Hyperion Profitability and Cost Management

Transcription

1 Hyperion Profitability and Cost Management A user-driven Performance Management application that Measures, allocates and assigns Cost and Revenues Computes Profitability for business segments, customers and products Provides scenario modeling for decision making Is tightly integrated with EPM System Metadata and Master Data Data Technology Stack

2 Profitability and Cost Management Business Pains <Insert Picture Here> EPM Overview Business Pains High Yield Questions The Solution Customer Story Benefits by Role

3 Key Challenges Addressed by HPCM High TCO for Modeling Profitability Model development is IT responsibility, a major ETL project, requires knowledge of underlying infrastructure, difficult to maintain and enhance Methodology Dependence Profitability implementations must follow one of the allocation methodologies inherently supported by the product Profitability disconnect from management systems Profitability applications are generally in their own silo, reporting oriented, generally disconnected from performance management systems today, predominantly operationally oriented

4 Profitability and Cost Management High Yield Questions <Insert Picture Here> EPM Overview Business Pains High Yield Questions The Solution Customer Story Benefits by Role

5 High Yield Questions What challenges do you have in the process of determining profitability today? What traceability mechanism do you have in place? Can you see the impact of cost/profitability metrics on your financial performance? CFO What software tools are used for the process of determining profitability? What requirements do you have from users? Do you feed profitability metrics back into your budgeting and forecasting systems? If yes, how do you do this? If no, would you like to? CIO How do you measure and track costs? How do you create, maintain, share and secure cost allocations? What is your level of confidence in the accuracy of your cost allocations for driving the cost/profitability model? What are your current modeling and scenario-playing capabilities? What is the proportion of time spent on process versus reporting? To what level of detail do you currently calculate costs and/or profitability? Are you satisfied with this level of detail? FP&A

6 Profitability and Cost Management The Solution Proof Benefit <Insert Picture Here> EPM Overview Business Pains High Yield Questions The Solution Customer Story Benefits by Role

7 Empower Users with Visibility and Flexibility Accurately allocate costs with a flexible allocation engine that supports any methodology Gain confidence in cost allocations and revenue flows with graphical traceability maps Quickly validate models with user-defined business rules

8 Allocation Methodology Independent Support for any allocation methodology Cascading service department allocations Activity-Based Costing, including time estimation Revenue sharing & promotions allocations Broad industry appeal Open design environment supports commercial industries as well as public sector implementations 70

9 Designed for the Business User User defined allocation stages Accounts, cost centers, products, activities, customers, platform, channel, sales group.unlimited choices User defined dimensionality Time, account descriptors, scenarios, attributes et al User defined allocation formula Seven standard methods Custom built methods, custom formula, conditional

10 Reducing High TCO for Modeling Profitability Designed for the business user End-user driven Profitability model development and maintenance User defined allocation stages User defined dimensionality User defined allocation formula Unified Environment To Create and Manage EPM Business Rules Visualization for data lineage, allocations, calculations Extensible leveraging the industry s leading OLAP engine, Essbase

11 Business Problem Determining the optimal mix of interest-sensitive financial products to maximize bank profitability Regional bank serving 19 Western and Midwestern states Serving 4 million households $61B in assets 700 retail and commercial locations 10,700 employees #1 RV lender in US #3 Agricultural bank lender Solution Accurate cost allocations for all activities related to development, marketing, sales and servicing of financial products Projected Benefits Ability to offer a basket of products by mixing and matching products according to customer demographics Benchmarking costs for developing and marketing new products 73

12 Gain Actionable Insights into Costs and Profitability Benefits Discover Drivers of Costs and Profitability Empower Users with Visibility and Flexibility Identify sources and attributes of profitability with multidimensional analysis Improve decisions with scenario modeling capabilities Enable management best practices by leveraging profitability as a performance metric Accurately allocate costs with our flexible allocation engine that supports any methodology Gain confidence into cost allocations and revenue flows with graphical traceability maps Quickly validate models with user-defined business rules Improve Resource Alignment Impact budgets and plans through integration with other performance management applications Strategically allocate resources with accurate profitability and cost information Improve marketing programs through customer segmentation

