ASK ABOUT ALL OF OUR OTHER CERTAINTEED PRODUCTS AND SYSTEMS:

Transcription

1 ASK ABOUT ALL OF OUR OTHER CERTAINTEED PRODUCTS AND SYSTEMS: ROOFING SIDING TRIM DECKING RAILING FENCE GYPSUM CEILINGS INSULATION CertainTeed Corporation P.O. Box 860 Valley Forge, PA Professional: Consumer: /15 CertainTeed Corporation, Printed in the U.S.A. Code No

2 Table of contents First, you must close the sale, then you have to install the roof, and finally, you need to make money doing it. Selling Resources...pg2 MarketBuilder Sample Board Carrying Cases Business Cards Job Site Signs Credentialed Job Site Signs Installation Resources...pg28 Shingle Applicator s Manual Flintlastic Application Handbook Flintlastic SA Installation Guidelines NRCA Management Resources...pg50 PROSULT Network Certified Contractor s Network Bilingual America Remodelers Advantage INC. Proposal Folders Serving up Safety We ve developed tools to help you accomplish each of these steps. This catalog is divided into six sections. In each section you ll find a variety of brochures, books, APPs and other tools to help you succeed in business. The Contractor s EDGE program supports each aspect of your business. We understand that different contractors have different business needs, and the Contractor s EDGE programs reflect this diversity. Gain product knowledge and installation expertise from the best roofing manuals in the business. Earn the industry s most meaningful credentials: education-based, straightforward and free of charge. Companies that have a CertainTeed credential, gain exclusive benefits in sales, Estimate Folders Customized Folders Customized Sell Sheets Doorknob Hangers PostCards Lead Detective Credentialed Truck Logo Decals Ads on Wheels Advertising Banners Understanding Warranties Protecting Your Home Homeowner s Guide to Reroofing Choosing A Professional Roofer Shingle Technology Manual Mobile Training Vehicles Roof Slope Card eresources and Software...pg36 Digital Marketing Library Idea Center Roofing Guide App Colorview Colorview Mobile App Technical and Installation Information SAM App CertaSpec Online Home Service Website Solutions Credentials...pg54 ShingleMaster SELECT ShingleMaster SureStart PLUS Silver Star Gold Star MyEDGE Find A Pro Customer TrackRecord Roofing Responsibly Ford Vehicle Program Contractor s EDGE University Promotions...pg66 marketing and business support. Get the EDGE! Anatomy of a Shingle Integrity Roof System GreenSky Financing Sandler Sales Training Home Improvement Leads Angie s List MarketSharp EagleView Technologies HailStrike AccuLynx Roof Chief Remodeler s Business Tools Suite Homes for Our Troops Roofs for the Red, White & Blue Plus The Silver Too No Limits we understand how you do business You can order items from this catalog online. Simply go to: or, we ll be happy to take your order via fax or the USPS using the order form located at the back of the catalog. 1

3 presentation materials CertainTeed provides a broad array of tools to help you generate leads, package your proposals and close the sale. Attractive presentation materials add a professional look to your proposals Lead generation and customized sales tools Informative leave-behinds to educate customers Job financing programs to close sale MarketBuilder Only for credentialed companies This valuable marketing program offers a variety of professionally designed items that can be customized with your company name and logo. Log onto the MyEDGE website, click on Marketing Materials, then click on MarketBuilder. For questions or help ordering materials, please contact: Robin Fox or Brandy Smale Shirts, truck signs and job site signs to enhance your company image Product knowledge and sales training to differentiate your company s sales proposition selling resources 2 3

4 presentation materials generate leads and promote company image Sample Board Carrying Cases Perfect for carrying good-better-best sample boards to offer the homeowner a choice Heavyweight canvas case keeps sample boards looking like new. Holds three sample boards, plus a binder. Business Cards Your first impressions means everything include your company information, logo and credentials to set you apart from the competition. 3.5" x 2" full color - 1 side 500 qty - $70 / 1,000 qty - $ One qty - $ (carrying case for small boards 24"h x 13-1/2"w) One qty - $70 4 5

5 generate leads and promote company image Job Site Signs 24" x 24" die-cut bright white sign printed on two sides, with metal stand Standard CertainTeed Signs ShingleMaster Signs SELECT ShingleMaster Signs One set (each) of 12 - $175 Complete imprinting information on order form. Allow three to four weeks for delivery. Credentialed Job Site Signs 24" x 24" sign printed full color on two sides Your Company Name (available with the CertainTeed logo, ShingleMaster Logo or SELECT ShingleMaster logo). Another Successful Project. 10 qty $90 25 qty $ qty $ qty $

6 presentation materials Proposal Folders Two-pocket, heavyweight folders for submitting proposals to prospective customers Includes space for your company s business card Two-Pocket Folder 100 qty - $20 (Discounted Price) Estimate Folders Sets you apart from your competitors and helps you up-sell Helps homeowners select shingle type. Designed for the good-better-best selling technique. Includes a pocket for your company proposal and brochures. Also available are SELECT ShingleMaster and ShingleMaster and versions that promote your company credential. Standard Version LM $15 per pack of 50 Discounted Price) ShingleMaster Version SM FREE SELECT ShingleMaster Version SSM FREE Maximum order quantity:

