MAKING OF MOBILE STRATEGY

Transcription

1 MAKING OF MOBILE STRATEGY INKA VILPOLA, GM, IM TECHNOLOGY OFFICE Building big picture of the mobile From topics to examples Getting the commitment

2 Our business areas POWER PLANTS SHIP POWER SERVICES 2 Wärtsil ä 18 September 2013 CORPORATE PRESENTATION 2013

3 This is what we bring to the market EFFICIENCY ENVIRONMENTAL SOLUTIONS FUEL FLEXIBILITY 3 Wärtsil ä 18 September 2013 CORPORATE PRESENTATION 2013

4 Wärtsilä IM Global reach HQ functions users 170+ locations laptops 1500 applications 50+ Integrations 800+ servers ICCI India Competence Centre ICCC China Competence Centre IM contacts IM main locations 4

5 Where do I begin? Story of making the mobile strategy and deploying it 2012 User-centred feasibility assessment of mobile services for field activities, Taru Öster, Master s thesis, Aalto University, 2012

6 Understanding the big picture Executive summary Introduction to enterprise mobility Major trends in mobile landscape Technology enablers on the horizon Business case for mobile User segmentation Types of mobile services and applications How the services and applications should be like? Background of Wärtsilä Mobile Strategy Why Mobile Strategy? Key elements and principles Mobile Strategy framework Scope of the strategy Methods used Stakeholders involved Analysis of the current state Mobile content and services Technology Organisation and supply business opportunities for Mobile content and services Information access & availability Processes, workflows and applications Communications and collaboration Proposed execution roadmap Business case for mobile opportunities Enablers and prerequisites Technology and organisation Device and application management Devices and operating systems Connectivity Skills, competencies and organisational setup Proposed execution roadmap Other important topics Case: Employee s Own Device Forms of innovations on mobility area Useful materials, tools and templates References 6 21 December 2011 Wärtsilä Mobile Strategy

7 WÄRTSILÄ MOBILE STRATEGY Taru Öster & Ilkka Möttönen / Wärtsilä IM, Technology Office December 2011 Communicate in simple and meaningful way 21 December 2011 Wärtsilä Mobile Strategy

8 Meet David, he s always mobile Timeline of a Wärtsilä salesman in p.m. Home Have a good one my American teammates. David signing off for today. G night! 2.00 p.m. Restaurant Had a lunch with Nina, a customer representative. We discussed about her company s aggressive plans of switching to dual-fuel engines. Tag as a sales prospect and share with team a.m. At the office 6.30 a.m. Home Just discovered that my customers key contact likes spicy food. Need to invite him to that new Indian restaurant. Instant video conference request from Rajesh Singh. Subject: Need help with an installation 4.30 p.m. At the office Shared the sales proposal for Nina with my team mates in the field. Received shopping list from my family s OneNote - need to pick up groceries and flowers on the way home p.m. On the way to restaurant Travel request approved. Invoices verified/approved a.m. In the car Damn! Still in traffic jam. Meeting starting at 8. Need to join Live meeting with mobile.

9 The world (and work) is going mobile. Consumer markets define the apps and devices and enterprise markets will follow. Picture source: Sales of Smartphones and Tablets to Exceed PCs - Gartner, 2011 Your mobile device will become your office - The 2020 workplace / 20 predictions for the 2020 workplace, Meister & Willyerd 2010 User expectations for quality experience - as well as the nature of that quality - are fast changing. - Oliver Bussmann, CIO, SAP. Lessons from managing 12,500 ipads (

10 Maturation of new technologies will provide Business opportunities Social networking Business opportunity: New solutions for knowledge sharing and management. Example: Field service employees can discuss work-related matters through mobile social networking solution which is linked to CRM information. Corporate appstores Business opportunity: Easy, secure and modern way to manage enterprise mobile applications to reduce lead times and improve employee way of working. Example: Process or employee group specific mobile application packages via corporate appstore. GPS and location information Business opportunity: Combine location information with existing customer and installation information to increase sales opportunities and probability. Example: Service offering based on the location of customers assets, installation condition and service employee availability. TECHNOLOGY TRENDS Devices with HD video and audio capabilities in fast LTE networks Business opportunity: Provides better capabilities to benefit from video communications. Example: Back-office can remotely diagnose problems and support technician on the field. Near-field communications (NFC) Business opportunity: Improved logistics activities. Example: Goods reception on project sites can be performed with mobile devices with NFC chips.

11 Key takeaways from Wärtsilä Mobile strategy 1 Mobile technologies will empower employee to improve Wärtsilä profitability and operative efficiency. 2 Wärtsilä will attract and retain the best talent and customers in the future by offering a range of services for different mobile devices. 3 Strong business leaders will make decisions to explore and pilot mobile solutions for realizing new business opportunities. IM will provide competencies and technologies to support them.

12 Wärtsilä Mobile Strategy discovers business opportunities and identifies technology enablers and prerequisites for mobility. Wärtsilä Mobile Strategy Framework Governance Innovation Risks and issues BUSINESS BENEFITS AND OPPORTUNITIES Sales Field service Approvals Communication ENABLERS AND PREREQUISITES Information access & availability Mobile device and application management Mobile content and services Processes & workflows, applications Technology Devices and operating systems Mobile platforms Communication & collaboration Access management Connectivity Architecture Security Devices Support Organisational setup Organisation and supply Skills and competencies Vendors, suppliers, outsourcing Mobile Strategy initiative carried out in 2011 mainly focused on mobile services to employees and new mobile devices and ways supporting their use (smartphones, tablets).

13 Mobile Services in Wärtsilä 10/2012 AVAILABLE , calendar, contacts iwärtsilä for ipad Mobile token Salesforce CRM Salesforce Chatter Under testing Lync (Communicator + Live meetings) Sharepoint (Compass) Under development (Wärtsilä apps) Unit converter Work card i Business plans Apps for field engineers (time reports, work reports, instructions) Site material management Product configurator Recommended travel apps Meeting room booking Approvals, requests, expense reporting Documents Commissioning Mobile printing Apps for customers Management reporting Tablet use at Power plant sites 13 Presentation name / Author

14 WÄRTSILÄ MOBILE STRATEGY 2.0 xxx March 2013 xx March 2013 Wärtsilä Mobile Strategy

15 Motivation Mobile app is always optimized for your task Use it on any device depending of your location User experience Immediate start-up Long battery life Easy touch user interface Fast development -> Minimum viable product out in 1 month! Wärtsilä Mobile Strategy

16 Focus and planning Customer first Offer Wärtsilä customers premium service by enabling access to relevant online information with mobile devices Mobile usability Design for desirable user experience optimized for mobile devices Doers connected Enable online access to data, collaboration tools and ITapplications from anywhere, anytime, and with any device Now&Then scenarios User days Ongoing development Major ecosystem studied for mobility Ensuring the budget for 2014

17 INKA VILPOLA GENERAL MANAGER, IM TECHNOLOGY OFFICE MOBILE