UNIVERSUM STUDENT SURVEY 2013/2014

Transcription

1 UNIVERSUM STUDENT SURVEY 2013/2014 University Report South African Edition Tshwane University of Technology All Students

2 About Universum 2 With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers. Universum s unique global reach ensures the comparability of research results across markets. We partner with more than of the top academic institutions in the world. Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies. Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

3 Table of contents 5 SUMMARY KEY BACKGROUND DATA COMMUNICATIONS CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples.

4 Groups in this report 6 Field period: July to November 2013 Global ~ Students participate annually in Universum s global career research. South Africa Participating students from 23 educational institutions in South Africa. Throughout the report, this group is referred to as All universities. Your university Participating students from your university. Throughout the report, this group is referred to as Tshwane University of Technology. The comparisons in this report are based on: All Students University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All Students.

5 Target group Students characteristics 7 Tshwane University of Technology All universities Average age (years): 22,9 Average academic performance: 6,3 out of 10 Year of graduation: Average age (years): 25,1 60% 40% 45% 55% Ethnic Background 1. African / Black (92%) 2. White (5%) 3. Indian / Asian (1%) 4. Coloured (1%) Average academic performance: 6,4 out of 10 Year of graduation: Ethnic Background 1. African / Black (65%) 2. White (21%) 3. Indian / Asian (6%) 4. Coloured (6%) 10% 36% 37% 15% 2% 0% 0% 15% 31% 30% 17% 5% 1% 1% or later or later

6 Table of contents 8 SUMMARY KEY BACKGROUND DATA COMMUNICATIONS CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES CAREER PREFERENCES Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Tshwane University of Technology has made them unique.

7 Prospects after graduation 9 CONCERNED ABOUT FINDING A JOB AFTER GRADUATION WHY? Yes 66% 76% due to a large number of university gruaduate that are still seekng jobs A lot of companies require years of experience which you don't have when you walk out of university No I already have a job lined up I don't know 13% 19% 7% 8% 4% 7% Tshwane University of Technology All universities BEE and lack of experience Because at the institution that i'm studying at currently we're not exposed to industry so my expectations are based only on my research and not reality. Because there's a lot of people who have degrees and diplomas,but are still unemployed. I feel like you need to be connected to find employment.. Are you concerned about your prospects of finding a job after graduation? Why?

8 Expected annual salary 10 Tshwane University of Technology All universities ZAR ZAR Total What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

9 Expected annual salary 11 Tshwane University of Technology Female ZAR Male ZAR What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender?

10 Career goals 14 To be a leader or manager of people 34% 44% To be entrepreneurial or creative/innovative 30% 40% To be competitively or intellectually challenged 36% 39% To be secure or stable in my job 34% 42% To be dedicated to a cause or to feel that I am serving a greater good 34% 38% To have work / life balance 30% 39% To have an international career 25% 28% To be a technical or functional expert 16% 25% To be autonomous or independent 15% 18% Tshwane University of Technology All universities Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

11 Career goals Evolution 15 All universities To be secure or stable in my job To have work / life balance To be competitively or intellectually challenged To be dedicated to a cause or to feel that I am serving a greater good To be a leader or manager of people To be entrepreneurial or creative/innovative 8 To have an international career To be autonomous or independent 9 To be a technical or functional expert Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. The alternatives in the legend are sorted according to importance in Thus, the most important career goal in 2013 is at the top of the legend.

12 The Universum Drivers of Employer Attractiveness 16 EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organisation Attractive/exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards Fast-growing/entrepreneurial Financial strength Innovation Inspiring management Market success Prestige JOB CHARACTERISTICS The contents and demands of the job, including the learning opportunities provided by the job Challenging work Client interaction Control over my number of working hours Flexible working conditions High level of responsibility Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments PEOPLE & CULTURE The social environment and attributes of the workplace A creative and dynamic work environment A friendly work environment Has a culture that celebrates diverse/multicultural employees Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognising performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.

13 Driver attractiveness Evolution 17 All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

14 Students top 10 preferences 19 Tshwane University of Technology All universities raining and development ship opportunities 2. Leadership opportunities ip of future 3. education Sponsorship of future education ill support my development ence for future 5. Good career reference for future career dynamic work environment ancial strength 7. Financial strength 1. Professional training and development 4. Leaders who will support my development 6. A creative and dynamic work environment Innovation8. Innovation allenging work 9. Challenging work re employment 10. Secure employment Professional training and 1. development Professional training and development Leadership opportunities 2. Leadership opportunities Secure employment 3. Secure employment Leaders who will support 4. my Leaders development who will support my development A creative and dynamic work 5. A creative environment and dynamic work environment Good reference for future 6. Good career reference for future career Sponsorship of future 7. education Sponsorship of future education High future earnings 8. High future earnings Ethical standards 9. Ethical standards Challenging 10. work Challenging work Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

15 Geographical mobility Preferred first employment 22 I would prefer to start working in my home country 77% 87% 11% would like to start working abroad I would prefer to start working abroad, outside Africa 9% 11% I would prefer to start working in another country in Africa, not being my home country 3% 8% 19% I don't know 2% 4% Tshwane University of Technology All universities would like to start working abroad Where would you prefer to start your first employment after your graduation?

16 Table of contents 23 SUMMARY KEY BACKGROUND DATA COMMUNICATIONS CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

17 Most preferred industries 24 Banks Engineering and Manufacturing Management and Strategy Consulting Public Sector and Governmental Agencies 11% 19% 17% 19% 16% 14% 15% 15% Telecommunication and Networks Industrial Metals and Mining Software and Computer Services 7% 8% 8% 13% 13% 12% Technology Hardware & Equipment Construction 5% 4% 10% 10% Media and Advertising 10% 10% Tshwane University of Technology All universities In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives.