7 presentation materials Customized Folders These sales presentation folders show your credential, your company name and logo on the front cover The Integrity Roof System is displayed on the back cover and there is a business card holder as well as space on the inside pockets to include additional information about your company. 250 qty $707 / 500 qty $ qty $1,127 / 1500 qty $1,357 Customized Sell Sheets These sell sheets include your company name, logo, phone number and the CertainTeed products that you choose to promote One-Sided Sell Sheets 250 qty $70 / 500 qty $125 / 1000 qty $188 / 1500 qty $270 Two-Sided Sell Sheets 250 qty $119 / 500 qty $225 / 1000 qty $338 / 1500 qty $

8 generate leads and promote company image Doorknob Hangers Professional advertisements proven to generate leads Customized with your company information. Create leads by placing on homes surrounding existing job sites. Complete imprinting information on order form. Postcards Custom postcards are an easy, cost-effective and proven way to generate leads The designs can be used as part of a canvassing program or as a stand alone direct mail campaign. Simply customize with your company information and logo. We print and ship them to you for addressing and mailing Hail Of A Storm What s All The Commotion About Stormy Night Have You Looked At Your Roof Lately 100 qty - $ qty - $ qty - $130 1,000 qty - $215 2,500 qty - $445 5,000 qty - $650 10,000 qty - $

9 generate leads and promote company image Lead Detective Postcards These postcards are a very cost effective method to generate leads in neighborhoods where your company is currrently working and installing roofs Credentialed Truck Logo Decals Use these eye-catching logo decals on your company vehicles to advertise your credential CertainTeed CertainTeed 12" x 12" full color One qty - $8 Your personalized postcards are mailed to 200 homes surrounding a job site address that you supply, for just $150. Print and Mail We print and mail them for you qty - $.37 1,000-2,499 qty - $.27 2,500-4,999 qty - $.19 5,000+ qty - $

10 generate leads and promote company image Ads On Wheels Turn your vehicles into rolling billboards to generate leads for your company Ads On Wheels is a full service company specializing in vehicle wraps that provides full graphic design, printing and local installation services anywhere in the United States and Canada. Their design team can take your ideas all the way to the final product, or you can provide your own artwork. Advertising Banners This is ideal product for exhibitions, home shows and showrooms Affordable, lightweight and portable, it assembles in less than a minute with no tools required. Display your company name, company information and a marketing message. This banner stand is 31.5" wide by almost 7' high. The banner retracts into an anodized aluminum cassette and comes with a padded carrying case for storage and transportation. 2 versions are available or you can contact us for a custom design. Full color - 1 side One qty - $200 Ads on Wheels uses premium vehicle wrap materials which are warranted for seven years and specifically designed for each customer. Ads on Wheels offers an exclusive 15% discount to CertainTeed credentialed contractors when you display the CertainTeed logo on your wrap. To learn more, visit or call

11 educate homeowners Understanding Warranties Covers all the important questions about warranties and contracts. Include this with you sales proposals qty - $5 Protecting Your Home From Ice Dams Homeowners s Guide to Reroofing Explains the reroofing process from start to finish. Use for lead generation in neighborhoods ready for renovation and include this with your sales proposals qty - $5 Justifies the contractor s recommendation to install WinterGuard underlayment, attic ventilation and insulation qty - $5 Choosing a Professional Roofer Helps homeowners select a roofing contractor for reasons other than price. Explains how to separate reliable contractors from the fly-by-nights qty - $

12 Code No CertainTeed Corporation, Printed in U.S.A. certainteed.com/brc educate homeowners Shingle Technology Manual Product knowlegde and sales strategies for contractors Gain a better understanding of shingle quality, design, warranties and the manufacturing process. Explains the Good-Better-Best selling technique. Anatomy of a Shingle An inside look at the science of manufacturing an asphalt shingle, complete with actual samples Use as a visual sales aid to explain how a shingle is made by showing the materials used in the manufacturing process. Earn the Shingle Quality Specialist qualification by passing the 50 question test. Includes one Shingle Technology Manual and test card A FREE CertainTeed Shingle Quality Specialist This is to certify that has earned the title of CertainTeed Shingle Quality Specialist having successfully passed the CertainTeed Shingle Technology Manual test. The Shingle Technology Manual test is a challenging series of questions on current manufacturing technology and related subjects, discussing complex shingle technology and quality. This program provides a comprehensive overview of asphalt shingles, from product components and design features, to price considerations and warranty provisions. Tom Smith President, CertainTeed Roofing $50 For pack of 25 FREE for ShingleMaster and SELECT ShingleMaster Max qty

13 educate homeowners Integrity Roof System Explains the components of a complete roof system and convinces the homeowner of its necessity Benefits to you... A professional spec and more profits Benefits to your customers... Extra protection and peace of mind WinterGuard prevents leaks from ice dams and wind-driven rain Roofers Select or DiamondDeck high-performance underlayment Shingles and accessories complete your roof system with products designed to complement one another, including the starter course, shingles and corresponding hip and ridge caps Ventilation helps guard against premature roof deck deterioration Flintlastic roofing a selection of low slope roofing products Brochure qty - $5 Hip & Ridge Caps Shingles CertainTeed Ridge Vents Roofers Select or DiamondDeck WinterGuard Starter Shingles The Intergrity Roof System Sample Board 22 23

