Bachelor Management du Tourisme. Course Catalogue English Track

Transcription

1 Bachelor Management du Tourisme Course Catalogue English Track

2 1st Year

3 SYLLABUS : Principles of business MODULE MANAGER TEACHERS GABRIEL Amadeus GABRIEL Amadeus [email protected] ACADEMIC DEPARTMENT SUBJECT Economie MODULE CODE ESOECOL1G009 LEVEL L1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 23/12/ COURSE DESCRIPTION This course is designed to be an introduction to surveying business topics, issues, and practices. Students will be familiarized to each of the functional areas of business, including marketing, human resources and strategic management. The course is designed to help students to appreciate the relationship of these business functions and, more generally, the role and the context of business in society. Furthermore, practical applications will allow students to use the learned principles for their domain of specialization, i.e. tourism. Intended Learning Outcomes (ILO s), at the end of this module students will be able to The aims of this course are: - To give students a broad overview about the different types of businesses and their motives - To be able to assess the conditions within businesses operate - To have a basic understanding about management techniques, human resources, marketing and financial management - To apply these principles to the field of tourism - To be able to grasp the main elements of a business plan Page 1/37

4 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle QCM 50% CM Evaluation individuelle QCM 50% CM Final Examination Evaluation individuelle Ecrit 60% Examen Page 2/37

5 Jeff Madura (2007), Introduction to Business, 4th edition Compulsory Bibliography Selected articles will be provided during class Commentary References n/a Cyberlibris (or other databases) n/a Webographie Page 3/37

6 SYLLABUS : Tourism and its organization MODULE MANAGER TEACHERS POULIQUEN Caroline POULIQUEN Caroline [email protected] ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL1S005 LEVEL L1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 1 COURSE DESCRIPTION We will work on tourism, its concept and methodology. We ll analyze definition about tourism and discuss about its limits. We ll work with system, practices, places and actors as keywords to define at least tourism. After that, we ll work on the spatial organization of tourism with an identification of main tourism areas in the world (and flows). We ll discuss about typology of tourist places and their evolution (with the model of Butler: area cycle). To end, we ll see tourism actors and their impact in the organization of tourism (with example like in France). Intended Learning Outcomes (ILO s), at the end of this module students will be able to The aim is to understand tourism through its organization, its places, its actors to have a completely definition on this phenomenon. Page 4/37

7 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe 100% Final Examination Evaluation individuelle 60% Examen Compulsory Bibliography BUTLER R.W, The concept of a tourist area cycle of evolution: implications for management of resources, in The Canadian Geographer, 1980, volume 24, issue 1, pp.5-12 GARTNER W.C, 1996, Tourism development: principles, processes and policies, Wiley, 560p PEARCE DG, 1995, Tourism today. A geographical analysis, Longman, 242p RICHARDS G, 2007, Cultural tourism: global and local perspectives, London, Blackwell, 347p STOCK M, (coord.), 2004, Le tourisme. Acteurs, lieux et enjeux, Paris : Belin, 304p Commentary References Cyberlibris (or other databases) Webographie Page 5/37

8 SYLLABUS : Economics of tourism MODULE MANAGER TEACHERS RATEL Clémence ACADEMIC DEPARTMENT SUBJECT Economie MODULE CODE ESOECOL1G008 LEVEL L1 ECTS CREDIT 4 RATEL Clémence [email protected] ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION The main purpose of this course is to evaluate the economic weight of the tourism and show the functioning of the tourism as creative activity of wealth. Indeed the weight of this sector is considerable in the French economy generally, the contribution of the sector "journeys" to the balance of the services is estimated at 10 billion euro approximately every year, and in certain spaces in particular (the part of the jobs of the tourism in the capital Paris which is also the first tourist destination of the World and the first place for the meetings and the business events is estimated at 15 %). For all that this contribution remains badly known and little valued especially from a geographical point of view. For most part of the decision-makers, the tourism does not work as a normal branch of industry, that it is obvious that France is a big tourist destination and that there is little to invest because it would "be natural". France only reached to be a main international tourist destination since the 1980s with the competition of numerous actors. Intended Learning Outcomes (ILO s), at the end of this module students will be able to This class aims at acquiring an economic culture to grasp the stakes of the economy in the sector of tourism, to identify, to analyze and to understand the evolutions of the national and international tourist sector. Page 6/37

9 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Compulsory Bibliography ARCHER, B. H (1984), "Economic impact: Misleading multiplier", Annals of Tourism Research. 11(3): CRANDALL Louise (1994), The social impact of tourism on developing regions and its Measurement. In : J.R. Brent Ritchie and Charles R. Goeldner (eds.), Travel, Tourism and Hospitality Research, A handbook for Managers and Researchers, 2nd ed. New York: John Wiley and sons, pp FRETCHING Douglas C (1994), Assessing the economic impacts of travel and tourism-measuring economic costs. In : J.R. Brent Ritchie and Charles R. Goeldner 100% Final Examination 60% Examen Commentary References Cyberlibris (or other databases) Webographie The Economic impacts of Tourism, Daniel J.Synes, Page 7/37

10 SYLLABUS : Geo-politics in tourism MODULE MANAGER TEACHERS POULIQUEN Caroline POULIQUEN Caroline [email protected] ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL1G005 LEVEL L1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION The way tourism is officially and globally defined is faulty, as it prevents us from knowing what tourists practices, places of visit and behavior really are. Using tour-operator brochures and tourist guides, we are trying to create a new method to know tourists better. This class will not aim at giving students an overview about destinations, which they have to build by themselves; however, it will make them feeling like searching for information about countries and destinations, and it will make them question the subjective way international tourism is generally depicted. Intended Learning Outcomes (ILO s), at the end of this module students will be able to This class is double aimed: - The first goal is to get knowledge about current international tourism: we will study the way tourism is internationally defined and understood, and why this definition is faulty and prevents us from really knowing international tourism practices and places; - the second goal is to learn a new method to know how tourists travel, what they do, and where they go; this method is based upon the study of tour-operator brochures and tourist guidebooks. Page 8/37

11 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Ecrit 50% Evaluation en groupe Oral 50% Final Examination Evaluation individuelle 60% Examen Page 9/37

12 Compulsory Bibliography BRAY Roger and RAITZ Vladimir, 2001, Flight to the sun, the story of the Holiday Revolution, London New York, Ed. Continuum, 246 pages. ELIAS Norbert and DUNNING Eric, 1986, Quest for Excitement: Sport and Leisure in the Civilizing Process, WileyBlackwell Edition, 300 pages. JAFARI Jafar (chief editor), 2000, Encyclopedia of Tourism, London and New York, Ed. Routledge, 683 pages. Commentary References BRAY Roger and RAITZ Vladimir, 2001, Flight to the sun, the story of the Holiday Revolution, London New York, Ed. Continuum, 246 pages. ELIAS Norbert and DUNNING Eric, 1986, Quest for Excitement: Sport and Leisure in the Civilizing Process, WileyBlackwell Edition, 300 pages. JAFARI Jafar (chief editor), 2000, Encyclopedia of Tourism, London and New York, Ed. Routledge, 683 pages. Cyberlibris (or other databases) World Tourism Organization website: Webographie Page 10/37