18 The Universum Rankings 25 FULL COMPANY LIST (~ 140 employers within each main field of study) CONSIDERED EMPLOYER RANKING (as many as applicable) IDEAL EMPLOYER RANKING (maximum five employers) POTENTIAL APPLICANTS RANKING (Yes, I have or will apply) Below is a list of employers. Which of these employers would you consider working for? Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Have you or will you apply to these companies/organisations?

19 The Universum Recruitment Funnel 26 DO STUDENTS KNOW WHO YOU ARE? Awareness WOULD THEY CONSIDER WORKING FOR YOU? Consideration ARE YOU THEIR IDEAL EMPLOYER? Desire HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? Application

20 Ideal Employer Ranking Top Tshwane University of Technology Business/Commerce/Management Employer Rank 2013 Percent 2013 Trend Employer Rank 2013 Percent 2013 Trend Eskom 1 18,25% 7 KPMG 11 9,53% 0 South African Reserve Bank 2 17,57% 9 SABC 11 9,53% -5 BMW Group 3 14,58% -2 National Treasury 13 7,00% 5 Coca-Cola South Africa 3 14,58% -1 Sasol 13 7,00% -3 South African Airways (SAA) 5 14,47% 0 Telkom 13 7,00% 12 South African Revenue Service 6 14,24% -3 AngloAmerican 16 6,77% 6 South African Breweries (SAB) 7 11,83% -3 Vodacom 17 6,54% -9 Transnet 8 10,91% 3 Standard Bank 18 6,31% 27 JSE 9 9,87% 13 First National Bank 19 6,08% 3 Absa 10 9,64% 1 AngloAmerican Platinum 20 5,17% -14 Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

21 Ideal Employer Ranking Top Tshwane University of Technology Engineering/Technology Employer Rank 2013 Percent 2013 Trend Employer Rank 2013 Percent 2013 Trend Eskom 1 29,49% 0 AngloAmerican 11 9,83% -5 Sasol 2 21,24% 3 CSIR 11 9,83% 2 Transnet 3 17,96% 1 Exxaro 11 9,83% 11 Telkom 4 13,59% 3 AngloAmerican Platinum 14 9,22% -12 Microsoft 5 13,47% 4 Google 15 9,10% -2 Vodacom 6 12,01% 7 Group Five 16 8,62% -6 Murray & Roberts 7 11,89% -4 Oracle 17 7,89% NEW - BMW Group 8 10,80% 12 WBHO 18 7,16% -8 BHP Billiton 9 10,32% 1 De Beers 19 6,43% -11 IBM South Africa 10 9,95% NEW - MTN 20 6,31% -1 Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

22 Ideal Employer Ranking Top Tshwane University of Technology Sciences Employer Rank Percent Employer Rank Percent DAFF 1 25,65% Tiger Brands 11 9,42% Eskom 2 17,80% De Beers 12 8,90% Sasol 2 17,80% DST 12 8,90% South African Breweries (SAB) 4 17,28% Anglo Coal 14 8,38% CSIR 5 14,14% AngloAmerican Platinum 14 8,38% Nestlé South Africa 6 12,04% BHP Billiton 14 8,38% Coca-Cola South Africa 7 10,99% AngloAmerican 17 7,85% Clover 8 10,47% Woolworths 18 6,28% Exxaro 8 10,47% NHLS 19 5,24% Rand Water 10 9,95% Pfizer Laboratories 19 5,24% Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

23 Ideal Employer Ranking Top Tshwane University of Technology Humanities/Liberal Arts Employer Rank Percent Employer Rank Percent DHET 1 24,51% BMW Group 11 7,00% SABC 2 16,73% South African Revenue Service 12 6,61% Media ,89% Vodacom 13 6,23% Eskom 4 8,95% Dept. of Health 14 5,84% e.tv 5 8,56% DIRCO 14 5,84% DRDLR 6 8,17% Transnet 16 5,45% Coca-Cola South Africa 7 7,78% Google 17 4,67% Dept. of Home Affairs 7 7,78% South African Breweries (SAB) 17 4,67% South African Airways (SAA) 7 7,78% Woolworths 17 4,67% City of Johannesburg 10 7,39% Telkom 20 4,28% Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

24 Ideal Employer Ranking Top Tshwane University of Technology Law Employer Rank Percent Employer Rank Percent Legal Aid 1 42,00% DHET 10 8,00% NPA 2 22,00% DRDLR 10 8,00% Eskom 3 14,00% South African Revenue Service 10 8,00% South African Airways (SAA) 3 14,00% Standard Bank 10 8,00% Old Mutual 5 12,00% Statistics South Africa 10 8,00% Werksmans Attorneys 5 12,00% Coca-Cola South Africa 16 6,00% City of Cape Town 7 10,00% Dept. of Home Affairs 16 6,00% South African Reserve Bank 7 10,00% DIRCO 16 6,00% Webber Wentzel Attorneys 7 10,00% JSE 16 6,00% Dept. of Health 10 8,00% MTN 16 6,00% Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

25 Ideal Employer Ranking Top Tshwane University of Technology Health Care/Health Sciences Employer Rank Percent Employer Rank Percent Dept. of Health 1 41,27% CSIR 11 4,76% Medi-Clinic Southern Africa 2 25,40% DAFF 11 4,76% NHLS 3 19,05% DST 11 4,76% Network Healthcare (Netcare) 4 12,70% Pfizer Laboratories 11 4,76% Eskom 5 11,11% Unilever 11 4,76% AngloAmerican Platinum 6 7,94% Anglo American/Kumba Iron Ore 16 3,17% City of Johannesburg 6 7,94% Anglo Coal 16 3,17% Johnson & Johnson 6 7,94% Aspen Pharmacare 16 3,17% AngloAmerican 9 6,35% Bayer 16 3,17% L'Oréal South Africa 9 6,35% City of Cape Town 16 3,17% Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

