ENTREPRENEURSHIP Course Frameworks. Course Code: North Dakota Marketing Education State Board for Career and Technical Education
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1 ENTREPRENEURSHIP Course Frameworks Course Code: North Dakota Marketing Education State Board for Career and Technical Education
2 Abbreviated Course Profile Entrepreneurship (04111) Page 1-2 Course Title MIS03 Course # License Code Description Performance Indicators Credit Program of Study Entrepreneurship An instructor must hold the License Code: CTE Marketing Education to be qualified to teach this course. Entrepreneurship, which emphasizes planning and organizational processes integral to the start-up of new ventures, focuses on the continued development of students small businesses. Students complete such tasks as: identifying resources necessary for business operations; developing personnel organizational plans; selecting sources of financing for their new ventures; completing loan applications; preparing pro forma financial statements; developing channelmanagement strategies; identifying key performance indicators; and developing detailed business plans. Communication skills, economics, emotional intelligence, human resources management, information management, marketing-information management, pricing, and product/service management are also addressed. 63 ½ or One credit Entrepreneurship is an advanced course for the Business Administration Program of Study for Marketing Education Grade Level 10-12
3 Abbreviated Course Profile Entrepreneurship (04111) Page 1-3 Week 1 Explain the goals of the Entrepreneurship course Discuss classroom operations and procedures Discuss the purposes of CTSO and its activities Explain the nature of business plans (SM:007, SM LAP 1) (MN) (pp ) Week 2 Explain the nature of business plans (SM:007, SM LAP 1) (MN) [cont d] (pp ) Explain external planning considerations (SM:011) (MN) (pp ) Week 3 Assess the need to use external resources for concept development (EN:012) (ON) (pp ) Describe the nature of business records (NF:001, NF LAP 1) (SP) (pp ) Week 4 Identify industry/economic trends that will impact business activities (IM:363) (MN) (pp ) Describe the nature of taxes (EC:072) (SP) (pp ) Week 5 Describe the economic impact of inflation on business (EC:083) (SP) (pp ) Explain the economic impact of interest-rate fluctuations (EC:084) (SP) (pp ) Week 6 Determine the impact of business cycles of business activities (EC:018, EC LAP 9) (SP) (pp ) Describe small-business opportunities in international trade (EC:066) (SP) (pp ) Week 7 Analyze market needs and opportunities (IM:302) (MN) (pp ) Explain the nature of product/service branding (PM:021, PM LAP 6) (SP) (pp )
4 Abbreviated Course Profile Entrepreneurship (04111) Page 1-4 Week 8 Develop positioning concept for a new product idea (PM:228) (SP) (pp ) Communicate core values of product/service (PM:214) (SP) (pp ) Week 9 Identify product s/service s competitive advantage (PM:246) (SP) (pp ) Explain the nature of corporate branding (PM:206, PM LAP 10) (SP) (pp ) Week 10 Estimate market share (IM:350) (MN) (pp ) Develop channel-management strategies (CM:014) (MN) (pp ) Week 11 Establish pricing objectives (PI:044) (MN) (pp ) Identify strategies for pricing new products (for imitative new products, for innovative new products) (PI:020) (MN) (pp ) Week 12 Select product-mix pricing strategies (product line, option-product, captiveproduct, by-product, product bundle) (PI:021) (MN) (pp ) Determine discounts and allowances that can be used to adjust base prices (PI:022) (MN) (pp ) Week 13 Use psychological pricing to adjust base prices (PI:005) (MN) (pp ) Select promotional pricing strategies used to adjust base prices (PI:023) (MN) (pp ) Week 14 Develop a personnel organizational plan (MN:042) (MN) (pp ) Explain considerations in making the decision to hire staff (EN:018) (ON) (pp )
5 Abbreviated Course Profile Entrepreneurship (04111) Page 1-5 Week 15 Discuss factors that impact human resources management (e.g., availability of qualified employees, alternative staffing methods, employment laws/regulations, company policies/procedures, compensation and benefit programs, staff diversity, etc.) (HR:415) (SP) (pp ) Describe planning techniques used in the hiring process (e.g., succession planning, forecasting, etc.) (HR:416) (SP) (pp ) Week 16 Determine hiring needs (HR:353) (SU) (pp ) Develop job descriptions (HR:495) (MN) (pp ) Week 17 Identify capital resources needed for the venture (EN:020) (ON) (pp ) Establish specifications for selecting hardware/software systems (NF:091) (MN) (pp ) Week 18 Determine venture s information technology needs (NF:012) (MN) (pp ) Semester Exam Week 19 Select vendors (OP:161) (SP) (pp ) Assess the costs/benefits associated with resources (EN:021) (ON) (pp ) Week 20 Use external resources to supplement entrepreneur s expertise (EN:022) (ON) (pp ) Explain the purposes and importance of obtaining business credit (FI:023) (ON) (pp ) Week 21 Determine financing needed to start a business (FI:036) (ON) (pp ) Determine financing needed for business operations (FI:043) (ON) (pp )
6 Abbreviated Course Profile Entrepreneurship (04111) Page 1-6 Week 22 Identify risks associated with obtaining business credit (FI:041) (ON) (pp ) Explain sources of financial assistance (FI:031) (ON) (pp ) Week 23 Describe the nature of income statements (FI:094, FI LAP 4) (SP) (pp ) Develop a pro forma income statement (FI:510) (MN) (pp ) Week 24 Describe the nature of cash flow statements (FI:091, FI LAP 6) (SP) (pp ) Prepare a pro forma cash flow statement (FI:602) (MN) (pp ) Week 25 Explain the nature of balance sheets (FI:093) (SP) (pp ) Prepare a pro forma balance sheet (FI:511) (MN) (pp ) Week 26 Identify and benchmark key performance indicators (e.g., dashboards, scorecards, etc.) (SM:027) (MN) (pp ) Week 27 Develop action plans (SM:012) (ON) (pp ) Week 28 Write executive summaries (CO:091) (SP) (pp ) Develop business plan (SM:013, SM LAP 2) (ON) (pp ) Week 29 Develop business plan (SM:013, SM LAP 2) (ON) [cont d] (pp ) Week 30 Develop business plan (SM:013, SM LAP 2) (ON) [cont d] (pp ) Give elevator pitch (EI:093) (SP) (pp )
7 Abbreviated Course Profile Entrepreneurship (04111) Page 1-7 Week 31 Develop critical banking relationships (FI:039) (ON) (pp ) Explain loan evaluation criteria used by lending institutions (FI:034) (ON) (pp ) Week 32 Complete loan application package (FI:033) (ON) (pp ) Persuade others (EI:012, QS LAP 10) (SP) (pp ) Week 33 Demonstrate negotiation skills (EI:062; QS LAP 3, EI LAP 8) (SP) (pp ) Negotiate lease or purchase of facility (OP:028) (MN) (pp ) Week 34 Explain the nature of risk management (FI:084, FI LAP 8) (SP) (pp ) Obtain insurance coverage (FI:082) (ON) (pp ) Week 35 Describe crucial elements of a quality culture (OP:019) (SP) (pp ) Describe the role of management in the achievement of quality (OP:020) (MN) (pp ) Week 36 Develop strategies to market an organization to potential employees (MK:021) (MN) (pp ) Course Assessment Final Exam
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