SEO Ultimate - 1. How to Install, Configure, and use SEO Ultimate. 1.) Plugins > Add New. Login to Wordpress and click on Plugins > Add New

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1 SEO Ultimate How to Install, Configure, and use SEO Ultimate 1.) Plugins > Add New Login to Wordpress and click on Plugins > Add New 2.) Install SEO Ultimate Search for SEO Ultimate and then click on Install Now 3.) Activate Plugin Click ok if prompted, then click on Activate Plugin SEO Ultimate - 1

2 4.) SEO > Modules Go to SEO > Modules 5.) Enable Modules Ensure all of the modules are Enabled by clicking on "Enabled" next to each. 6.) Disable Whitepapers Disable Whitepapers by clicking on "Disabled" and then click on "Save Changes" SEO Ultimate - 2

3 7A.) Title Tag Rewriter - Use Filtering 1.) Go to SEO > Title Tag Rewriter 2.) Click on Settings 3.) Change the Rewrite Method to "Use filtering faster, but configuration required (see the Settings Help dropdown for details)" 4.) Click on "Save Changes" 7B.) Title Tag Rewriter - Update Title Tags for Posts Click on "Posts" and go through and update all the Title Tags for search engines (Click on View if you are not sure what the post is about, but usually you can tell from the existing post title), then click on "Save Changes" - Title's should be a maximum of 70 characters, so keep that in mind. 7C.) Title Tag Rewriter - Update Title Tags for Pages Click on "Pages" and go through and update all the Title Tags for search engines (Click on View if you are not sure what the post is about, but usually you can tell from the existing page title), then click on "Save Changes" 7D.) Title Tag Rewriter - Update Title Tags for Other Depending on the Theme and what Content is being used, do the same for things like Sliders, Portfolios, and Categories (don't worry about Tags or Post Format Archives) SEO Ultimate - 3

4 8A.) Meta Description - Blog Homepage 1.) Now to go SEO > Meta Descriptions 2.) Click on Blog Homepage. 3.) Type in a Tagline that defines the content on the website. 4.) Click on Save Changes 8B.) Meta Description - Posts and Pages The Meta Description should be up to 140 characters (can go a little bit over if you need to) and is a description of the Post or Page. You may have to open the page or post to get an idea on what to put in here, it should be like an excerpt, a description of what the article is about, what people will find on the page, baring in mind that we want it to read well for both search engines and people (the meta description is what is "shown" in Google Results). It should be an accurate description of what the post or page is about, and should contain the main keywords within the sentence. I usually find that if I go into each post and page, I can edit the SEO Ultimate settings a lot easier, faster and more accurately. This screenshot is an example of what it would look like if you edited the post page. SEO Ultimate - 4

5 8C.) Meta Description - Posts and Pages (Alternative Method) If you are very familiar with the site and it's content and are already well aware what the main site's keywords should be, you can update all the descriptions from within SEO Ultimate's backend, by going to SEO > Meta Description Editor. From here, you can update all posts and pages from the one area, which 'sometimes' makes things a lot simpler. However, if you are unfamiliar with the site, it's best to go into each post/page for more accuracy. 8D.) Meta Keywords > Site Keywords Go to SEO > Meta Keywords 1.) Set the Default Settings as in the screenshot. 2.) Type in the site keywords as well (if you have been provided with them) - if you haven't been provided with the site main keywords they are targeting, ask your employer to give them to you. 3.) Click on Save Changes 8E.) Meta Keywords > Posts & Pages Either from the individual post/page (which is my personal preference) or from SEO > Meta Keywords Editor, update the Meta Keywords with at least 3 keywords that relate to the post (that you think people would type into search engines, and that hopefully relate to the site's main keywords). As for the description, I prefer to do this from SEO Ultimate - 5

6 within each individual post and page rather than from the Editor, because it helps to see the post "tags" when choosing keywords and makes for a more accurate and faster experience (even though it doesn't seem that way sometimes). Update the keywords for both posts and pages. 9A.) Meta Robot Tags Editor (Global Options) Go to SEO > Meta Robot Tags On the Global Tab, set up the spider settings according to the type of site. If your site is a private "members only" site, then also tick "Don't cache or achieve this site", otherwise, you can set it as per above settings. Click on Save Changes 9B.) Meta Robot Tags Editor (Default Values) Go to the Default Values tab. Set as per above.. UNLESS the site is a private "Members Only" site, then also tick the others. Most sites will just need the above settings. Click on Save Changes SEO Ultimate - 6

7 9C.) Meta Robot Tags Editor (Posts and Pages) Most sites that you will be on, you won't do anything with this, and will leave them at their default values. However, if you are on a private members only site, please "noindex" all the private posts and pages. If you know of a post that has a lot of links (like a link page) then you can also come to this area to make all the links "No Follow" with a click of a button, rather than having to add "no-follow" to every link, however see next step for more information about nofollow. 9D.) Nofollow Manager Go to SEO > Nofollow Manager This is no longer that important as Google doesn't use the rel="nofollow" attribute anymore, but I'll still use it for Comment feeds, registration pages, and login links as per screenshot. SEO Ultimate - 7

8 10A.) Rich Snippet Creator Go to SEO > Rich Snippet Creator I usually just set it as "Review, Reviews, Testimonial, Testimonials", but you can also create more depending on the type of site. For example, this screenshot shows how I set it up for an acupuncture site that I know has client stories and case studies. Basically, what this does, is that it shows a ratings/review page on Google search listings, should only be used when reviews and ratings are on those pages, and can also be used for product pages, and product review sites. 11A.) Miscellaneous (Canonicalizer) Go to SEO > Miscellaneous Tick all 3 checkboxes beneath Canonicalizer Then save changes. 11B.) Miscellaneous (Share Buttons) If the site doesn't already have a social media sharing option, you can turn on the "ShareThis" option in the miscellaneous settings. (Not required if site already has a social media sharing plugin or if its a private membership site) SEO Ultimate - 8