IT TRANSFORMATION CAMPAIGN CATALOG

Transcription

1 IT TRANSFORMATION CAMPAIGN CATALOG Velocity Partner Guide to Current Customize-able Campaigns January

2 Campaign Objectives 1. Create awareness as the undisputed leader in enabling cloud computing (key focus for awareness is mid market) 2. Drive demand generation in Under-Penetrated Enterprise Accounts and Mid Market for our virtualization, application and backup solutions 3. Design the campaign for channel execution and execute 80% through channel IT Transformation Messaging Cloud Computing is Transforming IT because it increases IT efficiency, increases business agility, and makes people more productive. IT is transforming the way it is being delivered, consumed and measured. To achieve the end goal of running IT as a service involves more than just technology. This transformation to IT-as-a-service encompasses transforming, people, process and technology. IT transformation leads to more efficient IT resources and more productive IT teams freeing up resources to invest in business growth engines. 2

3 IT Transformation Campaign Menu Click within the Menu below to view program details. IT Transformation Programs VPMG VCC Mid Market Cloud Transforms IT X X Transform Infrastructure Transform Applications Transform Backup Programs VPMG VCC Mid Market Accelerate Virtualization Introducing EMC VSPEX Transform End User Computing - VMware Transform Desktop Virtualization - Citrix SMB/SME Accelerate Virtualization Transform End User Computing Transform IT For Less* X X X X X X X X X X X X Programs VPMG VCC Mid Market Transform Microsoft Applications Transform Microsoft SQL SMB/SME Transform Microsoft SQL X X X X Programs VPMG VCC Mid Market Transform Backup Transform Backup for VMware SMB/SME Transform IT For Less* Campaign Menu subject to change. Language availability varies by program. View program slides for details. *Transform IT For Less aligns to both Transform Infrastructure and Transform Backup. 3 X X X X X

4 Campaign Execution Options Velocity Campaign Center*: EMC s Partner Marketing Automation platform Select from a variety of activities, customize templates, schedule and execute campaigns, capture results all from your desktop. Concierge services are also available to support your campaign execution *Requires annual subscription. Velocity Partner Marketing Guide: Agency/In House Execution Download campaign source files, assets and enablement materials for free. View Marketing Concierge section to work with trusted agencies who offer packaged and a la carte options. 4

5 Marketing Concierge Services Whether you choose to execute campaigns via the Velocity Campaign Center or the Velocity Partner Marketing Guide there are a number of packaged or a la carte services available to EMC Partners via an EMC preferred agency. Concierge offerings have been crafted to assist you to meet your objectives and budget, go-to-market quickly and drive results. For more information on Concierge Services in your region please click one of the links below. Concierge Services North America Concierge Services EMEA Concierge Services - APJ 5

6 Mid Market Program Details 6

7 Cloud Transforms IT Overview: Target organizations who are looking to simplify how their IT infrastructure is built and deployed, how backup is integrated across physical and virtual infrastructures, and how application performance and availability can be improved all while lowering costs. Designed to be executed as a series of multi-touch programs it is recommended to begin with the Cloud level program first followed by (in no specific order) the Infrastructure, Applications, and Backup programs. This allows you to fully surround the account with key messages and value propositions; addressing all aspects of their IT infrastructure. Value Proposition: Transform IT Get unmatched efficiency and agility Ready to transform your IT with cloud computing, enabled by virtualization? [Partner] and EMC bring you unmatched cloud expertise and a wide range of powerful solutions. All deliver new efficiency, agility, and cost savings. Choose the approach and pace that works best for your business. EMC cloud solutions from [Partner] are: Comprehensive: Get storage, backup, management, and more Flexible: Choose your deployment option Efficient: Eliminate IT complexity Affordable: Explore attractive financing options Get the cloud solution that s right for you >> Mid Market Product Offers: VSPEX VNX Family Avamar NetWorker Data Domain Personas IT-Management IT-Storage IT-Data Recovery IT-Traditional Apps Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,RU,JP,CN,KR VCC: EN,BR,MX,IT,FR,DE Execution Guide Available Recommended Alliances 7

8 Cloud Transforms IT Direct Marketing AD BANNERS S POSTCARD LANDING PAGES CALLS TO ACTION Seminar INVITE FOLLOW UP S REGISTRATION PAGE PRESENTATION 8

