TOC. table of contents. Intro 3. Financial niche study 5. B2B niche study 11. Ecommerce niche study 17. Education niche study 23

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1 WORK { } A collection of case studies illustrating the work of Page One Power link building campaigns. PROOF -offinancial b2b ecommerce education PAG E O N E POWER

2 TOC table of contents Intro 3 Financial niche study 5 B2B niche study 11 Ecommerce niche study 17 Education niche study 23 Conclusion/Contact/About Us 28

3 PROOF -of- WORK At Page One Power we re hyper-focused on results for our clients. Search Engine Optimization and link building can seem like an arcane practice. In reality it s all about attracting real people to your business, helping you earn new customers and loyal fans. All our work is aimed at delivering real value and results for your business, to help you meet your goals. We work with you to develop a comprehensive strategy after reviewing your website, industry, and audience. We ll work with you to develop a custom plan to overcome any potential obstacles and execute an agreed upon strategy. Simply being a large brand in your industry isn t enough - link acquisition takes strategic, concerted effort. We ve worked across nearly every industry and have helped hundreds of businesses grow. You will have full access to a project manager and team of SEOs dedicated to your specific project. As the project grows, so too will your team. We never cut corners, we never ignore your s, and we never give up. We ll work hard to secure the results you need, with the transparency you need. 3

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6 strategy Financial development Site Assessment: After reviewing the client s project, we determined their site had a wealth of existing linkable assets that were difficult to access. In addition to being buried, their linkable assets were poorly optimized due to internal linking problems, bad URL structures, and the use of subdomains. Because of these issues, the pages had low performance in search and little-to-no external links. Despite these suboptimal conditions, the client was anxious to begin link acquisition before any investment into site restructure. We also learned the client was implementing other marketing and PR initiatives, including contests and further content creation. Strategic Plan: After assessing the client s website and identifying obstacles, we created the following strategy to achieve the client s primary goals: 1. Leverage existing assets to build relevant links on authoritative websites. 2. Coordinate with other marketing initiatives to increase visibility and link opportunities. 3. Restructure/reorganization of existing quality content when possible. Potential Obstacles: Through client assessment, we identified possible hurdles to campaign success: Highly competitive niche. Lack of collaboration across departments. Poorly optimized linkable assets.

7 execution Financial 1. Leverage existing assets to build relevant links on authoritative websites. Our link building teams leveraged client assets in three unique ways: 1. Promoted client s educational assets to TLDs such as.gov and.edu sites for authoritative and relevant links. 2. Manually outreached to relevant sites within the finance niche to secure in-content links to client s assets. 3. Performed deep industry research to discover an entirely new, relevant audience which increased marketing opportunities. 2. Coordinate with other marketing initiatives to optimize strategies for increased visibility and link opportunities. We collaborated with other departments to expand reach and visibility of their marketing initiatives. For example, we leveraged the relationships built through link building to garner social shares and engagement from industry influencers with a large number of followers (~100,000). 3. Restructure/reorginization of existing quality content. Our team of SEO and content experts created a custom report which outlined how assets could be better utilized within the structure of the site for increased usability and crawlability. We then guided the client step-by-step through the process, which included migrating the blog from a subdomain to a subfolder and optimizing URLs. 7

8 key Financial results Increased Revenue From Search Revenue earned from search increased by 335% Organic Traffic Growth Our client experienced a 300% increase in organic search engine referral traffic. Stronger Backlink Profile We secured 250+ links over the course of the project.

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12 strategy B2B development Site Assessment: We analyzed the client s website and concluded that simply building links to converting pages was not an optimal strategy, since the converting pages were very thin on content. We discovered a number of assets on the site that would be better targets for links, which could flow authority back to converting pages through proper internal linking. During our assessment, we also found internal linking issues that were causing pages to perform poorly in search. These issues were also a potential red flag to search engines, as pages with thin content were linking only to other pages with very similar thin content. Strategic Plan: Considering our site assessment and acknowledging the potential obstacles, we developed the following strategic plan to execute on client goals: 1. Acquire resource links to bolster backlink profile and improve SEO. 2. Provide a plan to resolve internal linking problems and issues with thin content. 3. Build links on hyper-relevant sites to increase visibility, branding, and referral traffic. Potential Obstacles: After reviewing the client s site, we observed the following potential stumbling blocks: Thin content on converting pages, making it difficult to earn links. Linkable assets were siloed, and not flowing authority to converting pages. Internal linking issues possibly indicating manipulation to search crawlers.

