Roundtable: Digitizing culture April

Transcription

1 Roundtable: Digitizing culture April

2 Participants Gitte Wille, Kultur Skåne Annelie Börjesson, Kultur Skåne Andreas Lundberg, Skanska Tim Sheratt, University of Canberra Maarten Brinkerink, Netherlands institute for sound & vision Göran Nyström, Landskrona stad kultur Karolina Rosenkvist, MEDEA Henrik Berven, Achangement Noemi Causse, Creative Capital Conference Berlin Christin Persson, Media Evolution William Davis, Media Evolution Anna Lyrevik, Malmö stad kulturstrategi Johanna Sjögren Duthy, Form/Design Center Anna J Ljungmark, SWIM Paul Gardner, Manymade & Duffy Agency Katharine Simpson, Doc Lounge Network Moderator: Emma Estborn, Media Evolution

3 1. What is it we digitize and why? What kind of content can or should be made available through digital platforms? 2. Who digitizes culture and how? Does the combination of cultural content and digital formats demand new competences, structures and/ or partnerships? 3. How can we digitize culture? What needs to be done, at policy and operational level? What should the support structures or initiatives look like?

4 Keyword summary 1. What and Why? Democracy, accessability, goals, stakeholders, brokers/door opener-how to find content, piracy-demands, technology as a tool for emotion/telling different stories,try out what we can do w the technique, creating values, the digital solutions are because of our needs, making meaning, feedback loop back to the culture producers, co-creation, Who? New processes, innovative product development, develop new skills, navigators needed, concepts evolve, enable each other, build up knowledge whats possible by doing, play/explore, audience, businesses, mind shift of the creators/producers, frames for co-creation, quality expectations, the filtering role is changing, How? Fund for digital strategy, developer in residence shared by different culture forms (internships?), integrative role -part of concept evolving, use public spaces also in buildings, collaborative arenas including business side, form network of doers experimenting sharing knowledge on a subject, look at what we do and who should be included, focus areas supported by region/ municipality, artist in residence at companies, framework,...

5 What & Why? We need to get beyond thinking of technology as technology. We should use technical solutions to create a more emotional world. Get in contact with our emotions, and the most important thing is to tell a lot of stories, and make space for small stories within larger stories. - Gitte Wille The technologies are there because we needed them. It's basically about us humans communicating. That is what culture is all about - Anna Ljungmark We tend to get caught up with the new world when it fact they are old needs. Making meaning. We need to make sure to create the spaces online where this can happen. Spaces for emotion online. - Tim Sheratt Thinking on the why we shouldn't digitize, just because we can... We're not only making meaning, we're breaking meaning, destroying values and creating new ones. Of course there are ethical and responsibility-issues to be considered. - Anna Lyrevik

6 What & Why? Today a lot of digital projects are re-enforcing the existing canon rather than providing new opportunities. We have to keep these questions in mind as we set the agenda. Be transparent and open when we select what content we digitise. The power aspect. The what is also the question of what is digitisation? Is it creating digital images, digitising metadata, enriching metadata through computational means? It's important that we address the metadata as well as creating nicer versions of things - issues. - Tim Sheratt A key question is the goal. Ideally the goal and the vision are in the same direction. Personally that's not always the case. In my own project the reason we got funding for digitisation was for digital preservation not access or reuse. It was based on the argument that the material was decaying and would disappear if we didn't digitise it. This was very well known, canonical material nationally identifiable and popular. There is never enough funding to digitise everything. - Maarten Brinkerink

7 What & Why? I work with three symphonic orchestras. The reason for it being online is to get the stories out and create alternative stories to get emotional feedback from a different audience. It creates a different feedback loop and then you could go into co-creation. It's the shift into learning from each other - Karolina Rosenkvist I come from the film world with films that are digitised through piracy. The films that are digitised that way are the films that there is a public demand for. That's also the films that people already know about. There is so much opportunity for digitisation of independent produces. These films aren't actually available through torrent sites which reach a lot of people. It's been really interesting to watch independent filmproducers look to the piracy ecology and learn from that. Releasing it for free and looking at others models for funding. - Katharine Simpson Digital culture gives us completely new possibilities to work with culture in a public space. Be more interactive, be more accessible and curate it in new ways and so on. I see very big potentials in creating public spaces in new ways where culture is really more accessible and easy to find. - Andreas Lundberg For me as an artist... thinking about paintings and digitising or uploading an image online, you remove the richness of the experience. When you just give it away to everyone for free, they can just see it. They don't have to fall in love with it or buy it. Digitising art and artefacts makes them more accessible. But are you the same person experiencing it on social media as in the gallery? - Paul Gardner

