Design Thinking for Business

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1 Design Thinking for Business Innovation Executive Program April 20-27, 2016 Design Thinking for Business Innovation is an intensive program that will give you the skills to design new solutions that create value for the customer and your business. Design Thinking combined with business models provides effective tools for corporate innovation and transformation. THE COMBINATION OF DESIGN THINKING AND BUSINESS MODELS IS A REALLY POWERFUL WAY TO DELIVER MARKET CHANGING INNOVATIONS WITH GOOD RETURNS. Dr. Luis Vives Associate Dean, ESADE Business School

2 Innovative, World-class Program Providing Cutting-edge Creative Practices ESADE Business School and Aalto University Executive Education have partnered to create a truly unique immersion program offering exciting new approaches to innovation that provide novel solutions to the challenges facing businesses today. Design Thinking is a methodology for practical, creative resolution of problems or issues that look towards an improved future result in terms of innovation, strategic capabilities, and processes and, in the broadest sense, management. It is a form of solutionbased or solution-focused thinking that starts with a goal or what is to be achieved, instead of a problem. For This program is for corporate leaders responsible for strategy, marketing, sales or innovation, as well as senior executives and managers who want to integrate cutting-edge creative practices into their business processes and corporate structures. Organizational Benefits Discover new ways to utilize your organization s full potential by engaging all organizational levels in the generation of innovations. Accelerate the flow of knowledge and ideas within and across organizations through novel approaches and new skills. Maximize value creation and value capture for new innovations in your organization through business model innovation. Increase the breadth of innovation approaches and methods available to your organization. Personal Benefits Acquire through practical application a set of proven tools to promote and execute innovation in your team: capturing insights, critical and creative thinking, ideation, prototyping, business model design. Develop skills for innovating in business models: from value creation to value capture and growth. Acquire skills to better lead unique and winning projects. Understand how to gain deeper customer understanding and improve your skills to interact with customers. Learn how to quantify a value proposition, develop the key selling arguments, and deliver an effective sales pitch.

3 Program Schedule Helsinki April 20, 2016 Discovering Design Thinking Methodology Design Thinking and innovation Design Thinking methodology and tools Learn by doing: problem definition Company visit Helsinki April 21, 2016 Creating and Understanding Customer Value Understanding what creates value for customers Learning to use tools for assessing and improving customer value Designing optimal value propositions Learn by doing: creating customer insights Company visit Helsinki April 22, 2016 Developing Powerful Prototypes Idea generation process Creating concepts for potential solutions Designing fast prototypes Collecting feedback and user insights with prototypes Learn by doing: designing prototypes and testing Barcelona April 24, 2016 Iterating for Stronger Solutions Iterating in an explorative process Learn by doing: implementing feedback and reframing the challenges Barcelona April 25, 2016 Exploring through Experiments Managing projects with uncertainty From fast prototypes to market validation Designing and running entrepreneurial experiments Learn by doing: identifying uncertainties, designing experiment set-ups Company visit Barcelona April 26, 2016 Designing Innovative Business Models The importance of business models in Design Thinking innovation projects Moving from value creation to value capture and growth Managing perceived price and perceived value Learning from others: implementing Design Thinking Learn by doing: business model design Barcelona April 27, 2016 Bringing Innovations to Market Creating and maintaining sales and a customer-focused culture Managing global sales and communicating your value proposition Framework and definition of high value sales Quantifying the value proposition Learn by doing: sales pitch Graduation

4 ESADE Business School Barcelona, Spain Since its founding in 1958, ESADE has grown into a world leader in management education. The school is consistently ranked as one of the top business schools in the world because of its high-quality education, clear global perspective, and focus on ethical principles, entrepreneurial spirit and social responsibility. With more than 50,000 alumni worldwide, ESADE s influence extends to every corner of the business world. Surrounded by design and historical architecture, ESADE is based in Spain s most cosmopolitan city, Barcelona; a city acclaimed for creativity and innovative spirit. Aalto University Helsinki, Finland Aalto University (Aalto EE) offers high-quality executive education and leadership development services, and is supported and wholly owned by Aalto University. Aalto EE is educating a new generation of leaders with global outlook and sense of diversity, integrity and social responsibility. We build individual learning paths and meaningful careers, as well as architectures for developing competence in entire organizations. You will also create the best business networks with us. Aalto EE holds the three most respected business university accreditations AACSB, AMBA and EQUIS and is ranked among the top 50 executive education providers worldwide. We have two main offices: one in Helsinki, Finland and the other in Singapore.

5 Key Program Faculty Dr. Luis Vives Associate Dean, ESADE Business School Lotta Hassi Academic Director and Lecturer, ESADE Business School THE PROGRAM GAVE ME A FUNDAMENTAL FRAMEWORK AND METHODOLOGY TOGETHER WITH A LOT OF PRACTICAL TOOLS TO APPLY. WE ACQUIRED A NEW SET OF LENSES TO LOOK AT THE WORLD AND DETECT OPPORTUNITIES FOR BUILDING FUTURE BUSINESS. Kristof Decock Senior Innovation Manager TomorrowLab, Belgium Dr. Mikko Laukkanen Academic Director and Head of Thought Leadership, Aalto University Ken Morse Visiting Professor, Department of Strategy and General Management, ESADE Business School THE RESULT OF WORKING WITH DESIGN THINKING IN A STRUCTURED AND SYSTEMATIC WAY AND WITH THE BEST PEOPLE HAS DRAMATICALLY IMPROVED THE RESULTS WE GET FROM A LIMITED BUDGET. THIS ENABLES US TO TRY MORE THINGS, IN A BETTER WAY, WITH THE SAME AMOUNT OF RESOURCES OR TIME, THUS MULTIPLYING THE IMPACT. Oriol Lloret Head of Early Stage Innovation & Emerging Products Telefonica CCDO, Spain

6 Aalto University and ESADE reserve the right to make changes to the program. Design Thinking for Business Innovation Executive Program In Brief Design Thinking for Business Innovation is a program for corporate leaders as well as senior executives and managers who want to integrate cutting-edge creative practices into their business processes and corporate structures. The Design Thinking for Business Innovation program will be held in Helsinki, Finland and Barcelona, Spain during an intensive study period on April 20-27, Reference I HAVE ATTENDED NUMEROUS PROGRAMS BUT NEVER ONE AS INTENSIVE AND INSPIRING AS THIS. I BELIEVED THAT I WAS THINKING OUT OF THE BOX, BUT AFTER THIS PROGRAM I FIGURED THAT I HAVE JUST BEEN IN A BIGGER BOX, NOT REALLY THINKING WITHOUT LIMITS UNTIL NOW. Jari Ylönen VP, Business Development, Mylab Corporation, Finland Application Contact Information Apply to the program by March 25, 2016 at ESADE Business School Ms. Ursi Van der Herten Avda. De Esplugues, Barcelona, Spain Tel Mob [email protected] Aalto University Ms. Minna Wickholm Mechelininkatu 3 C Helsinki, Finland Tel Mob [email protected] Cancellation Policy Unless stated otherwise, the program is invoiced in one installment before the start. Cancellation fee is 20% of the program fee for cancellations made days before the start of the program, and 50% of the program fee for cancellations made 8-14 days before the start of the program. There is no refund for cancellations made within 7 days of the start of the program or not made at all. Program Fee The program fee includes in-class materials, lunches and coffee breaks during the program days. The program fee does not include travel expenses or accommodation. ESADE and Aalto EE can recommend hotels with special rates in both cities and a flight connection from Helsinki to Barcelona. 6,900 Standard fee 6,500 Early Bird fee until February 1, ,500 Alumni fee