13 execution B2B 1. Acquire resource links to bolster backlink profile and improve SEO. Throughout the course of the campaign, we built over 150 links for the client. These links pointed to a variety of pages on the client s website, from top-of-funnel content to converting pages. The types of links we acquired were very diverse including: resource links, in-content links, and fresh mentions. Not only were we able to improve the client s backlink profile, but we also diversified it, creating a much more natural link distribution. 2. Provide a plan to resolve internal linking problems and issues with this content. We helped the client develop an internal linking strategy that allowed for authority to flow through to converting pages from other pages we built links to. We also provided a plan to fix internal linking and thin content issues that helped the site rank better, and improved user experience. 3. Build links on hyper-relevant sites to increase visibility, branding, and referral traffic. Along with the numerous resource links we acquired, we also built different types of links that focused on direct referral traffic and branding among their target audiences. For this approach, we concentrated on local event sites, websites dedicated to training courses, and colleges with specific programs related to the client s services. THE CLIENT S INVOLVEMENT WAS INSTRUMENTAL IN THE SUCCESS OF THESE STRATEGIES, OFFERING SPECIAL PROMOTIONS AND SUPPLYING US WITH COLLATERAL WHEN POSSIBLE. 13

14 key B2B results Increased Conversions Over the last 6 months of this project, conversions grew by over 50%. Organic Traffic Growth Over the 18 months of this project, the client has seen roughly a 270% increase in organic traffic. Stronger Backlink Profile We secured over 150 links for the client during this campaign.

15 page one power social media and resources: facebook.com/pageonepower +pageonepower twitter.com/pageonepower pageonepower.com/ebook pinterest.com/pageonepower 15

16 commerce iche! photo: servizi multimediali flickr.com

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18 strategy Ecommerce development Site Assessment: After reviewing the client s website, we discovered there were a number of on-site issues that needed to be fixed. Page titles and meta descriptions were too long and stuffed with keywords, internal linking structure was suboptimal, and on-page content was thin. We also identified good content that existed in the format of images, rather than text on the page. We converted image based text to actual on-page text that Google could crawl and understand. Along with these issues, this site also had usability problems. Navigation was difficult and confusing, and pages were not structured in a way that optimized user experience. Potential Obstacles: Assessing the client s situation, we identified the following obstacles: On-site and content issues would affect the SEO impact of links Usability problems would affect our ability to earn links Competition outclassed the client, in both name recognition, on-page SEO, and off-site SEO (links) Strategic Plan: After assessing the client s website and identifying potential hurdles, we developed the following strategic plan: 1. Remedy on-site issues to improve SEO and user experience. 2. Create linkable assets and bolster the site s content profile. 3. Earn links to target pages using proven tactics. Throughout the course of our link building activities, we created positive relationships with numerous webmasters and bloggers which have developed into long-term partnerships for our client.

19 execution Ecommerce 1. Remedy on-site issues to improve SEO and optimize user experience. We partnered with the client s in-house web development team to implement SEO improvements including: page titles, H1 tags, keyword density, internal linking structure, and more. These changes improved crawlability and provided clearer signals of relevance and authority to search engines. Our team of on-site SEO experts guided the client through a site re-design to create a cleaner and more logical user experience. 2. Create linkable assets and bolster the site s content profile. Our professional content creators helped re-write and enhance existing pages, as well as create weekly content for the client s blog. Through this content we were able to develop linkable assets for future link acquisition efforts. At the time of the project launch the client did not have the necessary resources to produce this content internally. Allocating internal resources, we developed an editorial calendar for our client to consistently produce blog content. Once the client was able, they took over content production again, and we continued to promote that content for links. This partnership between content (crafted by the client) and promotion (manual outreach by Page One Power) has been instrumental in the project s success. 3. Earn links to target pages using proven tactics. Through new content creation and leveraging existing linkable assets, we were able to secure a number of relevant links to the client s content assets. We were also able to build relevant links pointing directly to the client s main product page, through manual outreach and promotion to relevant site-owners. 19

20 key Ecommerce results Organic Traffic Growth A 217% increase in organic traffic over the course of the campaign. Two years into the campaign, traffic significantly increased on the client s main product page. To date, the page s organic traffic has increased by 170% Increased Rankings Rankings have improved across a variety of important keywords, achieving page 1 results.

