximization, or price stabilization (status quo). Determine pricing - using information collected in the above steps, select a pricing method, develop the pricing structure, and define discounts.
10 Pricing Objectives Current profit maximization - seeks to maximize current profit, taking into account revenue and costs. Current profit maximization may not be the best objective if it results in lower long-term profits. Current revenue maximization - seeks to maximize current revenue with no regard to profit margins. The underlying objective often is to maximize long-term profits by increasing market share and lowering costs. Maximize quantity - seeks to maximize the number of units sold or the number of customers served in order to decrease long-term costs as predicted by the experience curve.
11 Pricing Objectives Maximize profit margin - attempts to maximize the unit profit margin, recognizing that quantities will be low. Quality leadership - use price to signal high quality in an attempt to position the product as the quality leader. Partial cost recovery - an organization that has other revenue sources may seek only partial cost recovery. Survival - in situations such as market decline and overcapacity, the goal may be to select a price that will cover costs and permit the firm to remain in the market. In this case, survival may take a priority over profits, so this objective is considered temporary
12 Pricing Methods Cost-plus pricing - set the price at the production cost plus a certain profit margin. Target return pricing - set the price to achieve a target return-on-investment. Value-based pricing - base the price on the effective value to the customer relative to alternative products. Psychological pricing - base the price on factors such as signals of product quality, popular price points, and what the consumer perceives to be fair.
Because of inherent tradeoffs between marketing mix elements, pricing will depend on other product, distribution, and promotion decisions.
10. Pricing Strategy One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other
More informationIntroducing Competitive Strategy
Introducing Competitive Strategy Econ 466 Spring, 2010 Concepts and vocabulary in strategy Competition is a driving force in market economies How do firms compete? What determines a firm s competitive
More informationStrategic Elements of Competitive Advantage. PPT 6 (First ppt slides after the mid-term) Assist. Prof. Dr. Ayşen Akyüz
Strategic Elements of Competitive Advantage PPT 6 (First ppt slides after the mid-term) Assist. Prof. Dr. Ayşen Akyüz Industry Analysis: Forces Influencing Competition Industry group of firms that produce
More informationShaping. Business Strategy. Through. Competitive Intelligence. Strategic Use of. Intellectual Property Information
Shaping This project is funded by the EU Business Strategy Through Competitive Intelligence Strategic Use of Intellectual Property Information Strategic Planning Process Business Strategy Definition This
More informationStrategy & the firm. Value creation. Value creation
1 Strategy & the firm Strategy: actions that managers must take to attain the goals of the firm Main goal usually to maximize long- term profit (П)( Profitability defined by return on sales or return on
More informationBingo glossary marketing mix
Bingo glossary marketing mix The management process which identifies customer wants, anticipates their future wants and then goes about satisfying them profitably. Where the market has been divided up
More informationChapter 26 Pricing Strategies. Section 26.1 Basic Pricing Policies Section 26.2 Strategies in the Pricing Process
Chapter 26 Pricing Strategies Section 26.1 Basic Pricing Policies Section 26.2 Strategies in the Pricing Process Basic Pricing Policies Key Terms markup pricing cost-plus pricing one-price policy flexible-price
More informationTHE COMPETITIVE ADVANTAGE THEORY AS A GROWTH STRATEGY
THE COMPETITIVE ADVANTAGE THEORY AS A GROWTH STRATEGY Management Marketing - Tourism Ec. Ecaterina Nicoleta Ciurez Ph.D University of Craiova, Faculty of Economics and Business Administration, Craiova,
More informationSalem Community College Course Syllabus. Section I. Course Title: Principles Of Marketing. Course Code: BUS212
