A. Important Canadian Websites

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1 Chapter 6 Appendix: Sources of Secondary Data For almost any marketing research project, an analysis of available secondary information is a useful and inexpensive first step. Although there are information gaps, particularly for detailed market information, the situation on data availability and reliability is improving. The principal agencies that collect and publish information useful in international business are presented here, with some notations regarding selected publications. A. Important Canadian Websites 1. Industry Canada a department of the federal government, developed Strategis in 1996 to meet the needs of its information users. The site provides information of Industry Canada s programmes and policies, and links users to the vast network of departments, agencies, working groups, and databases within the Canadian federal government as well as other governments, multinational institutions, and private organizations across the globe. For the international business student Strategis offers a one-stop shopping option for those seeking international business information. Industry Canada is the main contact with online information about the country, economy, trade, and other societal elements. For access to Industry Canada s domestics and international trade data relevant to the international marketer see: Trade Data Online, Canadian Company Capabilities, Federal Corporations Data Online, and Canadian Industry Statistics. Each of the aforementioned facilities can be reached through the Strategis site. 2. Department of Foreign Affairs and International Trade: publishers reports on Canada s macro-economic developments that deal with foreign affairs, and foreign trade and investment. The department also conducts empirical research by country and region, prepares assessments of multilateral trade negotiation items, and publishes research that is disseminated to the public. 3. Export Development Corporation (EDC) is a Canadian financial institution devoted exclusively to providing trade finance services to support Canadian exporters and investors in some 200 markets, 130 of which are in developing markets. 4. Canadian International Trade Tribunal ( investigates injury to domestic companies in antidumping and countervailing duty cases. 5. International Trade Canada ( provides information on Canada s international trade and investment policy and supports Canadian exports through the International Trade Commissioner s Service. 6. Canadian Commercial Corporation: offers services for both Canadian exporters and buyers outside of Canada. It offers a range of pre-contract, contract advisory and post-contract services. CCC also assists Canadian companies promote Canadian business projects, negotiate contracts, and implement start-up efforts after a contract is awarded. They also provide access to working capital and foreign exchange at competitive rates. 7. Canada Revenue Agency administers Canada s federal tax laws and for most provinces and territories. The Agency also manages several benefit and incentive programs across the country. 8. Canada Border Services Agency was created in 2003 and represents Canada s response to public safety and national preparedness. Besides its role in protecting Canada s national security interests the agency is in charge of customs and duties on products entering and leaving the country. 9. Canadian International Development Agency is Canada s international aid agency. It works with the business community, non-governmental organizations (NGOs), professional associations, co-operatives, educational institutions and international agencies. Developing countries are also essential partners. 10. Competition Bureau is Canada s regulatory unit that enforces legislation dealing with preserving a competitive market environment. It is responsible for administration and enforcement of the Competition Act, the Consumer Packaging and Labelling Act, the Textile Labelling Act and the Precious Metals Marking Act. Its role is to promote and maintain fair competition so that Canadians can benefit from lower prices, product choice and quality services. 11. Competition Tribunal is a specialized court that hears and decides applications that deal with the Competition Act. The Tribunal operates independently of

2 2 Part 3 Assessing Global Market Opportunities any government department. It does not have investigative powers nor does it provide advice to government. 12. Statistics Canada is Canada s agency in charge of compiling, analyzing, and reporting Canadian information vital to business, government, and educational users across the globe. 13. Bank of Canada is the nation s central bank and is responsible for maintaining the integrity of the monetary system. B. Other Useful Websites 1. STAT-USA, a part of the U.S. Department of Commerce s Economics and Statistics Administration, produces and distributes at a nominal subscription fee the most extensive government-sponsored business, economic, and trade information databases in the world today, including the National Trade Data Bank, Economic Bulletin Board, and Global Business Procurement Opportunities The website of the Commerce Department s International Trade Administration provides export assistance, including information about trade events, trade statistics, tariffs and taxes, marketing research, and so forth Provides import and export information on more than 18,000 commodities, but the user must subscribe The U.S. Census Bureau provides