M800. White Label White Paper

Transcription

1 M800 White Label White Paper

2 Being Connected 01 Engage customers with a ready-to-go and customizable experience In today s world, everyone is engaged. Walk through any shopping mall or take the subway and you will see people glued to their mobile devices, engaging in communications and collaboration. What if you could get a piece of their mindshare as they engage with their friends and businesses all over the world? Customers, themselves, are evolving. Being hyper-connected, they expect great things and consistent experience from their vendors and suppliers, especially on mobile. The ability to satisfy customers has become an important differentiator in the marketplace. In Kate Leggett s blog, Forrester s Top 15 Trends For Customer Service In 2013, she notes that mobile solutions are becoming a must-have, and businesses are now hard-pressed to build apps that engage customers in meaningful ways. But there are risks in taking this path alone. Customers demand superior experience from day one when they engage with businesses. Anything less will see them explore alternatives and choose a competitor. Poor customer service on mobile can even tarnish your reputation built across decades on a brick-and-mortar business. Building a customer communication platform from scratch is not for the faint-hearted; it is time-consuming, requires dedicated resources, and it takes time to get it right-factors that many can t afford. Buying an off-the-shelf product, however, can dilute your brand, impact trusted relationships and often force you to fit your business model to fit the app. This white paper will look at how M800 White Label Mobile Communications Suite helps you to take a middle path that provides all the benefits of a ready-made product while offering the chance to make the customer mobile experience decidedly yours.

3 Taking the White Label Route 02 Three ways to build communication apps Build by yourself The first and most obvious way is to build a custom mobile app designed according to your business goals. However, this takes time and investment: Time for building, testing, and eventually managing the software. With customer preferences changing rapidly, your communication app may be out of depth or fashion by the time you launch it. Add investment in procuring the right platform and expertise, and you can easily appreciate why this is one of the most expensive routes. For cash-strapped companies and those whose core business is not about developing mobile communication apps, building a custom one is an expensive proposition. Ready made Buying ready-made apps or subscribing to off-the-shelf services offers a second approach. This allows you to quickly take advantage of a plethora of features without managing a team of developers to build an app. The problem is that each business is unique, and off-the-shelf apps are built for generic businesses models. Customizing an off-the-shelf app can be complicated and cost-prohibitive. It can also affect updates and technology refreshes that are all part of today s agile mobile app development. Half - half White label solutions offer a third route. They bring to the table two key selling points: They are customisable and ready-to-go. This means that your app can be tailored to your business needs and then quickly launched. Additionally, investing in a white label app allows you to make the customer experience in using it your own. When your customers open the app to communicate with you, they will be reassured it is yours and not some third party with whom they have no relationship. Best of all, you can build closer relationships without taking your eyes off your core business.

4 Under the Hood 03 The feature-rich advantage of a white label solution So why consider M800 White Label Mobile Communications Suite? Besides the customizable and ready-to-go advantages of a white label solution, it comes feature-laden for today s communication requirements. One key feature is the ability to skin, which is the re-design of the user experience according to the needs of the business. This allows you to brand the app and make it yours without investing in core development. nn Ba er M800 White Label Mobile Communications Suite has a proven track record that is a result of years of experimenting and adjusting the interface based on user feedback and analytics. This means you immediately take advantage of our experience and testing, which lower your risk of launching a custom mobile app that could be a dud. After all, it only takes a few bad reviews in the App Store or Google Play to relegate your app to the side lines and ruin your investment.

5 Right out of the box, M800 White Label Communications Suite comes with a rich set of features. These include App-to-App calling, App-to-Phone calling, Peer-to-Peer (P2P) Instant Messaging, Voice Termination, multimedia file sharing, push notifications and much more. These are features designed to enable you and customers to choose the best way to interact, while making each interaction cost-efficient. 04 Call IM YOUR APP Multimedia Sharing powered by Push Notifications For example, you can send push notifications for time-limited sales promotions and engage customers using P2P IMs when they show interest. You can also share your latest videos with customers and allow them to immediately call you for more information right from their mobile devices wherever they are without having to pay toll charges. Whether you want to improve customer relationship management or optimise your marketing campaigns, these features allow you to engage customers more effectively and across a variety of devices.

6 Gaining the M800 advantage 05 Three ways to move ahead of the competition So what makes M800 White Label Mobile Communications Suite unique? Consider the following that are designed to increase user interaction, expand your marketing horizons and set your app apart from rivals. Virtual Storefont Build your own virtual storefront and easily transform your e-commerce into m-commerce. M800 White Label Mobile Communications Suite brings a virtual storefront to your customers mobile devices so they can purchase and browse your latest products. This increases customer engagement through impulse buying! IM - to - SMS Send instant messages as SMS messages, reaching customers where internet connections are not available. This is especially important when assuring customers of purchases or updating them with important announcements. Payment API Interface with a wide range of payment solutions. Our proven and well-tested API reduces the need to code for integration, while lowering the risks of integration woes.