13 SYLLABUS : Introduction to Project Management MODULE MANAGER NICOL Christopher G. TEACHERS NICOL Christopher G. [email protected] ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL1S006 LEVEL L1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION Project management is concerned with the management of temporary business activities so that these activities called projects are completed on time, within budget and meet the original requirements or specifications that led to the initiation of the project. The course will provide students with an introduction to project management concepts, tools and techniques that can then be used in the business environment for the management of business projects. Case studies will be taken from a variety of industries including Tourism, IT, construction and manufacturing. Intended Learning Outcomes (ILO s), at the end of this module students will be able to By the end of the course students will be able to define project requirements, define a work breakdown structure, employ the critical path method, construct and use Gantt charts and will be able to use standard project management software. Page 11/37

14 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 25% CM Evaluation en groupe Projet 75% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 12/37

15 Compulsory Bibliography Russell Darnall, John M. Preston Project management from simple to complex, Flatworld Knowledge, see web page Commentary References Cyberlibris (or other databases) Harold Kerzner Project management: A systems approach to planning scheduling and controlling, John Wiley and Sons, Webographie Page 13/37

16 SYLLABUS : World Geography of Tourism & Hospitality MODULE MANAGER TEACHERS DORNAN D Arcy DORNAN D Arcy [email protected] ACADEMIC DEPARTMENT SUBJECT Economie MODULE CODE ESOECOL2S001 LEVEL L2 ECTS CREDIT 4 Overview of Course ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER COURSE DESCRIPTION Gestion 19/12/ This course will explore the myriad interconnections that exist in the geography of tourism and hospitality. We will learn about the sense of place of locations worldwide, the tourism industry as well as the fundamental development and management concepts and practices associated with tourism and hospitality from a geographic perspective. Our main objective, therefore will be to help each other become more aware of the importance of "thinking geographically," in relation to tourism and hospitality. How and why is tourism planned, developed and managed differently in different places around the world? How and why does geography affect or impact the decision about the particular tourism and hospitality in any location? Think about and be able to answer these questions as your own tourism and hospitality destination decision making is inherently a geographical question and this will be key to your choosing the right place to which to go on your next vacation(s) and/or, the 'better places' to which to go to begin or continue your career in the Intended Learning Outcomes (ILO s), at the end of this module students will be able to The objective of this course is to increase your awareness about the multiple connections that exist in the fields of geography, tourism and hospitality. We will do this through geographical, touristic and hospitality description and explanation of the significant characteristics of selected regions of the world. This is called developing an understanding of the sense of place concept. Your understanding of this concept will be of vital importance to this class as the world geography of tourism and hosptiality is all about the sense of place. Being aware of how tourism affects and/or is affected by physical and human geography characteristics of places in the world will be key to developing and expanding your understanding. Page 14/37

17 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 50% Evaluation individuelle Projet 50% Final Examination Evaluation individuelle QCM 60% Examen Page 15/37

18 Compulsory Bibliography World Geography of Travel and Tourism: A Regional Approach (text available online through the library's Ebsco host database) Commentary References World Travel Atlas, New Concepts Travel Marketing (along with other tourism geography related books) Geography: Realms, Regions and Concepts - de Blij and Muller (along with other world regional and/or cultural geography books) Oxford encyclopedic world atlas, various other atlases are also available in the library. Cyberlibris (or other databases) Atlas of Travel and Tourism Development Auteur: Shackley, Myra Editeur: Taylor & Francis Publication: 2006 See links available on course website Webographie Page 16/37

19 SYLLABUS : Tourism and French Gastronomy MODULE MANAGER TEACHERS KETCHUM John-Paul KCHOUK Marina [email protected] ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G032 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 28 1 COURSE DESCRIPTION The impact of the gastronomy in the tourism in France, understand the different steps to become a phenomena in our society. Intended Learning Outcomes (ILO s), at the end of this module students will be able to From the middle age to now, what is the evolution of the gastronomy? From the art of the cuisine to a real job, what are the different steps? The new tools of the marketing of the gastronomy in France (TV shows, books, kitchen class, school ) The impact of the gastronomy in the French society and its economy. To study the gastronomy in the Charentes Maritimes, its strategy, the employment, and its marketing strategy. Page 17/37

20 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration 33% 33% 33% Final Examination 60% Examen Page 18/37

21 Compulsory Bibliography The rhetoric of Lao/French fusion: beyond the representation of the Western tourist experience of cuisine in the world heritage city of Luang Prabang, Laos. Auteurs Staiff, Russell1 Bushell, Robyn1 Extrait de : Journal of Heritage Tourism; 2013, Vol. 8 Issue 2/3, p , 12p Gastronomy Auteur: Morton MARK Extrait de: Cupboard Love; 1997, p , 2p What do tourists eat and why? Towards a sociology of gastronomy and tourism Auteur: Hjologer, Anne-Motto Extrait de Tourism ( ); 2004, Vol. 52 Issue 2, p , 7p Commentary References Cyberlibris (or other databases) Webographie Page 19/37

22 SYLLABUS : Accounting Fundamentals MODULE MANAGER TEACHERS HAMROUNI Amal ACADEMIC DEPARTMENT SUBJECT Finance MODULE CODE FINFINL1G009 LEVEL L1 ECTS CREDIT 4 HAMROUNI Amal [email protected] FIN : Finance, Comptabilité, Gestion, Droit, Mathématique, Informatique CATEGORY Gestion VALIDATION DATE DURATION 24 SEMESTER 2 COURSE DESCRIPTION This course gives the conceptual basis for the development of all accounting education in the degree and allows to attend other subjects such as Financial Statement Analysis, Financial Accounting or Consolidation of financial statements just to name a few. Topic 1: discusses the Accounting Environment. It introduces you to accounting fundamentals, involving the definition of accounting, users of accounting information, branches of accounting. Also discussed are the accounting assumptions and the four main types of financial statements in financial reporting, namely Income Statement, Statement of Changes in Equity, Balance Sheet and Cash Flow Statement. Topic 2: discusses the Recording Process. It revolves around the usage of accounts as well as the rules of debit and Intended Learning Outcomes (ILO s), at the end of this module students will be able to 1. To familiarize students with the accounting framework, general accounting principles and accounting regulation; 2. To understand what are the main accounting elements: assets, liabilities, income, expense and equity; 3. To familiarize them with the annual accounts, the balance sheet and the income statement; 4. To understand the accounting cycle and learn how to both start it and close it at the end of the year; 5. To learn how to elaborate the balance sheet and the income statement; 6. To learn how to calculate and analyse the accounting ratios. 7. To be able to incorporate the knowledge acquired to identify the elements of the accounting process. 8. Generate and transmit the necessary information for the decision making Process. Page 20/37