14 selling tools Greensky Financing Program for credentialed contractors Offer your customers no interest, no payments and watch your business grow GreenSky has a variety of point-of-sale credit products that will delight your customers and give you a competitive advantage to close more deals. Advantages of this consumer financing programs include: Simple, fast paperless process for your customers High approval rates with credit limits up to $55K No interest and no payments promotions Low monthly payment plans Staged funding to improve your cash flow Easy settlement with no sales contracts required Log onto MyEDGE website. Become a GreenSky Dealer today. Use your CertainTeed Sponsor number 336 and enroll at by clicking sign up now. Sandler Sales Training With over 40 years of proven success, Sandler Training is a world leader in professional development and leadership training With more than 250 training centers around the world, Sandler is uniquely positioned to help your team increase sales growth through professional development. Sandler training tools enable team members to maximize the performance of their organizations and themselves. Only For Credentialed Companies: Discount Coupon for Sandler Training: Use at your local Sandler training center to obtain discounted pricing on a training program that meets your needs. Sandler Online Resource Center: The Resource Center delivers the resources of Sandler Training directly to users at the point of need 24/7. The experience of Sandler helps subscribers find solutions to the toughest sales challenges. Sandler Sales System CD: How to apply the Sandler techniques and concepts in your company s world. These audio recordings can be used in a formal training session or by individuals during windshield time, or whenever it fits their schedule. Log onto the MyEdge website for more information. Have Questions? Call your Dealer Representative directly with questions. Jesse Davis

15 generate leads Home Improvement Leads Your source for turning leads into customer Angie s List Lead generation Home improvement leads (HIL) is a driving force in online lead generation connecting qualified homeowners with high-quality home improvement companies. Best service in the industry A dedicated marketing consultant is assigned to your account to help you. High quality leads for your business Our tier 1 sources are the highest in the industry, generated through SEM & SEO campaigns. Team of experts to optimize costs A marketing partner to help you gain market share and lower acquistion cost. How it works You choose: coverage area / type of qualified leads / volume of qualified leads. Log onto MyEDGE website. Dealer VIP Services Concentrated outreach by Advertiser dedicated Angie s List team Expedited report generation requests Quarterly Educational Seminars on Angie s List Best Practices(Webinars Training Sessions) Advertiser dedicated Angie s List account managers Dealer Advertising Program: Advertising Program Qualified and eligible Advertiser Dealers will receive: 15% off the list rate for Angie s List advertising products purchased in the Roofing category: Online Category Positioning Ads, Publication Coupons, Call Center and Keyword placement Angie s List will contact the Advertiser Dealers to consult on best practices and set up advertising programs SELECT ShingleMaster exclusive discount on advertising. Log onto MyEDGE website. Credentialed contractors receive a 24% discount on qualified leads, which equate to $45 per lead (Retail price $59/lead)

16 installation tools and training The foundation of any successful roofing business is an unwavering focus on quality workmanship. CertainTeed leads the industry in the development of educational resources for installers. The Shingle Applicator s Manual, a comprehensive reference guide with information on general roofing topics and CertainTeed shingle installation techniques Videos, APPs and other tools Discounts on NRCA courses and membership Shingle Applicator s Manual Master Shingle Applicator Contractors say it s the best installation manual in the business. Earn the Master Shingle Applicator s qualification by passing the on-line test. Includes one manual and test card. Also, see SAM APP on page A English FREE A Spanish FREE Shingle Applicator s Manual DVD Kit Augment your training program by viewing this companion video. Includes one manual and DVD, and three test cards A (DVD) English One kit - $ A (DVD) Spanish One kit - $10 installation resources 28 29

17 installation tools and training Flintlastic Application Handbook An educational program for low slope roofing contractors This reference manual covers the application methods for BUR, SBS, APP and SA roof systems, flashing details, safety tips and more. COMM-243 One qty - FREE Flintlastic SA Installation Guidelines Demonstrates proper installation of Flintlastic SA, a self-adhering SBS modified bitumen roofing system. Shows application methods for 2-ply and 3-ply systems, including edge details, tie-ins to shingle roofs, penetration flashings, etc. COMM-131DVD One qty - $