Salem Community College Course Syllabus Section I Course Title: Principles Of Marketing Course Code: BUS212 Lecture Hours: 3 Lab Hours: 0 Credits: 3 Course Description: This course examines the business
More informationStrategic Brand Management Building, Measuring and Managing Brand Equity
Strategic Brand Management Building, Measuring and Managing Brand Equity Part 1 Opening Perspectives 开 放 视 觉 Chapter 1 Brands and Brand Management ------------------------------------------------------------------------
More informationPORTER S STRATEGY, VALUE CHAINS AND COMPETITIVE ADVANTAGE
PORTER S STRATEGY, VALUE CHAINS AND COMPETITIVE ADVANTAGE Vasile Voicu Pantea, Luiela Magdalena Csorba, Olga Irina Maxim University Aurel Vlaicu of Arad Abstract: A strategy means the plans and actions
More informationA primer in Entrepreneurship
Prof. Dr. Institutefor Strategy and Business Economics Where we are: Step 1 Step 2 Developing Successful Business Ideas 2008 Prentice Hall Chapter 5: Industry and Competitor Analysis Table of Contents
More informationSNV s value chain development approach
SNV s value chain development approach Introduction In order to identify the best entry points for capacity development, SNV has under the BOAM 1 program adopted the value chain approach. A value chain
More informationMarketing Plan Template
1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It
More informationM.Sc. INTERNATIONAL BUSINESS ANALYSIS OF THE
M.Sc. INTERNATIONAL BUSINESS INTERNATIONAL INDUSTRYANALYSIS - ill 22 SPRING SEMESTER MAY 2001 ANALYSIS OF THE EUROPEAN WIND TURBINE INDUSTRY AUTHORS Gennan Senosiain Stephen Whittle Hannu Lamp Jonas Lautrup
More informationMKTG 680. Chapter 15 Strategic Elements of Competitive Advantage. Porter s Five Forces. Industry Analysis: Forces Influencing Competition
MKTG 680 Chapter 15 Strategic Elements of Industry Analysis: Forces Influencing Competition Industry group of firms that produce products that are close substitutes for each other Porter s Five forces
More informationFair Competition Commission. THE FAIR COMPETITION COMMISSION PROCEDURE RULES, 2013 Rule 33(2) MERGER NOTIFICATION (Application for Merger Clearance)
FCC.8 Fair Competition Commission THE FAIR COMPETITION COMMISSION PROCEDURE RULES, 2013 Rule 33(2) To: The Fair Competition Commission MERGER NOTIFICATION (Application for Merger Clearance) Application
More informationAvailability of substitute products places limits on the prices market leaders can charge High prices induce buyers to switch to the substitute
Strategic Elements of Competitive Advantage Industry Analysis: Forces Influencing Competition Power of Suppliers Global Marketing Chapter 15 Power of Buyers Substitute Products Barriers to Entry Industry
More informationCHALLENGES FOR THE TELECOMMUNICATION SERVICES COMPANY WHITE PAPER. by Xavier Van de Lanotte President, VXTConsulting, Inc. Miami September, 2002
CHALLENGES FOR THE TELECOMMUNICATION SERVICES COMPANY WHITE PAPER by Xavier Van de Lanotte President, VXTConsulting, Inc. Miami September, 2002 The challenges for the telecommunication company lays not
More informationMonopolistic Competition
Monopolistic Chapter 17 Copyright 2001 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed to: Permissions Department, Harcourt College
More informationThe Price Is Right. Best Practices in Pricing of Telecom Services
The Price Is Right Best Practices in Pricing of Telecom Services Summary Price is a key buying factor for telecom services. It communicates the value of your offer and creates a host of expectations about
More informationE3- Strategic Management Practice Test Answers
E3- Strategic Management Practice Test Answers The Practice Test can be viewed at http://www.pearsonvue.com/cima/practiceexams/ These answers have been provided by CIMA for information purposes only. In
More informationOrganization & Strategy Tools & Concepts II
Tools & Concepts II February 2003 Contents 1 Introduction to the Strategic Process 2 Creating Competitive Advantage 3 Competitive Positioning 4 Sustaining Competitive Advantage 5 Introduction to financial
More informationCase Interview - Frameworks
WWW.MCONSULTINGPREP.COM Case Interview - Frameworks For more free and detailed materials on Management Consulting Preparation, visit www.mconsultingprep.com 2014 MConsultingPrep, Inc. COMPLETE FRAMEWORKS
More informationMarketing: Mastering the Process