26 Table of contents 46 SUMMARY KEY BACKGROUND DATA COMMUNICATIONS CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

27 Careers Services Usage 47 I have used the University's / Business School's Graduate & Student Placement / Co-operative Education Unit / Careers Services to find part-time jobs, work experience and / or explore opportunities after graduation: Tshwane University of Technology 32% 18% 42% 8% All universities 27% 26% 38% 9% I have attended careers fairs and / or employer presentations on campus organised by the Careers Service: Tshwane University of Technology 49% 16% 29% 6% All universities 45% 23% 24% 8% Aware and using Aware, but not using Unaware, but would use Unaware and wouldn t use How do you perceive the following services offered by your Graduate & Student Placement / Career Services Department / Cooperative Education Unit?

28 Careers Services Usage 48 Graduate & Student Placements / Careers Services / Co-operative Education helped me to improve my CV / application forms, and covering letters: Tshwane University of Technology 37% 17% 38% 7% All universities 27% 26% 38% 9% Information about career opportunities is easily accessible on the Careers Centre / Co-operative Education website and within the Career Centre / Co-operative Education information center: Tshwane University of Technology 45% 15% 34% 6% All universities 35% 23% 36% 7% Aware and using Aware, but not using Unaware, but would use Unaware and wouldn t use How do you perceive the following services offered by your Graduate & Student Placement / Career Services Department / Cooperative Education Unit?

29 Careers Services Usage 49 It is easy to find out about the range of services available at the Careers Centre Tshwane University of Technology 41% 14% 37% 8% All universities 33% 22% 37% 9% Aware and using Aware, but not using Unaware, but would use Unaware and wouldn t use How do you perceive the following services offered by your Graduate & Student Placement / Career Services Department / Cooperative Education Unit?

30 Factors affecting university choice 50 Choice of courses My financial status University prospectus University location Quality of the education at the university University reputation Students of the university Parents / family members University open day Friends Availability of bursaries/scholarships/student loans Career fairs University rankings Information event at high school International recognition 48% 44% 35% 37% 34% 26% 33% 39% 30% 38% 26% 42% 24% 20% 23% 28% 23% 14% 20% 19% 19% 14% 17% 13% 16% 26% 16% 12% 11% 26% Tshwane University of Technology All universities Which of the following aspects had an influence on the choice of your university?

31 If students could begin their studies again, they would choose 51 Current college or university 13% 21% Another University 74% 84% Foreign University 3% 5% Tshwane University of Technology All universities If you could begin your studies again at any college or university, which would you choose?

32 If students could begin their studies again Preferred universities 52 Tshwane University of Technology University Rank Percent University of Pretoria 1 23% University of Cape Town 2 12% University of Johannesburg 3 9% University of Witwatersrand 4 8% University of South Africa 5 7% Cape Peninsula University of Technology 6 4% Foreign university 7 3% University of Limpopo 8 3% University of Stellenbosch 9 2% Durban University of Technology 10 2% 13% of your students would choose Tshwane University of Technology if they made the choice again. 87% would choose another university. The most preferred are presented in the table. If you could begin your studies again at any college or university, which would you choose?

33 If students could begin their studies again Preferred universities 53 All universities University Rank Percent University of Cape Town 1 19% University of Pretoria 2 9% University of Witwatersrand 3 8% University of Stellenbosch 4 6% Foreign university 5 5% University of Johannesburg 6 4% University of KwaZulu Natal 7 4% Rhodes University 8 2% University of South Africa 9 2% University of South Africa School of Business Leadership (SBL) 10 2% 21% of the students would choose their current university if they made the choice again. 79% would choose another university. The most preferred are presented in the table. If you could begin your studies again at any college or university, which would you choose?

34 If students could begin their studies again 55 University Percent University Percent University of South Africa 23% North West University 4% Mangosotho University of Technology 11% University of Fort Hare 3% Central University of Technology 10% University of Limpopo 2% Cape Peninsula University of Technology 8% University of Venda 2% University of Zululand 6% University of the Free State 2% Durban University of Technology 6% University of Witwatersrand 2% University of Johannesburg 5% University of Cape Town 1% Nelson Mandela Metropolitan University 5% Rhodes University 0% University of Pretoria 5% University of KwaZulu Natal 0% Vaal University of Technology 4% University of the Western Cape 0% Students from these universities would prefer to study at Tshwane University of Technology if they were to begin their studies again. If you could begin your studies again at any college or university, which would you choose? Which educational institution do you attend?

35 Satisfaction 56 Lecturers Tutors 1 - Very dissatisfied 3% 4% 1 - Very dissatisfied 12% 11% 2 6% 8% 2 16% 15% 3 25% 30% 3 33% 34% 4 33% 36% 4 21% 23% 5 - Very satisfied 26% 30% Tshwane University of Technology All universities 5 - Very satisfied 19% 17% Tshwane University of Technology All universities How satisfied or dissatisfied are you with your study environment regarding the following factors?

36 Satisfaction 57 The administrative staff The choice of courses 1 - Very dissatisfied 9% 12% 1 - Very dissatisfied 2% 2% 2 17% 17% 2 4% 4% 3 32% 30% 3 12% 17% 4 24% 24% 4 26% 29% 5 - Very satisfied 18% 18% Tshwane University of Technology All universities 5 - Very satisfied 48% 57% Tshwane University of Technology All universities How satisfied or dissatisfied are you with your study environment regarding the following factors?

