The Globus Group tradition obliges

Transcription

1 The Globus Group tradition obliges Hans-Jürgen Kirsch Director Product Range Management, Fruit & Vegetables/ Flowers/Plants Globus-SB-Warenhaus Holding GmbH & Co. KG

2 The origin of an enterprise For 187 years always on the side of his customers. Founded in 1828 by Franz Bruch with the promise: to ensure "the cheapest and most honest service". Until today this principle of the fair and honest service is valid with us for every customer. Thomas Bruch, today's managing partner, extended the principle with his version: "We provide better quality of life for more and more people: Good Goods, regional diversity, more for your money, employees with genuine commitment to our customers Seite 2

3 For 187 years in the service of the customers Globus on expansion course In Germany: 46 Warenhäuser 87 Fachmärkte (Hela und Baumarkt) 7 Alphatecc 4 Drive-Abholstationen 1 Fridel Markt & Restaurant 10 8 Russland Russland In Luxembourg: 2 Fachmärkte In the Czech Republic : 15 SB Warenhaüser mit Baumärkten In Russia: 10 SB Warenhäuser 2 Luxemburg Deutschland 15 Tschechien Seite 3

4 The locations the Globus stores in Germany 46 markets in 10 federal states Globus stores cities motorway Seite 4

5 GLOBUS - an excellent enterprise Numerous recent awards demonstrate the success of our business concept three times in succession Germany's number 1 for Fruits & Vegetables!

6 Customer monitor in 2014 globe has the most satisfied customers in the food branch Globus is the permanent leader in the Category large surface and achieved after 2012 for the second time a satisfaction mark of 1. 99! For Comparison: The rating ranges from 1 (completely satisfied) to 5 (dissatisfied). No other grocer has managed One before the comma up to now.

7 Marketplace the fresh fruit and vegetables is an essential pillar of the enterprise The O&G department is the calling card of our markets

8 Our mission in the area of fruits and vegetables: To increase the per capita consumption in the consumption of fresh fruits & vegetables By quality, freshness and competent consultation seduce the customer to the taste and achieve that the customer appreciates fruits & vegetables in a particularly! Seite 8

9 Pillars of a successful Fruits and Vegetables Assortment Seite 9

10 Our suppliers are our partners The way to the success begins in the production We know our partners in person! Direct ways in the production are the guarantee for future-oriented procurement channels. With growing commercial volumes becomes the backup of the need amounts more and more demandingly. On top of that we have influence on varieties and seeds, with the result to have the better product on the shelf. A fair partnership allows us and ours producers a healthy growth Seite 10

11 Our products have a face! Our Globus Gold philosophy: Selected Fruits & Vegetables from the best production areas at the best time of harvest! Seite 11

12 Customer communication on the POS We know our suppliers personally Seite 12

13 MIO our customer magazine With the help of the magazine the customer accompanies us in the production Seite 13

14 Attractive presentations Whet your appetite for fresh fruit and vegetables! Seduce the customer by emotional placements to the pleasure! Seite 14

15 Communication with the customer - "You taste the difference!" Taste and active selling - promotion ladies concept Promotion ladies who seduce the customer to taste! Seite 15

16 Convenience - the way to young customers Fresh fruit & vegetables prepared ready to eat, whets the appetite for healthy eating The healthy snack - "vitamins to go" Seite 16

17 Competent employees, our most important differentiating factor IHK certified fruit & vegetable specialist - A milestone in the German food retail! Seite 17

18 Our aim: I love my fruit & veggie Fresh fruits and vegetables makes fun, tastes delicious and supports a balanced and healthy nutrition Seite 18

19 Vielen Dank für Ihre Aufmerksamkeit. Thank you for your attantion! Globus SB Warenhaus Holding GmbH & Co. KG Leipziger Str. 8, St. Wendel St. Wendel,