8 Who? It s a completely different way of thinking of products. We re used to think in an industrial way, where we know how the process will look like and what product it will lead to. This is a completely new way of working, by working and testing and working and testing, but not knowing what the product will be like. We re not used to things that are that uncertain. So I think we need to develop new skills. - Gitte Wille Brokers and matchmakers are needed in the system, people that can navigate within the system and connect the different ways of working. - Henrik Berven We need to test and test and test. When creating stories, and taking part of other creative contents, suddenly a concept evolves. And the creatives are not used to taking care of those crosscultural concepts. So we need structures to support this. - Anna Ljungmark

9 Who? We have to think about languages. People working with culture don t necessarily understand a developer. In a digitization project I worked on the librarians asked the developers what can you do? The developers asked what do you want us to do? They never met until the librarians saw what they really could do and create together. - Annelie Börjesson Giving people enough knowledge so they can go around and poke away, building the knowledge on what s possible. Building possibilities for people to play around. Give time to explore what s possible people always tend to come back with great ideas. So if that s something we can build in to the structures I think that s worth exploring. - Tim Sheratt We get focused on technology but it s a way of thinking. It s about an identity shift. It s about who you are and how you collaborate with others. It s about how we do it we need to be aware this has to happen within the creators. - Anna Ljungmark

10 Who? It s also about enabling everyone to create digital culture. We have all these stories documented digitally. What if you put up a theatre play and ask others to help you put it up on digital platforms. We all have these tools to create digital culture everyday, so it s about enabling each other of doing it. - Christin Persson Having the audience to share their stories. Open up and decide the framework for people to collaborate in. We can learn from our audiences. Have the courage to test it out and see how it works out. - Karolina Rosenkvist By experience of working with co creation. It s a high bar for people when we have quality expectations. Also, people need or want to be paid when investing their time. And that it s easier to get things when you give the frame. - Katharine Simpson

11 Who? Digitizing is on one hand documenting and preserving, making available. Who will fund that, making it happen? On the other side we have the shifting media landscape involving different producers and users. How are we going to preserve that? So we have the digitized old culture and the new digital cultures, and the new using the old to create new. There is a challenge of archiving - what, how and who. Today Youtube in one way functions as an archive for online archiving, but does it really? - Maarten Brinkerink We re used to acting as either users or cultural gatekeepers but the roles are changing and shifting. We re letting go of control. - William Davis Letting go of quality is scary. Or to think of quality in a different way. - Johanna Sjögren Duthy We need a shift in mindset. We re used to working in the role of producer. When creating something you don t really involve anyone else. Trying to involving someone in that creative process is a shift, that takes courage and time. - Gitte Wille We re creating meaning, breaking meaning, adding value. - Christin Persson

12 How? Three ways of creating a more emotional society through digitized culture 1. Engagement Engage in development Give people voices and power Create space for engagement 2. Provide cultural context The historical context, constantly discuss the change and evolving Create meaning & values 3. Stories Creating experiences & meaning Translate rich experiences

13 How? 7 new collaborations/initiatives to digitize culture 1. Embed developers in residence Share resources, use students, the integrated role where everyone in the end learns the tools and possibilities - co-creating. Also having artists in residence with digital developers. 2. Show examples of what s possible Playing, trying, learning by doing Bring together + sharing Show room -> bring into educations Share what s happening - look att what we ve got and reach out to people with it #fail - what didn t work? 3. Cross structure at policy levels Re-define how to work and support Defining some areas to collaborate on 4. Unlike minds meeting Mind shifting 5. Open up data For people to create on frame and activities Form network of doers, start doing it and build on that 6. Crowdfunding as a model idea/concept/talent etc. 7. Corporations/businesses Social agenda + cultural treasures Show and create culture in buildings public spaces. Experiment with digitization. Involve big companies resources and social agendas.