Marketing: Mastering the Process Course Description This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development
More informationA primer in Entrepreneurship
Prof. Dr. Institute for Strategy and Business Economics Spring semester2008 Chapter 5: Industry and Competitor Analysis Table of Contents I. Industry Analysis II. IV. The Importance of Industry Versus
More informationChapter 2: Analyzing a Dealership s Financial Statements & Operations
Chapter 2: Analyzing a Dealership s Financial Statements & Operations To analyze a dealership s operations, a close look must be taken at the day to day operations as well as examining the dealership s
More informationCreating Powerful Brands. Malcolm McDonald and Leslie de Chernatony. Theme of the Book
Malcolm McDonald and Leslie de Chernatony Butterworth Heinemann, September 2003, 496 pages ISBN 0750659807 Theme of the Book A thorough and practical analysis of the essential elements of branding, giving
More informationUNDERSTANDING PRICING
UNDERSTANDING PRICING Price is not just a number on a tag or an item. A) Throughout most of history prices were set by negotiation between buyers and sellers. B) Setting one price for all buyers is a relatively
More informationFuture of Money: Digital Payment Advisors Will Transform the Payment Landscape
G00248422 Future of Money: Digital Payment Advisors Will Transform the Payment Landscape Published: 11 April 2013 Analyst(s): Alistair Newton DPAs are applications on a customer's mobile device that recommend
More informationNetflix Strategic Analysis
XMBA 2013 Netflix Strategic Analysis Global Strategic Thinking Joey M. Reed, XMBA 2013 4/17/2013 EXECUTIVE SUMMARY In 1999, Reed Hastings launched an online movie rental service called, Netflix. The company
More informationVisual Strategic Planning
9909 Mira Mesa Blvd. San Diego, CA 92131 Phone: 800-768-3729 Phone: 858-225-3300 Fax: 858-225-3390 www.smartdraw.com Visual Strategic Planning Thinking and Communicating Visually in the Strategic Planning
More informationMTAT.03.244 Software Economics. Session 10: Software Pricing
MTAT.03.244 Software Economics Session 10: Software Pricing Marlon Dumas marlon.dumas ät ut. ee Readings of previous weeks Week 9: Hal R. Varian. Economics of Information Technology. Draft paper, 2003.
More informationMasters in Engineering and Management of Technology Masters in engineering Design Introduction to Entrepreneurship and New Venture Creation
Masters in Engineering and Management of Technology Masters in engineering Design Introduction to Entrepreneurship and New Venture Creation Rui Baptista Analyzing New Ventures: Opportunity Screening Entrepreneurship
More informationCoca-Cola Case Analyses. <Student Name> <Name and Section # of course> <Instructor Name> <Date>
Running Head: COCA-COLA CASE Coca-Cola Case Analyses Coca-Cola Case 2 Coca-Cola Case Analyses This paper is about the company Coca-Cola
More informationChapter 2 Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
Chapter 2 Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers 2-1 The Danger of Relying on Technology Firms strive for sustainable competitive advantage,
More informationEconomics Chapter 7 Review
Name: Class: Date: ID: A Economics Chapter 7 Review Matching a. perfect competition e. imperfect competition b. efficiency f. price and output c. start-up costs g. technological barrier d. commodity h.
More informationMidterm Exam. Hagen Ziemer. California International Business University. February 9, 2009. CIBU 729: Marketing Management. Thomas Matula, Ph.D.
Midterm Exam 1 Midterm Exam Hagen Ziemer California International Business University February 9, 2009 CIBU 729: Marketing Management Thomas Matula, Ph.D. Midterm Exam 2 Table of Content I.Table of Content...
More informationChapter 11 Pricing Strategies for Firms with Market Power
Managerial Economics & Business Strategy Chapter 11 Pricing Strategies for Firms with Market Power McGraw-Hill/Irwin Copyright 2010 by the McGraw-Hill Companies, Inc. All rights reserved. Overview I. Basic
More informationSupplier Relationships Lecture 7. Briony Boydell Managing Business Relationships
Supplier Relationships Lecture 7 Briony Boydell Managing Business Relationships Objectives of lecture Identify the types of relationships within the supply chain Discuss the benefits of improved relations
More informationWhy do firms create new products?
