Your Guide to Growth. Within your Dental Practice. 985 Broadview Ave. Toronto, Ontario CANADA M4K 2R9

Transcription

1 Your Guide to Growth Within your Dental Practice

2 Dental Implant Center Dr. B. Pulec Dear Colleagues, I am a member and the founder of the 1888implant-marketing program. In 1985, Dr. Zarb returned from a two-year study exchange in Sweden and introduced the "Root form" dental implants to the The University of Toronto and to the West. In those days, very few practitioners were allowed to treat patients with implant dentistry and I performed only the prosthetic phase until 1990 when I started performing the surgical phases as well. For the next 7 years or so, I offered the treatment to my patients along with all the facets of cosmetic and general dentistr y. I was able to have several cases a year and my numbers slowly increased. Taking many didactic and clinical courses, I greatly improved my skills and knowledge. However, the increase in knowledge was not increasing the number of large implant and cosmetic treatment plans. I joined many implant organizations such as the ICOI and still there seemed to be a plateau that my internal marketing efforts were able to accomplish. I was placing perhaps only about implants per year. The dental association just announced that dentists are now able to advertise (this was not allowed before this time). My office gross was around $500,000 per year. It was good for 1996; but not increasing and still very dependent on my two hands. I took a look at what large companies were doing and secured professional advisors outside the dental field, to advise me on how to increase the business. 1. A recognizable logo 2. Single focus advertising 3. A physical presence in the community 4. A professional external and internal marketing campaign 5. Educational and promotional materials professionally designed 6. A vanity phone number 7. Increase in the number of providers in my practice other than myself 8. "Think about" acquisitions Section: Introduction A Page 1

3 Through a lot of time, money and effort I created exactly that. A corporate type of office promotion. In a matter of two to three years the office gross shot up from $500,000 to $4,000,000 The gross is actually more than that. I now place and restore close to one thousand implants per year. I only do implant dentistry and cosmetic procedures such as veneers or crowns and bridges. I have many general practitioners that refer patients to my office for large treatment. I have 5 associates and three dental specialists that work in my office. We now have over 10,000 active patients. I had people call me from hundreds of miles away requesting implant and cosmetic treatment because the local promotion was spilling over to areas far from my practice. It is not practical for these patients to travel so far to get their treatment and I feel I could not provide the level of care that I could if they were close by. So I decided that if this kind of promotional efforts worked for me they would work for others. I offered all of my systems and promotional materials to dentists for a nominal fee.the dentists that became members and used the materials and concepts are now reaping the same benefits. Take a look at the site and the details of the program. I am sure you will find that this is of tremendous value. Compare all that the 1-888Implant program offers to a small yellow pages add. The costs are about the same but the results are not even close. There is only one possible problem. The offer may already not be available in your area since there is a limit of only one office in a certain geographic area distinguished by the telephone area code (not the zip code)! If it is available, do not delay. Fill out the short questionnaire to see if this program is for you. Sincerely, Dr B. Pulec Section: Introduction B Page 2

4 DHC Marketing and the Implant program will help position your practice on the leading edge when it comes to dental implants or cosmetic dentistry within you local marketplace. This program is a comprehensive practice enhancement system with innovative solutions designed to position your practice for growth in the dental implant market place. "Never before there has been an offer that provides so much value at such a reasonable cost." Corporate Type Image Establishment Growth Section: The Program Page 3

5 Those easy to remember corporate trademarks will help insure good consumer retention and produce volume traffic. In addition to a solid print media, we are also allocating resources towards web media and search engine registration. This will insure great traffic to our site and will become an important part of our growth strategy moving forward. When the consumer dials the toll free 1-888Implant number, or logs onto the website, they will be automatically redirected into the participating members offices within that area code. Your office has full control and becomes the first point of contact with the patients. What a positive message and strong image builder for you practice. The 1-888Implant organization provides you with a comprehensive, professional marketing team working to build your practice at a fraction of the cost doing it yourself. The focus of the ads and marketing materials is targeted towards dental implants and cosmetic dentistry. This targeted approach will generate more high-end fees for service patients representing where most offices want to be. Membership is Limited! One exclusive member per area code (geographically defined.) The members pay a nominal monthly fee; the cost of a small yellow pages ad for an exclusive territory. Join today Membership is Limited for an exclusive territory. The monthly fee will be used to continue development of promotional media, which will be provided to all members. The balance of the funds will be used by the corporation for administrative, marketing development and management cost of running the business. Full time staff, including industry experts from the fields of dentistry, a d v e r- tising, marketing, graphic artists, web designers and programmers, are available for ongoing support throughout the year for our members. For someone to do this, it would cost thousands of dollars to take hours of one's time and effort. Section: How It Works Page 4

