DIGITAL MARKETING SOLUTIONS. Blue Krill i.e.

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1 DIGITAL MARKETING SOLUTIONS Blue Krill i.e.

2 Since 2007, Blue Krill i.e. has utilized basic building blocks of marketing to transform products, services, individuals and organizations into Brands! With consumer-awareness hitting an all-time high, organizations and entities need to be better prepared and more honest in their approach to customer acquisition. Social media, thought-influencers and industry experts provide your customers with greater research-sources than ever before there is more information out there for them to understand your brand and make a buying decision! To build a brand, in this dynamic & educated marketplace, organizations must maintain complete honesty and integrity in their dialogue with their targetaudience. At Blue Krill, we utilize a wide range of digital tools to create a simple and effective route for your brand s unprecedented success in the global marketplace. Content Marketing, Articles, Social Media Marketing and your entire online profile, we cater to every aspect of your digital brand, offering efficient and effective solutions. We work as part of your team, not as a vendor you hired!

3 Before we begin, here are some terms you will come across quite regularly in this document. To avoid ambiguity, here is what we mean when we refer to them: TRUST CENTRE: A business, brand or individual is considered to be a trust centre by a customer/potential customer if they take advice from that entity before making a purchase or decision. In general, friends, family and colleagues tend to be a customer s trust centre. However, the list is not limited and a business, brand or individual can gain entry into that hallowed circle of trustworthy opinion-givers. INFLUENCER: Any business, brand or individual who holds the power to influence a customer s/potential customer s thought-process in a buying decision is considered to be an influencer. Quite often, you will notice blogs or forums where certain individuals have gained a reputation for providing meaningful information or advice to readers/listeners/viewers. Becoming and influencer requires time, effort, consistency, integrity and honesty it s not impossible and that s what we re here for! VALUE: Data, information, education or anything that your Target Audience considers important to their decision-making process. If you can add value to their lives, even when you re not selling them your product or service, you can become a Trust Centre or Influencer in their lives!

4 SOME QUESTIONS YOU NEED TO ASK OF YOUR BRAND

5 Do you have an active Social Media Profile? Are your Social Media updates providing industry-related information that your customers might be interested in? Do you have a blog on your website? Is your blog providing valuable information about the latest events in your industry? Is your brand considered as an influencer in the industry? Are people looking at your brand before making their buying decisions? Are you contributing to your customers lives in more ways than merely providing a product or service? Do you have a team that s enhancing your brand s online image? Can you honestly say that your brand has greater presence on the Internet than your competitors? If you answered No to any one of those questions, then you need to rethink your digital marketing strategy!

6 MASTERING SOCIAL MEDIA

7 MISTAKE NUMBER ONE One-single message for the entire Target Audience

8 MISTAKE NUMBER TWO Using Social Media only as a Customer Service platform

9 MISTAKE NUMBER THREE Talking to your Target Audience, but not listening!

10 THE RIGHT WAY Social Media is a twoway platform you listen as well as add value to their lives!

11 EXPLOITING SOCIAL MEDIA

12 STEP ONE: IDENTIFY THE RIGHT PLATFORMS

13 STEP TWO: FOCUS YOUR CONTENT

14 STEP THREE: ADD VALUE

15 WHAT DOES YOUR BLOG SAY?

16 BLOGS DRIVE TRAFFIC TO YOUR WEBSITE Your Blog provides value Customers see you as an Influencer they can Trust They come to you for guidance in their decisionmaking process

17 ONLY TRAFFIC CAN LEAD TO SALES Your customers trust in you, as an influencer, translates into trust for your products and services too!

18 ARE YOU MARKETING YOUR KNOWLEDGE?

19 WHAT YOU KNOW MAKES YOU STAND APART!

20 SHARING YOUR KNOWLEDGE MAKES YOU AN INFLUENCER! Creating knowledge Articles Writing about Events in the Industry Sharing your expert opinion on your industry Creating informative videos Sharing other companies news and updates Providing product or service updates Sharing information through presentations Educating your TA about your Industry

21 INFLUENCERS ADD VALUE

22 To be the best, you need to provide information to your Target Audience before and more than anyone else in your industry. Here are some of the top-influencers from various industries. Starbucks: They have a special section where they allow people to share ideas, and share their own as well - link Caterpillar: A complete online community where they discuss anything and everything about the construction industry - link Marriott: Who says hotels are boring businesses? Check this out - link Manpower: A blog that caters to employers and job-seekers alike, there s more information here than most companies even know - link General Electric: They have a special section dedicated to special reports and stories - link Whole Foods Market: Recipes, tips, articles and more, this is one blog that has everything a customer might want link They all have one thing in common They are all BIG BRANDS and they all ADD VALUE through their blogs and content!

23 THIS IS WHERE WE COME IN!

24 WHAT WE CAN DO FOR YOU! DIGITAL MARKETING Social Media Marketing Blog Management Content Marketing Identify relevant Social Media platforms Create and maintain Social Media profiles Post relevant updates, images and articles Create and maintain blog articles Monitor comments and responses Create and share articles on the Internet Participate in discussions and forums

25 HOW WE DO IT THE RINSE-&-REPEAT WAY Set short- and long-term objectives for each platform Define time-lines for execution on a daily, weekly, monthly and quarterly basis Create profiles or accounts on all relevant platforms Create and harness an influencer network Engage customers and Target Audience on all platforms Generate highvalue content for updates on each front Position your brand as a trustcentre for your loyal customer base and followers Encourage B2B, B2C and C2C interactions Monitor progress and report as part of regular content audit

26 OUR KEY OBJECTIVES Position your Digital Brand You need to be perceived as a trust-centre by your Target Audience By becoming an influencer, people listen to what you have to say Encourage Sharing The more value you add, the more people share what you have to say The more people share, the larger your listening audience becomes Drive Traffic People come to you even when they are not buying they come to you to hear what you have to say The more traffic you receive, the more data you gather about your Target Audience that allows you to create a more-effective sales and marketing strategy

27 SOME THINGS NO ONE TELLS YOU ABOUT DIGITAL MARKETING Likes do not mean anything only Shares matters No one likes to hear you talk about yourself they want to hear about themselves If you only talk to people, they will stop listening learning to listen is more important! People only share things they believe will add value to their network Your customers like to feel valued if they bought a new car and posted its picture, share it. If you bought one, no one cares! The more quality content you generate through blogs, articles, posts and updates the more likely you are to catch eyeballs Reputation takes time to develop diving in for the long haul is the only way to become a trust-centre Be honest there is so much information out there, people will find out, sooner or later, if you are less than truthful

28 If you feel that you need someone to help you with your Digital Marketing problems, give us a call and we ll sort things out for you! Contact us at: BLUE KRILL Phone: Mobile Phone: contact@bluekrill.com