DIPLOMA IN GRAPHIC WEB DESIGN AND WEB DEVELOPMENT COURSE INFO PACK

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1 Registered as a Private Higher Education Institution with the Department of Higher Education and Training in South Africa under the Higher Education Act 1997 Registration Nr. 2001/HE07/005 DIPLOMA IN GRAPHIC WEB DESIGN AND WEB DEVELOPMENT COURSE INFO PACK 2016

2 2 DIPLOMA IN GRAPHIC WEB DESIGN AND WEB DEVELOPMENT REGISTRATION AND ACCREDITATION Prestige Academy (Pty) Ltd is a widely recognised and credible institution. Prestige Academy is registered with the Department of Higher Education and Training as a private higher education institution (PHEI) under the Higher Education Act (Act No 101 of 1997), registration number 2001/HE07/005. We offer exclusive career-orientated and vocational training of a very high quality standard. All qualifications are accredited by the Council on Higher Education and registered by the South African Qualifications Authority (SAQA). CONTACT DETAILS PRESTIGE ACADEMY CAMPUS BUILDING Bellville Business Park D J Wood Street Bellville 7530 POSTAL ADDRESS P O Box 2220 Bellville 7535 GPS CO-ORDINATES S E Tel: Fax: ADDRESS: [email protected] WEB ADDRESS: FACEBOOK: TWITTER:

3 ADMISSION/ENTRY REQUIREMENTS All South African applicants must meet the following list of entry requirements to be eligible for admission. The minimum admission requirement is a National Senior Certificate (NSC) with a minimum of 30 39% in the language of learning and teaching of the institution (in our case it is English) coupled with an achievement rating of 3, 40-49% or better in four recognised subjects. Subjects such as Hospitality studies, Tourism and Computer Applications Technology, Design are recognized national senior certificate subjects. All recognized subjects have a credit value of 20, except Life Orientation (10) and thus therefore not count. Refer to the Higher Education Act, 1997 (Act 101 of 1997), Government Gazette Appendix: Group A and B Government Gazette (Refer to our Website for Namibian admission requirements) GENERAL INFORMATION The Diploma is provisionally registered with the South African Qualifications Authority (SAQA) on the National Qualifications Framework as: Diploma in Graphic Web Design and Web Development. Duration: 2 Years NQF Level: 5 Exit Level Credits: 245 SAQA Qualification ID no: OVERVIEW OF THE PROGRAM This 2-year Diploma encourages learners to be equipped with web design skills and techniques essential to develop interactive websites and animation. This course has been designed to teach students the range from basics to advanced web page design using JavaScript, Flash scripting and web programming. In addition they will focus on professional skills needed to work successfully in any business environment including interpreting briefs and project management. Gaining knowledge about the industry practice that entails establishing the target market, conceptualisation, web marketing, design skills and software. This highly sought after 2-year qualification will give you the skills you need to become an accomplished professional multimedia designer or web developer. YEAR 1 SUBJECT 1: BASIC WEB CREATION (EXPRESSION WEB) Microsoft Expression Web is an HTML editor and general web design software product by Microsoft. It is part of the Expression Studio suite. Expression Web can design and develop web pages using XML, CSS 2.1, ASP.NET or ASP.NET AJAX, XHTML, XSLT, PHP and JavaScript. Expression Web 4 requires.net Framework 4.0 and Silverlight 4.0 to install and run.[1] Expression Web uses its own standards-based rendering engine which is different from Internet Explorer's Trident engine.[2] Unleash your creative ideas and bring your Web sites to life with sophisticated CSS design features. Visual designers, specialised task panes, and tool bars give you precise control of page layout and formatting. Import layered artwork from Adobe Photoshop. Build dynamic, interactive pages that harness the power of the Web to deliver superior quality. Built-in support for today's modern web standards makes it easy to optimise your sites for accessibility and cross-browser compatibility. SUBJECT 2: XHTML & CSS12 At the completion of this subject, the student will have knowledge of basic HTML and CSS coding and its application to basic website design. Students will be able to plan the structure and apply the correct methodology in designing a website. XHTML is a language used to describe data and display content of the website. It is combination of HTML and XML. XHTML can work in many different kinds of browsers like Firefox, Chrome as well as on mobile phones. Students will also develop understanding of working with CSS, and the relationship between XHTML and CSS. SUBJECT 3: FUNDAMENTALS OF ENTREPRENEURSHIP This subject introduces the student to the entrepreneurial world and creates a platform for more advanced studies in this field. Students will explore the unique characteristics of the Entrepreneur as an individual with limited resources who seizes opportunities to develop new products and services which satisfy the multiple needs of consumers. Specific techniques for releasing creativity in the development and growth of new business ventures will be presented in practical terms. The differences between concepts such as: Entrepreneurship and Intrapreneurship ; creativity and innovation ; feasibility and viability, will also be explained with the aim to sensitise students for business opportunities even within existing and well established business environments. This subject