18 installation tools and training National Roofing Contractors Association Serving Up Safety A recipe for avoiding falls on the job National Roofing Contractors Association Phone: Website: NRCA s fall-protection compliance program is a comprehensive tool for training new and seasoned roofing workers What can NRCA do for you? Consider NRCA a business partner-supporting you with up-to-date industry news, insight and information, in addition to exclusive benefits that provide your company a competitive advantage. Join NRCA and become a part of top-tier professionals dedicated to advancing the roofing industry. NRCA helps you: Gain exposure for your company Easily answer technical issues that arise on a project Educate your workforce Save money on services you use every day about all aspects of fall protection for roofing work. You ll receive everything you need to know to comply with the OSHA s fall-requirements. $350 FREE to ShingleMaster, SELECT ShingleMaster and STAR Contractors This online training program will help you gain a better understanding of all aspects of fall-protection in roofing work. This self paced program consists of video content specific to each state, printable study guides, a quick reference handout for on-the-job use and excerpts from federal and state regulations. CertainTeed is Serving up Safety CertainTeed is pleased to offer the National Roofing Contractors Association s latest fall-protection course. To find a list of NRCA s technical and educational programs visit: Log onto MyEDGE website. Serving Up Safety: A Recipe for Avoiding Falls on the Job After you have finished the 5 training sessions, you will be asked to complete a 20 question examination. When you successfully complete the program you can produce a customized, printable certificate of completion. How to Join NRCA Join at or call (800) % discount on NRCA Product Catalog purchases for ShingleMaster, SELECT ShingleMaster companies and STAR Contractors. Visit shop.nrca.net and enter code CT20 at checkout! 4 Access via MyEDGE.com, under the drop down of Contractor s EDGE University 4 Log onto the NRCA website with Credential ID and your personal address 4 Select your state and proceed with training 4 Upon completion of the training session, close the window by clicking the X in the upper right hand corner of the screen to return to the NRCA website 4 Click My Account in NRCA s blue navigation bar at the top of the page 4 Click Online Courses to view your list of programs 4 Click the Start button next to Serving Up Safety: Final Exam to begin the exam Retail cost is $ FREE to ShingleMasters SELECT ShingleMasters and STAR Contractors, compliments of CertainTeed. Roofing 4/14 CertainTeed Corporation, Printed in the U.S.A. Code No

19 installation tools and training Mobile Training Vehicles The Contractor s EDGE Mobile Training Vehicle (MTV) provides contractors with education, training and business support. Every MTV unit and event features the following: Product knowledge and engaging displays Product application and installation instruction Live demonstrations and educational DVDs A wide selection of samples and literature Gifts and give-aways for contractors Roof Slope Card A practical multi-purpose estimating tool Use the proper angle to judge roof slopes from 2/12 18/12 and calculate roof material waste factors qty - $5 Contact your local Territory Manager for more information

20 CertainTeed offers some very effective software and online resources that can help you gain the edge on your competitors. Visit for a variety of useful marketing tools and technical information Digital Marketing Library Website: Effective advertising is only a mouse-click away. Here you ll find everything you need to create eye-catching ads and websites: photos, logos, artwork and text. And, ready-made finished ads and radio scripts are also included. Estimating software Lead generation software Business software eresources and software 36 37

21 Idea Center Website: Photographs of individual shingle color swatches and corresponding images of the shingles applied to a roof help customers visualize the appearance of different CertainTeed shingle styles. Excellent online selling tool for in-home presentations or for use in advertising and website development. Roofing Guide App Easy and efficient source to: Showcase CertainTeed region-specific product lines and colors, hi-res swatches and house photos. Use the warranty calculator to help you provide relevant warranty coverage. Find a professional roofing contractor. Learn more about CertainTeed and who to contact. Available via the itunes Store and the CertainTeed MyEDGE website:

22 Colorview Trying out different style and color combinations has never been easier Website: Incorporate this online tool into your sales presentation, enabling prospective customers to experiment with a variety of CertainTeed siding and roofing options in the comfort of their own home. Colorview Mobile app ColorView Mobile is the IOS version of CertainTeed's popular ColorView desktop application Designed for the ipad, ColorView Mobile allows users to take an image of their home and "mask" over their existing roof with a layer of CertainTeed shingles. With dozens of designs and colors to choose from, ColorView Mobile is a wonderful tool that lets you visualize multiple looks for your roof, compare style options side by side, and save your designs to your ipad photo roll. Choose from preloaded images or upload a photo of the homeowner s house and overlay various shingle styles and colors. Quickly switch between any CertainTeed product/color combination with the click of a button. Available via the itunes Store and the CertainTeed MyEDGE website:

23 Technical and Installation Information Website: Useful chapters from the CertainTeed Shingle Applicator s Manual are available in PDF format for downloading, as are tech data sheets, 3-part specifications, technical bulletins, code compliance documents and other technical information. Shingle Applicator Manual App This app is a practical tool that brings the company s roofing installation guide to roofing professionals mobile devices for use whenever, wherever they need it. CertainTeed is the only roofing manufacturer to offer this type of app The user-friendly app offers quick reference guides to detailed installation instructions and helpful product videos of CertainTeed s entire shingle product line, including Three-tab shingles, Patriot, Landmark, Hatteras, Presidential, Independence, Highland Slate, Grand Manor, and Carriage House. The education-based app is formatted for use on the iphone, ipad and all Android devices. Available via the Google Play Store, the itunes Store and the CertainTeed MyEDGE website: QR Code for Android QR Code for Apple 42 43

