Website Design Proposal

Transcription

1 Website Design Proposal November 8, 2013 Prepared by: Christopher Bennett Prepared for: Sweet Styles / Sweet Smiles For the remainder of this document: You shall be referred to as The Client Dragon King Website Design

2 Introduction Thank you for the opportunity to submit a proposal for the redesign of your website. Working together, I believe we can create a site that is simple to navigate and has a professional yet welcoming design. Based on our preliminary discussion, I have identified and listed below the Needs and Solutions that we will want to address in this project. Needs The client needs a website to reach out to the community and also to serve and support the current Company whilst enabling visitors to the site to make [insert any specific requests]. Furthermore, the client needs a website that can be maintained by an employee, without the need to regularly employ Dragon King Website Design to make changes. The employee needs to be able to add and revise both text and photos and additional pages if necessary. Solutions Dragon King Website design will provide the client with a fresh new web design that is easy to navigate and provides useful information. The design will also convey that the clients are a professional, reliable Company. The design will integrate the current logo and color palette so it will maintain a familiar look, but will at the same time show them that the client is improving its web presence in order to serve them better. Content Management System Central to the new design from Dragon King Website Design will be a robust Content Management System (CMS) that will allow the client to make changes easily to the website, without requiring a dedicated workstation or additional software. Not only will the CMS save the client website revision costs but it will also ensure that the website stays fresh and up to date. Page 2 of 7

3 Website Organization The new design will have up to 10 main landing pages: 1. [T.B.C] 2. [T.B.C] 3. [T.B.C] 4. [T.B.C] 5. [T.B.C] 6. [T.B.C] 7. [T.B.C] 8. [T.B.C] 9. [T.B.C] 10. [T.B.C] These 10 pages will be "hardwired" into the new design by Dragon King Website Design and links to them will appear in the horizontal menu bar at the top of the page (below the logo and other header content). Workflow Preliminary Design Working in conjunction with the client, Dragon King Website Design will provide the client with a preliminary design concept for the new website. That design concept will include the basic layout, color palette, font choices, etc. The client can at that point request design revisions within Integration of Content Management System Once the design is approved, then Dragon King Website Design will incorporate the Content Management System into the design. Page 3 of 7

4 Training Dragon King Website Design will then run a training session with the client s employees, showing them how to use the Content Management System. This can be done on site. Launch When the client has finished incorporating all the content they wish to have at launch, they will ask Dragon King Website Design to move the website from the development sub-directory to the main root level of the domain, thereby making the site go live. Congratulations! Page 4 of 7

5 Fee Summary Website Design and Setup 1500 Includes: Work with client to create a custom website interface - layout, colors, and fonts set up website architecture and navigation system Implement nameplate/logo placement Create website mirror for beta testing purposes Integrate content management system Integrate a fully responsive design into the website Logo Design 100 This would also include any and all rights to the complete logo belonging to the client Google Adwords 100 This includes starting a Google Adwords campaign with an opening budget of 100 Further amounts can be deposited to continue the campaign at customer s discretion; however these would incur a 10% adwords management fee Website Maintenance 500 This includes updating and changing the website as required by the client S.E.O 450 This includes 1 years full SEO and a guaranteed Google rank for not less than 2 keywords Project Total (Inc VAT) Page 5 of 7

6 Fee Schedule If the client wishes Dragon King Website Design to go forward with the project, here is the schedule for payments of the fee: 25% due upon acceptance of the proposal before work commences 25% due when beta testing is completed 50% due upon delivering the completed design with the content management system in place Dragon King Website Design will launch the website when completed to the client s satisfaction, providing that there is no balance due. Payments are to be made Via PayPal; once acceptance of this proposal is agreed Dragon King Website Design will send an invoice to the client to action. Terms and Conditions Once project fee is paid in full to Dragon King Website Design any elements of text, graphics, photos, contents, trademarks, or other artwork furnished to the client for inclusion in website are owned by the client. Dragon King Website Design assumes the client has permission from the rightful owner to use any images or design elements that are provided by the client for inclusion in the website, and will hold harmless, protect, and defend Dragon King Website Design from any claim or suit arising from the use of such elements. Dragon King Website Design Retains the right to display graphics and other Web content elements as examples of their work in their portfolio and as content features in other projects. Dragon King Website Design also retains the right to place a discreet text link at the bottom of the website page(s). The agreement contained in this contract constitutes the sole agreement between the clients And the Dragon King Website Design regarding all items included in this agreement. Next Steps To proceed with this project, the client is required to take the following steps: 1. Accept the proposal "as is" or discuss desired changes. Please note that changes to the scope of the project can be made at any time, but additional charges may apply. 2. Finalize and sign contract. 3. Submit initial payment of 25% of total project fee. Once these steps have been completed we will begin the project. Page 6 of 7

7 Examples of Our Work and References You can see a list of some of the current websites designed and developed by Dragon King Website Design here: References are available upon request. Signed for Dragon King Website Design: Signed for The Client: This proposal is valid for 14 days from the date of issue Page 7 of 7