WELCOME TO QUEBEC CITY

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1 MEDIA KIT 2015 WELCOME TO QUEBEC CITY OUTFRONT Media dominates the Quebec City marketplace with a 52% market share of Posters. Our assets are strategically placed on high-traffic streets and highways, along some of the busiest in the region including Autoroutes Henri IV and Laurentienne, Charest boulevard, Autoroute Robert-Bourassa, Autoroute de la Capitale and Autoroute 20, on the South Shore. Our inventory of Posters and Superboards in the CMA,, delivers the flexibilty to meet client objectives by building reach or zeroing-in on specific areas. OUTFRONT Media s Quebec city office is also your contact for Trois-Rivières, Sherbooke, Beauce, Saguenay and many other local markets. SOURCE: COMB Summer 2014

2 QUEBEC CITY PROFILE MEDIA KIT 2015 Quebec City is the Capital of the Province of Quebec. Its CMA is home to over 800,000 residents. Second only to Montreal in population, it is also one of the oldest in North America. Quebec City was designated a World Heritage Site in 1985 and celebrated its 400 th year in As one of the safest cities in North America, Quebec is a favourite of tourists and other visitors, who appreciate its old world charm and European influences, many landmarks, cultural attractions and sports venues. It s brand-new stateof-the-art Multi-Sports Complex, Le Colisée de Quebec, slated to open in Summer 2015, is a major feature of the ExposCité site, in Cité-Limoilou. The building will seat 18,482, making it the second-largest sports arena in the Province. MEDIA FORMATS Posters/Tri-visions Backlights Superboards Digital MARKET FACTS Quebec s Provincial Capital CMA Population: 811,607 Over 5 million visitors yearly Average household income: $79,133 Languages: Quebec City is 95% French-speaking, but English is commonly used in the services and tourism industries. 1 University as well as many Cegeps and Colleges. Main Industry sectors: government services, healthcare, education, transportation, communications and technology. All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media s web mapping program at /en/mediafinder/ SOURCES Manifold Data Mining; Superdemographics 2014

3 MAJOR POINTS OF INTEREST MEDIA KIT 2015 Festivals & Events Féria du vélo de Quebec Quebec Carnival Expo Quebec Festival d été de Quebec Festival international de Musiques militaires de Quebec Les Fêtes de la Nouvelle-France Les Grands Feux Loto-Quebec Salon international du livre de Quebec University Université Laval Sports Challenge Bell International WTA Tennis Championnat du monde de vélo de montagne at Mont Sainte-Anne Red Bull Crashed Ice World Championship FSI Snowboard World Cup Mountain Bike UCI World Cup Le Rouge et Or de l Université Laval (football) Le Transat Quebec/St-Malo (Sailing) Les Capitales de Quebec (Baseball) Les Remparts de Quebec (Quebec Junior Major League Hockey) Marathon des Deux Rives SSQ Convention Centres Colisée Pepsi Centre des congrès de Quebec Shopping Fleur de Lys Centre Les Galeries de la Capitale Les Promenades du Vieux-Quebec Place Laurier Place Quebec Place Ste-Foy Tourist Attractions Aquarium du Quebec Sainte-Anne-de-Beaupré Basilica Notre-Dame de Quebec Basilica and Cathedral Château Frontenac Quebec citadel Parliament Hill Domaine Maizerets Église Saint-Roch Grand Théâtre de Quebec Ice Hotel Île d Orléans Quebec Old Port Les Plaines d Abraham Musée de la civilisation Musée national des beaux-arts du Quebec Parc de l Artillerie Parc de la Chute-Montmorency et le Manoir Place Royale Petit Champlain neighbourhood Village vacances Valcartier

4 QUEBEC CITY MEDIA MEDIA KIT 2015 Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Tri-Visions Our Tri-Visions are the same size as a Horizontal Poster (10 x 20 ) and do not require special production. Locations tend to be in high demand areas, with high circulation. Each face is still for 3 seconds before turning to the next face. Faces can be used individually or booked as a loop to use strategically with 3 messages. Research conducted in Canada is consistent with results from studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability by approximately 28%. Backlights Used on their own or added to a more extensive Outdoor campaign for added impact OUTFRONT Media Backlights stand out. The combination of rear illumination, vivid colour and premium locations in the busiest areas of the city and along key traffic routes, means Backlights deliver high impact messaging opportunities and dramatic creative effects. Try an opaquing technique to create a unique daytime/nighttime message..

5 QUEBEC CITY MEDIA MEDIA KIT 2015 Superboards More than twice the size of a Poster, and located in high traffic locations or intersections, Superboards can be used to generate huge impact on their own or in conjunction with another Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable, so creative can be moved from one board to another to increase reach and campaign duration, or can be stored and reused for subsequent flights. Digital An integral part of today s dynamic urban landscape, our growing nationwide digital portfolio of key locations in strategic markets, provides advertisers with a compelling platform to use the strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous designs that can change or rotate by day, time of day or even type of day.

6 QUEBEC CITY MAP MEDIA KIT 2015 Quebec City CMA Posters, Tri-Visions, Backlights, Digial & Superboards

7 QUEBEC CITY CONTACT MEDIA KIT 2015 OUTFRONT Media Québec 2305 Cyrille-Duquet Street Quebec, Québec G1N 4L7 Telephone: (418)