24 website marketing Certaspec Online CertainTeed s free online Roofing System Specification Tool for architects, contractors and building design professionals Website: Produce professional and complete job submittal packages with ease. Quickly select commercial and shingle products from a drop-down menu. Automatically generate a report of the green values for products specified. Home Service Website Solutions Website: Phone: Are you satisfied with your Internet marketing results? If you answered No or I Don t Know, don t lower your expectations, raise them with Home Service Website Solutions. In partnership with CertainTeed, we are proud to provide you with the web marketing resources you need to stand out from the crowd. Our program is much more than a website. It is a proven game plan to beat your competition with savvy web marketing. Powered by ViewSource Inc. We accomplish this by building you a better website one that not only looks great and is easy to use, but also ranks well with the all important search engines. One website for all devices Site marketing Continuous monitoring leads to continuous improvement CertainTeed Credentialed Contractors receive exclusive program benefits including: Exclusive Website Tools & Content Exclusive Program Discounts Exclusive CertainTeed Designs Unlimited Pages for SELECT ShingleMaster and Gold Star Contractors Log on to the MyEDGE website for more details. Finally, an Online Marketing Solution designed for YOU. 44 Are you satisfied with your Internet marketing results? If you answered No or I Don t Know, don t lower your expectati them! There is now a better way with Home Service Website Solutions. We understand that roofing contractors have di 45 marketing needs. Maybe you offer more than just residential roofing services, such as home repair and renovation or comm roofing? Your service area may be large or small. Whatever your situation is we re here to help. In partnership with CertainTe

25 business software and aerial imagery Marketsharp Website: Phone: ext.1 Get more cost effective leads Gain additional repeat and referral business. Make better decisions with eye-opening sales and management reports. Edit and print 200+ preformatted industry-specific forms, marketing campaigns, documents or create your own. Simplify lead/job tracking and management. Access your data anywhere at anytime with web-based secure technology. Eagleview Technologies Website: EagleView offers 3D aerial roof measurements using proprietary patent-pending software. EagleView s reports provide the most accurate measurements and serve as a sales, marketing and production tool allowing contractors to increase their profitability. EagleView roof and wall reports provide detailed measurements for roofing, siding, painting, doors, windows and more. Measurements flow seamlessly into EagleView Estimator for precise estimates and proposals. The full CertainTeed product line is preloaded into the EagleView Estimator allowing contractors to create an accurate bill of materials. EagleView Technologies offer special Gold pricing to CertainTeed credentialed companies. Take advantage of ongoing training and support. Get started for as low as $60 a month. Register for our next educational webinar at 10% discount for ShingleMaster and SELECT ShingleMaster companies CT-STD Standard Edition - $1, CT-SPED Special Edition - $2, CT-PED Premium Edition - $8,495 $500 discount for ShingleMaster and SELECT ShingleMaster companies

26 business software HailStrike An advanced weather forensics company offering the most innovative and cross-referenced analytic data available in the storm market today H TM Website: There are 3 services that are offered:! IL STRIKE Annual HailStrike Membership - This includes an interactive hail map of the United States, showing hail paths with the size of the hail, getting you to the best areas. $999 per year. AniSwath Credit - This features a colorized and fully animated heat map showing accurate detailed information on the probability of a storm, so you don't waste time chasing less affected areas. $149 per credit. OneSite Reports - This service gives you documentation regarding storm activity for a specific address. You will be able to see the storm's strength, speed, direction, severity, and how long it lasted. $90 per report. Acculynx Construction Management Software made simple Website: Acculynx.com is a web-based comprehensive software for roofing, siding and specialty contractors. CRM, Estimating, Project Management, EagleView, Hailwatch and QuickBooks Integration are just a few of the many features of AccuLynx that can help contractors manage their business better. ShingleMaster and SELECT ShingleMaster companies receive the first 3 months service at 25% OFF regular pricing. Exclusive packages and pricing only for CertainTeed Credentialed contractors. Log on to the MyEDGE website for more details

27 business software Roof Chief Profit-Based Software for the Roofing Contractor Website: Roof Chief is a system that helps you run and grow your roofing business. Our internet-based software assists you as you win jobs and then as you estimate and produce them. Roof Chief's main focus, however, is helping you increase your profit on each job. Customizable to exactly what you do: your products, your services, your contracts, etc. We emphasize reaping the most reward for your work go@roofchief.com Monthly prices Regular Discounted Monthly Package Monthly Price Price for CertainTeed Standard $199 $199* Professional $249 $212 Premium $499 $424 *We do not discount this base price. ShingleMaster and SELECT ShingleMaster companies are eligible to receive free set-up and 15% off the monthly price for life. Remodeler s Business Tools Suite Don t run your business in the dark Remodeler s Advantage, the leader in remodelers business education and consulting, delivers powerful cutting edge tools and lessons in this value-packed kit. Includes everything below on a thumb drive: Budget Development Tool Direct Mail ROI Calculator Company Valuation Calculator Competitor Analysis Calculator How to Run Your Business So it Doesn t Run You Climbing The Ladder of Success 101 PowerTips (best-selling book) The Remodeler s Definitive Guide to Hiring Employee Onboarding Checklist The Remodeler s Ultimate Blog Idea Generator My Work Diary BTS Retail Price = $459 Discounted price for CertainTeed Credentialed Companies = $259 Log on to the MyEDGE website for more details