37 Satisfaction 58 The reputation of the University / Business School The student life 1 - Very dissatisfied 2% 3% 1 - Very dissatisfied 5% 7% 2 6% 6% 2 9% 10% 3 19% 24% 3 30% 29% 4 32% 28% 4 29% 25% 5 - Very satisfied 35% 44% Tshwane University of Technology All universities 5 - Very satisfied 27% 28% Tshwane University of Technology All universities How satisfied or dissatisfied are you with your study environment regarding the following factors?

38 Satisfaction 59 The environment of the University / Business School The University's / Business Schools' contacts with the business community 1 - Very dissatisfied 5% 5% 1 - Very dissatisfied 6% 8% 2 9% 9% 2 15% 13% 3 27% 27% 3 33% 34% 4 30% 27% 4 24% 24% 5 - Very satisfied 30% 31% Tshwane University of Technology All universities 5 - Very satisfied 21% 21% Tshwane University of Technology All universities How satisfied or dissatisfied are you with your study environment regarding the following factors?

39 Satisfaction 60 The quality of the education The administration of the University / Business School 1 - Very dissatisfied 1% 2% 1 - Very dissatisfied 6% 9% 2 4% 4% 2 13% 13% 3 21% 18% 3 32% 30% 4 33% 33% 4 28% 25% 5 - Very satisfied 41% 44% Tshwane University of Technology All universities 5 - Very satisfied 21% 22% Tshwane University of Technology All universities How satisfied or dissatisfied are you with your study environment regarding the following factors?

40 Satisfaction 61 The possibility to study abroad The access to service facilities 1 - Very dissatisfied 12% 17% 1 - Very dissatisfied 6% 6% 2 16% 21% 2 12% 11% 3 28% 29% 3 29% 29% 4 17% 20% 4 27% 28% 5 - Very satisfied 17% 23% Tshwane University of Technology All universities 5 - Very satisfied 26% 27% Tshwane University of Technology All universities How satisfied or dissatisfied are you with your study environment regarding the following factors?

41 Satisfaction 62 Availability of student accommodation / boarding / apartments Access to financial aid / assistance 1 - Very dissatisfied 13% 21% 1 - Very dissatisfied 11% 17% 2 14% 14% 2 13% 16% 3 28% 28% 3 26% 29% 4 16% 22% 4 20% 18% 5 - Very satisfied 20% 23% Tshwane University of Technology All universities 5 - Very satisfied 20% 30% Tshwane University of Technology All universities How satisfied or dissatisfied are you with your study environment regarding the following factors?

42 Top of mind association 63 Tshwane University of Technology Please write the first word that comes to mind when thinking of your college or university.

43 University recommendations 64 RECOMMEND UNIVERSITY/BUSINESS SCHOOL WHY NOT? Tshwane University of Technology 93% 7% They are very understaffed, classes are cancelled all the time and the quality of some of the lectures is not up to scratch It is not good for students with disabiluties. All universities 93% 7% It has no classes for working students (Parttime) The availability of services,information,suitable environment and most important accomodation is limited not present. Yes No lack international educational support,study abroad opportunities,bursary information,carrer advice. Would you recommend the university/business school you are studying at?

44 Table of contents 65 SUMMARY KEY BACKGROUND DATA COMMUNICATIONS CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

45 2013/2014 South Africa Students Tshwane University of Technology Most used communication channels 66 Employer websites Social networks/communities Career guidance websites TV advertisements Career guides/books Lectures/case studies as part of curriculum Employer presentations on campus Career magazines for students News print media advertisements University press & student organisation publications News websites advertisements Radio advertisements Recruitment brochures Career fairs Job boards Outdoor/billboard advertisements Advertisements in business magazines Employer-sponsored events Professional networks/communities Mobile apps 59% 52% 51% 46% 42% 42% 42% 42% 41% 38% 38% 38% 36% 36% 33% 32% 31% 30% 30% 29% Print Online In-person Other Which channels do you use to learn about potential employers? Please select as many as applicable. The chart is sorted by the channels most used by all students in the report.

46 2013/2014 South Africa Students Tshwane University of Technology Channels with the highest potential for employers 67 Employer websites Employer presentations on campus TV advertisements Social networks/communities Career guidance websites Direct mailings University press & student organisation publications Employer-sponsored events Career magazines for students Career fairs Career guides/books Lectures/case studies as part of curriculum Recruitment brochures News print media advertisements Radio advertisements Mobile apps News websites advertisements Professional networks/communities Job boards Advertisements in business magazines 49% 46% 46% 46% 44% 42% 40% 39% 39% 39% 38% 37% 37% 36% 36% 35% 33% 31% 30% 28% Print Online In-person Other In which of the following channels would you like to find more information about employers and job opportunities? Please select as many as applicable.

47 2013/2014 South Africa Students Tshwane University of Technology Top 10 online networks/communities 68 Facebook 87% Google+ 50% Twitter 36% Youtube 33% LinkedIn 27% MXit 19% Skype 13% Studentvillage 12% Instagram 6% MySpace 3% Which online networks/communities do you use regularly? Please select as many as applicable.

48 2013/2014 South Africa Students Tshwane University of Technology Usage of top online networks/communities 69 Facebook 23% 75% 3% Google+ 6% 71% 23% Twitter 38% 56% 6% Youtube 29% 65% 6% LinkedIn 2% 31% 66% MXit 65% 33% 2% Skype 50% 44% 6% Studentvillage 4% 60% 36% Instagram 67% 29% 4% MySpace 41% 32% 27% Social purposes only Both social and career purposes Career purposes only Please categorise the context in which you use these online networks/communities. Networks/communities with few answers may be excluded from the table.

