Company p resentation presentation

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Corey Fleming
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1 Company presentation AWC AG Cologne 2009

2 AWC AG - Facts & Figures The AWC AG..is an internationally operating consulting and project development company located in Cologne, Germany. Our main business segments are: Expansion of existing brands & development including site search and site development for national and international operating companies from the leisure and entertainment business as well as for touristic and cultural projects. Consulting & advice for projects and clients in the leisure & entertainment business, culture, education and tourism industry from the planning phase (e.g. master planning) until the operational phase as well as re-development and re-organisation of existing facilities for public and private clients Project development in the real estate business incl. development of sites as well as development of real properties for both - private and public - clients; especially regeneration processes of former industrial, military and other sites and buildings AWC AG Cologne 2009 slide 2

entertainment business as well as for touristic and cultural projects.

3 We join the process at the interface between leisure and retail As broker we work for both parties Self-operated companies and franchisors of leisure, culture and entertainment Investors/operators of shopping centres, project developers, local authorities Brand expansion by site search and site development Selection and settlement of the most appropriate leisure/culture/entertainment lt / t t i t attraction Our approach is to generate upside potential for retail by implementing high traffic leisure attractions. AWC AG Cologne 2009 slide 3

expansion by site search and site development Selection and settlement of the most appropriate leisure/culture/entertainment lt / t t i

4 Unique Selling Proposition (USP) Team work with the big ones... AWC assists and advises its clients in all stages of project development. Standing shoulder to shoulder with the industry heavyweights, AWC has not only the vision but also the means for a successful project realisation. Access Agreements with well-known operators and investors like Merlin Entertainments t t Group Ltd., Ripleys Entertainment Corporation, SMG Entertainment and their brands such as The Dungeons, Legoland, Sea Life Center, Earth Explorer, Gardaland or Madame Tussauds Official Mandate by the above-named operators to evaluate and develop new sites for their brands in several markets - partly even with exclusivity Seat in the Strategic Planning Committee of the International Association of Amusement Parks and Attractions (IAAPA) an association presenting more than 4,500 facility, supplier, and individual members from more than 90 countries and dedicated to the preservation and prosperity of the amusement industry AWC AG Cologne 2009 slide 4

Access Agreements with well-known operators and investors like Merlin Entertainments t t Group Ltd.

5 Examples of our brand portfolio AWC AG Cologne 2009 slide 5

6 AWC AG Cologne 2008 slide 6

7 Track Record 1. Entertainment projects Legoland Discovery Centre Duisburg Sea Life Oberhausen Standortsuche Madame Tussauds Standortsuche The Dungeons Erlebniswelt am Nürburgring AWC AG Cologne 2009 slide 7

8 Track Record 2. Science Center ODYSSEUM Science Center Cologne Maritime Science Center Kiel ATLANTIS Kindermuseum Gläserner Mensch (O.VISION) Earth Explorer Universum Bremen Food Town Günzburg AWC AG Cologne 2009 slide 8

9 Track Record 3. Education projects ATLANTIS Kindermuseum Zukunftsschulen HOCHTIEF Prisma Center Clever Lab AWC AG Cologne 2009 slide 9

10 Track Record 4. Theme Parks and other Themed Attractions O.VISION Zukunftspark, Oberhausen Gondwana Park, Saarland Maximilianpark Hamm Erlebniswelt Salz, Bad Salzuflen MeteoPark ZDF Medienpark, Mainz Klimahaus Bremerhaven SporTowN Berlin Piratenland Fehmarn AWC AG Cologne 2009 slide 10

Hamm Erlebniswelt Salz, Bad Salzuflen MeteoPark ZDF Medienpark, Mainz

11 Track Record 5. Retail 3do Dortmund, Sonae Ku damm Karee, Berlin Wulfen Barkenberg 6. Stadiums und Arenas König-Pilsener-Arena Oberhausen KölnArena 7. Destination planning Ferienregion Nürburgring Noahs Land, Ostwestfalen-Lippe Vulkanium, Eifel AWC AG Cologne 2009 slide 11

Stadiums und Arenas König-Pilsener-Arena Oberhausen KölnArena 7.

12 Track Record 8. Conversion projects Balthasar-Neumann-Kaserne Ebern: Motorpark Ebern Prinz-Eugen-Kaserne Günzburg: Themenpark Ernährung Grube Reden, Saarland: Evo-Center bzw. Gondwana Park Zeche Ewald, Herten: Earth & Space O.VISION Zukunftspark Oberhausen Bilster Berg: Test- und Event-Strecke am Bilster Berg Zeche Hugo: Besucherbergwerk AWC AG Cologne 2009 slide 12

Günzburg: Themenpark Ernährung Grube Reden, Saarland: Evo-Center bzw.

13 Track Record 9. PPP-Modelle Prisma Center D-NRW Zukunftsschulen HOCHTIEF Berliner Bäder-Betriebe 10. Other projects (a.o. exhibitions) ATLANTIS Kindermuseum OCEANIS Wilhelmshaven Expedition Titanic, Hamburg und Zürich The Story of Berlin Hafencity Hamburg Sail-Together e.v. AWC AG Cologne 2009 slide 13

14 Thank you for your attention! For further information and project details, please visit our website or contact us at AWC AG Hohenzollernring Köln GERMANY phone +49 (0) fax +49 (0) AWC AG Cologne 2009 slide 14

Case No COMP/M.4615 - MERLIN / TUSSAUDS. REGULATION (EC) No 139/2004 MERGER PROCEDURE. Article 6(1)(b) NON-OPPOSITION Date: 26/04/2007

EN Case No COMP/M.4615 - MERLIN / TUSSAUDS Only the English text is available and authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 6(1)(b) NON-OPPOSITION Date: 26/04/2007 In electronic form