28 networks Being a successful contractor requires skills that go well beyond the work you do on the roof. CertainTeed offers tools that can help you improve your business and management techniques. Networks that bring together facilitators and contractors from around the country to address business issues Prosult Network Website: proof@proofman.com Proof Management s PROSULT Network is dedicated to helping the owners of smaller contracting firms reach the next level of their business. PROSULT is mentored by Monroe Porter, a bottom-line oriented management consultant specializing in small building trade contractors. The first thing PROSULT does for the new member is help understand costs. The focus then shifts to developing an organization that can support production and sales growth. This is accomplished through a board of directors approach where non-competing same-trade contractors support each other in setting and implementing strategic goals. Certified Contractor s Network Phone: Website: management resources Certified Contractor s Network (CCN) offers proven contractor-specific training, delivered face-to-face and on-demand for contracting business owners and their sales, production and administrative employees to address current business needs while providing a high ROI. You ll gain a reliable business partner that provides valuable resources all delivered in a helpful and professional manner

29 networks Bilingual America Founder and CEO: Richard González Website: Revolutionize your communications and business with your Hispanic employees. Ricardo is an expert in Latino labor and business systems. Bilingual America offers the following courses to help you develop your company: Lideresexitosos This certified course teaches your Latino leaders to be effective leaders in the American enterprise. Taught in Spanish to insure full assimilation of the material Six hours of in-depth leadership training dealing with character and ethics, communications, organization, management and negotiation skills For more information: Success with Hispanics We cannot effectively lead people we do not truly understand. This cultural leadership course is a deep journey into the mind and psyche of the Latino person and experience. You ll learn business applications relating to labor managment and business communications with Latinos. This six-hour course includes a Certification Exam as well as a maintenance program that keeps you up-to-date on important issues in the Latino community. For more information: Remodelers Advantage Inc. Website: Phone: info@remodelersadvantage.com Remodelers Advantage is a consulting firm specializing in remodeling. They help business owners create companies that deliver above-average compensation, healthy net profit and an environment that allows for a full and balanced life. Remodelers Advantage Roundtables This is a network for remodeling firms producing $1,000,000+ in annual revenue. These groups provide an opportunity for contractors to share knowledge, procedures, experience and advice in an open, non-competitive environment. Join the other 200+ owners as they help one another create businesses that produce above-average profits consistently! Why reinvent the wheel? Strategic Business Consulting Many owners work diligently for years but are still not reaching their financial goals. Owners can find the help they need from our business consultants, who know and understand the challenges you face. We ll work directly with you to provide practical techniques and effective processes, and help you develop a plan to move your company forward. To receive a FREE consulation, lead@bilingualamerica.com 10% discount for ShingleMaster and SELECT ShingleMaster companies when they mention this code: CLCERT

30 company credentials CertainTeed credentials are an excellent way to set yourself apart from the competition. Educational programs for salespersons and installers ShingleMaster Show prospective customers your company is committed to craftsmanship and professionalism What s In It for Your Company? Knowledgeable employees CertainTeed Authorized to offer SureStart PLUS 3-STAR and 4-STAR Coverage Comprehensive coverage of shingle technology and installation topics Company credentials build trust with your prospective customers and help you close more sales Roofer s Rewards FREE SureStart PLUS warranties every year Exclusive access to CustomerTrackRecord, CertainTeed s independent customer-satisfaction and problem-detection survey Marketing and sales support that highlights your company credential Listing on CertainTeed s Find a Pro website Benefits of participation: Trade and product knowledge Sales and marketing support Exclusive offers and discounts Extended warranties Roofer s Rewards Customer TrackRecord credential resources 56 57

31 company credentials benefits of participating Select ShingleMaster This is the highest level credential a company can earn. Achieving SELECT status tells customers you re one of the best in the business What s In It for Your Company? Highest required number of tested installers and supervisors CertainTeed in the industry Standardized workmanship and knowledgeable salespeople Exclusive ability to offer all three levels of SureStart PLUS Roofer s Rewards FREE SureStart PLUS warranties every year Exclusive access to CustomerTrackRecord, CertainTeed s independent customer-satisfaction and problem-detection survey Marketing and sales support that highlights your company credential Priority listing on CertainTeed s Find a Pro website Surestart Plus Offer SureStart PLUS extended warranties when you install an Integrity Roof System. Very few of your competitors can offer this to their customers, and it provides extra peace of mind that helps build trust as well as justify your price. The Extra Measure of Protection Leverage your credentials and increase your profits by including SureStart PLUS. Give your customers peace of mind with the best warranty coverage. Earn Roofer s Rewards dollars when you register SureStart PLUS warranties. Extended Transferable Coverage. 3-STAR 4-STAR 5-STAR Coverage Coverage Coverage Lifetime Shingles 20 years 50 years* 50 years** Non-Prorated Coverage Materials & Labor Tear-off Disposal 4 4 Workmanship 4*** NOTE: XT 25, XT 30 and Patriot shingles carry 10 years with 3-STAR, 20 years with 4-STAR and 25 years with 5-STAR coverage including the features as indicated above. * Applies to single-family detached houses. Duration for all other types of structures is limited to 25 years. ** Applies to single-family detached houses. Duration for all other types of structures is limited to 30 years. *** Workmanship is covered for 25 years