9 Cloud Transforms IT AWARENESS 1 AWARENESS PROGRAMS CONSIDERATION 2 CLOUD DIRECT MARKETING LANDING PAGE 3 PURCHASE SALES ENABLEMENT SEARCH & CAMPAIGN KEYWORDS DIRECT MAIL BATTLE CARDS ONLINE BANNER ADS 2a INFRASTRUCTURE DIRECT MARKETING CLOUD SEMINAR X3 LANDING PAGE INVITE REGISTRATION PAGE PITCH SHEETS SOCIAL MEDIA 2b APPLICATIONS DIRECT MARKETING X2 LANDING PAGE CONTENT SYNDICATION 2c BACKUP DIRECT MARKETING GFS SALES CARDS X2 LANDING PAGE 9

10 Accelerate Virtualization Mid Market Overview: Target customers moving rapidly towards virtualization. With EMC next generation storage and backup purpose-built for VMware, customers accelerate their journey with simplified management, increased performance, and real cost savings in their virtual environments. Value Proposition: TAKE THE VIRTUALIZATION EXPRESS Virtualization delivers big benefits. But traditional storage and backup can t handle the increased demands of your virtual environment. Applications slow down. Backups reduce to a crawl. And management becomes more complex. All of which stall virtualization and increase costs. Get back on track with next generation unified storage and backup optimized for VMware from [Partner] and EMC. Accelerate virtualization with: Speed: Run virtual applications 3x faster and reduce VMware backup times by 90% Simplicity: Streamline with VMware-aware management and single-step restores Savings: Decrease application storage by 50% and reduce backup storage by 40-60x SMB Product Offers: VNX Family Avamar Data Domain NetWorker Personas IT-Management IT-Storage IT-Data Recovery Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,RU,JP,CN,KR VCC: EN,DE,FR,BR, MX Recommended Alliances 10

11 Accelerate Virtualization Mid Market Direct Marketing S POSTCARD LANDING PAGE ONLINE BANNERS Seminar INVITE FOLLOW-UP REGISTRATION PAGE EVENT PRESENTATION EVENT SIGNAGE 11

12 Purchase Consideratio n Awareness Accelerate Virtualization Mid Market PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP DEMO/ON DEMAND WEBCAST 12

13 Introducing EMC VSPEX Overview: For Small And Medium Businesses Who Are On Their Journey To The Cloud And Are Deploying Virtualization Solutions To Improve Flexibility, Efficiency And Productivity VSPEX Proven Infrastructure Provides Modular Solutions Built With Best-Of-Breed Technologies That Enable Faster Deployment, More Simplicity, Greater Choice, Higher Efficiency And Lower Risk. Value Proposition: Go to the Cloud with EMC VSPEX Introducing EMC VSPEX Proven Infrastructure validated, modular architecture solutions that simplify virtualization and accelerate your journey to the cloud. Get your choice of best-in-class virtualization, server, network, storage, and data protection all while fitting seamlessly with your current IT infrastructure. With VSPEX, you can: Keep IT Simple. Deploy, manage, provision, and protect your infrastructure quickly and easily. Boost Efficiency. Get optimized performance for higher availability, better storage utilization, and faster backups. Stay Flexible. Choose the right option for your business needs, and scale as you grow. Find out about simple, affordable financing options >> Mid Market Product Offers: VSPEX Personas IT Storage IT Generalist Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,JP,CN,KR VCC: EN,DE,BR,MX Recommended Alliances 13

14 Introducing EMC VSPEX Direct Marketing AD BANNER S LANDING PAGE CALLS TO ACTION POSTCARD Seminar CISCO BROCADE PPT INVITE COPY REGISTRATION PAGE COPY PPT INVITE COPY REGISTRATION PAGE COPY 14

15 Purchase Consideration Awareness Introducing EMC VSPEX PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ DIRECT MAIL EVENT/WHITEBOARD DEMO/ ON DEMAND WEBCAST 15

16 Transform End User Computing - VMware Overview: EMC and VMware deliver end-user computing solutions optimized for performance, scale, delivery and simplified management of IT services. Together, [Partner] EMC and VMware enable efficient, simplified end user computing solutions that enable both end user freedom and IT control, providing business flexibility and agility. Value Proposition: Transform End User Computing Transform end user computing with more power, efficiency, scalability, and flexibility. With industry-leading EMC and VMware solutions from [Partner] including VMware View, EMC VNX unified storage, and Avamar deduplication backup software and system you can: Raise Performance: Boot 1,000 desktops in 8 minutes, and speed backups by 10x. Boost Efficiency: Scale to thousands of users without disruption and reduce backup storage by 10-30x. Rely on a Proven Solution: Turn to EMC and [Partner] for proven solutions validated for VMware. Mid Market Product Offers: VNX Family FAST Suite EMC VSI Avamar Personas IT-Management IT-Storage Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN VCC: Not Available Recommended Alliances 16