49 2013/2014 South Africa Students Tshwane University of Technology Facebook 72 CONTEXT IN WHICH FACEBOOK IS USED HOW STUDENTS FEEL ABOUT RECEIVING INFORMATION FROM EMPLOYERS THROUGH FACEBOOK CHANGE IN THE USAGE OF FACEBOOK IN THE LAST 6 MONTHS 23% 3% 75% 50% have received information about employers on Facebook It has increased 48% It has remained the same 33% Career purposes only Both social and career purposes Social purposes only 35% 2%2% 61% It has decreased 17% 66% of the students have searched for information about employers through Facebook I like it very much I like it somewhat I dislike it somewhat I dislike it very much It has ceased 2% Please categorise the context in which you use these online networks/communities. Have you searched for information about employers through these online networks/communities? Have you received information from employers through these online communities? How do you feel about receiving employer information through the following online communities? How has your usage of these online networks/communities changed in the past six months?

50 2013/2014 South Africa Students Tshwane University of Technology Google+ 73 CONTEXT IN WHICH GOOGLE+ IS USED HOW STUDENTS FEEL ABOUT RECEIVING INFORMATION FROM EMPLOYERS THROUGH GOOGLE+ CHANGE IN THE USAGE OF GOOGLE+ IN THE LAST 6 MONTHS 71% 6% 23% 58% have received information about employers on Google+ It has increased 59% It has remained the same 35% Career purposes only Both social and career purposes Social purposes only 27% 1% 0% It has decreased 4% 87% of the students have searched for information about employers through Google+ 72% I like it very much I like it somewhat I dislike it somewhat I dislike it very much It has ceased 2% Please categorise the context in which you use these online networks/communities. Have you searched for information about employers through these online networks/communities? Have you received information from employers through these online communities? How do you feel about receiving employer information through the following online communities? How has your usage of these online networks/communities changed in the past six months?

51 2013/2014 South Africa Students Tshwane University of Technology Twitter 74 CONTEXT IN WHICH TWITTER IS USED HOW STUDENTS FEEL ABOUT RECEIVING INFORMATION FROM EMPLOYERS THROUGH TWITTER CHANGE IN THE USAGE OF TWITTER IN THE LAST 6 MONTHS 38% 6% 56% 27% have received information about employers on Twitter It has increased 47% It has remained the same 32% Career purposes only Both social and career purposes Social purposes only 33% 3% 0% 64% It has decreased 18% 49% of the students have searched for information about employers through Twitter I like it very much I like it somewhat I dislike it somewhat I dislike it very much It has ceased 3% Please categorise the context in which you use these online networks/communities. Have you searched for information about employers through these online networks/communities? Have you received information from employers through these online communities? How do you feel about receiving employer information through the following online communities? How has your usage of these online networks/communities changed in the past six months?

52 2013/2014 South Africa Students Tshwane University of Technology LinkedIn 75 CONTEXT IN WHICH LINKEDIN IS USED HOW STUDENTS FEEL ABOUT RECEIVING INFORMATION FROM EMPLOYERS THROUGH LINKEDIN CHANGE IN THE USAGE OF LINKEDIN IN THE LAST 6 MONTHS 31% 2% 66% 66% have received information about employers on LinkedIn It has increased 61% It has remained the same 29% Career purposes only Both social and career purposes Social purposes only 18% 2% 0% It has decreased 8% 87% of the students have searched for information about employers through LinkedIn 80% I like it very much I like it somewhat I dislike it somewhat I dislike it very much It has ceased 2% Please categorise the context in which you use these online networks/communities. Have you searched for information about employers through these online networks/communities? Have you received information from employers through these online communities? How do you feel about receiving employer information through the following online communities? How has your usage of these online networks/communities changed in the past six months?

53 2013/2014 South Africa Students Tshwane University of Technology Students recommend 76 Send attractive and straight-to-the-point s and videos Being responsive to students questions and concerns Post links that are accessible using mobile devices They could more actively update social pages with information concerning projects they are currently involved in and maybe ask for some hypothetical input from students to get the students involved in and excited about what the company is doing. Communicate responsibly. I don't appreciate being spammed Advertise when they are recruiting and the various degrees they are looking to recruit from.. Create opportunities for two-way interaction using social media; provide updates on opportunities They can have recruitment officers join faculty-specific Keep it simple. Students groups in social media to don t like reading long text. immediately inform the Well prepared videos are members (the students) of great. job opportunities, seminars and other relevant things. Reach out by inviting students to functions, workshops, etc. Form support groups & forums for studying resources for academic support e.g. case studies, sharing real life scenarios. How do you think employers should use social media to reach students?

54 2013/2014 South Africa Students Tshwane University of Technology Students recommend 77 No. Social media is filled with a lot of scams. A variety of companies have the social media, but do not update it regular enough. They should be more active on it to keep it interesting. They shouldn't use facebook it is not formal and it doesn't make a good impression. They can send s or advertisements on our university pages, the we know it is a trusted source No never. It questions the seriousness and integrity of the whole employment process. Social media is meant to connect with friends and would be friends. Advertisement of jobs should be limited to professional job sites, suitable for the task at hand. no, employer and employee should stay a professional relationship Not really. Some students are from poor background and don't have access to the internet. An alternative for this can be newsletters sent direct to them. A part from LinkedIn, I don't think that they must use social media no social media makes people lazy and incompetent to do the proper job that is required. Its important to interact with the person so you know when they are being loyal to the company or not. Not really sure due to the fact that students are reluctant to interconnect their social lives with their professional lives How do you think employers should use social media to reach students?

