Investigating Usage and Users of Digital Resources
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- Joy Cameron
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1 Investigating Usage and Users of Digital Resources Profiling visitors of vangoghletters.org
2 Content Why analyze log data Log data's possibilities and limitations Tools for log analysis Edition of Van Gogh letters Findings Visits, pages, duration Where from Use of navigational facilities Characterizing users' interests Conclusions 2
3 Why analyze log data Study users Usability problems Check usage of site components Customise site to user Visitor characteristics and propensities Collecting info Observation Questionnaire Log data 3
4 Log data available Timestamp IP address Requested page [10/Jun/2011:11:37: ] "GET /vg/index.html HTTP/1.1" " "Mozilla/5.0 (Windows; U; Windows NT 6.1; es-es; rv: ) Gecko/ Firefox/3.6.13" Referring page User agent Response code, page size 4
5 Caveats Every object request recorded in log large amount of data No request no data recorded No identification of session Lots of traffic from robots 5
6 Log analyzers (AWStats)
7 Log analyzers (AWStats)
8 Google Analytics
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10 Taming log data Period February 6 September 5, 2011 Number of log lines Ca. 8,053,000 Number of pages (after cleaning) 946,000 IP numbers 'Computers' 'Sessions' Sessions >1 page Return visits Returning visitors 7714 Avg. sessions of returning visitors 4.5 Pages per session 11.1 Pages per session (> 1 page) 16.6 Time per session (sec.) 292 Time per session (> 1 page) (sec.) 452
11 Returning visitors and number of sessions
12 Logfile turned into spreadsheet Timestamp To page From page 5- apr :01:38 entry extern 5- apr :04:27 search simple "many a flower is trampled" entry 5- apr :04:28 letter? let574 search simple 5- apr :04:29 letter translation let574 letter top let apr :04:29 letter notes let574 letter top let apr :04:29 letter original_text let574 letter top let apr :08:30 toc period search simple 5- apr :08:50 letter? let588 toc period 5- apr :08:51 letter translation let588 letter top let apr :08:51 letter notes let588 letter top let apr :08:51 letter original_text let588 letter top let apr :09:16 letter? let589 toc period 5- apr :09:18 letter translation let589 letter top let apr :09:18 letter notes let589 letter top let apr :09:18 letter original_text let589 letter top let apr :16:38 letter? let683 extern 5- apr :16:41 letter notes let683 letter top let apr :02:52 toc complete letter top let apr :15:50 entry extern 5- apr :16:18 essay about 1 entry 6- apr :04:46 entry extern 6- apr :12:52 essay correspondents 1 entry 6- apr :12:54 toc correspondent essay correspondents 1 6- apr :48:56 toc period entry
13 Where do people come from? External sessions Yes No Total Sites Number any.wikipedia.org translate.googleusercontent.com search.yahoo.com webcache.googleusercontent.com painting.about.com 236 twitter.com Total 49271
14 Landing pages of external visitors list 1171 search 6242 toc 2540 border 386 essay 2078 letter illustration 594 home 19355
15 Access to letters toc border 408 essay 686 extern home 1346 letnext search list 1073 letref letother 4277
16 Searches Search term Searches keyword or number(s) 2384 paris 510 sunflowers 219 starry night 202? 144 japanese 110 japan 108 ear 103 gauguin 93 zola 87 theo 85 arles 75 bedroom 69 sower 67 colour 66
17 Searches for works of art Total Ref. Adv. Index Artwork Vincent van Gogh - The bedroom (F 482 / JH 1608) Vincent van Gogh - Starry night (F 612 / JH 1731) Vincent van Gogh - The night café (F 463 / JH 1575) Vincent van Gogh - Starry night over the Rhône (F 474 / JH 1592) Vincent van Gogh - The Tarascon diligence (F 478a / JH 1605) Vincent van Gogh - Self- portrait (F 476 / JH 1581) Vincent van Gogh - The potato eaters (F 82 / JH 764) Vincent van Gogh - The potato eaters (F 1661 / JH 737) Jean- François Millet - The two diggers Vincent van Gogh - Starry night (F 1540 / JH 1732) Vincent van Gogh - Sunflowers in a vase (F 454 / JH 1562) Emile Bernard - Christ in the Garden of Olives Vincent van Gogh - Pink peach trees ( Souvenir de Mauve ) (F 394 / JH 01379) Ferdinand Victor Eugène Delacroix - Christ asleep during the tempest (Eugène Henri) Paul Gauguin - Human miseries
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23 To conclude For this project Fair amount of serious usage Lots of automated access No fixed point of entry Sequential access ('reading') is very important In general We can get a reasonable idea of what users do Could build a nice application for studying user behaviour Access patterns are highly irregular In depth understanding needs more than log data Thank you!
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