Why do firms create new products? 1. Changing Customer Needs: When they add products, services, and processes to their offerings, firms can create and deliver value more effectively by satisfying the changing
More informationChapter 8 Pricing Decisions, Analyzing Customer Profitability, and Activity-Based Pricing
Chapter 8 Pricing Decisions, Analyzing Customer Profitability, and Activity-Based Pricing QUESTIONS 1. The manager would estimate the quantity that could be sold at various prices. The quantities would
More informationPricing with Perfect Competition. Business Economics Advanced Pricing Strategies. Pricing with Market Power. Markup Pricing
Business Economics Advanced Pricing Strategies Thomas & Maurice, Chapter 12 Herbert Stocker herbert.stocker@uibk.ac.at Institute of International Studies University of Ramkhamhaeng & Department of Economics
More informationChapter 5 Estimating Demand Functions
Chapter 5 Estimating Demand Functions 1 Why do you need statistics and regression analysis? Ability to read market research papers Analyze your own data in a simple way Assist you in pricing and marketing
More informationebook Cash is King And So is Your Supply Chain: How Mid-Market Companies Can Optimize Supply Chain Operations for Strong Cash Flow and Focused Growth
ebook Cash is King And So is Your Supply Chain: How Mid-Market Companies Can Optimize Supply Chain Operations for Strong Cash Flow and Focused Growth Content Introduction 3 Why Seek Out Supply Chain Efficiencies
More informationTemplate for business concepts
Template for business concepts We suggest that you structure your business concepts as presented here. Remember that there is a maximum of 10 pages or 12 PowerPoint slides including overview. Feel free
More informationSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning What We Learn? Learn the three steps of target marketing, market segmentation, target marketing, and market positioning Understand the major bases for segmenting
More informationTHIS Target Market. SECTION Marketing. SHOULD Operations. NOT Finance
BUSINESS PLAN Title page Executive summary Table of contents (with page numbers) Promoters/Management Product/Service THIS Target Market SECTION Marketing SHOULD Operations NOT Finance BE Capital requirements
More informationGROUP 3 Individuals and Societies
GROUP 3 Individuals and Societies BUSINESS AND MANAGEMENT Business and Management course is aimed at developing the understanding of business as a theory and developing the skills of applying the business
More informationSTATE OF DIGITAL MARKETING
2016 STATE OF DIGITAL MARKETING Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS 2016 State of Digital Marketing 3 Competitive
More informationMarketing Strategy for Start-Up Businesses or New Product Launch
Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If
More informationDelivering Vertical Solutions to a Global Market
PARTNERSHIP Microsoft Dynamics AX Microsoft Dynamics Industry Solutions Delivering Vertical Solutions to a Global Market White Paper July 2007 http://www.microsoft.com/dynamics/ax/product/industrysolutions.mspx
More informationSoftware Pricing. Jani-Pekkka Jokinen M.Soc.Sc. (Economics) Email: jani-pekka.jokinen@tkk.fi
Software Pricing Jani-Pekkka Jokinen M.Soc.Sc. (Economics) Email: jani-pekka.jokinen@tkk.fi SOFTWARE BUSINESS LABORATORY Helsinki University of Technology http://www.sbl.tkk.fi/ Agenda Introduction to
More informationAn Insightful Analysis Report on APPLE,INC
An Insightful Analysis Report on APPLE,INC Analysis Conducted by: Yiyan Wang & Xuequan Ma UConn SMF: 2014-2015 Prepared on: April 7 th, 2015 Executive Summary Apple Stock Price VS SP500 in 5 Years Business
More informationCourse 103402 MIS. Information Systems, Organizations and Strategies
Oman College of Management and Technology Course 103402 MIS Topic 2 Information Systems, Organizations and Strategies CS/MIS Department Organizations and Information Systems Information technology and
