WEBINAR BE AN EXPERT IN CUENCA. ECUADOR, Dic. 2014

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1 WEBINAR BE AN EXPERT IN CUENCA ECUADOR, Dic. 2014

2 ECUADOR, LOCATION IN THE WORLD

3 CUENCA, LOCATION IN ECUADOR

4 Santa Ana de los Ríos de Cuenca is located in the Inter-Andean valley and crossed by 4 rivers: Yanuncay, Machángara, Tarqui and Tomebamba Río Tomebanba, *EKOS

5 Catedral de la Inmaculada *EKOS ESSENTIAL INFORMATION Third most important city in Ecuador Population: +500,000 Altitude: 2535 m.a.s.l. Mild climate with average temperature of 17 C (62,6 F)

6 CUENCA, ITS ORIGINS & HISTORY First Inhabitants (10,000A.C- 1,470D.C) Inca Period ( ) Spanish Conquest ( ) Colonial period ( ) PARQUE CALDERON OLD PICTURE

7 CUENCA, ITS ORIGINS & HISTORY Republican era until 20th. Century Current City PARQUE CALDERON CURRENT PICTURE

8 El Barranco *EKOS CITY RECOGNITIONS World Heritage Site, UNESCO 1999 Best Place in the World to Retire. International Living Best Places to retire. CNN Money USA 2012 The best small city in terms of cost effectiveness. Foreign Direct Investment #1 Outdoor Flower Market. National Geographic 2014 Best Adventure Hub. Outside Travel Magazine, 2014 Travel Awards

9 CUENCA URBAN AREA The Urban Area of Cuenca lies on a multi-level plain

10 CUENCA TOURIST AREAS The Historic Center of Cuenca and the surroundings of Tomebamba river have a high concentration of highlights Tourist areas of the city: Old town El Barranco & Calle Larga San Sebastián neighborhood

11 Vista desde calle Borrero *GREAT THE OLDTOWN Where the use of pink marble can be seen in the facades of houses, churches & even streets.

12 THE OLDTOWN Markets Santo Domingo Parque Calderón Flowers Market Las Conceptas

13 Iglesia de Santo Domingo *GREAT The place where Cuenca s daily life concentrates More than 8 Important churches

14 Balcones Casas Coloniales *GREAT Cobbled streets, houses with balconies will transport you to the past

15 Balcones casas coloniales *GREAT Cobbled streets, houses with balconies will transport you to the past

16 Catedral & Parque Calderón *GREAT Religious architecture

17 Mercado de Flores *EKOS Traditions & Culture, a city with great heritage

18 Mercado de Flores *GREAT Traditions & Culture, a city with great heritage

19 Edificio del Municipio *GREAT Colonial Architecture and magnificent examples of the use of marble

20 Edificio del Municipio *GREAT Colonial Architecture and magnificent examples of the use of marble

21 Puente & Escalinatas *GREAT EL BARRANCO & LA CALLE LARGA Different activities at both sides of Tomebamba River.

22 EL BARRANCO & LA CALLE LARGA (Long Street) Stores, Markets & Toquilla straw huts Paseo 3 de Noviembre Parque de la Madre (Mother s Park Broken Bridge

23 El Barranco *GREAT El Barranco boulevard, pedestrian ways, cycling paths and green spaces next to the river.

24 Puente Roto *GREAT Puente Roto (broken bridge), built in 1840 and destroyed in 1950, nowadays a City s landmark

25 Squares, religion & traditions mix in a friendly city El Vado *GREAT

26 Stores & Museums, handcrafts & Markets Museo del Sombrero Calle Larga *MINTUR

27 Calle Larga *GREAT Calle Larga, remarkable examples of colonial architecture

28 Plaza San Sebastián *GREAT SAN SEBASTIÁN & SURROUNDINGS A quiet life in a traditional neighborhood, west limit of the Historical Center of Cuenca

29 SAN SEBASTIÁN & SURROUNDINGS San Sebastián Church San Sebastián Square Museum of Modern Art Plaza del Otorongo (Square)