6 The 1888Implant program provides great value. It will guide your practice from image development to proper effective advertising to proper patient consultation networks.the program helps you in every step of the business cycles. Advertising and image promotion Answering the phone Consulting with the patient Practice goodwill retention and retirement Consistent external marketing Camera ready print media Marketing manual (How to advertise effectively) Toll free vanity phone number Single focus marketing strategy Telephone skills training CD Message and hold scripts internal marketing materials Consult-PRO education and treatment planning software Exclusive area and goodwill Can be sold even if you leave Local awareness value You, being able to practice the satisfying and productive dentistry you have always wanted! Financial Growth Section: How It Works Visual Chart Page 5

7 The membership fee is $695 US per month. You will then literally receive hundreds of thousands of dollars worth of value to start using immediately. 1888IMPLANT ADVERTISING Unbelievable web site Virtual secretary E- consult online Web activity report Toll free vanity phone number* Phone activity report Marketing manual Referral Newsletters Motivational CD s Consult-PRO software Software support Software training online Phone skills CD Camera ready art Magazine ads Posters Graphic artist to use Ready Made TV Commercials Ready Made promotional items Referral Kits Free Software updates Trademarked logos Image building tools Compare all of this! *toll free charges at approx 5 cents per minute for calls to the 1888implant phone number *one time sign up fee of $1500 US WHAT HAS YOUR YELLOW PAGES AD DONE FOR YOU LATELY?? to a small yellow pages ad that cost about the same or more!! Section: How It Works Pricing Page 6

8 There is only room for ONE practice in your area! Call Today Before it is Too Late! A tremendous opportunity exists to join an exclusive team of dedicated professionals with only approximately 250 area codes. Membership is Limited.* The Land Rush is on! Once your geographic region has been taken, you will not have the opportunity to participate, as we only take one member per area and no other offices will have the opportunity to benefit from this powerful marketing. Make the decision to participate before it is too late! Section: Exclusive Territory Page 7

9 Member Value and Exclusive Benefits 1 Exclusive 2 Exclusive 3 Exclusive 4 Stationary, 5 Free (by area) use of the Implant "Vanity" Phone number. (Phone numbers such as this are about $275, USD, if you can get it). (by area) use of the Implant TM Logo which is a registered trademark in both the US and Canada. use of the phrase "Implants, your 3rd set of Teeth" (No one else can use this phrase, it is a trademark of DHC Software, and is available for use by the members only in all of their advertising) brochures & displays professionally designed (Image and consistency cost an average of $10,000 for a complete office setup.) use of Graphic Designer for standard ad for yellow pages, print and media advertising. (There will be a nominal fee for more complex customizations.) 6 Exclusive use of the Pre made Television Commercials. There are four different commercials to choose from second lifestyle second dentures/implants second lifestyle second Denture Total production value of these commercial is $90, Quarterly 7 Exclusive 8 Monthly use of the Marketing Manual. This manual covers steps on how to use your advertising and promotional expenditures properly. practice consultation on projects and implementation of systems. ($ consultation fee free for members) Newsletter, which can be sent out to patients or potentially referring colleagues. (Total value of the newsletter is $ ) Implant TM website valued at over $100, USD. This website will include the following options: 1. An automated consultation 2. Fax Service to monitor activity 3. Automated tracking of website leads 4. Self-Customizable site with images and many examples etc. There are too many features to list. Section: Exclusive Benefits Page 8

10 Education Navigation Custom Education Modules Education series Maker Brochure Maker Treatment Planning Treatment Planning Shortcuts Customizable Treatment Sets Printing Treatment Plans Custom Treatment Plan Printout Problem... Using Sign Language to educate your patients? Patients Missing the Value of Your Tre a t m e n t : Using the Tray Cover for Education and Fee Calculations? Patients Still Not Accepting All your Treatment Plans? Section: Exclusive Benefits Consult-PRO A Page 9

11 Solution Consult-PRO Interactive Education will... Visually motivate your patients Create a professional image Add value for the patient Maintain presentation consistency Save valuable chair time Increase Case Acceptance Every dentist has a high speed drill. But why do many still use sign language to describe complex dental treatments? A patient who fails to understand the benefits of a proposed treatment is unable to appreciate how valuable it is to them.therefore they are unlikely to accept any comprehensive treatment plan. High Tech Equipment Low Tech Presentation Education Navigation Consult-Pro uses computers and graphic animations to empower the user to display powerful case presentations that make the patient understand the problem and the solution options and accept the treatment. If the patient's name is entered before beginning the education modules all the education that has been shown the patient will be recorded in the patient's permanent file for medical legal protection. Custom Education Modules Consult-PRO allows the user to make custom educational presentations that can be mixed in with the education modules supplied by the program. In this way, the user can build more patient confidence being shown actual examples of the doctors own work and results. Education Series Maker Consult-PRO allows the user to arrange the education modules in a pre arranged order to demonstrate a particular situation that is common in the users practice. This set can be composed of both the supplied education movie slide shows and clinical examples along with the users own material seamlessly. Section: Exclusive Benefits Consult-PRO B Page 10