17 Transform End User Computing - VMware Direct Marketing STATIC AND ANIMATED BANNERS DEMAND GENERATION PAGE POSTCARD AND POSTER CALLS TO ACTION Seminar INVITE REGISTRATION PAGE PRESENTATION SUPPORTING MATERIALS 17

18 Purchase Consideration Awareness Transform End User Computing - VMware PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP MATERIALS/ ON DEMAND WEBCAST 18

19 Transform Desktop Virtualization Citrix Overview: EMC delivers solutions and technologies optimized for Citrix XenDesktop desktop virtualization to deliver enterprise-class performance, scale, and management of any device, anytime, anywhere. Value Proposition: Transform Desktop Virtualization Provision and deliver a dynamic desktop to any user, on any device, anywhere with EMC solutions for Citrix XenDesktop available from [Partner]. Enable new efficiency and agility with EMC VNX unified storage and Avamar deduplication backup software and system. Transform your virtual desktop infrastructure with more power, efficiency, scalability and flexibility while retaining IT control. Our end-to-end solutions enable you to: Raise Performance. Boot 1,000 XenDesktops in 8 minutes, and speed backups by 10x. Raise Efficiency. Scale to thousands of users without disruption, and reduce backup storage by 10-30x. Choose a Proven Solution. Turn to [Partner] for powerful EMC solutions validated for Citrix XenDesktop. Mid Market Product Offers: VNX Family FAST Suite Avamar Personas IT-Management IT-Storage Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN VCC: Not Available Recommended Alliances 19

20 Transform Desktop Virtualization Citrix Direct Marketing STATIC AND ANIMATED BANNERS DEMAND GENERATION PAGE POSTCARD AND POSTER CALLS TO ACTION Seminar INVITE REGISTRATION PAGE PRESENTATION SUPPORTING MATERIALS 20

21 Purchase Consideration Awareness Transform Desktop Virtualization Citrix PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP MATERIALS/ ON DEMAND WEBCAST 21

22 Transform Microsoft Applications Overview: Microsoft applications like SQL Server, SharePoint, and Exchange are more important than ever. More users. More data. And more management challenges. EMC helps speed performance, simplify management, enhance data protection, and increase productivity all while lowering the cost of ownership. Value Proposition: Transform Your Microsoft Apps Ready to virtualize your mission-critical Microsoft applications, including SQL Server, SharePoint, and Exchange? Virtualize today to boost efficiency with powerful solutions from EMC. And transition confidently to the cloud when you re ready. Transform your Microsoft applications and get the most from virtualization with: Simplified Management: Provision SharePoint infrastructure in 20 minutes Data Recovery: Simplify backup and recovery while delivering granular recovery required by your users Accelerate Time to Value: Rapidly upgrade and deploy new Microsoft applications Simplify SQL Server Performance Management: Dynamically tune SQL Server application workloads in 80% less time Mid Market Product Offers: VNX Family PowerPath FAST VP BRS Portfolio Replication Manager RecoverPoint Personas IT-Traditional Apps Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,RU,JP,CN,KR VCC: EN,DE,FR,BR,MX Recommended Alliances 22

23 Transform Microsoft Applications Direct Marketing BANNERS AWARENESS PAGE CALLS TO ACTION Seminar INVITE PULL UP BANNER PRESENTATION SUPPORTING MATERIALS 23

24 Purchase Consideration Awareness Transform Microsoft Applications PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP DEMO/ON DEMAND WEBCAST 24

25 Transform Microsoft SQL Overview: Help customers transform their mission critical SQL Server applications by confidently virtualizing SQL Server and transitioning SQL Server based Apps to the Cloud. Value Proposition: Transform Your SQL Server Apps Find out how EMC can help you manage and master everincreasing user demands for higher service levels from your mission-critical Microsoft SQL Server applications. EMC brings you powerful solutions that help you virtualize SQL Server apps today to boost efficiency and reduce cost. And we ll help you transition confidently to the cloud when you re ready. Bring the power of virtualization to your SQL Server applications so you can: Lower Costs: Realize a 50:1 SQL Server consolidation Boost Efficiency: Tune SQL Server in 80% less time Increase Speed: Run SQL Server 3 to 10x faster Mid Market Product Offers: VNX Family PowerPath FAST VP BRS Portfolio Replication Manager RecoverPoint Personas IT-Traditional Apps Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,RU,JP,CN VCC: EN,DE,FR,BR,MX Recommended Alliances 25