More informationGENERAL GUIDELINES FOR DEVELOPING A BUSINESS PLAN
GENERAL GUIDELINES FOR DEVELOPING A BUSINESS PLAN August 2012 Table of contents Introduction... 3 1. Executive Summary... 3 2. Business Summary... 3 2.1 Company Summary... 3 2.2 Management Summary... 3
More informationINTRODUCTION OLIGOPOLY CHARACTERISTICS OF MARKET STRUCTURES DEGREES OF POWER DETERMINANTS OF MARKET POWER
INTRODUCTION Questions examined in this chapter include: What determines how much market power a firm has? How do firms in an oligopoly set prices and output? What problems does an oligopoly have in maintaining
More informationManaging Cash Flow: Practical ways to Improving Cash Flow & Optimise Funding
Managing Cash Flow: Practical ways to Improving Cash Flow & Optimise Funding A Practical Guide to understanding Effective Financial Management Module 6 Brendan Binchy CEO ROCG Europe W: www.europe.rocg.com
More informationThe Digital War Room for analyzing customer-perceived value, release 2
The Digital War Room for analyzing customer-perceived value, release 2 Bradley T. Gale and Donald J. Swire, Customer Value, Inc. (617) 227-8191 September 2003 CVI's Digital War Room software is a superior
More informationCase Study: Marks & Spencer
Case Study: Marks & Spencer by Angelika Brix Bartosz Konior Stephan Richter Vienna, October 2006 Annushorribilis-1999 Drop in sales profit share price What happened in 1999 Reversal of company fortunes
More informationGLOBAL AND CHINESE 3D PRINTING INDUSTRY, 2016 MARKET RESEARCH REPORT
GLOBAL AND CHINESE 3D PRINTING INDUSTRY, 2016 MARKET RESEARCH REPORT The 2016 3D Printing Global and Chinese Market Research Report is a professional and in-depth study on the present market scenario of
More informationSeminar. The Organization of International Business Chapter 15. 11 Kasım 14 Salı 15-
Seminar The Organization of International Business Chapter 15 Learning Objectives p Profile the evolving process of organizing a company for international business p Describe the features of classical
More informationStep 3: Has your company got the capability and resources?
Steps to Exporting Success in international markets is critical to the long-term, sustainable growth of your business and good preparation is key to successfully managing the risks associated with exporting,
More informationMARKETING SUMMARY Chapter 7 Target Marketing Strategies and CRM
MARKETING SUMMARY Chapter 7 Target Marketing Strategies and CRM TARGET MARKETING STRATEGY: SELECT AND ENTER A MARKET Market fragmentation: The creation of many consumer groups due to a diversity of distinct
More informationTHEME 7: STRATEGIC DIAGNOSIS
THEME 7: STRATEGIC DIAGNOSIS SWOT analysis. Portfolio management. BCG matrix. Sallenave matrixes. GE-McKinsey matrix. Alfonso VARGAS SÁNCHEZ 1 STRATEGIC MANAGEMENT 1.-WHERE AM I NOW? 3.-WHAT DO I NEED
More informationRating Methodology by Sector. Life Insurance
Last Updated: July 1, 2013 Rating Methodology by Sector Life Insurance The following mainly applies to life insurance companies in Japan. The credit ratings of a life insurance company is assessed by focusing
More informationChapter 7: Market Structure in Government and Nonprofit Industries. Soft Drinks. What is a Market? Do NFPs Compete? Some NFPs Compete Directly
Chapter 7: Market Structure in Government and Nonprofit Industries Soft Drinks HTTP:/www.economics.emory.edu/Working_Pa pers/wp/2008wp/frisvold_08_08_paper.pdf What is a Market? A market is a process in
More informationNEW HSB FREESTYLE ADVANTAGE. Win and keep more customers with our broadest-ever equipment coverage and new coverage options
NEW HSB FREESTYLE ADVANTAGE Win and keep more customers with our broadest-ever equipment coverage and new coverage options About HSB and Munich Re Hartford Steam Boiler (HSB), a proud part of Munich Re,
More informationfor the Oil and Gas Industry Run your business with the world s leading enterprise software, at a price your business can afford.