a variety of international trade statistics Find the CIA World Factbook here, as well as other pertinent trade information The U.S. Customs Service provides information regarding customs procedures and regulations The Overseas Private Investment Corporation (OPIC) provides information regarding its services The Export-Import Bank of the United States (Ex-Im Bank) provides information related to trade financing services provided by the U.S. government The International Monetary Fund (IMF) provides information about the IMF and international banking and finance The World Trade Organization (WTO) provides information regarding its operations The Organization of Economic Cooperation and Development (OECD) provides information regarding OECD policies and associated data for 29 member countries The Japan External Trade Organization (JETRO) is the best source for data on the Japanese market Euromonitor is a company providing a variety of data and reports on international trade and marketing The Web of Culture provides a variety of data on cultural dimensions such as language, gestures, and religion for a large number of countries. 15. University-based websites. Notable sites connected to several data sources include the Michigan State University Center for International Business Education and Research (global edge.msu.edu/ibrd/ibrd.asp) and the University of California at Berkeley ( BUSI/bbg18.html) The World Network of Chambers of Commerce and Industry provides data and addresses regarding chambers of commerce around the world The Internet Public Library provides Internet addresses for dozens of sources of trade data worldwide.

3 Chapter 6 Developing a Global Vision through Marketing Research The World Trade Centers Association provides information about services provided by the World Trade Centers in the United States, including export assistance, trade leads, training programs, and trade missions World Trade magazine provides online its annual Resource Guide to products, goods, and services for international trade. C. Other Sources 1. Bibliographies a. International Directory of Business Information Sources and Services. 2d ed. London: Europa. Provides directory information on over 5,000 organizations, including details of libraries and publications. b. World Directory of Marketing Information Sources. London: Euromonitor. (Also on CD- ROM.) Provides 6,000 entries, including libraries, market research companies, trade associations, trade journals, online sources, and international business contacts. 2. Directories a. American Export Register. New York: Thomas Publishing, International Division. Annual. Includes an alphabetical product list with over 220,000 product and service listings in more than 4,200 separate categories as well as lists of U.S. and foreign embassies and consulates, chambers of commerce, world trade center clubs, U.S. and world ports, and banks. b. Arpan, Jeffrey S., and David A. Ricks. Directory of Foreign Manufacturers in the United States. 5th enl. ed. Atlanta: Publishing Services Division, College of Business Administration, Georgia State University. Lists nearly 6,000 foreign-owned manufacturing firms in the United States. c. D&B Principal International Businesses Directory. Wilton, CT: Dun s Marketing Services. Annual. (Also on CD-ROM.) Covers approximately 55,000 companies in 140 countries, listing businesses by product classification and alphabetically. d. Encyclopedia of Global Industries. Detroit: Gale. Alphabetically covers 125 vital international industries, providing in-depth information including statistics, graphs, tables, charts, and market share. e. Export Yellow Pages. Washington, DC: Venture Publishing North-America; produced in cooperation with the Office of Export Trading Company Affairs and International Trade Administration. Annual. Provides detailed information on over 12,000 export service providers and trading companies, agents, distributors, and companies outside the United States; also includes a product/ service index and an alphabetical index. f. FINDEX: The Worldwide Directory of Market Research Reports. London: Euromonitor. Annual. (Also on CD-ROM.) Abstracts and indexes more than 9,000 market research and company reports, spanning 12 broad product sectors. g. International Brands and Their Companies. Detroit: Gale. Annual. Lists nearly 65,000 international consumer brand names attributed to 15,000 manufacturers, importers, and distributors, giving for each brand a description of the product, company name, and a code for the source from which the information was taken. h. International Companies and Their Brands. 4th ed. Detroit: Gale. Lists 25,000 manufacturers, importers, and distributors and the nearly 80,000 brand names attributed to them, giving for each company the firm s address and telephone number and an alphabetical listing of its trade names. i. International Directory of Corporate Affiliations. New Providence, NJ: National Register Publishing. Semiannual. Contains critical information on over 2,300 corporate parents with revenues of more than $50 million annually, 42,000 subsidiaries worldwide, and 54,000 key executives. j. International Tradeshow. Frankfurt: m+a Publishers for Fairs, Exhibitions and Conventions. Semiannual. Contains detailed information on global trade fairs and exhibitions that are of national and international significance. k. Trade Directories of the World. San Diego: Croner Publications. Looseleaf. Includes more than 3,000 trade, industrial, and professional directories in 1,000 categories in 175 countries.