32 company credentials Silver Star Silver Star Contractors meet the stringent requirements for workmanship and financial stability set by CertainTeed Commercial Roofing. And they have a proven record of quality workmanship and good business practices. Benefits of the program include: M Offer No-Dollar-Limit (NDL) warranties up to 12 years M Access to MyEDGE website for business support tools To become a Silver Star Contractor, your company must: M Carry workers compensation and liability insurance coverage and be properly licensed M Have been in business at least three years, OR CertainTeed must have inspected at least three roofing projects M Submit a complete company credit history and be credit-worthy based on CertainTeed s sole determination M Must adhere to the code of ethics specified by CertainTeed Gold Star Gold Star Contractors have earned the highest credential offered by CertainTeed for commercial roofing contractors. Only a limited number of contractors qualify for this prestigious credential. They have been carefully selected by CertainTeed to have an established record of high-quality workmanship, expertise, and reliability. Benefits of the program include: M Offer No-Dollar-Limit (NDL) warranties up to 25 years M Offer Integrity Coverage Warranties M Access to MyEDGE website for support tools To become a Gold Star Contractor you must: M Carry workers compensation and liability insurance coverage and be properly licensed M The company must have been doing business under the current name for no less than 5 years and CertainTeed must have inspected at least three roofing projects M Submit a complete company credit history and be credit-worthy based on CertainTeed s sole determination M Have a minimum of $1 million bonding capability or the financial resources to acquire that capability M Must adhere to the code of ethics specified by CertainTeed 60 61

33 benefits of participating MyEDGE The MyEDGE website is exclusively for ShingleMaster, SELECT ShingleMaster, Silver Star and Gold Star Companies Website: This website for credentialed companies provides convenient one-stop online access to a variety of business-building resources, including: Sales and Marketing materials Literature ordering Training and education SureStart PLUS and NDL warranty registration Customer TrackRecord Exclusive offers and discounts Promotions and rebates Videos and APPs Find a Pro Website: This site gives homeowners access to a listing of credentialed contractors in their geographic area. Only credentialed companies are listed on this site, which provides a number of benefits: Access to an ongoing source of leads Allows consumers to link directly to your company website or contact you Elevated status as one of the top contractors in a given area Highlights your Customer TrackRecord ratings 62 63

34 benefits of participating Customer TrackRecord Website: Track your customers satisfaction Valuable customer feedback service and problem-detection tool based on your customers evaluation of your overall performance. Give the surveys to your customers, they send the completed surveys directly to CertainTeed and we tabulate the results. CertainTeed automatically sends a survey to consumers for all SurStart PLUS warranted roofs. Measure your crew s performance and print out your ratings to use as a strong sales referral TrackRecord Homeowner Brochure - FREE TrackRecord Survey - FREE RoofingResponsibly Over 12 million tons of asphalt shingle waste go into landfills. Now there is an option to keep those old shingles out of the landfill and set you apart from other roofing contractors by offering a new, green, environmentally-friendly solution. No added Cost! Big added Value! CertainTeed s RoofingRESPONSIBLY program includes the recycling of torn-off roofs into materials for road paving. It s easy to participate in the program and the best part it costs about the same as a typical dumpster and disposal fees, but means much more to homeowners and the planet. If you are a CertainTeed SELECT ShingleMaster or ShingleMaster we will place a RoofingRESPONSIBLY icon on your contractor locator listing along with your credentials. C ertainteed Customer TrackRecord Survey Return by mail or submit electronically via the CertainTeed website at Survey Respondent Information Customer TrackRecord Finding the Best Contractor Roofing Contractor Name Roofing Contractor Address Property Owner Name Property Address Property Owner Signature Property Owner Phone Please check the box that best describes your experience in the following areas. Your feedback will be shared with the contractor. Survey Answer Key 1=Significantly Below Expectation 2=Slightly Below Expectation 3=Met Expectation 4=Slightly Above Expectation 5=Significantly Above Expectation A. Satisfaction with the company s Communication: 1. Sufficient information was provided on product and workmanship warranties, materials to be used, or options on roof products and systems. 2. Specifics were given to help you understand and be prepared for the work to be performed Selecting the best roofing contractor for your project can be confusing. After all, each contractor will tell you he s better than the History Repeats Itself B. Satisfaction with the company s Professionalism: 1. The company presents a professional image. 2. The company employees were courteous. rest. How do you pick the one who s really The Customer TrackRecord service quantifies your contractor s performance by using his previous customers feedback, which is based on their experiences with that C. Satisfaction with the Timeliness of the project: 1. Considering reasonable delays caused by the weather, was the scheduled start date met? If not, was a rescheduled start date communicated on a timely basis? 2. Once under way, was the job completed in the time period promised? top-notch? You ve already made a great contractor during the course of the work he did for them. Your contractor s willingness to participate shows how start by talking to a contractor who much he values customer feedback, and the results are an D. Satisfaction with the company s Responsiveness: 1. The company was accessible and responsive to comments, requests for information or changes. participates in CertainTeed s credential objective history of how well he s met the expectations of past customers and a strong indication of what you can programs and the Customer TrackRecord expect on your job. How Does it Work? E. Satisfaction with the company s Workmanship: 1. The finished job met the standards described in your job agreement. 2. The job site was cleaned up. service. His participation shows he is committed to customer service and Each property owner fills out a survey that rates the contractor s performance based on professionalism and F. Satisfaction with the Caring exhibited by the company: 1. Equipment placement and job performance caused only minor inconveniences to you and your neighbors. 2. Proper care was demonstrated for your property. workmanship. CertainTeed tabulates the results for the satisfaction. Very few contractors in the contractor. This allows him to monitor his company s performance and address any areas that need roofing industry make the effort to survey improvement. G. Considering all factors, please rate your overall level of satisfaction with this company. After we receive your completed survey, your name will be their customers, so you can feel confident entered into our annual random drawing, which takes place H. Based on your experience with this company, would you recommend or refer them to others? Yes No each January. Only those who complete and submit the you re getting one of the best. survey are eligible. If we select your name, you will receive $500 a nice payoff for simply sharing your thoughts. ASK ABOUT ALL OF OUR OTHER CERTAINTEED PRODUCTS AND SYSTEMS: ROOFING SIDING TRIM DECKING RAILING FENCE FOUNDATIONS GYPSUM CEILINGS INSULATION PIPE CertainTeed Corporation P.O. Box 860 Valley Forge, PA Professional: Consumer: Two prize winners will be selected and notified. Prize winners names will be announced on the CertainTeed web site at Another way to obtain the names of prize winners is to send a self-addressed, stamped envelop to: 1/14 CertainTeed Corporation, Printed in the U.S.A. Code No CertainTeed, P.O. Box 20126, Lehigh Valley, PA 18002, Attn.: Customer TrackRecord. A Record of Quality When you choose a contractor with a strong TrackRecord history, you can rest assured that you ve chosen a true But don t take our word for it. Ask to see his TrackRecord. roofing professional