SAP Managed Solution for the Oil and Gas Industry Run your business with the world s leading enterprise software, at a price your business can afford. SAP Managed Solution for the Oil & Gas Industry SAP:
More informationFocusing Trade Funds on Your Best Customers: Best Practices in Foodservice Customer Segmentation
Blacksmith Applications The Leader in Foodservice Trade Spending Solutions Focusing Trade Funds on Your Best Customers: Best Practices in Foodservice Customer Segmentation Contents Introduction 2 What
More informationMarketing Plan. Contents. Introduction: Using the Marketing Planning Framework. The Elements of the Marketing Planning Framework
Marketing Plan Contents Introduction: Using the Marketing Planning Framework The Elements of the Marketing Planning Framework Terms of Reference Executive Summary 1. Business Mission 2. External Marketing
More information27. Which of the following is not a typical element of the promotion section of the 4-Ps? A. Personal selling B. Sales promotions C.
1 Student: 1. Which answer best describes the? A. Companies maximize sales by promoting their products and services B. Company profits relate directly to the sales of their products C. Companies achieve
More informationPricing in a Competitive Market with a Common Network Resource
Pricing in a Competitive Market with a Common Network Resource Daniel McFadden Department of Economics, University of California, Berkeley April 8, 2002 I. This note is concerned with the economics of
More informationMOBILE AND INTERNET MARKETING
MOBILE AND INTERNET Lecture 3 MARKETING MAGDALENA GRACZYK THE ELEMENTS OF THE MARKETING MIX Source: D. Chaffey (2006) Internet Marketing Strategy implementation, and Practice, Prentice Hall, p. 215 PRODUCT
More informationSix C s of Customer Engagement: Accelerate Revenue and Measure Marketing s Contribution
Six C s of Customer Engagement: Accelerate Revenue and Measure Marketing s Contribution Laura Patterson President & Author laurap@visionedgemarketing.com Twitter:@LauraVEM Facebook: https://www.facebook.com/vemarketing
More informationCustomer relationship management MB-104. By Mayank Kumar Pandey Assistant Professor at Noida Institute of Engineering and Technology
Customer relationship management MB-104 By Mayank Kumar Pandey Assistant Professor at Noida Institute of Engineering and Technology University Syllabus UNIT-1 Customer Relationship Management- Introduction
More informationMkt501 final term subjective Solve Questions By Adnan Awan
Mkt501 final term subjective Solve Questions By Adnan Awan Question No: ( Marks: 3 ) How public relations are helpful in creating goodwill for organizations? ANSWER Corporations use marketing public relations
More informationMULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
MBA 640 Survey of Microeconomics Fall 2006, Quiz 6 Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) A monopoly is best defined as a firm that
More informationSupply Chain Performance Achieving Strategic Fit and Scope. Bent Steenholt Kragelund benk@itu.dk
Supply Chain Performance Achieving Strategic Fit and Scope Bent Steenholt Kragelund benk@itu.dk Competitive and Supply Chain Strategies Competitive strategy defines the set of customer needs a firm seeks
More informationKey Terms. DECA Ryerson 2015-16 Case Guides Business to Business Marketing
Key Terms Acquisition Costs: The incremental costs involved in obtaining a new customer. Agent: A business entity that negotiates, purchases, and/or sells, but does not take title to the goods. Benchmark:
More informationABOUT FINANCIAL RATIO ANALYSIS
ABOUT FINANCIAL RATIO ANALYSIS Over the years, a great many financial analysis techniques have developed. They illustrate the relationship between values drawn from the balance sheet and income statement
More informationSupply chain planning and control
13.1 Chapter 13 Supply chain planning and control 13.1 13.2 Supply chain planning and control The market requires specified time, quantity and quality of products and services The operation supplies the
More informationMasters in Engineering and Management of Technology Masters in engineering Design Introduction to Entrepreneurship and New Venture Creation
Masters in Engineering and Management of Technology Masters in engineering Design Introduction to Entrepreneurship and New Venture Creation Rui Baptista The Structural Analysis of Industries What is Strategy?
More informationLecture Channel Management. Summer Term 2011
Lecture Channel Management Summer Term 2011 1 Exercise Date/Time: Wednesdays, 10-12 c.t. (start: 20.4.) Location: H-D 3206 Contact: Dipl.-Kfm. Gerhard Wagner Room H-C 8306 wagner@marketing.uni-siegen.de
More informationMCQ Paper for BM. Compiled by: Muhammad Ovais Page 1
MCQ Paper for BM 1. To find out what an organization's strategy is, you should: a) Read the mission statement b) Look at what the organization actually does c) Read the strategic plan d) Ask the CEO 2.
