Social Intelligence. Best -practices from Fashion, Retail, Travel, Sports, Telco Carrier, Media & Entertainment Industry. 18 April 2012 Frankfurt

Transcription

1 Social Intelligence Hands on Event: Advanced Facebook fan analytics Best -practices from Fashion, Retail, Travel, Sports, Telco Carrier, Media & Entertainment Industry 18 April 2012 Frankfurt

2 Playtime is over Welcome to the real Social Media Business Social media is the most disruptive trend to hit the world since the Industrial Revolution. We all know the massive numbers around Facebook s ever-growing usage, but the challenge is now to turn conversations into cash. Businesses like ASOS, who grabbed a $500m share of the fashion industry in less than three years, are showing that companies can turn social media into a revenue stream. THE GOLD RUSH FOR SOCIAL NETWORKING DATA Those companies are already collecting millions of user tokens giving them the opportunity of deep and rich insights into customer preferences and likes. SOCIAL DATA REVEALS THE WHY BEHIND THE BUY Companies who don t know their customers will miss the trend and won t be able to deliver personalized services. Without knowing customers and their value you will need to keep on guessing what your customers really want. The Question is not if or if not to implement social media, the question is HOW WELL the social media phenomenon. We had very interesting discussions with passionate professionals from marketing, customer insights, CRM, analytics, business development and legal backgrounds. During these meetings we met more than 1000 individuals and learned a great deal about the complexity of the integration of social media assets into the enterprise value chain. Becoming customer-centric demands organisational transformation As we consider your company to be innovative, we want to share these best practices and solutions in a hands-on environment to enable you to kick off your corporate social media strategy now. Come and join us on 18 April 2012 at the Hilton Frankfurt Airport. Our venue includes an exclusive networking dinner where you can meet and discuss with some of the most skilled and experienced professionals in EMEA. Karl-Heinz Land Chief Evangelist & Senior Vice President Social icommerce, MicroStrategy EMEA Over the past few months, we have had the opportunity to meet with the top innovative companies all over EMEA that challenge

3 Social Intelligence As a global leader in Business Intelligence technology, MicroStrategy provides integrated reporting, analysis, and monitoring software that enables companies to analyze the data stored across their enterprise to make better business decisions. More than 3,500 of the world s leading enterprises including Facebook, LinkedIn, ebay, Groupon and Xing are already using our technology When will you? Who should attend? Senior Marketing Executives Brand and Communication Managers Professionals from Customer Insights, CRM, Analytics, Business Development and Legal Social Media Strategists Thought Leaders and Innovators Why should you attend? To learn: How data is changing everything How industry leaders already leverage Social Network data How to utilize social CRM to understand your customers How to design friendly apps and gain customer trust What to consider if you ask for user permissions How to integrate Social Media into the enterprise value chain Online-registration: For additional information please contact: Beate Goike bgoike@microstrategy.com +49 (0) phone +49 (0) mobile Hilton Frankfurt

4 Agenda 09:00-09:45 Social-Local-Mobile How Data is changing everything Karl-Heinz Land, Chief Evangelist & Senior Vice President Social icommerce MicroStrategy The most innovative companies have understood: To be successful we have to compete on data and analytics. Facebook being the biggest collection of customer insight data plays a critical role for every marketeer on the planet and enables Marketing as a Service. 09:45-10:30 Marketing as a Service: Privacy and One-to-One Solutions Two sides of the same coin Prof. Dr. Ralf T. Kreutzer, Berlin School of Economics and Law One of the leading experts in 1 to 1 marketing on the data privacy paradigm shift. 10:30-11:00 Coffee Break 11:00-11:45 Travel: How HRS attains access tokens from Facebook users on usability, trust and service orientation Ulf Valentin, Marketing Manager Brand & Communication HRS Learn from market leader HRS on how to design compelling applications and the important roles of usability and transparency. 11:45-12:30 Telco carrier: How Vodafone integrates Social CRM data to gain Social Insights for Cross and Up-Selling Dennis Wedderkop, Client Service Director EOL Dennis Wedderkop will share the key success factors on how Vodafone makes the most of their Facebook fan base. 12:30-13:30 Lunch Break 13:30-14:15 Legal: Social network user data Do s and don ts Stefan C. Schicker LL.M., Law Professional, SKW Schwarz Rechtsanwälte The European privacy law and the technical possibilities of using social network user data leave a lot of room for legal interpretation. Learn about current developments and how you can minimize risks by following legal best practices. 14:15-15:00 Sports: FC Barcelona Best Practice in Sports Marketing, Merchandising and Facebook Commerce Fernando Gonzalez, Senior Director, Social Intelligence, MicroStrategy Witness an awesome presentation on how more than 27 million fans will experience social commerce very soon. 15:00-15:45 Fashion: Guess?, Inc.: Creating a Compelling Engagement and M-Commerce Application Nishat Mehta, Vice President, Social Intelligence, MicroStrategy Guess? Jeans perfectly embrace Mobile, Social & Local with their new iphone app that combines a customer loyalty card program, social commerce and location based services to close the gap between online and offline business. 15:45-16:15 Coffee Break & Networking 16:15-17:00 Social Integration Process: 5 Steps to Success How to integrate social CRM data. Peng Xiao EVP & CIO MicroStrategy Who of our Facebook fans are our customers?, How can we integrate Facebook data with our customer insights data warehouse. We have answers and a 5-step process how to solve these challenges. 17:00-18:00 Lessons-Learned: What works, what not. An open panel discussion with all speakers Moderation: Roland Fiege, Senior Director of Social Media Marketing MicroStrategy Our open panel gives you a unique opportunity to discuss your thoughts and questions with the most experienced experts in EMEA. 19:30 Exclusive Networking Dinner Visionary keynote: Social TV the end of television as we know it Ralf Rottmann, CTO & Managing Partner GrandCentrix Tomorrow TV and Social Media will merge into a new form of media consumption disrupting the next industry and creating new forms of marketing opportunities.

5 50%+: Consumers more likely to buy from businesses they follow in Social Media. F-Commerce Selling on Facebook Study, Syzygy $61bn: Projected value of the online local deals market in 2015; 2011 value to grow 138% F-Commerce Selling on Facebook Study, Syzygy Social Media means: The Web will be rebuilt around people! Cheryl Sandberg, COO Facebook Top 10 Web Brands by Time Spent Facebook AOL Media Yahoo Google MSN/Windows/Bing YouTube Wikipedia Apple Microsoft Amazon 7:46 2:53 2:12 1:48 1:44 1:41 1:18 1:06 0:45 Time per viewer, hh:mm, per month 0:31 Source: The Nielsen Company, August 2011 Our CustOmers & Partners

6 Analytics told us the what, Social finally tells us the why. Brett Hurt, CEO, Bazaarvoice LEARN FROM THE BEST Come and join our event to discuss questions around the topics of data privacy compliance app design, trust and usability technical integration into the enterprise IT environment You will be meeting with the most experienced experts, industry leaders and MicroStrategy customers and partners who have already successfully implemented Social Media data into their business model. 300%: Growth of location-based service users in F-Commerce Selling on Facebook Study, Syzygy Now Now What? What? MicroStrategy Social Intelligence TM Engage and Monetize Your Facebook Fans