12 Brochure Maker Consult-Pro allows the user to make custom educational brochures that can be printed for the patient to further re enforce the educational content. Treatment Planning Consult-Pro allows the user to make on screen treatment planning easy with an icon driven menu and easy to understand graphic representations. In all dental treatments as well as unlimited treatment plans, and with unlimited number of treatment phases. Treatment Planning Shortcuts Consult-Pro allows the user to make an unlimited number of shortcuts to facilitate quick treatment planning. From multiple treatment on a single tooth to complex treatment to both upper and lower arches. For example, with one click of the mouse a treatment plan can be formulated consisting of the following:6 maxillary implants with a bar, 3 clips and an implant supported Maxillary denture along with 4 implants on the Mandibular arch with a bar and 3 clips and an implant supported Mandibular denture. Customizable Treatment Sets Consult-Pro allows the user to arrange all the tool icons in any order they wish and remove any tools (treatment) they do not use. In this way, the treatment module can become customized to the particular speciality of dentistry if desired. Printing Treatment Plans Consult-Pro allows the user to print any and all treatment plans in a graphical representational printout so the patient can understand the treatment. Along with personalized fields, including patient and office name and address, as well as fees and fee breakdowns.the user can incorporate the treatment into an unlimited number of standard graphical orientations that he can pre program and make available to use. Custom Treatment Plan Printout Consult-Pro allows the user to print any and all treatment plans in a graphical representational printouts. These printouts can be made easily by using fields to capture name, address and fee information as well as graphical fields to capture graphical representations of the treatment from the interactive on screen treatment planning section. Section: Exclusive Benefits Consult-PRO C Page 11

13 Comprehensive Graphical Examples Custom Member Website in Search Member Customizable Content On line E-Consultation Online Promotional efforts View the 1888-Implant Web Site The website is clean, uncluttered and well accepted by patients. It further reinforces the image of the implant treatment (through the logo) and the phone number(1888implant). The consistency and repetition are what create consumer awareness and increase retention. Comprehensive State of the Art Graphical Examples The website is easy to follow and filled with rich graphics and clinical examples. Our full time staff is constantly upgrading the site to make it as current and comprehensive as possible Custom Member Website in Search The user is prompted to search for a dentist by the telephone area code and thus, is assigned to the member that has secured that area code. This keeps the user from shopping around and directs them to the members website even if all they are interested in is to see what certain services cost. Section: 1888Implant.com A Page 12

14 Member Customizable Content The member has a complete web site within the 1888implant site itself. This can be used to direct the patients to their site and bypass the main site if desired. It can be totally customized allowing the member to put as many testimonials, clinical examples, and graphics as they wish. They can put pictures of the staff and the office right online.the member can update his bio and credentials. Our staff can make the site as complex as you wish with Flash movie animations and full streaming video. One of a kind Online E-Consultation Form and Automatic Response Functions The E- consult is a great time saving feature.many patients are interested in finding out the information that is specific to their situation as well as the price.the on screen graphics allow them to select missing teeth as well as choose statements that identify their problem. They submit the to the member. The member has the choice to reply using standard text or set it on auto pilot mode and have the computer answer the patients with pre assigned text that have been linked with the statements the patients have selected. They even get a graphical representation of the treatment options.the member can check the activity online and even get a fax of the correspondence the computer secretary is doing.the computer will also track and market unanswered inquires. Online Promotional efforts Search engine marketing, web site and other creative means of online promotional efforts are all part of the membership fees. Just think of how much the small yellow pages add is doing for the same cost, plus all the other member benefits that the members enjoy. Section: 1888Implant.com B Page 13

15 Senior Target Group Commercial Unlimited use of corporate commercials. 30 and 10 second variations for variety of TV media options. This commercial targets denture wearers and also senior consumers in general. Life Style Implant Commercial Unlimited use of corporate commercials. 30 and 10 second variations for variety of TV media options. This commercial targets a younger patient base that is self conscious and interested in self image. Section: TV Commercials Page 14

16 For proper advertising and image establishment your office must portray a certain image. The 1888implant program will provide posters, flip charts, brochure holders, wall plaques and other promotional items that will establish in the patients mind that your office is extremely focused and competent in implant dentistry. In office advertising is free. Utilize the surroundings to enhance the external marketing and add the number of exposures to the patient.* * it takes 12 exposures of a logo for a person to remember it permanently. Section: Office Image Page 15

