Application Optimization, Visibility and Control for the Hybrid Enterprise
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1 Application Optimization, Visibility and Control for the Hybrid Enterprise Optimierung, Visibilität und Kontrolle in ein einer Welt der Hybrid Enterprise René Bagia Enterprise Sales Executive, Riverbed
2 Hybrid Enterprise 2014 Riverbed Technology. All rights reserved. 2
3 Hybrid Enterprise: On-Premise and Cloud Hybrid Enterprise Hybrid Network Hybrid Cloud SaaS / Cloud Data Center 2014 Riverbed Technology. All rights reserved. 3
4 Optimization Visibility Control 2014 Riverbed Technology. All rights reserved. 4
5 Optimization Visibility Control 2014 Riverbed Technology. All rights reserved. 5
6 Riverbed 10 Years Making WANs Feel Like LANS 2014 Riverbed Technology. All rights reserved. 6
7 Optimization Key Takeaways Lack of bandwidth is usually not the only performance inhibitor. Latency is still the performance killer for business applications (File, , Web) Pursue both Branch-to-DC & DC-to-DC scenarios Riverbed Technology. All rights reserved. 7
8 Optimization Fragen an den Interessenten Planen Sie Cloud Services zu nutzen? O365? Wieviele Aussenstellen haben Sie, wie performant können die Mitarbeiter dort arbeiten? Haben Sie lokale Server in den Aussenstellen? Haben Sie mobile Nutzer mit hohem Roaming Kosten? 2014 Riverbed Technology. All rights reserved. 8
9 Optimization Visibility Control 2014 Riverbed Technology. All rights reserved. 9
10 Optimization Visibility Control 2014 Riverbed Technology. All rights reserved. 10
11 SteelHead SteelCentral 10% Current Riverbed customers who have purchased both SteelHead AND SteelCentral. 10 big Cross-sell opportunity in 2015! Top 3000 High-Value Accounts 2014 Riverbed Technology. All rights reserved. 11
12 SteelHead+SteelCentral SteelHead + NetShark SteelHead SteelFlow + AppResponse SteelHead SteelFlow + NetProfiler Deep visibility at every branch and data center. End-user Response Monitoring for onprem and off-prem (salesforce.com) web applications. Application-centric performance monitoring and analysis Riverbed Technology. All rights reserved. 12
13 Strategic Selling CIO Head of IT Bottom Line LOB Top Line $$$$ Architecture Desktop/Clients Infrastructure & Operations Security $ Application Ops $ $ Applications SSL/TLS EUE, APM APM $ $ Storage Network Cloud/Virtualization Server/Virtualization DevOps/Shadow IT $$ WANX, NPM WANX, NPM Portfolio Riverbed Technology. All rights reserved. 13
14 Optimization - Visibility Key Takeaways Nur 10% der Riverbed SH Kunden nutzen SteelCentral! SteelHead with SteelFlow promotes the adoption of SteelCentral for application-centric visibility. SteelCentral promotes the adoption of SteelHead by identifying application performance issues Riverbed Technology. All rights reserved. 14
15 Optimization Fragen an den Interessenten Kennen Sie die Perfomance Ihrer Applikationen aus Sicht Ihrer Benutzer? Wussten Sie das jede SteelHead eine Netzwerk Probe ist? Wie können Sie etwas kontollieren oder optimieren wenn Sie es nicht messen? 2014 Riverbed Technology. All rights reserved. 15
16 Optimization Visibility Control 2014 Riverbed Technology. All rights reserved. 16
17 Optimization Visibility Control 2014 Riverbed Technology. All rights reserved. 17
18 Application-Centric, Automated Management Application Groups for Business Intent-Based Policies Google Talk, H.225/H.323, Microsoft Lync Audio, RTP, RTCP, SCCP, SIP, Skype, Vonage Business Voice Citrix CGP/ICP, KVM over IP, PCoIP, RDP, RSH, Telnet, SCCM remote control, TN3270, VNC Business VDI Business Critical ARP/BGP/EIGRP/O SPF, DHCP, DNS, ICMP, LDAP, Microsoft AD, RADIUS, TACACS, WCCP Recreational e.net, facebook.com, Flickr, Hulu, Netflix, Steam, Xbox Live FaceTime, Google Talk Video, Microsoft Lync Video, RTP Video, Skype Video Business Video Anti-virus updates, backup apps, CIFS, SCCM, POP Business Bulk Business Productivity Collaboration, messaging, mail, streaming, broadcast audio/video, SaaS business services Standard Bulk NNTP, FTP, Torrents, Dropbox, NFS, Automatically identify and organize applications: Policy configuration, Reporting and Troubleshooting 2014 Riverbed Technology. All rights reserved. 18