21 Straight from the horses' mouth (testimonials) an advert Page One Power is one of very few companies I have found that will build high quality, relevant links for websites. They are #1 in the link building business without question. Most link building companies take the quick, easy, black-hat route that will ultimately get your website penalized on the search engines. Their staff has always done exactly what they say they will do. They are the only company I trust to build links for our website. TYE ODOM randallreilly.com After working with other SEO agencies for years & experiencing shady link building practices that ultimately got us penalized with Google, I was relieved to finally find Page One Power. P1P only goes after relevant links on relevant sites. They really took the time to learn our industry and to learn what is important to our business, which ensures we re getting exactly what we pay for. I highly recommend Page One Power to any company that s looking for a quality, white-hat link building agency. JENNA CHARLES birdfeeders.com Jon Ball s team at Page One Power has done a tremendous job in developing and executing linking outreach strategies for their clients. While most firms look for short cuts, Jon and his team understand there are none. The results speak for themselves. ERIC WARD ericward.com Page One Power has been awesome to work with. They communicate regularly & let us see exactly what they re doing. Thanks to them, we ve gotten a variety of high quality links from high quality sites, and our own sites have risen in the rankings. More importantly, our revenue has risen. AUSTIN justhealthshops.com 21

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24 strategy development Site Assessment: Site analysis revealed a number of issues, including thin content, improper site structure, poorly optimized title tags and meta descriptions, and a general lack of linkable assets. Due to the lack of existing assets, we determined our best opportunity to earn links would be through a content strategy, using industry relationships and established authority. Potential Obstacles: After analyzing the client s website, we identified the following challenges: On-page, technical SEO issues Thin content and lack of linkable assets Extremely competitive niche with brand-name competition Strategic Plan: After assessing the client s site and weighing potential obstacles, we created the following strategic plan to achieve the client s goals: 1. Collaborate with client to implement on-page improvements, recommend specific technical SEO changes, and consult on SEO best practices site-wide. 2. Develop and implement an effective content-based strategy to acquire links. 3. Leverage client s brand name and authority for relevant links.

25 execution 1. Collaborate with client to implement on-page improvements, recommend specific technical SEO changes, and consult on SEO best practices site-wide. Site analysis revealed a number of technical SEO issues with the client s website. We consulted on simple improvements and solutions to both on-page SEO and site architecture, and implemented fixes ourselves when possible. We researched, developed, and created content for the client s site. The content was specifically designed to add value for the client s audience, resulting in evergreen, linkworthy assets. This content improved user experience and aided relationship building with relevant sites. 2. Develop and implement an effective content-based strategy to acquire links. We established regular columns on leading industry sites, which developed our writers portfolios across multiple subjects while cultivating relationships and authority. These relationships allowed our writers to acquire new, high-visibility opportunities. As we published more, opportunities on more prominent sites developed. 3. Leverage client s brand and authority for relevant links. Prospecting techniques and niche research revealed sites and communities where the client was being discussed. By focusing on adding value, we built relationships in the community, converting many of these mentions into links while creating further opportunity. In some instances, we were able to expand the conversation, often resulting in further positive brand impact and an additional link. 25

26 key results Organic Traffic Increase Organic traffic increased by % during the first nine months of the campaign. Through a long-term, ongoing strategy we are able to ensure a steady flow of authoritative links for the client, resulting in sustained traffic growth. Improved Site Engagement Bounce rates, pages per session, and session duration all improved, lifting engagement sitewide.

27 key results(cont d) Increased Conversions A 286% increase in organic traffic to high priority pages led to increased conversions. By month nine overall conversions improved by 300%. Key Takeaways The client improved from little organic traffic to a consistent, steady increase across a nine month campaign. Results include a 286% increase in organic traffic, a 300% increase in conversions, and visible improvements in engagement sitewide. The entire campaign cost a fraction of the client s monthly PPC budget, and returned results that have lifetime value beyond ad spend. 27

28 It s difficult to find an agency equipped to handle the link acquisition needs of your corporate brand. Most vendors might be able to handle smaller link campaigns, but struggle with scalability when it comes time to ratchet up production on your project. To scale real link building to the levels necessary to move the needle for your large brand requires strategic planning. You need a firm with experience in link acquisition for multi-national corporations, and specific packages and strategies tailored to this type of link development. At Page One Power we have the experience, resources, and systems in place to provide solutions to the challenges associated with managing a large-scale link project. As an enterprise client you will receive a dedicated team assigned exclusively to your project. Your custom built team grows as your project grows, so there are no issues with scalability. We never automate our link building, because we have the processes in place to scale our teams of human link builders to maximize efficiency. about p1p! PAG E O N E POWER