4 4 Part 3 Assessing Global Market Opportunities l. World Directory of Consumer Brands and Their Owners. London: Euromonitor, Provides information on 17 market sectors, including consumer electronics, consumer healthcare, and leisure and entertainment. m. World Directory of Trade and Business Associations. London: Euromonitor, (Also on CD-ROM.) Contains entries from a broad range of sectors, giving details of publications produced, aims and objectives of the association, and whether they provide assistance in further research. n. World Retail Directory and Sourcebook. 2d ed. London: Euromonitor. (Also on CD-ROM.) Identifies over 2,000 retailers, breaking them down by country and classifying them by organization and type of product sold. o. Worldwide Franchise Directory. Detroit: Gale. Irregular. Provides information concerning some 1,574 franchising companies in 16 countries, arranged by type of business in more than 80 categories. 3. Marketing Guides a. Export Market Locator. Wilton, CT: Dun & Bradstreet. Annual. (Also on CD-ROM.) Identifies the five largest and five fastest-growing global markets for a product; software version provides statistical information on more than 5,000 product lines, allowing searching by SIC code, Harmonized Commodity Code, or keyword commodity description. Reports available for single products. b. Exporters Encyclopaedia. Wilton, CT: Dun & Bradstreet. Annual. Comprehensive world marketing guide, in five sections; section two, Export Markets, gives important market information on 220 countries (import and exchange regulations, shipping services, communications data, postal information, currency, banks, and embassies); other sections contain general export information. Also available are regional guides for Asia-Pacific, Europe, and Latin America, and export guides for single countries. c. International Business Handbook. Binghamton, NY: Haworth Press. Includes a global overview as well as separate chapters on 15 countries or regions, covering such topics as consumer cultures, business customs, methods of entry, and global strategies. d. Reference Book for World Traders: A Guide for Exporters and Importers. San Diego: Croner Publications. Looseleaf. Provides information required for market research and for planning and executing exports and imports to and from all foreign countries; under each country it provides a listing of services to exporters and importers, including marketing research organizations, marketing publications, and custom brokers. e. U.S. Custom House Guide. Hightstown, NJ: K-III Directory Co. Annual. Provides a comprehensive guide to importing, including seven main sections: import how-to, ports sections, directory of services, tariff schedules (Harmonized Tariff Schedules of the United States), special and administrative provisions, custom regulations, and samples of import documents. 4. Demographic Data a. Consumer Europe. London: Euromonitor. Annual. Provides demographic data on consumer products for the major countries of Europe and Eastern Europe, totals for the European Community, and comparison among the European Community, Japan, and the United States. b. European Marketing Data and Statistics. London: Euromonitor, Annual. (Also on CD- ROM.) Presents data from 32 European countries on everything from economic indicators to transport infrastructure in spreadsheet form, including ten-year trend data for each country and a full list of useful information sources. c. International Marketing Data and Statistics. London: Euromonitor. Annual. (Also on CD- ROM.) Presents extensive marketing data for all countries outside Europe, including ten-year trend data for most series. d. World Market Share Reporter. 2d ed. Detroit: Gale. Provides market share data for hundreds of products, services, and commodities in countries of regions other than North America and Mexico. 5. Periodical Indexes a. ABI/INFORM. Charlotte, NC: UMI/Data Courier. Weekly. (Computer file and CD-ROM.) Indexes and abstracts articles from some 1,000 business and management periodicals published worldwide. More than half the journals are indexed cover-to-cover, the others selectively. Abstracts