17 All advertisements are consistent and re-enforce the images so consumers will remember the product. If the advertising is always different, the ad stands only on its own merit. If advertising is consistent, the last ad re-enforces all the previous ads that the patient has seen in the past and builds on the advertorial message. National advertising. The 1888Implant program has already spent over $3,000,000 in National advertising campaigns in print media such as Time Magazine, People magazine, US Today and Family Circle magazine. As well, it has utilized TV promotion shows such as Jeopardy, Regis and Kathy Lee, Diagnosis MD, and currently Platinum Television. The Image has had and continues to have national exposure. Camera ready ads. There is a wide variety of promotional camera ready advertisements in different sizes from quarter page to full page ads. These are professionally developed and can be further customized. Any one add if developed professionally would cost more than the monthly fee for the membership of the 1888implant program.. Newspaper Ads Fridge Magnets Mouse Pads Pens flyers etc. Magazine Ads Yellow Page Ads Section: Promotional Advertising Page 16

18 The logos available to the 1888 implant members are easily recognizable and registered trademarks in both the US and Canada. This prevents anybody else from capitalizing on the image building efforts and the success. For those offices that wish to have a franchise group of offices we offer the name of The Dental Health Centers logo as well at no charge. DHC Trademarked Marketing Statements Smile With Confidence Whiter Teeth in About an Hour Dental Implants May be The Answer Face Value Smile With Style Registered Trademarked Statement Dental Implants, Your Third Set of Teeth Section: Logo s Page 17

19 Self promotion is a necessity, even for the smallest of businesses. You have a valuable service to offer. To profit from your skills, you need customers. How do you attract your consumer? Advertising. Great advertising. Strong visuals (logos and pictures) are key to capturing an audience. Next, informative and motivating copy are imperative to increasing your sales. We at 1888Implant are committed to branding your future success. This is why membership includes the use of our full time graphic designers. What are our great plans to promote you? 1. First things first. We help you develop stationary and letterhead that incorporate the 1888Implant logo. If you have a current identity, we rework your look so that it compliments your new investment in the 1888implant program. 2. Next, show us your current promotional pieces. We ll amaze you with a professional advertising campaign makeover. This alone would cost much more than the program monthly fees. 1888Implant Mailer Before 1888Implant Mailer After Section: Graphic Design Page 18

20 This manual is packed with useful information on how to make your practice a success. We are always updating it and the member can download updates from the member only section along with new artwork and other member benefits. The manual describes how to deal with staff issues, how to advertise efficiently and not waste funds where they are not going to be effective. It has many variations of the advertisements to choose from and trains the member on how to spot opportunities. For the specialist, it discusses how to get more referrals, through the use of the education software and ready made referral newsletters and study clubs. There is also a referral kit available which promotes Implant dentistr y. Section: Marketing Manual Page 19

21 These tapes are great for motivating the dentist and staff to make their practice thrive. Charles Schawb is a respected consultant who focuses his consulting efforts on practices that are involved with implant dentistry. Section: Motivational Tapes Page 20

22 DHC Marketing and the Implant Program will provide your practice with a comprehensive turn key campaign to create tremendous consumer confidence necessary for generating high-end Implant and Cosmetic Dental Treatments. See what your colleagues and current members are saying about the Implant Program Today!!! Members "The 1888implant.com web page has expanded our practice services to patients that never would have known about our implant practice. Patients from several hundred miles away have contacted us and are presently undergoing treatment for implant and general dentistry. A recent case which came from this web page is in the treatment plan stage for a full mouth implant reconstruction. I have found this form of advertising very worthwhile in getting the word out about what services we offer. I highly recommend 1888implant.com services to any dentist wanting to promote their practice to a new level". Michael Rivera, D.D.S. Prince George, BC CANADA "The Implant program is a wonderful opportunity for any practice looking to increase the number of implant cases treated. Your office will receive the exclusive benefit from the national advertising campaign from within your area. The professionally designed in office marketing materials are excellent additions in patient education and should help increase case acceptance. I highly recommend this program to those motivated to see their implant practice grow." Dr. Hilton Isrealson, DDS Richardson, TX United States of America I have been a member of the 1888Implant program since its inception. It has enabled my practice to experience exponential growth. By capitalizing on positive consumer trends towards cosmetic and implant dentistry the program has helped position my practice as a recognized leader in my community. Dr. B. Pulec, D.D.S. Toronto, ON CANADA I recently started a case that came via The patient responded to the site because of the excellent information, understood implant procedures, options and was predisposed to having implant treatment. The 1888implant program has worked very well for my office. The marketing package has paid for itself many times over! Dr. Karl Anderson, D.D.S. Prince George, BC CANADA Section: Testimonials Page 21