30 Plaza del Otorongo *GREAT Outdoors Exhibitions, open air Art & information

31 Museo de Arte Moderno *GREAT Museum of Modern Art

32 Architecture, Art, Public Spaces and quality of life. Iglesia San Sebastián *GREAT

33 Cuenca desde el Turi *GREAT OTHER AREAS WITHIN THE CITY El Turi, Toquilla Straw Hats, Pumapungo ruins, Biopark Amaru

34 OTHER AREAS WITHIN THE CITY Sombreros Parque Amaru Pumapungo Mirador El Turi

35 El Turi, perfect spot to enjoy the landscape & to observe the visited highlights Mirador El Turi *GREAT

36 All You Need Is Toquilla Straw Hats Fábrica de Sombreros Homero Ortega *EKOS

37 Pumapungo & Todos Santos, archeological sites from Cuenca s bygone eras Todos Santos *EKOS

38 Biodiversity s knowledge and respect for wildlife only 10 km. away from the city. Bioparque Amaru *EKOS

39 Exposición de Arte Moderno *GREAT CULTURE More than 9 Museums are home to Art, Archeology, History, Traditions and more

40 Escalinatas Calle Larga hacia el Barranco *GREAT URBAN ART Art expressions, fantasy and imagination in the streets!

41 Plaza Santo Domingo *GREAT PARKS & SQUARES More than 17 parks, squares & open air spaces to enjoy this magical city.

42 Cerámica de Cuenca *GREAT SHOPPING IN CUENCA Cuenca features more than 3 shopping centers and has a wide variety of local stores and galleries to buy local and famous handcrafts like Panama Hats & ceramic work.

43 Cerámica de Cuenca *EKOS SHOPPING IN CUENCA Cuenca features more than 3 shopping centers and has a wide variety of local stores and galleries to buy local and famous handcrafts like Panama Hats & ceramic work.

44 Castillo de Juegos Pirotécnicos *FT Cuenca TRADITIONS Traditional Festivities and Celebrations

45 TRADITIONS Carnival, Pase del Niño, Easter, Santos Inocentes Pase del Niño *FT Cuenca

46 Plaza La Merced *EKOS NIGHTLIFE Traditional & Bohemian city with different music options in bars and discos

47 IMPORTANT INTERNATIONAL EVENTS

48 Pumapungo *EKOS ARCHAEOLOGY More than 10 archeological sites from Cañari and Inca people, to learn more about their ancestors and descendants

49 El Cajas *GREAT ADVENTURE Best Adventure Hub. Outside Travel Magazine, 2014 Travel Awards; Cuenca and its surroundings offer different options for hiking, mountain bike, rock climbing & boulder, among others.

50 Quinta Lucrecia *GREAT CONGRESSES & CONVENTIONS From traditional venues

51 Centro de Convenciones Mall del Río *FT Cuenca CONGRESSES & CONVENTIONS to spaces with modern infrastructure and services

52 INFRASTRUCTURE & SERVICES IN THE CITY Hotel Boutique en Cuenca *GREAT

53 Hotel Boutique en Cuenca *GREAT ACCOMMODATION World Heritage City offering a great number of Colonial style boutique hotels

54 Hotel Boutique en Cuenca *GREAT ACCOMMODATION World Heritage City offering a great number of Colonial style boutique hotels

55 Hotel Boutique en Cuenca *GREAT ACCOMMODATION World Heritage City offering a great number of Colonial style boutique hotels

56 Mote Pillo *EKOS GASTRONOMY From little traditional restaurants to fancy places to enjoy local food.

57 Aeropuerto Cuenca *GREAT AIR TRANSPORT National Airport with great facilities and good connections to the main cities: Quito & Guayaquil. The average is 10 flight per day during weekdays (7, -40 min-. flights to Quito & 3, -25 min-. to Guayaquil).