55 2013/2014 South Africa Students Tshwane University of Technology Top career websites 78 careers24.com 66% jobmail.co.za 54% careerjunction.co.za gumtree.co.za 32% 35% pnet.co.za studentvillage.co.za jobspace.co.za careerwise.co.za University career portals Newspaper career websites Company specific websites careerweb.co.za bestjobs.co.za gradx.net ioljobs.co.za 25% 24% 23% 22% 21% 18% 16% 16% 12% 11% 10% FEMALE TOP 3 MALE TOP 3 Which of the following career guidance websites & job portals do you visit? Please select as many as applicable and add others that are not listed.

56 2013/2014 South Africa Students Tshwane University of Technology Top business magazines/newspapers 79 City Press Sunday Times 56% 59% The Sowetan 45% The Star 39% Mail & Guardian The Times The Citizen Daily News Business Day FM Campus The New Age Beeld Online Industry Trade Journals Financial Mail Rapport 11% 11% 9% 8% 7% 5% 4% 26% 26% 25% 21% FEMALE TOP 3 MALE TOP 3 Which of the following business magazines/newspapers do you read? Please select as many as applicable and add others that are not listed.

57 Table of contents 80 APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES APPENDIX Additional data on topics covered in previous sections.

58 Quick facts about student s career preferences 81 Tshwane University of Technology Average age (years): 22,9 Top 3 most used communication channels: Employer websites Social networks/communities Career guidance websites Top 3 career profiles: Leader Entrepreneur Idealist 60% 40% Top 3 industries: Banks Engineering and Manufacturing Management and Strategy Consulting Average expected annual salary: Top 3 career goals: ZAR To be a leader or manager of people To be entrepreneurial or creative/innovative To be competitively or intellectually challenged Top 5 most attractive attributes: Professional training and development (Job Characteristics) Leadership opportunities (Remuneration & Advancement Opportunities) Sponsorship of future education (Remuneration & Advancement Opportunities) Leaders who will support my development (People & Culture) Good reference for future career (Remuneration & Advancement Opportunities) This is an extract from a University Report based on the results of Universum Student Survey Please visit for more information about Universum and our global research.

59 Quick facts about student s career preferences 82 All universities Average age (years): 25,1 Top 3 most used communication channels: Employer websites Social networks/communities Career guidance websites Top 3 career profiles: Leader Idealist Entrepreneur 45% 55% Top 3 industries: Banks Educational and Scientific Institutions Public Sector and Governmental Agencies Average expected annual salary: Top 3 career goals: ZAR To be secure or stable in my job To have work / life balance To be competitively or intellectually challenged Top 5 most attractive attributes: Professional training and development (Job Characteristics) Leadership opportunities (Remuneration & Advancement Opportunities) Secure employment (Job Characteristics) Leaders who will support my development (People & Culture) A creative and dynamic work environment (People & Culture) This is an extract from a University Report based on the results of Universum Student Survey Please visit for more information about Universum and our global research.

60 83 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

61 About the Universum Student Survey and the target group 84 METHODOLOGY THIS REPORT THE QUESTIONNAIRE Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students. Global perspective - local insight. 23 Educational institutions 45% 55% DATA COLLECTION Conducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners all students in the survey STATISTICAL ANALYSIS In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. FIELD PERIOD July to November 2013 Total number of respondents in the survey

62 Degree 85 National Diploma 20% 75% Bacc. Technologiae 3% 13% Bachelors Degree Certificate Masters (non-mba) 7% 2% 1% 2% 4% 61% Honours Postgraduate Diploma PhD 1% 1% 1% 0% 1% 7% Bachelor of Medicine (MBChb) Other 0% 1% 0% 0% Tshwane University of Technology All universities What is the highest academic degree you are currently pursuing?

63 Academic performance % 0% 0% 0% 0% 0% 1% 1% AVERAGE Tshwane University of Technology 6, % 19% 20% 22% 41% 45% All universities 6,4 8 8% 11% % 4% 2% 2% Tshwane University of Technology All universities Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average".

64 Areas of study Business (1/2) 87 Area of study Tshwane University of All universities Technology Accounting 23% 23% Human Resource Management 18% 10% Management 17% 19% Marketing 15% 10% Administrative & Office Services 14% 5% Financial Management 11% 15% Auditing 9% 10% Entrepreneurship 8% 5% Economics 8% 13% Tourism Management 6% 2% What is your major(s)/main area(s) of study?

65 Areas of study Business (2/2) 88 Area of study Tshwane University of All universities Technology Logistics / Transportation 5% 5% Informatics & Information Systems 3% 5% Banking and Finance 2% 4% Quantitative Methods 2% 2% Business Data Systems 1% 2% Insurance & Risk Management 0% 2% Actuarial Science 0% 1% Industrial Psychology 0% 5% Accounting (CA) 0% 16% Other Business 12% 9% What is your major(s)/main area(s) of study?

66 Areas of study Engineering (1/1) 89 Area of study Tshwane University of All universities Technology Information Technology 37% 28% Electrical Engineering & Technology 17% 17% Civil Engineering & Technology 12% 10% Mechanical Engineering & Technology 9% 14% Computer Engineering & Technology 8% 9% Industrial Engineering & Technology 5% 7% Metallurgical Engineering & Technology 4% 2% Building / Construction 4% 4% Chemical Engineering & Technology 4% 8% Architecture & Environmental Design 2% 3% Quantity Surveying 2% 2% Mining Engineering & Technology 0% 2% Other Engineering 5% 6% What is your major(s)/main area(s) of study?