23 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Oral 25% CM Evaluation individuelle Ecrit 45% Evaluation en groupe Ecrit 30% Final Examination Evaluation individuelle Ecrit 60% Examen Page 21/37

24 Compulsory Bibliography Larson Kermit D., Wild John J., Chiappetta Barbara, (2004) Fundamentals Accounting Principles, (17th ed.), McGraw Hill Horgren, Sundem, Elliot and Philbrick (2009). Introduction to Financial Accounting. McGraw-Hill Commentary References -Accounting for Non-Accounting Students 8th Edition.John Dyson. May Financial Accounting An International Introduction 4th Edition David Alexander, Christopher Nobes Apr 2010 Financial Accounting 11th edition Auteur: Stickney, Clyde P. Auteur: Weil, Roman L. Editeur: Thomson Publication: 2006 Cyberlibris (or other databases) étude de cas: ENRON étude de cas Vivendi lecture et interprétation des états financiers de RENAULT Webographie Page 22/37

25 SYLLABUS : Basic Marketing and Sales Techniques MODULE MANAGER TEACHERS SAGON Jocelyne SAGON Jocelyne [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL1G012 LEVEL L1 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 10/01/ COURSE DESCRIPTION The course will focus on the fundamentals of marketing as a production concept, selling concept, product concept, marketing concept and definition. The Four P's of Marketing (Marketing Mix) Product, Price, Promotion and Place will be presented and the students will provide work through exercises. Knowledge of demarketing and social marketing will also be given through present facts or cases. The main selling techniques will be presented through a marketing approach. Intended Learning Outcomes (ILO s), at the end of this module students will be able to Understand the basic concepts of marketing. Mastering of the fundamentals concepts and basic marketing tools. (1) Understand the language and vocabulary of marketing and use such terms as : the environment of business, information, and segmentation, consumer behavior, positioning, niche marketing, marketing strategy, marketing mix, etc. (2) Be able to create a simple marketing plan and apply marketing concepts to the successful running of an enterprise. (3) Appreciate the importance of global marketing to the economy. Use E-Commerce to increase customer satisfaction and enhance growth. (4) Understand marketing ethics. (5) Master the sales process. (6) Know the selling techniques to know how to sell. Page 23/37

26 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 30% TD Evaluation individuelle Oral 30% TD Evaluation en groupe Projet 40% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 24/37

27 1) Marketing Management By Phyl Kottler ) Fundamentals of Marketing - Stanton Compulsory Bibliography Commentary References 1) Marketing by Ray Garrison 2) Social Marketing: Influencing Behaviors for Good by Philip Kotler and Nancy Lee Customer (3) Marketing an Introduction, by Gary Armstrong, Philip Kottler, Mikael Harcher, Ross Brenan, Financial Times/ Prentice Hall; 1 edition (30 April 2009) (4) Marketing by Paul Bines, Chris Fill, Kelly Pages, OUP Oxford; 2 edition (16 Dec 2010) Marketing Insights from A to Z, Philip Kotler. Cyberlibris (or other databases) Webographie Mots clés : Digital Marketing, EMarketing, Online Marketing. Page 25/37

28 SYLLABUS : Services Marketing in Tourism MODULE MANAGER TEACHERS VACHON Marc-Antoine PIRIOU Jérôme [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL1G014 LEVEL L1 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 1 COURSE DESCRIPTION The mainstream marketing theories and strategies have sometimes been criticized as being biased. The so called dominant logic centers its focus on products. In comparison, services in tourism are characterized by its intangibility, inability to inventory, difficult in synchronizing demand and supply, difficult in controlling quality, deserve special and undivided attention. This course focuses on understanding the specific problems and possible solutions in services related to tourism. Intended Learning Outcomes (ILO s), at the end of this module students will be able to At the end of this course, students should: 1) Recognize the unique characteristics of services in tourism; 2) Become familiar with several basic theories and their applications in services marketing in tourism; 3) Able to apply services marketing concepts through classroom discussions, case studies, and assignments; and 4) Develop essential research abilities through experiential learning. Page 26/37

29 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 100% TD Final Examination Evaluation individuelle Ecrit 60% Examen Compulsory Bibliography Charest, Matthieu and Vanessa Hébert (2013) A City and Its Past, Les Affaires, October 19th, Montreal. Dupaul, Richard (2013) The Grand Sinoduction, La Presse Affaires, Monday, October 28th, Montreal. Commentary References None Cyberlibris (or other databases) None Webographie Page 27/37

30 SYLLABUS : Marketing Research MODULE MANAGER TEACHERS BORICEAN Veronica ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL1G022 LEVEL L1 ECTS CREDIT 4 BORICEAN Veronica [email protected] MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 09/01/ COURSE DESCRIPTION This course will cover the various steps that are likely to be included in any marketing research project. Seven steps can be identified in a research process: (1) Problem formulation [What do we need to learn?], (2) Determination of the research design [e.g., quantitative or qualitative research?], (3) Design of data collection tools [e.g., a hard-copy questionnaire for a mail survey], (4) Sample design [e.g., Do we really want to include male respondents in our survey about interior design? ], (5) Data collection [e.g., conducting 100 questionnaires interviews in a hotel], (6) Analysis of the results [e.g., According to the data we collected, what is the market segment most likely to buy our services? ], and (7) Presentation of the results via a report and a presentation. Intended Learning Outcomes (ILO s), at the end of this module students will be able to - Provide students with the concepts required to design and implement a market survey. - Develop the students' intellectual curiosity to explore academic works. Students will learn the bases of quantitative and qualitative methods in the collection and analysis of data. - Understand how to apply academic concepts in the reel firm life. The market survey project will enable students to gain practical experience in developing proficiency in the operational aspects of a market survey. - Contribute to bridge academic and managers' worlds and enhance collaborative opportunities. Page 28/37

31 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle QCM 40% TD Evaluation en groupe Projet 60% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 29/37

32 Compulsory Bibliography William Zikmund (2010), Exploring Marketing Research, 9th Ed., Thomson Southwestern Press (several copies available at the School s library) Commentary References Naresh K. Malhotra (2010), Marketing Research, An Applied Orientation, 6th Ed., Pearson. Cyberlibris (or other databases) Webographie Page 30/37

33 SYLLABUS : Customer Service Skills MODULE MANAGER TEACHERS DOGOR DI NUZZO Béatrice DOGOR DI NUZZO Béatrice [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL1S006 LEVEL L1 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 1 COURSE DESCRIPTION This module is to complement the tourism-related knowledge acquired during Year 1 in of La Rochelle Business School of Tourism (bachelor level). Designed for first-year students in Bachelor of Tourism Management, it allows them, on the one hand, to become familiar with the players, trends, concepts and decision making of the tourist, and, on the other hand, to understand the 4P's in the tourism sector - and therefore to carry out a marketing plan. Intended Learning Outcomes (ILO s), at the end of this module students will be able to At the end of the module, students should be able to: 1) clearly see the players, trends, concepts and decision-making process of tourists; 2) understand the 4Ps in the tourism sector; 3) identify the positioning of a tourism destination; 4) develop independently and effective marketing plan. Page 31/37