More informationChapter 8 Production Technology and Costs 8.1 Economic Costs and Economic Profit
Chapter 8 Production Technology and Costs 8.1 Economic Costs and Economic Profit 1) Accountants include costs as part of a firm's costs, while economists include costs. A) explicit; no explicit B) implicit;
More informationEXECUTIVE BRIEF Settlements in Full: Debt Collection and the U.S. Economic Recovery
EXECUTIVE BRIEF Settlements in Full: Debt Collection and the U.S. Economic Recovery Strategic Advisors to the ARM Industry About Kaulkin Ginsberg Kaulkin Ginsberg is the leading strategic advisor for the
More informationCHAPTER 4 COMPETITIVE ANALYSIS FOR STRUCTUAL ATTRACTIVENESS
By Roshan pant MBM 2 nd semester CHAPTER 4 Nepal Commerce Campus COMPETITIVE ANALYSIS FOR STRUCTUAL ATTRACTIVENESS Concept of Competition: This is the age of competition. Marketers must carefully identify
More informationStrategic Human Resource Management. True/False Questions
Chapter 2 Strategic Human Resource Management True/False Questions 2-1. The goal of strategic management in an organization is to deploy and allocate resources in a way that provides it with a competitive
More informationProduct Marketing Manager
Product Marketing Manager We have an opening for a Dallas based Product Marketing Manager who will lead all product & market strategies designed to reach aggressive sales targets. Specific responsibilities
More informationInformation Systems, Organizations, and Strategy
Information Systems, Organizations, and Strategy VIDEO CASES Chapter 3 Case 1: National Basketball Association: Competing on Global Delivery with Akamai OS Streaming Case 2: IT and Geo-Mapping Help a Small
More informationMODULE TITLE: Foundations of Marketing
SCHOOL OF ARTS, SOCIAL SCIENCES AND MANAGEMENT DIVISION OF BUSINESS, ENTERPRISE AND MANAGEMENT LEVEL 1 DIET 1 MODULE CODE: B1072 MODULE TITLE: Foundations of Marketing DATE: 16/12/2014 WRITING TIME: 2
More informationStarting New Ventures -64-361.202 Chap 14. Strategies for Firm Growth
Starting New Ventures -64-361.202 Chap 14. Strategies for Firm Growth Dr. Jack M. Wilson Distinguished Professor of Higher Education, Emerging Technologies, and Innovation PhoneHalo Keychain Sensor alerts
More informationPerformance Food Group Company Reports First-Quarter Fiscal 2016 Earnings
NEWS RELEASE For Immediate Release November 4, 2015 Investors: Michael D. Neese VP, Investor Relations (804) 287-8126 michael.neese@pfgc.com Media: Joe Vagi Manager, Corporate Communications (804) 484-7737
More informationKEELE UNIVERSITY MID-TERM TEST, 2007 BA BUSINESS ECONOMICS BA FINANCE AND ECONOMICS BA MANAGEMENT SCIENCE ECO 20015 MANAGERIAL ECONOMICS II
KEELE UNIVERSITY MID-TERM TEST, 2007 Thursday 22nd NOVEMBER, 12.05-12.55 BA BUSINESS ECONOMICS BA FINANCE AND ECONOMICS BA MANAGEMENT SCIENCE ECO 20015 MANAGERIAL ECONOMICS II Candidates should attempt
More informationChapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope (24)
Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope (24) 2004 Prentice-Hall, Inc. 2-1 Outline Competitive and supply chain strategies Achieving strategic fit Expanding strategic scope
More informationMARKETING INTERMEDIATE LEVEL
Syllabus MARKETING INTERMEDIATE LEVEL Proposed for examinations sessions starting May 2017 INTERMEDIATE Level, Marketing, MATSEC 1 Syllabus objectives The syllabus is intended to encourage candidates to:
More information