67 Areas of study Natural Sciences (1/1) 90 Area of study Tshwane University of All universities Technology Agricultural Sciences 24% 14% Biological / Life Sciences 20% 25% Chemistry 19% 17% Environmental Sciences 13% 17% Earth Sciences (Geography / Geology) 11% 12% Physics / Physical Science 8% 8% Computer & Information Sciences 3% 11% Mathematical Sciences 3% 15% Other Natural Sciences 17% 10% What is your major(s)/main area(s) of study?

68 Areas of study Humanities/Liberal Arts/Education (1/1) 91 Area of study Tshwane University of All universities Technology Education 22% 28% Arts, Visual & Performing 18% 5% Communication & Media studies 14% 16% Language, Linguistics & Literature 6% 10% Social Sciences & Social Studies 6% 22% Tourism & Tourism Management 2% 2% Psychology 1% 23% Other Humanities 35% 13% What is your major(s)/main area(s) of study?

69 Areas of study Health/Medicine (1/1) 92 Area of study Tshwane University of All universities Technology Clinical Health Sciences 36% 41% Basic Health Care Sciences 22% 25% Pharmaceutical Sciences 13% 13% Other Health/Medicine 39% 34% What is your major(s)/main area(s) of study?

70 All universities (1/1) 93 University Total University Total University of South Africa 34,13% Vaal University of Technology 2,96% University of Pretoria 6,46% University of Stellenbosch 2,75% Tshwane University of Technology 6,00% University of the Western Cape 2,00% University of Johannesburg 5,93% University of Limpopo 1,75% North West University 5,33% Mangosotho University of Technology 1,36% University of KwaZulu Natal 4,50% University of Zululand 1,34% Cape Peninsula University of Technology 3,70% Central University of Technology 1,31% University of Witwatersrand 3,55% University of Venda 1,12% University of the Free State 3,29% University of Fort Hare 1,08% Durban University of Technology 3,20% Rhodes University 0,74% Nelson Mandela Metropolitan University 3,05% Walter Sisulu University 0,67% University of Cape Town 3,03% Other 0,75% Which educational institution do you attend? The group All universities is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities.

71 94 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

72 Attractive attributes Employer Reputation & Image 95 Financial strength Innovation Market success Inspiring management 38% 37% 35% 35% 31% 26% 30% 29% Ethical standards Attractive/exciting products and services Environmental sustainability Fast-growing/entrepreneurial 28% 27% 23% 24% 25% 22% 20% 38% Corporate Social Responsibility Prestige 21% 24% 13% 18% Tshwane University of Technology All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

73 Attractive attributes Job Characteristics 96 Professional training and development 50% 48% Challenging work Secure employment Team-oriented work Opportunities for international travel/relocation High level of responsibility Flexible working conditions Variety of assignments Client interaction Control over my number of working hours 34% 34% 33% 41% 32% 24% 30% 33% 27% 25% 24% 25% 15% 17% 14% 17% 12% 13% Tshwane University of Technology All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

74 Attractive attributes People & Culture 97 Leaders who will support my development A creative and dynamic work environment 42% 42% 41% 41% A friendly work environment Respect for its people Recognising performance (meritocracy) Support for gender equality Interaction with international clients and colleagues Has a culture that celebrates diverse/mutlicultural employees Recruiting only the best talent Enabling me to integrate personal interests in my schedule 31% 32% 29% 34% 27% 30% 22% 19% 21% 23% 17% 20% 17% 16% 16% 18% Tshwane University of Technology All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

75 Attractive attributes Remuneration & Advancement Opportunities 98 Sponsorship of future education Leadership opportunities 36% 45% 44% 45% Good reference for future career 42% 38% High future earnings Competitive base salary 26% 30% 21% 26% Clear path for advancement 20% 28% Competitive benefits Performance-related bonus Overtime pay/compensation Rapid promotion 20% 23% 19% 20% 17% 15% 15% 13% Tshwane University of Technology All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

76 99 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

77 Ideal Employer Ranking Top Tshwane University of Technology Business/Commerce/Management All universities Business/Commerce/Management 1. Eskom (18,25%) 2. South African Reserve Bank (17,57%) 3. BMW Group (14,58%) 3. Coca-Cola South Africa (14,58%) 5. South African Airways (SAA) (14,47%) 6. South African Revenue Service (14,24%) 7. South African Breweries (SAB) (11,83%) 8. Transnet (10,91%) 9. JSE (9,87%) 10. Absa (9,64%) 1. KPMG (15,13%) 2. South African Reserve Bank (12,75%) 3. Coca-Cola South Africa (11,85%) 4. PwC (PricewaterhouseCoopers) (11,63%) 5. Eskom (11,36%) 6. Deloitte (11,27%) 7. South African Revenue Service (10,92%) 8. South African Breweries (SAB) (10,25%) 9. Investec (10,06%) 10. Transnet (9,23%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

78 Ideal Employer Ranking Top Tshwane University of Technology Engineering/Technology All universities Engineering/Technology 1. Eskom (29,49%) 2. Sasol (21,24%) 3. Transnet (17,96%) 4. Telkom (13,59%) 5. Microsoft (13,47%) 6. Vodacom (12,01%) 7. Murray & Roberts (11,89%) 8. BMW Group (10,80%) 9. BHP Billiton (10,32%) 10. IBM South Africa (9,95%) 1. Eskom (23,55%) 2. Sasol (18,44%) 3. Transnet (17,38%) 4. Google (14,13%) 5. Microsoft (13,71%) 6. Murray & Roberts (9,97%) 7. BMW Group (9,44%) 8. BHP Billiton (9,06%) 9. AngloAmerican (8,84%) 10. Telkom (8,40%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