34 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 100% CM 00h15 Final Examination Evaluation individuelle Ecrit 60% Examen 03h00 Compulsory Bibliography Decrop, A. (sous la direction) (2010), Le touriste consommateur, De Boeck, Bruxelles. Frochot, I. & Legohérel, P. (2007), Le marketing du tourisme, Dunod, Paris. Petr, C. (2010), Le marketing du tourisme, Dunod, Paris. Commentary References Non. Cyberlibris (or other databases) Aucune. Webographie Page 32/37

35 SYLLABUS : Consumer Behaviour in Tourism MODULE MANAGER TEACHERS PIRIOU Jérôme GREFE Gwenaëlle PIRIOU Jérôme [email protected] [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL1G013 LEVEL L1 ECTS CREDIT 5 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION The course aims at enabling students to gain knowledge about consumer behavior in a tourism context, and so in an approach of openness, criticism, initiative and professional work. At the end of the course, the student must manage the main concepts of consumer behavior, must understand the managerial strategies applied to tourism industry and be: able to adapt to contextual situation;, communicate clearly orally and in writing on the problems of tourists; understand the utility of human sciences and management sciences, in the analysis of issues relating to individuals, their social life and consumption. Intended Learning Outcomes (ILO s), at the end of this module students will be able to At the end of this module, the students will be able to understand the choice of tourists according to their attitudes, lifestyles and experiences. An analysis of influencing factors will demonstrate the relationship between socioeconomic and purchasing behavior. Moreover, an analysis of touristic areas and environments will complete their knowledge. Page 33/37

36 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 50% CM Evaluation en groupe Projet 50% CM Final Examination Evaluation individuelle Ecrit 60% Examen Page 34/37

37 Compulsory Bibliography PIZAM Abraham & MASFELD Yoel (2000), Consumer behavior in travel & tourism, Routeledge RITZER George (2010), Enchanted a disenchanted world, 3rd edition, Pine Forge WALKER John R. (2008), Introduction to hospitality, 5th edition, Pearson KOTLER P., BOWEN J., MAKENS J. (2010), Marketing for hospitality and tourism, 5th edition, Prentice Hall: New Jersey Commentary References A list of research articles will be communicated to students at the beginning of the course. Aucune Cyberlibris (or other databases) Aucune Webographie Page 35/37

38 SYLLABUS : Fundamentals of Human Resources Management MODULE MANAGER TEACHERS GOLLI Adel GOLLI Adel [email protected] ACADEMIC DEPARTMENT SUBJECT MODULE CODE LEVEL ECTS CREDIT RHM : Ressources Humaines et Management Ressources Humaines & Management CATEGORY RHMGRHL1G004 L1 4 VALIDATION DATE DURATION SEMESTER COURSE DESCRIPTION Gestion 09/01/2014 Firstly, this course will focus on: developing, contributing to, and supporting the organization's mission, vision, values, strategic goals, and objectives; formulating policies; guiding and leading the change process; and evaluating HR's contributions to organizational effectiveness. Secondly, it also will focus on the integration of all processes, programs, and systems in an organization that ensure staff are acquired and used in an effective way. Lastly, this course will describe how the role of human resource managers has changed. HRM jobs today require a new level of sophistication Intended Learning Outcomes (ILO s), at the end of this module students will be able to Discuss the background, information, knowledge, and procedures involved in HR Management ; Analyze and explain the major concepts of HR management ; Explain the key competencies needed by HR professionals ; Describe how legal, political, cultural, and economic factors affect global HR Management ; Describe the means for assessing the external and internal environments of HR Management. Page 36/37

39 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Ecrit 100% TD Final Examination Evaluation individuelle Ecrit 60% Examen Compulsory Bibliography Staffing Organizations By Heneman and Judge (6th Edition), McGraw Hill Commentary References Cyberlibris (or other databases) Webographie Page 37/37

40 2d Year

41 SYLLABUS : Project management in eco-tourism MODULE MANAGER TEACHERS DORNAN D Arcy DORNAN D Arcy [email protected] ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL2S002 LEVEL L2 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 23/12/ COURSE DESCRIPTION To learn and understand the objectives and the context of an ecotourism project and to conceptually understand and develop an online ecotourism simulation project based on the Project Cycle Management model. This courses allows students to discover concepts of sustainable development and Corporate Social Responsibility as they are applied in the tourism industry in the public and private sector and with NGOs. This course also aims to help students grasp the job opportunities available to them in the industry. Intended Learning Outcomes (ILO s), at the end of this module students will be able to 1) Introduce and characterize ecotourism from both the public and private sector perspectives. 2) Understand the nature of future challenges and issues related to the competitiveness of ecotourism. 3) Theoretical and practical knowledge and presentation of ecotourism developments. 4) Ability to understand the diversity of opportunities across the ecotourism sector and its actors. 5) Ability to identify and analyze the opportunities and/ constraints of ecotourism. 6) Ability to synthesize in written and spoken. Page 1/22

42 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 50% Evaluation en groupe Projet 50% Final Examination Evaluation individuelle QCM 60% Examen Page 2/22

43 Sustainable Tourism for Development Guidebook: Enhancing capacities for Sustainable Tourism for development in developing countries Compulsory Bibliography Commentary References NA Cyberlibris (or other databases) Rio +20 The Future we want Webographie Framework for action and follow-up Page 3/22

50 SYLLABUS : Tourism Law MODULE MANAGER TEACHERS OKEL Paul ACADEMIC DEPARTMENT SUBJECT Droit MODULE CODE FINDRTL2G007 LEVEL L2 ECTS CREDIT 4 OKEL Paul [email protected] FIN : Finance, Comptabilité, Gestion, Droit, Mathématique, Informatique CATEGORY Gestion VALIDATION DATE 23/12/2013 DURATION 24 SEMESTER 1 COURSE DESCRIPTION This course presents students with the European Union, understood as a geographic expression, a cultural heritage, a political project, and a market. Institutional arrangements and substantive policies both will be considered. Intended Learning Outcomes (ILO s), at the end of this module students will be able to The principal objective of this course is to develop the future manager's awareness and understanding of the European Union. Gain awareness of the European Economic area. Think of and understand the European neighborhood as a (single) market. Be able to explain the architecture and operation of the principal European institutions. Understand the competence of the EU, the ECB, EFTA, and the Council of Europe. Describe the key points of European competition policy and and what they mean for the business in or with the EU. Explain what the Euro is and how European monetary policy is implemented. Consider carrying out a project at a European scale. Describe the sources of European law and what influences its development. Page 10/22