58 TRANSPORT IN THE CITY Walking Taxis & Car rentals Tourist transport options Tram project under construction, opening date 2016 Modelo Real Tranvía Cuenca *FT Cuenca

59 PANORAMIC CUENCA Panoramic Visits on board double deck buses Cazhuma Tours *GREAT

60 PANORAMIC CUENCA Panoramic Visits on board double deck buses Pazhuca Tours *GREAT

61 FOR FURTHER INFORMATION: Visit the Tourism Directory in the following link:

62 CUENCA SURROUNDINGS: BAÑOS, thermal waters and hot springs 10 Km or 18 minutes away by car.

63 Baños de Cuenca *EKOS BAÑOS DE CUENCA Hot springs and Pools

64 CUENCA SURROUNDINGS: GUALACEO & CHORDELEG, Art & Tradition 41 Km or 45 minutes away by car

65 Chordeleg *GREAT GUALACEO & CHORDELEG Markets, handcrafts, handmade tissues (makanas), gold and silver locally-made jewelry

66 Chordeleg *EKOS GUALACEO & CHORDELEG Markets, handcrafts, handmade tissues (makanas), gold and silver locally-made jewelry

67 CUENCA SURROUNDINGS: INGAPIRCA: Archaeological site, 69 Km or 1 hour away by car

68 INGAPIRCA RUINS The great archeological witness of Cañari and Inca cultures. Ruinas de Ingapirca *GREAT

69 CUENCA SURROUNDINGS: EL CAJAS NATIONAL PARK: Natural Sanctuary, 20 Km or 30 minutes away by car.

70 EL CAJAS NATIONAL PARK Complex of 235 glacial origin lakes, World Biosphere Reserve UNESCO,2013 Vista General de El Cajas *EKOS

71 CUENCA SURROUNDINGS: COJITAMBO: Archaeological site and Rock Climbing Walls, 29 Km or 40 minutes away by car.

72 COJITAMBO More than 70 Rock Climbing routes for extreme adventure Pared de escalada Cojitambo *GREAT

73 CUENCA IN 3 DAYS Day 01 Old town & El Barranco Baños Day 02 El Turi Gualaceo & Chordeleg Day 03 Ingapirca or El Cajas National Park

74 FROM CUENCA TO OTHER DESTINATIONS WITHIN ECUADOR

75 Cúpulas Catedral *EKOS PRICE RANGE TO VISIT CUENCA For a half-day or full day visit of the city there are price ranges going from: 5,00 USD per person (Double Decker tour Bus) 29,00 USD in sharing basis from 50,00 to 150,00 USD on private basis, depending on the type of transport, tour guide, language, lunch and entry tickets to museums and attractions.

76 Sombreros de Paja Toquilla *EKOS MAIN REASONS FOR SELLING CUENCA World Heritage Site, UNESCO 1999 Friendly and traditional city with beautiful architecture and all facilities and services of a big city. Wide offer of high quality handcrafts, ceramic works, tissues, Toquilla straw hats (Panama Hats). Wide nature and adventure offer in the surroundings. Easy access to other tourist destinations within Ecuador.

77 CHECK THE 4 WEBINARS: BE AN EXPERT IN Click in the following Link:

78 Editorial Board MINTUR Cristina Rivadeneira Subsecretaria de Mercados Irene Landívar Directora de Mercados Internacionales Óscar López Coordinador de Mercados Internacionales EKOS Verónica Sevilla Coordinadora General Cristina Recalde Community Manager y Medios Digitales Alejandra Benitez Asistente Administrativa Alejandro Romero Gerente de Proyectos Web Diego Álvarez Director de Tecnologías e Innovación Digital Speakers Rodrigo Salas (ES) Francisco Dousdebes (EN) Roberto Alonso-Rohde (DE) Jacqueline Granda (FR) Verónica Sevilla (PT) Presentation General Concept The communication campaign to the international industry: All You Need Is Ecuador, is a promotional action of the Ecuadorian Ministry of Tourism GREAT EXPERIENCE Rodrigo Salas Presidente Maps & Images Courtesy of: GREAT EXPERIENCE FUNDACIÓN DE TURISMO PARA CUENCA ALL YOU NEED IS ECUADOR - TRADE

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