79 Ideal Employer Ranking Top Tshwane University of Technology Sciences All universities Sciences 1. DAFF (25,65%) 2. Eskom (17,80%) 2. Sasol (17,80%) 4. South African Breweries (SAB) (17,28%) 5. CSIR (14,14%) 6. Nestlé South Africa (12,04%) 7. Coca-Cola South Africa (10,99%) 8. Clover (10,47%) 8. Exxaro (10,47%) 10. Rand Water (9,95%) 1. DAFF (18,08%) 2. CSIR (17,19%) 3. Sasol (15,26%) 4. DST (12,21%) 5. South African Breweries (SAB) (10,29%) 6. Eskom (9,93%) 7. NHLS (8,42%) 8. Google (7,65%) 9. Unilever (7,39%) 10. Dept. of Health (6,72%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

80 Ideal Employer Ranking Top Tshwane University of Technology Humanities/Liberal Arts All universities Humanities/Liberal Arts 1. DHET (24,51%) 2. SABC (16,73%) 3. Media24 (10,89%) 4. Eskom (8,95%) 5. e.tv (8,56%) 6. DRDLR (8,17%) 7. Coca-Cola South Africa (7,78%) 7. Dept. of Home Affairs (7,78%) 7. South African Airways (SAA) (7,78%) 10. City of Johannesburg (7,39%) 1. DHET (26,28%) 2. SABC (13,69%) 3. Dept. of Health (12,58%) 4. Media24 (12,46%) 5. Google (10,38%) 6. DIRCO (9,61%) 7. DRDLR (8,08%) 8. e.tv (7,03%) 9. Coca-Cola South Africa (6,85%) 10. Dept. of Home Affairs (6,76%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

81 Ideal Employer Ranking Top Tshwane University of Technology Law All universities Law 1. Legal Aid (42,00%) 2. NPA (22,00%) 3. Eskom (14,00%) 3. South African Airways (SAA) (14,00%) 5. Old Mutual (12,00%) 5. Werksmans Attorneys (12,00%) 7. City of Cape Town (10,00%) 7. South African Reserve Bank (10,00%) 7. Webber Wentzel Attorneys (10,00%) 10. Dept. of Health (8,00%) 1. Webber Wentzel Attorneys (22,44%) 2. Legal Aid (21,53%) 3. Norton Rose Fulbright (17,75%) 4. Bowman Gilfillan (16,97%) 5. NPA (16,69%) 6. Adams & Adams (16,22%) 7. Werksmans Attorneys (15,73%) 8. DLA Cliffe Dekker Hofmeyr (13,05%) 9. Edward Nathan Sonnenbergs (10,55%) 10. Eskom (5,94%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

82 Ideal Employer Ranking Top Tshwane University of Technology Health Care/Health Sciences All universities Health Care/Health Sciences 1. Dept. of Health (41,27%) 2. Medi-Clinic Southern Africa (25,40%) 3. NHLS (19,05%) 4. Network Healthcare (Netcare) (12,70%) 5. Eskom (11,11%) 6. AngloAmerican Platinum (7,94%) 6. City of Johannesburg (7,94%) 6. Johnson & Johnson (7,94%) 9. AngloAmerican (6,35%) 9. L'Oréal South Africa (6,35%) 1. Dept. of Health (44,03%) 2. Medi-Clinic Southern Africa (27,62%) 3. Network Healthcare (Netcare) (16,27%) 4. NHLS (13,81%) 5. Aspen Pharmacare (8,62%) 6. Discovery (8,12%) 7. Pfizer Laboratories (6,78%) 8. Unilever (4,41%) 9. CSIR (4,12%) 10. DHET (4,11%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

83 106 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

84 Universum Career Profiles 107 CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment. IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards. ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems. INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad. HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy. LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility. HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs. The Universum Career Profiles are based on the attributes that students select as most important.

85 Universum Career Profiles 1/2 108 The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached. CAREERIST Prestige (3) Recruiting only the best talent (3) Clear path for advancement (3) Market success (1) Professional training and development (1) Sponsorship of future education (2) Rapid promotion (3) Recognizing performance (meritocracy) (2) Good reference for future career (3) 12 out of 21 points ENTREPRENEUR Fast-growing/entrepreneurial (3) A creative and dynamic work environment (3) Challenging work (1) Variety of assignments (1) Innovation (2) Attractive/exciting products and services (1) 6 out of 11 points HARMONISER Respect for its people (2) Enabling me to integrate personal interests in my schedule (3) Team-oriented work (1) Secure employment (2) Control over my number of working hours (3) Flexible working conditions (3) Overtime pay/compensation (1) 7 out of 15 points

86 Universum Career Profiles 2/2 109 HUNTER Competitive base salary (3) High future earnings (3) Performance-related bonus (2) Competitive benefits (1) Client interaction (1) Financial strength (1) 6 out of 11 points IDEALIST A friendly work environment (1) Ethical standards (3) Corporate Social Responsibility (3) Environmental sustainability (3) Support for gender equality (2) Has a culture that celebrates diverse/multicultural employees (2) 6 out of 14 points INTERNATIONALIST Opportunities for international travel/relocation (3) Interaction with international clients and colleagues (3) 6 out of 6 points LEADER Leadership opportunities (3) Leaders who will support my development (3) High level of responsibility (2) Inspiring management (2) 5 out of 10 points