35 Your own personal university certainteed.com/brc benefits of participating Ford Vehicle Program Significant savings exclusively for credentialed companies Save $$$ using CertainTeed s corporate discounts Contractor s EDGE University In today s competitive roofing industry, you can t ever stop learning new ways to improve, manage and market your contracting business. That s why Contractor s EDGE University makes such a difference, giving you instant access to innovative business improvement know-how and time-saving, money-making ideas from successful contractors across America. Exclusively for credentialed companies. Log onto MyEDGE website. ExclusivE OffEr for credentialed companies C ertainteed Roofing Your own personal university Your Gateway to Continuous Learning and Success TM To learn more about this exceptional program between CertainTeed Roofing and the Ford Motor Company, please refer to the program details and substantial discounts on the MyEDGE Website. Business tips, training, forms, and more. Exclusively offered to CertainTeed credentialed companies for only $100 a year! Access to this learning center normally costs more than $700 per year you save money and get a full calendar year worth of unlimited learning by paying the $100 administration fee to cover your enrollment. Enroll in Contractor s EDGE University by logging into your CertainTeed MyEDGE website and clicking on the CEU tab. After enrollment, you can dig in and begin learning at your own pace and on your own time schedule. Plus, you ll receive weekly s with lesson topics for the most relevant learning to help you meet your immediate goals. We re so positive that Contractor s EDGE University will help your business that we ll refund your enrollment fee if you are not satisfied for any reason. Powered by Remodelers Advantage CertainTeed Roofing has been a sponsor and supporter of Remodelers Advantage for more than 20 years, working together to help contractors achieve continuous business improvement and higher levels of profitability. CertainTeed is pleased to make this exclusive offer available through our partnership with Remodelers Advantage Inc. For more information TM Please contact your local CertainTeed Roofing Territory Manager. Visit to learn more or to enroll Contractor s EDGE University. In today s competitive roofing industry, you can t ever stop learning new ways to improve, manage and market your contracting business. That s why Contractor s EDGE University makes such a difference, giving you instant access to innovative business improvement knowhow, competitive secrets and time-saving, money-making ideas from successful contractors across America. Improve your business in just 60 minutes a week To help you make the most of every minute you invest in learning, Contractor s EDGE University lets you choose guided or self-paced formats everything from in-depth training modules and webinars to podcasts, research and ready-to-use forms. Plus, special learning tracks let you zero in on the exact topics or business areas that matter most to you right now, including: Financial and management planning Production strategies and management Marketing and sales Human resources and training Strategic business planning Family-owned business issues Work-life balance Insights from industry leaders and experts And more! Just one hour a week can boost your productivity, profitability and peace of mind! Why reinvent the wheel? Through Contractor s EDGE University, you and your production team, accounting staff, managers and marketing personnel can turn continuous learning into personal satisfaction and business success. Access to the resource library: New materials added all the time white papers, audio courses, training modules and much more to help you build the experience of remodelers and industry experts into your business. On-the-go learning: Podcasts can turn even a few minutes on a break or on the road into profitable new business skills and insights. Ready-to-use materials: Proven forms, guides and processes instantly help you save time, improve operations and reduce errors. 11/13 CertainTeed Corporation, Printed in the U.S.A. Code No