51 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 100% Final Examination Evaluation individuelle Ecrit 60% Examen Compulsory Bibliography Klaus-Dieter Borchardt, The ABC of European Union Law, Publications Office of the European Union, European Commission, Travelling in Europe European Commission, The Euro Area, European Central Bank, La Banque Centrale Européenne - L'Eurosystème - Le Système Européen de Banques Centrales, Commentary References Paul Craig and Grainne de Burca, EU Law: Text, Cases, and Materials. 4th ed., Oxford University Press, John Fairhurst, Law of the European Union, 8th Ed., Pearson, T.C. Hartley, The Foundations of European Community Law, 7th ed., Oxford University Press, Cyberlibris (or other databases) Webographie Page 11/22

52 SYLLABUS : Introduction to Financial Analysis MODULE MANAGER TEACHERS KOUAO Guy Serge ACADEMIC DEPARTMENT SUBJECT Finance MODULE CODE FINFINL2G016 LEVEL L2 ECTS CREDIT 4 KOUAO Guy Serge [email protected] FIN : Finance, Comptabilité, Gestion, Droit, Mathématique, Informatique CATEGORY Gestion VALIDATION DATE 14/11/2013 DURATION 24 SEMESTER 1 COURSE DESCRIPTION This course focuses on the practical application of financial statement analysis. The purpose of this course is to teach students the key analytical skills involved in reading and interpreting the financial position of a firm using financial statements, knowledge of the industry and information about the marketplace to make better business decisions Intended Learning Outcomes (ILO s), at the end of this module students will be able to 1/ Understand the purpose of financial analysis and reporting 2/ Understand the importance of financial statements for creditors. 3/ Understand the differences between the Balance Sheet, Income Statement and Statement of Cash Flow. 4/ Understand and feel comfortable with the calculation of financial ratios 5/ Recognize potential ethical issues in the financial process Page 12/22

53 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration 100% Final Examination 60% Examen Compulsory Bibliography 1. Sheridan Titman, John Martin, Arthur Keown (2010), Financial Management, Principles and Applications: International Edition, 11th Edition, Pearson edition. Commentary References 2. Stephen A. Ross, Randolph W. Westerfield & Jeffrey Jaffe (2005), Corporate Finance, Seventh Edition,McGraw-Hill, Boston.(RWJ). 3. Robert F Bruner (2003), Case Studies in Finance; Managing for Corporate Value Creation, Fourth Edition, McGraw - Hill Irwin, Boston.(CSIF) 4. Zvi Bodie, Alex Kane & Alan J. Marcus, (2005), Investments, Sixth Edition, McGraw-Hill.(BKM) Applied Corporate Finance : A User's Manual 2nd edition Auteur: Damodaran, Aswath Editeur: John Wiley & Sons, Incorporated Publication: 2005 Cyberlibris (or other databases) Webographie Page 13/22

54 SYLLABUS : Marketing Communication in Tourism MODULE MANAGER TEACHERS VIGIER Philippe GERVASONI Victor [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL2G020 LEVEL L2 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 23/12/ COURSE DESCRIPTION An international analysis for Marketing and Communication, second part of the teaching sessions called "Fundamentals of Marketing - 1st Year" The examples will highlight the main specificities to be included in order to optimize launching of new products in foreign countries Intended Learning Outcomes (ILO s), at the end of this module students will be able to Giving the students all the elements to understand how it is essential to take in account local parameters and cultural differences in order to meet the international markets for tourism products Page 14/22

55 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 50% TD Evaluation en groupe Oral 50% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 15/22

56 «Marketing as Strategy», par Nirmalaya Kumar, chez Harvard Business School Press «Foundations of Marketing Communications», par Patrick de Pelsmacker, chez Prentice Hall FT «Strategic Market Management», par David Aaker et Damien Mc Loughlin, chez Wiley Press «Branding Management La Marque, de l Idée à l Action», par Georges Lewi, chez Pearson Edu «Global Marketing and Advertisement Understand cultural Paradoxes», par Marieke de Moiij, Sage International websites for major tourism brands Compulsory Bibliography Commentary References nil Cyberlibris (or other databases) nil Webographie Page 16/22

57 SYLLABUS : Operational Marketing of Tourism Packages MODULE MANAGER TEACHERS CHIADMI Nour-Eddine CHIADMI Nour-Eddine [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL2G025 LEVEL L2 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 23/12/ COURSE DESCRIPTION The course of Operational Marketing focuses on how marketing concepts, tools and processes can be used to help tourism and hospitality organizations develop a sustainable competitive advantage through the creation of superior customers value. Crafting successful marketing strategies requires that managers understand the latent needs of customers better than their competitors do, as well as foresee changes of the tourism environment in order to adjust their strategies consequently. Intended Learning Outcomes (ILO s), at the end of this module students will be able to Upon the completion of this course, active participants should: - Understand how to use marketing tools and processes in the tourism and hospitality fields - Enhance their abilities to scan the environment changes and adapt their strategies accordingly. - Develop a keen awareness of the new role of postmodern tourist. - Strengthen their knowledge on the particularities of tourism and hospitality firms. Page 17/22

58 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Projet 40% Evaluation individuelle Oral 60% Final Examination Evaluation individuelle Ecrit 60% Examen Page 18/22

59 Compulsory Bibliography MARKETING MANAGEMENT, 14th EdItion, Kotler & Keller, Pearson 2012 Commentary References MARKETING: AN INTRODUCTION, 11th Edition Armstrong & Kotler, Pearson 2013 xxx Cyberlibris (or other databases) xxx Webographie Page 19/22

60 SYLLABUS : Introduction to International Business Negotiation MODULE MANAGER TEACHERS FABRE Carli FABRE Carli [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL2S001 LEVEL L2 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 10/01/ COURSE DESCRIPTION Students learn the fundamentals of negotiating in international business environments while learning to negotiate complex business agreements in order to achieve pre-defined objectives. The course combines lecture, case studies, face-to-face negotiating simulations, and post-simulation debriefs. Intended Learning Outcomes (ILO s), at the end of this module students will be able to The course is divided into 2 parts, (1)lecture (8 hours) and (2) guided activities (16 hours) and is highly interactive through out it's entirety. Following the first portion of the class, students will have a comprehensive view on the fundamentals of international negotiations with a proficient understanding of the negotiation processes, different negotiation strategies and how to execute a successful negotiation within an international environment. The second portion of the course is dedicated to training students for real-world negotiations by working step-by-step through specific phases of the negotiation process while learning how to build, manage and use relationships/circumstances in a way that leads to successful negotiations. Page 20/22

61 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Assessment 4 Assessment 5 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 20% CM 00h10 Evaluation individuelle Ecrit 20% CM 00h10 Evaluation individuelle Projet 20% CM 00h10 Evaluation en groupe Oral 20% TD 00h15 Evaluation en groupe Oral 20% TD 00h15 Final Examination Evaluation individuelle Ecrit 60% Examen 03h00 Page 21/22