13 Questions & Discussion

14 <Insert Picture Here> Financial Consolidations & Reporting

15 Consolidations Overview <Insert Picture Here> EPM Overview Business Pains High Yield Questions The Solution Customer Story Benefits by Role

16 Oracle s Hyperion Financial Management Confidence in the numbers One integrated solution (FDM+ HFM) for all data improving processing time and accuracy with complete audit trails and validation processes Decrease cost of Compliance Financial Management with a flexible workflow, process control, ICT, commentaries and electronic questionnaires help organizations to focus on value added tasks Speed and agility Improve the close cycle by days with Finance owned workspace, a centralized DB and the benefits of EPM Architect to implement and maintain the application with confidence and rapidity

17 Consolidations Business Pains <Insert Picture Here> EPM Overview Business Pains High Yield Questions The Solution Customer Story Benefits by Role

18 The Financial Consolidation Challenge Reporting Goal: High Value While Reducing Cycle Times Average 6 Days 12 Days Collect data Close Adjustments Currency I/C Subsidiaries World Class <2 Days 6 Days Report Management Legal External More time! Analyze Collect Close Adjustment Report Analyze and Forecast Source: Hackett Group Benchmarking -Solutions Book of Numbers

19 Consolidations High Yield Questions <Insert Picture Here> EPM Overview Business Pains High Yield Questions The Solution Customer Story Benefits by Role

20 High Yield Questions How long is your consolidation process? Do you have the confidence you should in your financial close? How are updates controlled? How do you track the close? Do you have a clear audit trail from data sources to reports? How do you handle supplementary information? CFO CIO How do you handle the following for financial consolidation and reporting? How do you manage your financial data quality? How do you comply with IAS, and local statutory? How do you control the close? Are duties segregated for financial reporting? How do you monitor compliance over the financial reporting process? Dir. Accounting Dir. Finance

21 Roles concerned CFO Accounting Dept -VP Accounting - Controller - Director or Manager of Accounting - Accounting Analyst Finance Dept - VP Finance - Director of Finance - Manager of Financial Planning & Analysis (FP&A) - Budget Manager - Financial Analyst Treasury Dept - Treasurer - VP or Director of Mergers & Acquisitions (M&A) - VP or Director of Strategic Planning - Director of Investor Relations

22 Consolidations The Solution <Insert Picture Here> EPM Overview Business Pains High Yield Questions The Solution Customer Story Benefits by Role

23 Hyperion Financial Management the Heart of Financial Reporting Compliance Transactions Reporting CFO Dashboard CFO Oracle GRC Manager Application Configuration Controls Application Access Controls ERP: Oracle, SAP, Legacy, Other Hyperion Financial Data Quality Management Hyperion Financial Management Tax Calculations Financial and Mgmt. Reporting Reconciliations Tax Filing XBRL/SEC Infrastructure Services CIO Oracle/Hyperion Partner

24 Financial Data Quality Management Source Systems Data Preparation Server Guided Workflow User Interface EPM Adapters EPM Systems Excel G/L ERP Flat files ETL Repositories Data cleansing and transformation Task scheduling Text and document archive Audit review Data staging Prepackaged integration Data loading including supplemental data, line item detail Dimensional mapping verification Process management Oracle Hyperion EPM Financial Management Planning Essbase Analytics Oracle Hyperion Enterprise Data Marts

25 Consolidations Proof Benefit <Insert Picture Here> EPM Overview Business Pains High Yield Questions The Solution Customer Story Benefits by Role

26 First to Report on the Dow Jones Hyperion Financial Management The world s leading producer of primary aluminum with $23.5 billion in revenues with operations in 43 countries and 350 locations. Alcoa has over 131,000 employees. Before 12+ days to close Many analytical technologies Complex reporting and forecasting processes Hours to create reports After 5 days to close Global consolidation across 58 lines of business Global forecasting and reporting solution for 1,000+ users Minutes to access information

27 Financial Reporting Challenges Solved CUSTOMER CHALLENGES RESULTS WITH ORACLE Complex Financial Closing Inconsistent Account Structure Financial Data Collection Errors Changing Disclosures Inefficient Filing Process ROI 5 Days; 585 Legal Entities; 45 BU s 10 Systems; Reduced by 50% 26 Countries Sustainable Reporting; 150 KPI s 17% Productivity Gain in 10-Q s 67% with 1.5 Year Payback