19 SteelHead Network Services Application Visibility and Control of Hybrid WANs Network QoS Outbound & Inbound Bandwidth & Latency Prioritization Hierarchical Fair Service Curve Scheduling (HFSC) Path Selection Application-centric, business intent-based policies Centralized management Secure Transport Multi-path Encryption Any-to-any Group VPN Auto-setup Administration App Flow Engine Auto-classify applications SSL/TLS/HTTPS-support Deep-packet inspection App Visibility On-prem & SaaS Office365, Salesforce.com End-User Response Monitoring SteelFlow Application-centric monitoring SteelCentral NetProfiler SteelCentral AppResponse 2014 Riverbed Technology. All rights reserved. 19
20 Control Fragen an den Interessenten Warum nutzen Sie nicht das Internet und Ihre MPLS Strecke gleichzeitig? (PathSelection, AppFlow) Nutzen Sie QoS auf Ihre Anwendungen bezogen? (network QoS) Warum nicht ein grosses eigenes Unternehmens VPN? (secure Transport) 2014 Riverbed Technology. All rights reserved. 20
21 Optimization Visibility Control 2014 Riverbed Technology. All rights reserved. 21
22 Wie jetzt, das alles alleine? Bitte nehmen Sie Riverbed Sales früh mit ins Boot! Wir haben sehr gute Lösungen und Services welche am Ende ein Ziel erreichen helfen: Einen zufriedenen Kunden! 2014 Riverbed Technology. All rights reserved. 22
23 Services for Application Optimization, Visibility and Control PLAN BUILD OPTIMIZE Reduce the risk of IT change with expert assessments, readiness services, and predictive analysis. Migration Planning and Readiness for SaaS apps (Office 365) SteelHead Upgrade Readiness SteelCentral AppResponse Upgrade Readiness Application Network Readiness Fact-based planning and decision-making Validation that apps meet performance SLAs before deployment Smooth, trouble-free transitions, upgrades, and/or migrations Accelerate time to value by leveraging Riverbed product experts and best practices. Mailbox Migration Optimization for Office 365 SteelHead Implementation SteelHead Upgrade Implementation SteelCentral AppResponse Upgrade Implementation Resident Engineer Technical Education Services BUSINESS BENEFITS AND OUTCOMES Accelerated implementation for faster time to value Reduced implementation risks and costs Improved performance and stability In-house product knowledge and proficiency Maximize solution adoption and performance to ensure customers achieve business outcomes (ROI). End-User Performance Optimization for SaaS apps (Office 365) Performance Monitoring and Troubleshooting for SaaS apps (Office 365) Performance Assurance for SteelHead (roadmap) Technology Adoption (roadmap) Resident Engineer Technical Education Services Improved solution performance over the customer lifecycle Improved customer understanding and adoption of Riverbed technology Documented and quantified KPIs and ROI analysis Enhanced long-term business value for the customer SALES TIPS 1. For Office 365 opportunities, get to customers during the planning phase with the Migration Planning and Readiness Service. Based on live application traffic, the service quantifies the benefits of utilizing WAN optimization during and after migration for bandwidth reduction and end-user response time improvement. That opens the door for more SteelHead and SteelHead SaaS sales opportunities. 2. If existing SteelHead customers aren t satisfied with their current deployment, they aren t going to upgrade to SteelHead 9.0 or take advantage of SteelCentral AppResponse integration. Overcome that objection, and showcase the power of SteelCentral, by pitching the Performance Assurance Service, which assesses their current deployment and implements several high priority change recommendations Riverbed Technology. All rights reserved. 23
24 Thank You 2014 Riverbed Technology. All rights reserved. 24
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