62 Reading materials will be provided in class. Compulsory Bibliography Commentary References Negotiation by Roy Lewicki, David Saunders and Bruce Barry (McGraw-Hill/Irwin; 6 edition (December 11, 2009) International Negotiations by Mark Powell (Cambridge University Press; Pap/Com St edition, March 26, 2012) Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton (Penguin, 2011) None Cyberlibris (or other databases) None Webographie Page 22/22

63 3rd Year

64 SYLLABUS : Business game MODULE MANAGER TEACHERS PAQUEROT Mathieu RIMAUD Marie-Noëlle HASNAOUI Amir QUEFFELEC Anne BOUQUEREL Melinda FOUILLADE Frank ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL3G001 LEVEL L3 ECTS CREDIT 4 PAQUEROT Mathieu [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 1 COURSE DESCRIPTION Business game about management of a Resort in Malaysia Intended Learning Outcomes (ILO s), at the end of this module students will be able to Define and implement a strategy Make a competitive analysis Build decision tools Make some internet tools Communication with stakeholders Page 1/28

65 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 100%, Examination = 0% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Ecrit 100% TD Final Examination % Examen Strategic (Pearson) Compulsory Bibliography Commentary References Financial and managerial accounting, Horngren et al Pearson Strategic (Pearson) Cyberlibris (or other databases) - Webographie Page 2/28

66 SYLLABUS : Ethics and sustainable development in tourism MODULE MANAGER DORNAN D Arcy TEACHERS MOUFAKKIR Omar [email protected] 73 ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL3S012 LEVEL L3 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION Tourism has a multitude of impacts, both positive and negative, on people's lives and on the environment. More recently, the tourism industry recognizes the need to make some measurable efforts to use resources responsibly, care for the environment, and improve livelihoods of local communities. This class critically examines the environmental, economic, and socio-cultural aspects of tourism development, and strategies to attain balance between these three dimensions to guarantee its long-term sustainability. For a better analysis, this course considers sustainability concepts related to ethics, development, and heritage. Intended Learning Outcomes (ILO s), at the end of this module students will be able to Upon completion of the course, the student will be able to: - Understand the basic concepts, scope and evolution of sustainable tourism, and related concepts. - Develop an understanding of the complexities involved with sustainable tourism. - Identify social, economic, and environmental impacts associated with tourism. - Familiarize with indicators of carrying capacity - Familiarize with measurement of carrying capacity - Identify sustainable practices in the tourism industry - Identify regional, national, and international private, public and non-profit delivery systems for providing sustainable tourism services. - Critically analyse the alternative forms of tourism - Understand the role of ethics in tourism - Critically analyse the UNWTO Global Code of Ethics in tourism Page 3/28

67 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Projet 50% Projet 50% Final Examination 60% Examen Page 4/28

68 Compulsory Bibliography Weaver, D.B (2006) Sustainable Tourism: Theory and Practice, Elsevier. ISBN X. Wider reading Beeton, S. (1998) Ecotourism: A Practical Guide for Rural Communities. Landlinks, ISBN Buckley, R. (2003) Case Studies in Ecotourism. John Wiley, ISBN Cater, E. and Lowman, G. (eds) (1994) Ecotourism: A Sustainable Option? Wiley, ISBN Duffy, R. (2002) A Trip too Far: Ecotourism, Politics and Exploitation. Earthscan, ISBN Eber, S (ed). (1992) Beyond the Green Horizon: Principles of Sustainable Tourism. Commentary References Articles in the following journals will be particularly relevant to the material covered in this module: Annals of Tourism Research Journal of Ecotourism Current Issues in Tourism Journal of Sustainable Tourism Journal of Travel Research International Journal of Tourism Research Tourism Management Cyberlibris (or other databases) x Webographie Page 5/28

72 SYLLABUS : Entrepreneurship project MODULE MANAGER TEACHERS HERNANDEZ Julie BEAL Luc BEAL Luc [email protected] [email protected] ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL3G011 LEVEL L3 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 1 COURSE DESCRIPTION This course is designed for students having shown an interest in entrepreneurship in the field of tourism. The goal of this course is to familiarize students with the methods used for defining a strategy and for giving a quantitative translation of the adopted strategy : pricing, definition of possible revenue models, scaling of the project, following the analysis of the market and competition. The students will learn to lay out a growth strategy (successive phases, go-no go thresholds ) within the business plan. Intended Learning Outcomes (ILO s), at the end of this module students will be able to -being able to define in an operational way and in quantitative terms the market that the entrepreneurial project is targeting, - defining the suitable strategy for bringing the new product/service to the market identified. - translate into financial terms the strategy defined : costs, investments, pricing strategy... Page 9/28

73 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 100%, Examination = 0% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle 100% Compulsory Bibliography Finch, Brian, How to Write a Business Plan Kogan Page, 2013 ISBN: (chapters 1 to 4 + chapter 8 and 9) (available on Cyberlibris). Commentary References Michael C., Allan,M., Tourism and Innovation, : Taylor & Francis Publisher, 2008, ISBN: (available on Cyberlibris) Cyberlibris (or other databases) PAPIN R. «Stratégie pour la création d entreprise» (disponible sur Cyberlibris) Finch, Brian, How to Write a Business Plan Kogan Page, 2013 ISBN: (chapters 1 to 4 + chapter 8 and 9) (available on Cyberlibris). En français : Webographie In English : Page 10/28

74 SYLLABUS : Tourism development strategy MODULE MANAGER TEACHERS CHIADMI Nour-Eddine DOGOR DI NUZZO Béatrice DOGOR DI NUZZO Béatrice [email protected] [email protected] ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL3S016 LEVEL L3 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 20/12/ COURSE DESCRIPTION The course presents the different strategies a company can adopt once it has decided its mission Intended Learning Outcomes (ILO s), at the end of this module students will be able to Any student should be able to understand and reproduce the different basic strategies. Understand the choices of his/her own company or any other company. Students should be able to analyse why "that" company is using internal or external growth. What are the objectives of each choice? they also should be able to use all the tools presented. Page 11/28

75 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 100% CM Final Examination Evaluation individuelle Ecrit 60% Examen Compulsory Bibliography Mayrhofer U. (2004) : Marketing International, Paris, Economica. Sun Tzu, (2011) The Art of War, ed. Simon & Brown Treacy M. & Wiersema F., (1997) The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Basic Books; Expanded edition Commentary References n Cyberlibris (or other databases) Veille info tourisme.gouv Webographie Page 12/28

