The Anatomy of a Perfect Blog Post

Transcription

1 Did you know there s a proven formula to creating hot blog posts? Introducing The Anatomy of a Perfect Blog Post 10 powerful blogging secrets of the pros that dramatically increase your readership and convert your prospects into raving customers Elite Marketing Pro, LLC - All Rights Reserved. 1

2 Legal Notices NO RIGHT TO REDISTRIBUTE MATERIALS. You agree that you will not redistribute, copy, amend, or commercially exploit any materials found on in this document or related Web Sites without Elite Marketing Pro, LLC and/or EliteMarketingPro.com express written permission, which permission may be withheld in Elite Marketing Pro, LLC and/or EliteMarketingPro.com s sole discretion. NO INVESTMENT ADVICE. The information contained in this product has no regard to the specific investment objective, financial situation or particular needs of any specific recipient. Elite Marketing Pro, LLC and/or EliteMarketingPro.com does not endorse or recommend any particular securities, currencies, or other financial products. The content published in this document is solely for informational purposes and is not to be construed as solicitation or any offer to buy or sell any spot currency transactions, financial instruments or other securities. Elite Marketing Pro, LLC and/or EliteMarketingPro.com does not represent or guarantee that any content in this document is accurate, nor that such content is a complete statement or summary of the marketplace. Nothing contained in this document is intended to constitute investment, legal, tax, accounting or other professional advice and you should not rely on the reports, data or other information provided on or accessible through the use of this product for making financial decisions. You should consult with an appropriate professional for specific advice tailored to your situation and/or to verify the accuracy of the information provided herein prior to making any investment decisions. INDEMNITY. You agree to indemnify and hold Elite Marketing Pro, LLC, its parent, subsidiaries, affiliates, directors, officers and employees, harmless from any claim, demand, or damage, including reasonable attorneys fees, asserted by any third party or arising out of your use of, or conduct on, this product and/or website. COPYRIGHT. The Product, Web Site, and Tools are protected by copyright law and international treaty provisions and may not be copied or imitated in whole or in part. No logo, trademark, graphic or image from the Web Site may be copied or retransmitted without the express written permission of Elite Marketing Pro, LLC. All associated logos are trademarks or registered trademarks of Elite Marketing Pro, LLC and/or EliteMarketingPro.com and may not be copied or transmitted without the express written permission of Elite Marketing Pro, LLC Elite Marketing Pro, LLC - All Rights Reserved. 2

3 About Tim Erway The guy behind some of the biggest online success stories Over the last decade, Tim Erway has coached and empowered dozens of 6-, 7-, and 8-figure entrepreneurs. But success didn't come easily for Tim. After 2-years of "working the plan," Tim found himself eye-deep in debt and close to being homeless when he was evicted from his 1- bedroom apartment. On a loan and a prayer, Tim dedicated himself to becoming a student of Internet marketing, and just 6 months later he bounced back making his first 6-figures in affiliate and network marketing. In 2003, he launched his first 7-figure online education company dedicated to providing debt-laden consumers with the tools and information needed to eliminate debt from their lives. By 2004, Tim's company helped thousands of people avoid bankruptcy, regain control of their finances and get a fresh start. All the while, he was earning a healthy 6-figure income selling his own products, affiliate products and with network marketing. Today Tim is CEO of Elite Marketing Pro. He also owns a successful real estate investment company that he launched using attraction marketing methods proving yet again that the universal principles of attraction marketing work across multiple industries, both online and offline Elite Marketing Pro, LLC - All Rights Reserved. 3

4 Why Every Business Must Have A Blog Blogging isn t a maybe for your business If you re serious about creating a REAL, passive, J.O.B. - replacing income, then you need to get serious about blogging yesterday! Accounting firm Ignite Spot published the following stats 77% of Internet users read blogs Businesses that blog have 97% more inbound links 81% of US consumers trust the views and opinions shared on blogs Sites with blogs have 434% more indexed pages in the search engines 61% of US consumers have made a purchase based on reading a blog Small businesses that blog generate 126% more leads A recent Hubspot survey of over 7,000 small businesses revealed Increasing blogging frequency from 3-5x per month to 6-8x nearly doubles lead generation Businesses that blog 15+ times each month get 5x more traffic 2014 Elite Marketing Pro, LLC - All Rights Reserved. 4

5 Increasing the total number of blog posts from to creates a 45% growth in traffic Would you like to Build your list? Position yourself as an expert? Convert your prospects into customers and make more money? Quit your day job? Get paid what you re worth? Make an extra $1,000, $2,000, $5,000, or $10,000 each month? Then you re in the right place! Blogging is the most reliable, long-term strategy for creating a true business asset that will pay you dividends month after month. And here s why 2014 Elite Marketing Pro, LLC - All Rights Reserved. 5

6 Five Major Reasons to Start Blogging TODAY 1. Blogs are easy to set up, simple to maintain, and are the easiest way to create an online presence, publish your own content, and brand yourself. 2. Your blog will generate free traffic from search engines, social marketing websites, and even other blogs. Blogging is really the easiest way to generate leads and traffic for your business fast! without spending a ton of money. 3. Google and the other search engines absolutely LOVE blogs. 4. Blogs are more credible than sales letters, advertisements, brochures, corporate websites, or other types of traditional marketing. Therefore, your site visitors will be less likely to have their guard up while reading your blog as long as you provide real, valuable content. 5. Blogging allows you to build your own community of loyal readers and contributors. When you publish content, visitors can comment on your posts and add their thoughts and feedback. This adds a conversation, a social dynamic, to your marketing. Now that we clearly understand the importance and benefits of blogging, let s talk about the specifics 2014 Elite Marketing Pro, LLC - All Rights Reserved. 6