28 Financial Consolidation + 4,000 Customers : Public Sector & Healthcare Com. Media & Utilities EDF Manufacture Retail Life Sciences Financial Services Services, Transport & Constructions SMB

29 Demo 3 - HFM

30 <Insert Picture Here> Essbase

31 Top Ten Most Influential Technology Innovations Essbase: The multi-dimensional database technology that put online analytical processing (OLAP) on the business intelligence map. Developed by Arbor Software, it spurred the creation of scores of rival OLAP products - and billions of OLAP cubes Information Age Magazine August 2005

32 Oracle s Hyperion Essbase: What-if and Scenario Modeling Server The OLAP (Online Analytical Processing) server that provides an environment for rapidly developing custom analytic and enterprise performance management applications

33 Oracle Hyperion Essbase Embedded Analytics Improve Accuracy and Predictability Multi-user read/write Support for large user communities and large analytic data sets Built-in financial intelligence Built-in time series intelligence 250+ built-in functions for computational functions Integrated predictive analytics Optimized storage

34 Performance Management Needs Both a BI Server and Modeling Server WORKSPACE KPIs DIMENSIONS HIERARCHIES COMMON ENTERPRISE INFORMATION MODEL BI SERVER Intelligent Request Generation and Optimized Data Access Services Advanced calculation & integration engine OLAP SERVER Analytical Modelling & Exploration, Designed by Business Analysts Responsive to Changing Business Needs Integrated Security, User Management, Personalization. Mission critical scalability and performance

35 9/11 Crisis in the Airline Industry Southwest Airlines Adapts 83 million passengers a year 63 destinations 3300 flights a day Before Determine how long cash balances of $1 billion would last immediately Develop capital spending plans and 15 month rolling forecasts in 1 day Create business cockpits for executives and other functional areas to track key metrics After Ability to forecast within 2% of outcome, providing top-bottom and bottom-top analysis Analysis provided comfort level (no employees laid off; no need for government funding) Finance moved to spending 10% accumulating data and 90% analyzing (75% / 25% before)

36 Proven The Cube 35 minutes 12 dimensions Business Case Relational Model Allocations to 14M accounts 5m to 5h Response Server AIX (32bit) 8 CPUs 8GB RAM (4Gb addressable) Disk From 1.0TB (Oracle DB) To 1.4GB (Essbase) Customer Level Profitability 1,000 Concurrent Queries 0.2 Second Response

37 Hyperion Essbase Customers Sales & Marketing Development & Delivery Human Resource Information Technology Finance & Audit Executive & General Mgt Tactical Operational Strategic Copyright 2008, Oracle and/or its affiliates. All rights reserved. 9

38 Why Essbase? Richest Business User Experience Most Highly Advanced Calculation Engine Superior Tools for the Business User Broadest Analytic Functionality Speed of Thought Response Superior Calculation Power Comprehensive Library of Functions Extensive Financial and Time Intelligence Best Custom Analytic Environment Optimized Storage Enterprise Scale Forward Looking Applications Premium Performance

39 Demo 4 - Essbase

40 <Insert Picture Here> Competitive Differentiators

41 EPM SYSTEM Architecture Competitive Differentiators <Insert Picture Here> Workspace MS Office integration EPM Architect & Calculation Manager Master Data Management Essbase Oracle BI Applications SmartSpace

42 EPM Workspace Integrates Management Processes into a Common Environment Single sign on Planning and HFM process integration User interface filtered by security Tabbed view of content One place for applications, reporting and administrative content

43 Microsoft Office Integration The Management Process Brought to Office EXCEL-BASED DASHBOARDS NATIVE POWERPOINT CHARTS

44 EPM Architect Allow You to Centrally Manage and Synchronize EPM Applications

45 Calculation Manager Three main sections of Rule Designer Top right: Flow Chart representation of calculation process flow Left pane: Object Palette - Drag and drop new or shared objects from palette to flow chart Drag & drop new calculation components Graphical rule flow chart Bottom right: Property or formula tab for the selected object on the flow chart Drag & drop existing components

46 The Business Value of Master Data Management Faster Application Deployments Consistency A Single Version of the Truth Enterprise MDM Financial and Analytical Cost Savings 50% to 70% maintenance & productivity improvements Agility ability to respond to change Accountability and better decision making