79 SYLLABUS : Yield Management MODULE MANAGER TEACHERS CHAPUIS Jean-Michel ACADEMIC DEPARTMENT SUBJECT Finance MODULE CODE FINFINL3S007 LEVEL L3 ECTS CREDIT 4 CHAPUIS Jean-Michel [email protected] FIN : Finance, Comptabilité, Gestion, Droit, Mathématique, Informatique CATEGORY Gestion VALIDATION DATE 07/01/2014 DURATION 24 SEMESTER 1 COURSE DESCRIPTION This course presents the theoretical foundations and origins of yield management techniques. It sets out the conditions for the application of these techniques and stages of implementation. This course is not intended to detail the statistical techniques and does not address in detail mathematical models. It essentially seeks to expose students to the marketing issues that appear following the practice of yield management. For this reason, the consequences of the adoption and practice of these techniques on the organization and the customer are presented and discussed. To enable students to assimilate these concepts and tools, and to distinguish the different possible alternatives in terms of marketing decisions, the focus will be on the use of mini-cases in yield management. Intended Learning Outcomes (ILO s), at the end of this module students will be able to At the end of this module in Yield Management, the student should be able to: identify the importance of price in the services industry, explain the need for flexible pricing for intangibles, explain the theoretical foundations of yield management and the history of its application, describe the functioning of software and principal models of yield management, explain the stages of development of a yield management system, explain the implications of the practice of yield management to be better prepared to deal with it. Page 16/28

80 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Projet 50% CM Evaluation individuelle Ecrit 50% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 17/28

81 Compulsory Bibliography Commentary References Cyberlibris (or other databases) Nombreux articles et communication à lire distribués par le professeur en fonction du besoin. Webographie Page 18/28

82 SYLLABUS : Tourism Policy, Planning and Development MODULE MANAGER TEACHERS AIREY David AIREY David [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL3G009 LEVEL L3 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 09/01/ Date Time Topic Introduction Policy and the Tourism Destination Tourism and Development Developing Tourism Destinations The case of Majorca Tourism Policy and Governance I Tourism Policy and Governance II Australian Case Study Thailand Case Study COURSE DESCRIPTION Intended Learning Outcomes (ILO s), at the end of this module students will be able to AIMS The focus of this course will be on the tourist destination and it will seek to provide the students with an understanding of how the policy, planning and organisational arrangements influence the development and operation of the destination. It will provide an international perspective with examples drawn from various parts of the world and it will provide opportunities for the students to develop their own insights and critiques. OUTCOMES The students will be in a position to explore the policy, development, planning and organisational arrangements for tourism in a number of different destinations both to understand the context in which the arrangements have developed and to consider their strengths and weaknesses. Theoretical Element: Positioning the development of tourism destinations within various theories that aim to explain why and how they develop Positioning the development in a conceptual framework Practical Element: Case studies Critical Element: Page 19/28

83 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Airey D and Chong K, (2011) Tourism in China: development and policy since 1945, Oxford: Routledge Cooper C et al (2005) Tourism Principles and Practice (3nd edition) Harlow: Longman. Dredge D and Jenkins J (2007) Tourism Policy and Planning, Australia: Wiley. Edgell DL, Smith G, Swanson JR (eds) (2007)Tourism Policy and Planning: yesterday today and tomorrow, Oxford: Elsevier International Journal of Tourism Policy Policy Research in Tourism, Leisure and Events Annals of Tourism Research Tourism Management Journal of Sustainable Tourism Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Projet 100% TD Final Examination Evaluation individuelle Ecrit 60% Examen Compulsory Bibliography Commentary References X Cyberlibris (or other databases) X Webographie Page 20/28

84 SYLLABUS : Digital Marketing and Tourism MODULE MANAGER TEACHERS AMBAYE David AMBAYE David [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL3G010 LEVEL L3 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 23/12/ COURSE DESCRIPTION The course provides an introduction to the application of digital marketing concepts to the tourism industry. With practical examples, it details the interaction between key elements including e-commerce models, e- consumer behaviour, tourism market characteristics and current enabling information communication technologies (ICT). Case studies, literature reviews and practical demonstrations are utilised to interactively demonstrate essential concepts introduced during lectures. Intended Learning Outcomes (ILO s), at the end of this module students will be able to The course will enable students to: - Identify key building blocks of an e-commerce business - Relate e-marketing principles to traditional marketing approaches - Understand key business models used in e-tourism - Improve understanding of the needs and behaviour of the e-tourism consumer - Create a marketing plan that includes e-marketing strategies - Understand the key steps involved in deploying an e-marketing strategy. Page 21/28

85 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 25% CM Evaluation individuelle QCM 25% CM Evaluation en groupe Projet 50% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 22/28

86 Compulsory Bibliography Efraim Turban, David King, Judy Kang (2011), Introducction to Electronic Commerce, 3E, Pearson Publications. Commentary References Paolo Cremonesi,, Franca Garzotto (2003), Smoothly Extending e-tourism Services with Personalized Recommendations: A Case Study E-Commerce and Web Technologies, Lecture Notes in Business Information Processing Volume 152, 2013, pp Cyberlibris (or other databases) Webographie Marcussen, C. (2009). Internet distribution of European travel and tourism services. Denmark: Centre for Regional Page 23/28

87 SYLLABUS : Relational Marketing in Tourism MODULE MANAGER TEACHERS BOTTI Laurent BOTTI Laurent [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL3S057 LEVEL L3 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 1 COURSE DESCRIPTION Managing relationship with customers has become a critical organizational and managerial competency, precisely in tourism as a competitive sector. Accordingly, this course is focused on winning strategies for acquiring and retaining customers by data warehousing and data mining and by leveraging the latest advanced technologies. From that perspective, this course is of significant interest for aspiring professionals concerned by customer relationship management and related issues. Intended Learning Outcomes (ILO s), at the end of this module students will be able to To equip students with both a conceptual understanding and the knowledge pertaining to practical application of critical skills necessary for building and managing partnering relationships with customers. Page 24/28

88 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration 100% Final Examination 60% Examen Compulsory Bibliography - Building data mining applications for CRM, A. Berson, S.J. Smith (1999), McGraw-Hill Companies. - Data mining techniques : for marketing, sales and customer relationship management, G.S. Linoff, M.J. Berry (2011), Wiley. - Customer relationship management: Concept, strategy and tools, V. Kumar, W. Reinartz (2012), Springer. Commentary References Cyberlibris (or other databases) Webographie Page 25/28

89 SYLLABUS : Meetings, Incentives, Congress and Events MODULE MANAGER TEACHERS DORNAN D Arcy GALLET Karine [email protected] ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL3S056 LEVEL L3 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION This course will cover the management of international MICE as follows. Management: understanding contextual and MICE industry practice and the type of meeting (services, etc.). An introduction to the appreciation of the MICE Sector strategy of economic planning destination with its related consequences. Intended Learning Outcomes (ILO s), at the end of this module students will be able to Be able to determine, apply and control management concerns such as the conceptualization and implementation of the planning meeting, marketing, sponsorship and functions of HRM, project management, control and budgeting, logistics and evaluation and reporting. Page 26/28

90 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration 50% 50% Final Examination 60% Examen Page 27/28

91 Compulsory Bibliography Sustainable event guide (2012) United Nations Environment Program Sustainable_Events_Guide.pdf or Commentary References Resource Guide in Principles and Practices of Events Management EMBOK: Event management body of knowledge Book titles: 1. Event design and experience 2. Eventful cities management Cyberlibris (or other databases) Webographie Page 28/28