5 Chapter 6 Developing a Global Vision through Marketing Research 5 are about 200 words long; available online on Data-Star, European Space Agency, Lexis-Nexis, Orbit Search Service, STN International, University Microfilm International, Ovid Technologies, and Knight-Ridder Information; and on CD-ROM as ABI/INFORM Global Edition. b. Predicasts F & S Index Europe. Foster City, CA: Information Access Co. Monthly. (Print file, computer file, and CD-ROM.) Covers company, product, and industry information for the European Community (Common Market), Scandinavia, other regions in Western Europe, the former USSR, and East European countries in financial publications, business-oriented newspapers, trade magazines, and special reports; available online through Ovid Technologies, Data-Star, and Knight-Ridder Information and on CD-ROM as Predicasts F & S Index Plus Text. Abstracts in the computer file and on CD-ROM vary in length from 400 to 600 words and contain full text for many shorter articles. c. Predicasts F & S Index International. Foster City, CA: Information Access Co. Monthly. (Print file, computer file, and CD-ROM.) Covers company, product, and industry information for Canada, Latin America, Africa, the Mideast, Asia, and Oceania in financial publications, businessoriented newspapers, trade magazines, and special reports; available online through Ovid Technologies, Data-Star, and Knight-Ridder Information and on CD-ROM as Predicasts F & S Index Plus Text. Abstracts in the computer file and on CD-ROM vary in length from 400 to 600 words and contain full text for many shorter articles. 6. Periodicals a. Business Briefings. Business Africa, Business Asia, Business China, Business Eastern Europe, Business Europe, Business Latin America, Business Middle East, Russia, India Business Intelligence, Crossborder Monitor, Ostwirtschafts-report. New York: Business International. Biweekly or monthly. (Also on CD-ROM.) Reports issued for each title provide current news about companies, products, markets, and recent developments in laws and practices. b. Business Operations Report. Eastern Europe, Middle East & Africa, Latin America, Asia. (Also on CD-ROM.) Provides hands-on operating information for setting up or operating a business, including information and commentary on new marketing and sales challenges and import and export policies. c. China Hand. New York: Business International. Monthly. (Also on CD-ROM.) Provides comparative information on provinces and sites for setting up new operations and keeping up-to-date with regulatory changes and business developments. d. East Asian Business Intelligence. Washington, DC: International Executive Reports. Biweekly. Provides sales and contracting opportunities for East Asian countries, including a brief description of the business opportunity, the person to contact, and the address, phone, and fax numbers. e. Investing Licensing and Trading Abroad. New York: Business International. Semiannual. (Also on CD-ROM.) Directed toward companies that export directly or that have established subsidiaries, joint ventures, or licensing arrangements abroad; outlines business requirements for overcoming restrictions and other legal hurdles in 60 countries. f. Marketing in Europe. New York: Economists Intelligence Unit. Monthly. Contains detailed studies of markets for consumer products in France, Germany, Italy, Belgium, and the Netherlands, including food, drink, tobacco, clothing, furniture, leisure goods, chemists? goods, household goods, and domestic appliances. g. Market Research International. London: Euromonitor. Monthly. Each issue features diverse products and markets, focusing on international market review, global market trends and developments, U.S. market report, Japan market report, emerging market report, and market focus. h. World Commodity Forecasts: Industrial Raw Materials and Food, Feedstuffs and Beverages. New York: Business International. Annual, with updates. Provide analysis of market trends, with specific price forecasts up to two years ahead for 28 commodities.