Katja Friedrich, Thomas Stöcker, Oliver Koeth NTT DATA Deutschland

Transcription

1 Copyright 2014 NTT DATA Corporation Does the Internet of Things make or break your business model? How today s Generation Kickstarter shapes tomorrow s customer relation Katja Friedrich, Thomas Stöcker, Oliver Koeth NTT DATA Deutschland

2 Learn About NTT DATA

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5 Workshop Design Present Present your group s idea in a stunning 90 sec business slam presentation Be inspired See what can be done with modern software and hardware architectures for a hand full of bucks Welcome & Learn about NTT DATA Present Be inspired Do some work Get context Do some work Win the Arduino Work in three breakout groups to transform context and inspiration into a solution of your own Get context Benefits from NTT DATA s multi-billion research budget and learn about the world of tomorrow

6 Get Context

7 The Foresight Report

8 The NTT DATA Foresight Report - Information Society Trends

9 Technology Foresight aims to map out the impact that technology will have on society and business in the coming years and outline expected business innovation.

10 Focus Technology Foresight aims to map out the impact that technology will have on society and business in the coming years and outline expected business innovation.

11 Things Everything is a target for sensing Everything is a target of sensing Sensing targets People Things Society Environment The spread of sensors will lead to a sophisticated real-world understanding and prediction NTT DATA Corporation 19

12 Disruptive Service Components Pet Fit service components in Japan. This service is provided through our M2M platform. NTT DOCOMO Confidential 2014 NTT DOCOMO, INC. All Rights Reserved. Pet Fit Tag + SIM Pet Fit Base Station M2M platform Wireless Network(MNO) Pet Fit Service Back end server Smartphone App NTT DOCOMO, INC. All Rights Reserved. CONFIDENTIAL 17 Ref) Device Spec NTT DOCOMO Confidential 2014 NTT DOCOMO, INC. All Rights Reserved. Pet Fit Tag 01 Pet Fit Station 01 Can Tho Bridge Monitoring System Size 32x50x17.3mm 76x76x45 (Service Image)Tsunagari-Hotto Support Weight (g) 29g 92g Service for ; Ex1.) My grandmother walked a lot today. Ex3.) Her handset was opened and closed. She is cheerful. mail message mail message App users mail message Connected members mail message NTT DOCOMO Confidential 2014 NTT DOCOMO, INC. All Rights Reserved. Ex2.) My grandfather is taking a picture. Let s call him. - Dog, older than 7 months old - body weight of the dog : more than 1kg - 3G W-CDMA(800MHz/2GHz) - Connection Bluetooth Low Energy Bluetooth Low Energy Battery Lithium-ion polymer battery (400mAh) Ex.4) What happened? His handset doesn t remain battery life. Battery Charge Unique Port Micro USB Waterproof IPX4 - - Tsunagari-Hotto Support (always connected) Service NTT DOCOMO, INC. All Rights Reserved. CONFIDENTIAL Use a handsets as usual! Relieve to send using status! 26 Communication tool among family members! Subscription is free of charge! NTT DOCOMO, INC. All Rights Reserved. CONFIDENTIAL 29

13 Today s leaders are digital businesses Today s leaders are digital businesses Big-Data analytics Context awareness! Jim Smith, Male! Birth date: ! Tall Soy Latte, Mon-Fri! Tea + Mocha Frappuccino, Saturday Mobile apps! Mon-Fri: rd St., San Francisco! Sat-Sun: 1050 University Ave, Palo Alto Mobile payments! Music Downloads: Jazz, R&B! Game Downloads: Word Puzzles Wi-Fi! Coupon: Venti Soy Latte for price of a grande! Coupon: Buy one get one free, Sundays

14 Their Design Principles: THINK SMARTER ACT FASTER FLEX YOUR BUSINESS Encourage experimentation Accept failure as a route to great ideas Give people time to think Foster creativity and playfulness Embrace crossdomain interaction

15 IT leaders are responding by rapidly evolving the model they use to manage the Business of IT IT leaders are responding by rapidly evolving the model they use to manage the Business of IT 5 IT Value Chain New Value Added Activities IT Portfolio Management Enterprise Architecture Security and Risk Management Act Faster Experimentation Start Fast, Fail Early Loosely coupled and faster integration Lower costs of entry Core Activities Relationship Management Specifications Solutions Development Service Support + Think Smarter Turn data into insights and action Use Design Thinking to redefine interactions Incubate internal disrupters Support Activities Staffing and Supplier Management IT Financial Management IT Support Facilities etc. Flex your Business Delivery model that is driven by Consumption Operations that are built to scale up or down with demand Continuous Improvement

