Create a Data Visualization Cookbook Using Excel. Yueyue Fan, Ethan Pan, Cheryl M. Ackerman

Transcription

1 Create a Data Visualization Cookbook Using Excel Yueyue Fan, Ethan Pan, Cheryl M. Ackerman

2 Why learn about Data Visualization?

3 Agenda Introduce simple steps for effective visualization Hands-on practice Bring home a visualization template

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5 Salt and Pepper Simple Prominent

6 Remove. Alternate. Fill in. Simple RAF

7 STEP ONE: Remove unnecessary detail

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10 Reinforce. Alternate. Fill in. Prominent RAF

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14 Simple Prominent R Remove Reinforce A Alternate Alternate F Fill in Fill in

15 Let s start COOKING!

16 Line graph Dot plot graph Bar chart Stacked bar chart

17 Context University of Evaluation Name: Rachel Patton Age: Race: Asian

18 Evaluation Question: How has being a graduate student changed how Rachel spends her time?

19 Rachel s time distribution before and after graduate school 60% 50% 40% 30% 20% Time with Friends Time with Family Time Alone 10% 0%

20 Rachel spent more time alone after entering graduate school. 60% Graduate School Time Alone 40% Time with Friends 20% Time with Family 0%

21 Now let s Start modifying the graph! Open Tab 1 Line graph.

22 Simple RAF Remove Gridline Legend

23 Simple RAF Alternate Color Scheme Y-axis

24 Simple RAF Fill in Direct Labels

25 Prominent RAF - Reinforcement Color Style (font & size)

26 Prominent RAF Alternate Change title into a statement

27 Prominent RAF Fill in Time period

28 Evaluation Question: How did Rachel s cohort perform on the conference presentation requirement?

29 The number of presentations conducted by students in the 2nd year Emily Joseph Johnny Rachel The number of oral presentations

30 The majority of the students in Rachel s cohort fulfilled the presentation requirement by year 2. Emily Program Requirement (3) Emily 4 Johnny 3 Rachel 3 Joseph The number of oral presentations 2

31 Now let s Start modifying the graph! Open Tab 2 bar chart.

32 Simple RAF Remove Gridline X/Y-axis

33 Simple RAF Alternate Color Gap-width Data Order

34 Simple RAF Fill in Direct Labels Axis Description

35 Prominent RAF - Reinforcement Color Style (font & size)

36 Prominent RAF Alternate Change title into a statement

37 Prominent RAF Fill in Add a goal line or benchmark

38 Evaluation Question: How did Rachel s research productivity change from the 3 rd to the 4 th year?

39 Rachel s research productivity in the 3 rd and 4 th year Publications Oral Presentations Poster Presentations 3rd year 4th year

40 Rachel's research productivity increased from her 3 rd year to 4 th year. 3 rd year 4 th year 2 3 Publications 4 5 Oral Presentations 1 Decreased 3 Poster Presentations The number of Publications/Presentations

41 Now let s Start modifying the graph! Open Tab 3 Dot plot chart.

42 Simple RAF Remove Gridline Legend Y-axis

43 Simple RAF Alternate Color Marker Style /size

44 Simple RAF Fill in Direct Labels (3 rd and 4 th, categories) X-axis description (value; axis) Lines

45 Prominent RAF - Reinforcement Color Style (font & size)

46 Prominent RAF Alternate Change title into a statement

47 Prominent RAF Fill in Add item of interest

48 Dissertation Committee Effort Survey I am interested in the topic of the student s dissertation. 40% 31% 15% 7% 7% I carefully read the whole dissertation prior to the defense. 37% 25% 10% 21% 7% I provide help and feedback the students needed prior to the defense 37% 22% 18% 10% 13% Overall, I fulfilled the responsibity of being a committee member. 30% 26% 17% 17% 10% 0% 20% 40% 60% 80% 100% Strong Agree Agree Neutral Disagree Strongly Disagree

49 Choose one evaluation question and revise your chart: How engaged are faculty when serving on dissertation committees? Which dissertation committee responsibilities do faculty need to improve?

50 References & Resources Cowan, N. (2000). The magical number 4 in short-term memory: A reconsideration of mental storage capacity. Behavioral and Brain Sciences, 24, Evergreen, S., & Metzner, C. (2013) Design principles for data visualization in evaluation. In Azzam, T., & Evergreen, S. D. H. (2013). Data visualization: Part 2. New Direction for Evaluation, 140, Tappenden, C., Jefford, L., & Farris, S. (2004). Foundation course graphic design. London, England: Cassell Illustrated. Tufte, E. R. (2001) The visual display of quantitative information (2 nd ed.). Cheshire, CT: Graphics Press. Weiss, C. (1998). Have we learned anything new about the use of evaluation? American Journal of Evaluation, 19(1), 21-33

51 Acknowledgements