47 Oracle Enterprise Master Data Management The most complete MDM solution in the market today Data Governance & Compliance Operational Systems Siebel EBS SAP Customer Operational MDM Apps Hyperion Data Relationship Management (DRM) Financial MDM (Ledger Hub) CoA Cost Centers Legal Entities Supplier Product Financial Analytical MDM Apps Analytical Analytical Systems DW BI &Datamarts Planning Analytical MDM Oracle Dimensions Customer Hub Hierarchies Reporting Structures KPIs, Metrics & Measures Application Integration Architecture Custom Apps External Apps Oracle / Hyperion Oracle Data Relationship Product Hub Management Oracle Fusion Middleware Complementary to CDI & PIM Financial Consolidation Budgeting

48 Hyperion DRM s Solution Collapse separate structures into a single maintenance structure Streamline change management one place to make changes, one structure to update Immediate feedback to business users to enforce system constraints, business rules Publish changes for each specific consuming system as needed, when needed Business User Accounts Entity Project Product Location Channel Planning LATAM Peoplesoft Analytic Applications Corp Oracle Essbase Essbase Analytic Services Hyperion DRM EMEA SAP DW ETL EAI APAC Custom

49 Powered by Essbase Embedded Analytics Improve Accuracy and Predictability Only multi-user read/write Support for large user communities and large analytic data sets Built-in financial intelligence Built-in time series intelligence 250+ built-in functions for computational functions Integrated predictive analytics Optimized storage

50 Hyperion Performance Scorecard Aligns Strategy with Execution for Performance Accountability Translates strategies into objectives to establish ownership and accountability Communicate goals and objectives to align an entire organization Tailor scorecards by individual or teams to increase adoption Monitor key performance indicators to track execution

51 Drive Corporate Financial Performance Oracle BI Applications American Power Conversion (APC) is a $2 billion producer of uninterruptible power supplies. Deployed full source to dashboard Financial Analytics in matter of weeks on top of Oracle EBS, including GL, profitability, AR, and AP dashboards. Before Unable to achieve timely visibility into financial data for execs and managers Lack of data and information quality: Garbage in, Garbage out Time and effort to manually gather data from Excel spreadsheets and other data sources After Up-to-date, reliable source of financial truth for effective decision making Better visibility into business processes Ability to go from global view to detail view in 4 mouse clicks Proactively track and manage key drivers of revenue, cost, and shareholder value

52 Oracle EPM SmartSpace Brings Management Processes to the Desktop

53 EPM SYSTEM Architecture Competitive Differentiators <Insert Picture Here> Workspace MS Office integration EPM Architect & Calculation Manager Master Data Management Essbase Oracle BI Applications SmartSpace

54 <Insert Picture Here> Competitive Landscape

55 EPM Competition BEFORE Spring 2007 Application Specialists & Suites ERP & BI Vendors

56 EPM Competition AFTER Spring 2007 Application Specialists & Suites ERP & BI Vendors

57 The market today ORACLE SAP Hyperion Perf. Point BOBJ Outlook COGN MICROSOFT IBM The buying center is getting more diverse Strategic aspects will dominate over functional aspects EPM is the next ERP

58 Gartner: Magic Quadrant for CPM Suites, 2008 The Magic Quadrant is copyrighted 19 December 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle. Source: Gartner, Inc., Magic Quadrant for CPM Suites, 2008 by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2008.

59 Forrester Validation Forrester uses the term business performance solutions (BPS) to refer to purposebuilt applications used to plan, report, and measure business results

60 Oracle #1 in Financial Performance and Strategy Management Applications - IDC 2006 Pro Forma Market Shares 2006 Pro Forma FPSM Apps Revenues Other 35% Oracle 27% ORCL 468 SAP 301 COGN 164 Infor 109 SAP/BOBJ 17% SAS 99 SAS 6% Infor 6% Cognos/Applix 9% Source: IDC, 'Worldwide Financial Performance and Strategy Management Software 2006 Vendor Shares, Oct 2007, Doc # IDC counts software license and maintenance in their revenue estimates IDC derives their numbers independently, without validation from Oracle 2006 Total Market: $1.76B Growth: 10.1%

61 Questions & Discussion

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