7 06 Broadcast IM Send promotions or key announcements with a single touch. With Broadcast IM, you can easily reach your target customer segments and announce timely retail promotions to drive sales revenues. Single Inbound Number Going global or moving abroad is now simpler. A single number (your Maaii number) with your preferred area code allows your customers to reach you from anywhere in the world on your preferred mobile device whether it is a mobile phone or a tablet. Your customers do not have to worry about remembering multiple numbers or expensive international rates. And when you travel or move office to another part of the world, your Maaii number follows you so you never lose touch. Analytics Understanding key customer dynamics and trends is critical for sustaining success. With M800 White Label, analytics comes built-in. Find out what makes your customers tick and tailor you promotions and business processes accordingly. It can help improve loyalty by bringing you closer to your customers.

8 Using M800 White Mobile Communication Suite 07 The suite opens a world of communication and business possibilities. Below are some examples where M800 White Label Communication Suite can stand out on its own. Improving enterprise communication Communication has become a foundation for success. Leading enterprises understand the value of enabling enterprise-wide communication among its employees, allowing them to access expertise, share insights and explore opportunities. It can also be expensive and a security liability. As a result, many enterprises opt for more restricted channels of conversation, making enterprise-wide communication cumbersome and less intuitive. M800 White Label Mobile Communications Suite removes these barriers. With its wide range of communication features, it offers an intuitive communication platform for enterprise employees to communicate securely. No matter which form of communication they choose IM, live chat or phone call it eliminates worries about privacy and security leaks. Meanwhile, the extensive analytics allow administrators to monitor and improve cost savings. More importantly, the interface and app can be re-designed according to the company s own requirements without having to learn how to code. Reducing roaming costs Today s employees are becoming increasingly mobile. Many travel around the world to explore opportunities, seal deals or address issues and challenges in person. Frequent travel often means high costs especially roaming charges which cannot be fixed and can vary considerably. M800 White Label Mobile Communication Suite gives back control to the administrators. A single inbound number allows employees to be contactable by customers or the office wherever they are. While eliminating customer worries about paying toll charges, the analytics simplifies cost management and improves budgeting. Broadcast IM and IM-to-SMS features further extend this value proposition. It allows the office to send key announcements or messages that can be easily received on their mobile phone. Meanwhile, employees abroad can interact and collaborate with their own peers and customers easily with the various IM and multimedia sharing features over the internet.

9 08 Extending MVNO value proposition Mobile Virtual Network Operator (MVNO) or a Mobile Other Licensed Operator (MOLO) have become a feature of today s telecommunications market, especially with increasingly strict regulations and increasing spend on spectrum and infrastructure. MVNOs and MOLOs also allow network infrastructure owners to concentrate on improving the infrastructure and managing the mobile spectrum. With M800 White Label Communication Suite, MVNOs and MOLOs can extend their presence to the customers mobile phones. Using an interface that can be easily branded, these companies can offer mobile communication services to their customers who are already using their traditional services. Essentially, it allows them to expand their revenue channels, while offering customers an end-to-end communication value proposition that cover both traditional and new services. Without having to build an app on their own, it reduces the time-to-market, reduces the risk of launching of an untested product and offer a wide range mobile collaboration features from day one.

10 Beyond White Label 09 M800 supports your solution s lifecycle and changing trends With M800 White Label Mobile Communications Suite, you are not just buying a product. You are buying a whole solution and development ecosystem. As mobile apps require at least 2 to 3 updates a year to support bug fixes and keep up with the rapid evolution of mobile devices and their operating systems, always consider your solution provider s ability to maintain and support your white label app. M800 offers service visibility through up-to-date dashboard data backed by the domain experience of our certified engineers and telecommunications experts. Changing trends are another factor to consider. You don t have time to rework the app after three years, so your white label license should include provisions for major app updates to keep up with mobile trends. Choosing a provider who has the ability to modernise and enhance a mobile app over the course of its life is important. A strong roadmap aligned with your business needs is equally important. M800 excels at staying on top of trends and servicing your unique needs. In the end, you are investing in a partner not a product. A white label app can only offer you an advantage for a short period of time, but a partner who is committed to understanding your business needs and exceeding expectations will offer numerous advantages during the course of your mobile business journey.

11 Maximizing ROI 10 5 reasons to choose M800 White Label Global presence Deployed over many PoPs around the world We are deployed in around 20 locations. This means that you are always close to your customers wherever they are. Send the right content Take advantage of our Content Delivery Network (CDN) to build deeper relationships with customers. Sending the right content is simpler and more optimised using our network. Speak 11 languages Engaging foreign customers in their native language achieves the best results. Now you can do just that with M800 White Label. We support 11 languages so that you can build rapport with your customers in their own language. Global Session Border Controller (SBC) and Instant Messaging (IM) sites Easily initiate VoIP conversation with your customers or send IMs around the world with our global SBC and IM servers. Designed for high availability Don t let volume or outages sideline your business ambitions. Our high availability architecture is designed to ensure business as usual, even when volumes skyrocket or an unexpected disaster strikes. About M800 M800 is a leading global communications platform provider. Built on top of our own global content delivery network, the M800 platform offers fast delivery of multi-media content between mobile applications across a global network. Voice and SMS solutions for Carriers & Over-The-Top players worldwide, as well as international toll free, china vanity numbers & Inbound services are now directly accessible on. M800 s platform is powered by an intelligent routing technology which offers new business insights and improved customer engagement to the world s largest brands including airlines, hotel groups, financial institutions, conferencing companies to call centres.