92 INTERNATIONAL TOURISM

93 SYLLABUS : Travel industry MODULE MANAGER TEACHERS KELLER Véronique ACADEMIC DEPARTMENT SUBJECT Economie MODULE CODE ESOECOL3S001 LEVEL L3 ECTS CREDIT 4 KELLER Véronique [email protected] ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION You will get the big picture of the Travel Industry: the different et main actors in fields like Transportation, Accomodations, Attractions, Food services, Travel Trade (inbound, outbound travel agencies; leisure and business travel agencies, MICE travel agencies, OTA,...); the Cruise companies, Tourism services, etc. Who are the main actors in each field? Their strategy. What is the role of Internet in each of them. How is the market? What are the stakes? What are the trends in each field. Intended Learning Outcomes (ILO s), at the end of this module students will be able to To realize how big the Travel industry is and all that it offers. And that it is all about services. The goal is also to give ideas and trails for future existing jobs. Page 1/6

94 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 40% CM Evaluation individuelle QCM 60% CM Final Examination Evaluation individuelle Ecrit 60% Examen Page 2/6

95 Travel & Tourism An industry primer: P.S Biederman Compulsory Bibliography The global tourism system: S.Corneliessen Commentary References Cyberlibris (or other databases) www2.unwto.org/en Webographie Page 3/6

96 SYLLABUS : Tour operation and Travel Agency Management MODULE MANAGER TEACHERS KELLER Véronique KELLER Véronique [email protected] ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL3S017 LEVEL L3 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION After the Big Picture of the Travel Industry, we are now going to study the strategy to put on the market in term of products after studying the competition, the new trends, etc What type of organization is needed for this strategy: conception of products, including round tours, purchasing, who does what, new trends, etc Intended Learning Outcomes (ILO s), at the end of this module students will be able to To analyse - to give examples - to explain - to describe - to identify - to list - to categorize - to develop - to synthetize Page 4/6

97 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 40% TD Evaluation individuelle Oral 35% TD Evaluation en groupe QCM 25% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 5/6

98 The business of Tourism: JC Holloway Compulsory Bibliography The global tourism system: S.Corneliessen Commentary References Cyberlibris (or other databases) TTG Magazine Webographie Page 6/6

99 HOSPITALITY MANAGEMENT

100 SYLLABUS : Standards and certifications MODULE MANAGER TEACHERS ROBERT Yohann ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL3S018 LEVEL L3 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION This course aims at discovering the different certifications and labels dealing with sustainable development for tourism business. Intended Learning Outcomes (ILO s), at the end of this module students will be able to To know and distinguish the various sustainability labels and certification schemes that are relevant for the hospitality and tourism industry To be able to find the useful information to implement a sustainability label or certification approach To be able to choose the best sustainability standard, label or certification scheme according to marketing, technical, management and financial criterion To be able to identify the sustainability priorities of a tourism business then to design an action plan and present it to the top management for validation To know the basics in the various fields of action covered by the sustainability labels and certification schemes Page 1/8

101 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Compulsory Bibliography Sowing the seeds of change, UNEP MAGESTOUR - Manuel de gestion environnementale et sociale des entreprises du tourisme, François-Tourisme-Consultants et TEC, pour la Chambre Régionale de Commerce et d'industrie de PACAC % Final Examination 60% Examen Commentary References Cyberlibris (or other databases) Webographie ourism/tabid/78766/default.aspxhttp://sustainabletravel.org/programs/sustainable-tourism-educationprogram/ Page 2/8

102 SYLLABUS : Management of Hotels Operations MODULE MANAGER TEACHERS ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL3S019 LEVEL L3 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION This module explores the functions, skills required and challenges of the role of manager of a hotel operation. It deals with organizations and methods to ensure the production of services and meet customer expectations. It provides theoretical and practical elements of accommodation management, reception and restaurant. Exercises and case studies allow students to practice in this area and integrate the functionalities of different information technology (IT) management systems. In an industry where customer contact and teamwork are ever present, the human dimension is understood in all aspects of management and control of hotel operations Intended Learning Outcomes (ILO s), at the end of this module students will be able to At the end of this module in Yield Management, the student should be able to: - describe the main trends in the hotel industry, nationally and internationally; - describe the organizational structure and characteristics of services in hospitality and catering; - explain the adaptation and evolution of decision support systems; - explain the methods of developing a quality service tailored to the customer; - apply the principles of management of hotels and restaurants; - explain the different cleantech aspect of the hospitality industry; - analyze an operating account and monitor the effectiveness and efficiency of operations; - able to detect problems and act on their resolution. Page 3/8

103 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration 50% 50% Final Examination 60% Examen Page 4/8

104 Compulsory Bibliography Michael J. O'Fallon, Denney G. Rutherford, "Hotel Management and Operations", 5th edition, Wiley, Commentary References Cyberlibris (or other databases) Webographie Page 5/8

105 SYLLABUS : Food and Beverage MODULE MANAGER TEACHERS GALLET Karine ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL3S053 LEVEL L3 ECTS CREDIT 4 GALLET Karine [email protected] MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION 1) Discover the major trends in the catering, restaurant and Food & Feverage (F&B) industry. Identify and learn about the job titles, positions and responsibilities available and the kind of qualifications needed to work in the F&B sector. 2) Understand the strong links between hotels, hotel chains & star kitchen chefs. 3) Appreciate what makes a restaurant concept successful, as well as the opportunites and/or constraints. 4) Consider the importance of franchise and cost control for success in the F&B sector & how to refine a basic concept. Intended Learning Outcomes (ILO s), at the end of this module students will be able to 1) Introduce and characterize the Food and Beverage industry from both the public and private sector perspectives. 2) Discover the nature of future challenges and issues related to the competitiveness of the F&B sector. 3) Appreciate the theoretical and practical knowledge and presentation of F&B developments. 4) Ability to describe the diversity of opportunities across the F&B sector and its actors. 5) Ability to identify, compare and differentiate the opportunities and/ constraints of the F&B sector. 6) Ability to synthesize in written and spoken. Page 6/8

106 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Projet 50% Evaluation individuelle Oral 50% Final Examination Evaluation individuelle Ecrit 60% Examen Page 7/8

107 Compulsory Bibliography Hotel Convention Sales, Services and Operations (chapter 8 F&B) Auteur: Golden-Romero, Pat Editeur: Taylor & Francis Publication: 2007 ISBN: FOOD AND BEVERAGE SERVICES Chapter 9 Peaks to prairies Food Tourism Around the World : Development, management and markets (chapter 2) Auteur: Hall, C. Michael,Sharples, Liz,Mitchell, Richard Editeur: Taylor & Francis Publication: 2004 ISBN: Commentary References Successful Restaurant Design 3rd edition Auteur: Baraban, Regina S.,Durocher, Joseph F. Editeur: John Wiley & Sons Publication: 2010 ISBN: Cyberlibris (or other databases) Hotel Convention Sales, Services and Operations Food Tourism Around the World : Development, management and markets Webographie See individual project websites Page 8/8