7 How to Write a Perfect Blog Post: The 10 Blogging Secrets of the Pros Secret #1: Get clear about the purpose or goal for your post. What do you want the reader to know? And what do you want the reader to do? Click a link? Opt-in? Buy a product? Become an affiliate? Share with their friends? Secret #2: Get a clear picture of the one person who will be reading your post. Male or Female? How old? Married or single? What s their personality like? Where do they work? What kind of job? What s their current income like? What do they want? What are they afraid of? What keeps them up at night? The clearer this person is in your mind, the easier it will be to talk to this person and connect with them in writing. Talk they way they talk. And talk about what s important to them. Don t skip this step, it s deceptively important! Secret #3: Start with just ONE topic or big idea for your post. Your goal is to explore the idea in an entertaining and informative way, and you only have about 500 words, so stay on topic! Make sure you grab their attention at the start with curiousity. This will keep them hooked for the meat that s to come. First impressions count, so dive right in! 2014 Elite Marketing Pro, LLC - All Rights Reserved. 7

8 Secret #4: Write a targeted, compelling headline. Do this first. And make sure it speaks directly to your ideal reader and expresses a benefit either entertain them with a story or provide them with useful, actionable information (or both!). After all, your post should be about your readers, not you. Secret #5: Jot down 3-5 important points. Make an outline. Keep your flow of ideas organized. Feel free to expiriement with lists, tips, reviews, comparisons, FAQs, cheat sheets, surveys, tutorials, case studies, news, recommended resources, interviews, even multimedia memes, podcasts, and embedded videos. Just make sure you stay focused! Secret #6: Use an example or story to make your idea come alive. The example or story can come from your own experience, from someone you know, or something you ve read. It can come from the daily news, current movies, or forum discussions. Stories captivate and suck your readers into your content. Secret #7: Write a clear, strong call to action at the end of the post. Don t wimp out here. Want them to click here? Then tell them, Click here for more Want them to leave their comment, opinion, or idea? Then tell them or ask them, 2014 Elite Marketing Pro, LLC - All Rights Reserved. 8

9 What do you think? Tell me your opinion or share your comment below. Your prospects are not going to do anything unless you ask! So be perfectly clear what they should do next! Secret #8: Make your post easy on the eye. Use plenty of white space, related images, subheadlines, bullet points, or lists. Conventional wisdom says that Internet readers scan for information so make your post scannable so your key points stand out. Secret #9: Say something about yourself (at the end). Include an about the author in a short, one- or twosentence paragraph. And don t forget to include links to your Facebook, Twitter, or other social media sites. If your readers enjoyed your post, they ll want to find out how else they can get in touch! Secret #10: Proofread! Before you hit publish, take a look at how your post will appear when it goes live. Double check for spelling, hyperlinks, spacing, and eye-friendliness. Nothing turns off a savvy prospect more than sloppy, unprofessional work. Next let s brainstorm a few ideas for what to write 2014 Elite Marketing Pro, LLC - All Rights Reserved. 9

10 How to Brainstorm Hot Post Topics Here are a few things to help you come up with some great ideas for topics to post about. What funny, shocking, embarrassing, enlightening or otherwise interesting developments have happened in your life? What are the latest news headlines that are getting major attention? What are some chapters in your favorite book on the subject you are writing about? What are some of the questions you see on forums and other blogs in your industry? What are some questions or comments you ve received that others might have? What blog posts by somebody else have you read and enjoyed, and why? What new videos have you watched on YouTube or other video sites? 2014 Elite Marketing Pro, LLC - All Rights Reserved. 10

11 What books have you read lately? The above questions should help grease the wheels of your mind and get you thinking about potential post topics. Now let s really kick things up a notch 2014 Elite Marketing Pro, LLC - All Rights Reserved. 11

12 Ready to Go from Zero to Six- Figures in 2014 In Just 22 Minutes a Day? That s right, if you can invest just 22 minutes a day in your success and follow some simple instructions YOU can make over $100,000 this year. How? I got one of the top bloggers in the industry, Mr. Ray Higdon, to reveal how he consistently makes six-figures a MONTH with just his blog. Ray's developed a unique system that instantly turns his visitors into raving fans and paying customers. And he s averaging 1,433 brand new leads a month without spending a dime. Here s just a little bit of what you ll learn from Ray The single best way to get LOTS of super highquality traffic without spending a dime. Ray s Black Book of secret websites to post your blog to. Simply go through the list and add your blog to these secret sources. Then sit back and watch your Google rankings skyrocket. A little-known 100% FREE technique you can use to leverage OTHER people s efforts and get even 2014 Elite Marketing Pro, LLC - All Rights Reserved. 12

13 more traffic. This won t cost you a penny and THEY do all the work. How to spread your content like wildfire and magnetically attract scores of brand new visitors using Ray s sneaky share and commenting methods. How to create a frenzy and get your visitors to WANT to come back to your blog, cheerfully consuming your content and buying your products or services. Using these tips you ll be able to get more repeat traffic than just about anyone else in your niche. PLUS How to monetize all this traffic, turning it into sales and putting cash in your pocket. Are you ready to discover the most unique system on the planet to getting free traffic, leads, and sales in just 22 minutes a day? Start making significantly MORE MONEY! Have much MORE FREE TIME! And enjoy a much BETTER QUALITY OF LIFE! Click right here to get instant access to Ray s one-of-a-kind training now! 2014 Elite Marketing Pro, LLC - All Rights Reserved. 13