16 focused on streamlining and simplifying the core activities in the IT Value Chain for a hybrid environment... At NTTi 3 our R&D is focused on streamlining and simplifying the core activities in the IT Value Chain for a hybrid cloud environment... 9 Are you ready? Understand what IT-as-a-Service means to you, explore opportunities, mitigate risk and understand how to capture value from these opportunities Architect Develop reference architectures for using SaaS and custom applications for the cloud that include standards for usability, data, security, integration and systems management. Develop applications roadmap Continuous Delivery & Integration Rapidly develop and integrate Cloud and Mobile applications using Agile Methods, Continuous Delivery, Continuous Integration and DevOps to deliver Speed Iterative Planning Plan the transformation of your organization and applications to take advantage of cloud and mobile, develop an enterprise architecture, understand workload characteristics and execute a few rapid prototypes Migrate Retrofit/rewrite applications for the Cloud and test and deploy applications across private, public and hybrid Clouds. Run Application and Infrastructure Performance tests for Cloud Workloads Manage & Operate Deliver service levels and application upgrades in an environment a hybrid environment and integrate with other SaaS services that support other activities in the IT Value Chain (ServiceNow etc.)

17 BE Inspired

18 Case Study: PET-COMMERCE.COM The Business Model Imagine a classic e-commerce business for pet supplies.

19 Case Study: PET-COMMERCE.COM MEET the Team Katja Marketing Manager Drive traffic to the site, increase cross- and up-sell, retain customers, reinitiate inactive customers Thomas Business Consultant Identify means to increase differentiation from similar competitors, find new products and services for market expansion Oliver Software Engineer Keep up with the pace of business, deliver a fast and highly reliable internet service

20 Case Study: PET-COMMERCE.COM Idea in BRIEF The 180 Customer View E-Commerce focusses on marketing and sales activities

21 Case Study: PET-COMMERCE.COM Idea in BRIEF The Customer View The IoT allows to establish digital / physical mesh-ups which focus on the usage segment of the customer lifecycle and provide lock-in

22 Case Study: PET-COMMERCE.COM The Solution Service Consumer ticketing system to support the gadget. Sales A link from the portal and the community to products and offers. A Gadget A connectable device to monitor the activity and well-being of the pet. A Community A cloud-based consumer community to allow consumers to share their experience with the gadget and their pets. A Portal A consumer portal to manage and visualise the data from the gadget. The portal is also the hub for sales, service and the community.

23 Design Options for IoT Solutions Connected Device Connectable Device App Device Cloud Sensor Network Sensor Gateway Business Backend

24 The Pet Health Gadget Prototyp Gadget Prototyp Sourcecode Arduino Firmware Sourcecode & Frontend Driver CRM System based on Salesforce.com

25 Design Options for IoT Solutions Prototyping Effort Arduino Python Driver Salesforce Sales / Service Cloud 8h 4h 4h

26 Case Study: PET-COMMERCE.COM MEET the Team AGAIN Katja Marketing Manager Established a long lasting connection to her customers and learns more about her customer every day. Thomas Business Consultant Has strengthened the competitive position of his client. Oliver Software Engineer Has evolved from an internal service provider (and potential outsourcing target) to a core product development partner.

27 DO SOME WORK

28 Imagine... Innovation is the set of capabilities that allows the continuous realization of a desired future by transforming what is possible into what is valuable for many

29 re exercise empowered by the cloud and

30 Reimagine healthcare Reimagine healthcare Genomics Patient empowerment Primary care alternatives Wearables/implants/ingestibles Social aging

31 Reimagine Financial Services They re-imagine financial services Property Currency Mutual funds and retirement plans Banking and lending Self driving cars Asset-light lifestyle Crowd funding Micro financing Electronic currency Automobiles

32 PRESENT in 90 SEC

33 Imagine... Choose CRAFTSMANSHIP over standardization

34 The Results of our 15 Minutes Brainstorming Der Endverbra uche r im V e rs o rg ungsprozess nance Predictive Mainta

35 WIN THE ARDUINO