Agencies: Improve your Clients ROI and Streamline your Workflow

Transcription

1 Agencies: Improve your Clients ROI and Streamline your Workflow

2 It s Great to Meet You! Princess Cornelio Marketing Educator, Unbounce princess@unbounce.com Join the discussion! community.unbounce.com

3 The Customer Success Team E: T:

4 How to Get in Touch Join the discussion! community.unbounce.com

5 Where We re Headed Today Increase your conversions with dedicated landing pages and a l il organization How to organize your accounts Handy features for you and your clients Questions

6 Increase your conversions with dedicated landing pages & a l il organization

7 Always have a dedicated landing page for each of your marketing campaigns vs Homepage 114:1 Landing Page 5:1 TAKEAWAY: Less distractions means more conversions.

8 Organization is the first key to converting like a king Task 1 Task 1 Task 2 Task 2 Task 3 Task 4 vs Task 3 Task 4 TAKEAWAY: Being organized lets you identify opportunities that you wouldn t see in a clutter.

9 How to Organize Your Accounts PRO

10 Get super organizing powers via client sub-accounts Jen s Account Owner CRO Default Marketing Client Client A Client B Group 1 Group 2 Group 3 Group 1 Group 2 Group 3 Group 1 Group 2 Page 4 Page 4 TAKEAWAY: If you work with different clients, you should have a client sub-account for each of them.

11 Categorize your groups based on traffic channel source Jen s Account Owner CRO Marketing Dance Danse Auto MOB Paid Search Social Paid Search Social Display Paid Search Page 4 Page 4 TAKEAWAY: It s not one size fits all.

12 Categorize your groups based on product/service Jen s Account Owner CRO Marketing Dance Danse Auto MOB Event SEO Paid Search Tap Jazz Hip Hop Fiat Volvo Page 4 Page 4 TAKEAWAY: Choose the one that suits you the best.

13 Categorize your groups based on purpose Jen s Account Owner CRO Marketing Dance Danse Auto MOB Webinar Ebook Infographics Demo Register Try Brochure Test Drive Page 4 Page 4 TAKEAWAY: Proper grouping allows you to see which pages are the high performers.

14 Use Unbounce Pro plans to manage your users & clients Change main account settings (contact info) Manage billing info Add/remove users Add/remove custom domains Access clients settings Access clients pages View published and unpublished pages Owner Admin Author Viewer TAKEAWAY: With the multi-user feature, YOU decide what kind of access your colleagues and clients can have.

15 Users are added at the account and client levels Jen s Account Owner Admin Admin Default Client Client A Client B Group 1 Group 2 Group 3 Group 1 Group 2 Group 3 Group 1 Group 2 Page 4 Page 4 Author Author Author Viewer Viewer Viewer Viewer Viewer Author TAKEAWAY: You can add as many viewers as you want for FREE.

16 You can add other users to your clients accounts Jen s Account Mike s Account Admin Admin Admin Admin Default Client Client A Client B Default Client Group 1 Group 2 Group 3 Group 1 Group 2 Group 3 Group 1 Group 2 Group 1 Group 2 Page 4 Page 4 Author Author Author Viewer Viewer Viewer Viewer Viewer Author TAKEAWAY: To add other users, they must create their own account.

17 You can transfer your clients accounts TAKEAWAY: You can manage your clients accounts without any disruptions.

18 Handy Features for you and your clients

19 Save time & workload by copying pages between clients or downloading/uploading pages TAKEAWAY: You can ensure great conversions for ALL your clients.

20 Save time with COPY & PASTE TAKEAWAY: Transferring elements or page sections between variants and pages is easy breezy.

21 Easily manage your marketing campaigns by integrating your and your clients other marketing tools with your Unbounce account TAKEAWAY: Implement seamless marketing initiatives and cultivate your clients post-lead generation strategies.

22 Custom notifications can be set up per client INBOX TAKEAWAY: You can white label notifications.

23 Mobile Responsive increases the relevance of your landing pages, device-wise TAKEAWAY: Your landing pages are more relevant - device-wise -> better Quality Score.

24 Dynamic Text Replacement ensures message match 3 We have Red Blue Green Black Shoes! and many more! Unbounce Shoe Store 1 Blue Green Red Black Shoes 2 Blue Green Black Shoes We have Red Shoes! Shoes for your feet TAKEAWAY: Your landing pages are more relevant - copy-wise -> better Quality Score.

25 Quickly find the data you need to make informed decisions with several filtering options TAKEAWAY: You can filter IP settings and leads on a client-level.

26 Track your conversions, easily manage your scripts, and save time with Script Manager TAKEAWAY: You can easily scale up your campaigns.

27 SSL

28 Customize your pages with parallax, color and gradient backgrounds, and much more! TAKEAWAY: You can match ALL your clients brand guidelines.

29 Client subaccounts give you the most flexibility when working with your clients Have different users. Each user can have a different access level. Use multiple domains. Each client can have more than one domain. Copy pages between clients. Save time and increase ALL your clients conversions. Implement multiple integrations. Send leads to ALL your clients. Send custom notifications. White label the notifications from each lead. Use Dynamic Text Replacement. Increase the relevance of your clients landing pages. Use different filtering options. Filter leads via IP addresses and custom date range on a client level. TAKEAWAY: When dealing with clients, it s best practice to have client sub-accounts.

30 Use Unbounce to increase Amazing Job! Thanks Jen! your clients ROI and streamline your workflow Really good job Jen! Unbounce is a critical part of our workflow. We enjoy using Unbounce because it s helped us answer our clients needs faster and better. Unbounce has been a multiplier for our team - we can do the work of 10 people with 5 people. We don t need dedicated design and development resources. We can use Unbounce to scale out what we re doing on a pay per click campaign. It gives us complete control over the click to conversion process. - Andrew Miller, President of Your Search Advisor We ve gone from an average of a month of pay-per-click setup time to about a week. There is no time lost in finding web development resources - we just do it ourselves. Through time-savings and reduced use of outside Web development contractors, we save on average $400 per new client pay-per-click setup by using Unbounce for landing page creation. - Mark Kelly, Founder & CEO of Chair 10 Marketing

31 Thank You! Questions? Princess Cornelio Marketing Educator Join the discussion! community.unbounce.com