4 4 finally introduces the student to the requirements of a structured mini-business plan. The role of women as emerging entrepreneurs is also highlighted, accompanied with base-line knowledge of the advantages and disadvantages of the existing legal business forms available to entrepreneurs in South Africa. SUBJECT 4: IMAGE CREATION AND OPTIMIZATION (ADOBE FIREWORKS) In this subject students will develop the flexibility to edit both vector and bitmap images, a common library of prebuilt assets, and timesaving integration with programs such as Adobe Photoshop, Adobe Dreamweaver and Adobe Flash. They will be able to produce mock up designs quickly and move directly into web authoring software such as Adobe Dreamweaver for easy development and deployment. SUBJECT 5: IMAGE CREATION AND COMPOSITION (ADOBE PHOTOSHOP) This subject will develop essential skills in digital imaging using computer graphics and photographic software. It provides students with the opportunity to develop knowledge and apply skills in relation to these different software functions, as well as a range of imaging and editing tools specifically used for creating, manipulating and retouching computer graphics and photographs. SUBJECT 6: INTERACTIVE CREATION (NQF LEVEL 5) (ADOBE FLASH) In this subject, students will explore vector drawing, animation and audio capabilities in building interactive content that can be shared over the internet. They will learn how to create dynamic motion graphics, including aesthetics of design, motion and sound. By constructing user interactive projects, students will be challenged to combine logical reasoning (basic programming), critical thinking and artistic creativity. SUBJECT 7: ADVANCED WEBSITE DESIGN (ADOBE DREAMWEAVER) This subject will equip students with the necessary knowledge and a basic understanding of using a professional visual editor for creating and managing Web sites and pages. Student will be able to create and edit cross-platform, cross-browser pages. It also sets a foundation for advanced design and layout tools, as well as making it easy to use Dynamic HTML features such as animated layers and behaviours without writing a line of code. Browser-targeting checks your work for potential problems on all popular platforms and browsers. SUBJECT 8: ADVANCED E-GRAPHICS & ILLUSTRATION (ADOBE ILLUSTRATOR) Students will acquire knowledge about vector illustrations and how to create and refine illustrations for a number of different applications. This includes corporate identities and web layout. In this way they will develop the necessary confidence to understand the various techniques and mediums of the discipline. SUBJECT 9: DIGITAL AUDIO MANIPULATION (ADOBE AUDITION) At the completion of this subject, the student will have the knowledge to create mono and audio sounds, repairing sounds, manipulate sounds and add effects too. Working with video clips and animations by adding background sounds to it. YEAR 2 SUBJECT 1: JAVASCRIPT JavaScript teaches the student the basic structure of programming. At the completion of this subject, the student will have knowledge of JavaScript programming, interacting with controls on the client side, doing calculations and create a small animation for the website as well as create client-side forms using the same structure as in Action Script and in.net programming. SUBJECT 2: ADVANCED DATABASE CREATION (SQL QUERY LANGUAGE) SQL (Structured Query Language) is a database computer language designed for the retrieval and management of data in relational database management systems, database schema creation and modifications. SQL is a standard interactive and programming language for querying and modifying data and managing databases. The core of SQL is formed by a command language that allows the retrieval, insertion, updating, and deletion of data. SUBJECT 3: WEB MARKETING Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the internet. E-marketing is used as an abbreviated form for Internet Marketing Internet marketing is considered to be broad in scope because it not only refers to marketing on the internet, but also includes marketing done via and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, marketing, mobile advertising, and Web 2.0 strategies. Furthermore the subject also covers the management of online interaction with customers.

5 SUBJECT 4: ASP.NET At the completion of this subject, the student will have knowledge of designing Client and Server side Websites, communication between Flash and Server side coding, using Web services between Websites projects, XML technology, as well as SQL database to save and retrieve information. This will be done in the Microsoft environment using MS Visual Studio. SUBJECT 5: PHP At the completion of this subject, the student will have knowledge of designing Client and Server side Websites, using open source technologies, creating and modifying PDF and Text File. It includes creating and connecting to addresses and store information on MYSQL database as well as using MVC frameworks in PHP. SUBJECT 6: ACTIONSCRIPTS This subject equips the student with knowledge on constructing an interactive web product by using a software package suitable for this purpose. In particular, attention is paid to development language, commands to create a functional ActionScript product, how to construct a complete ActionScript product using various technical features, and evaluating an interactive web product. ActionScript is an object-oriented programming language used primarily for the development of websites and software targeting the Adobe Flash Player platform, used on Web pages in the form of embedded SWF files. ActionScript was initially designed for controlling simple 2D vector animations made in Adobe Flash (formerly Macromedia Flash). Today, ActionScript is suitable for use in some database applications, and in basic robotics, as with the Make Controller Kit. The modern version allows far more control and code reusability when building complex Flash applications SUBJECT 7: DIGITAL VIDEO EDITING (ADOBE PREMIERE & ADOBE ENCORE) This subject will provide you with sufficient knowledge to begin working with video editing software. Students will begin by establishing basic editing techniques and principals before moving on to a thorough exploration of the workspace and the major features of the program. It includes simple title creation and transitions along with guidance as to when to use (and when not to use) the many special effects and enhancements provided in the program. Students will be able to assemble video sequences, audio tracks and suitable for output to DVD, Blu-ray, mobile and web formats. SUBJECT 8: COMPOSITING FOR MOTION GRAPHICS (ADOBE AFTER EFFECTS) This subject deals with basic compositing and animating 2D and 3D elements seamlessly. Students will be able to create and animate text and vector graphics, add audio and visual effects and output to a variety of industry standard formats. SUBJECT 9: WORK-BASED LEARNING Work-based learning (also called internship or professional practicum) happens in the final year of study. It involves learning through placement at a company for the purpose of gaining hands-on experience through executing actual tasks and assignments. Work-based learning is structured around a clear purpose, performance (outcome) targets and procedures in collaboration with the employer and lecturer(s) concerned. It provides students with an opportunity to acquire first-hand experience of the world of work in the industry concerned. Students should acquire an in-depth knowledge of workplace practices as well as a broad knowledge and understanding of how the host organisation operates. They should develop competencies that are impossible or highly unlikely in the classroom environment, for instance the ability to deal with challenges and problems within context of the workplace itself. They will also develop the ability to integrate knowledge and skills across all program subjects at practical level. CAREER OPPORTUNITIES Web Designer Web Programmer Content Developer Web Project Manager Web System Administrator Layout Artist Visual Artist Graphic Artist