26 Transform Microsoft SQL Direct Marketing BANNERS AWARENESS PAGE CALLS TO ACTION Seminar INVITE PULL UP BANNER PRESENTATION SUPPORTING MATERIALS 26

27 Purchase Consideration Awareness Transform Microsoft SQL PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP DEMO/ON DEMAND WEBCAST 27

28 Transform Backup Overview: EMC delivers next generation backup and recovery solutions that feature industry leading performance, efficiency and flexibility to solve our customer s biggest challenges for protecting data. The EMC backup and recovery portfolio is built on these industry leading products and technologies that are necessary to adapt to a rapidly changing IT world: they are disk based, deduplication enabled, integrated software and storage, and open and adaptable. Value Proposition: Transform Backup Boost performance and efficiency with [Partner] and EMC. More data and higher service levels make backup and recovery a challenge. [Partner] and EMC transform your traditional tape-based backup and recovery with diskoptimized solutions. Get faster performance and greater efficiency. Accelerate virtualization and be ready for the cloud. [Partner] delivers EMC backup and recovery solutions that are: Fast. Speed backups by 10x with disk-optimized solutions and ensure reliable recovery. Efficient. Spend 81% less time managing backup, reduce backup storage by 10 30x, and gain networkefficient replication for DR. Agile. Protect physical and virtual, applications, and remote offices -- while addressing archiving with integrated software and storage Mid Market Primary: Data Domain Centera DD Archiver SourceOne Personas Backup Manager Backup Admin DR Manager IT Manager Compliance Manager Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,KR VCC: EN,DE,BR,MX 28

29 Transform Backup Direct Marketing Kit BANNERS LANDING PAGE POSTCARD CALLS TO ACTION Seminar in a Box S REGISTRATION PAGE SEMINAR PRESENTATION POSTER 29

30 Purchase Consideration Awareness Transform Backup PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP DEMO/ON DEMAND WEBCAST 30

31 Transform Backup for VMware Overview: Tightly integrated with VMware, EMC backup & recovery solutions speed backups, simplify recovery & save resources, allowing customers to protect their virtual environment & accelerate the move to cloud. Value Proposition: Transform Your VMware Backup Speed backups, protect your virtual environment, and accelerate the move to your cloud IT transformation is all about going virtual to build your cloud. But is your backup ready? Traditional backup and recovery can't keep up with the increased demands of virtual environments. Transforming backup to protect your cloud requires a smarter backup approach with EMC solutions optimized for virtualization. Protect your virtual environment with [Partner] and EMC #1 in backup and recovery and accelerate the journey to your cloud. Fully integrated with VMware, our industryleading disk-based deduplication solutions: Reduce your backup times by 90% Simplify Recovery get one-step VMware recovery at the file, image, or site level Save Resources reduce backup storage by 10-30X Mid Market Primary: Avamar Data Domain, DPA Personas IT Backup Admin IT VMware Admin IT Storage IT Manager Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,JP,CN,KR VCC: EN,DE,FR,IT,BR,MX Recommended Alliances 31

32 Transform Backup for VMware Direct Marketing Kit ANIMATED BANNER POSTER Copy Template LANDING PAGE POSTCARD CALLS TO ACTION CAMPAIGN KEYWORDS & ADS Seminar in a Box THANK YOU / SORRY S INVITE REGISTRATION PAGE POSTER PRESENTATION HANDOUTS 32

33 Purchase Consideration Awareness Transform Backup for VMware PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP DEMO/ON DEMAND WEBCAST 33

34 SMB Program Details 34

35 Accelerate Virtualization - SMB Overview: Target customers moving rapidly towards virtualization. With EMC next generation storage and backup purpose-built for VMware, customers accelerate their journey with simplified management, increased performance, and real cost savings in their virtual environments. Value Proposition: TAKE THE VIRTUALIZATION EXPRESS Accelerate with unified storage and backup optimized for VMware Want the benefits of virtualization without the complexity? Your solution has arrived. [Partner] brings you EMC unified storage and backup, purpose-built for VMware. Transform your business all at the right price. EMC cloud solutions from [Partner] are: Simplicity: Provision storage with application-aware wizards and seamlessly integrate disk-optimized backup Savings: Cut storage acquisition costs by 50% and reduce backup storage by 40-60x Accelerate your virtualization with simple unified storage and backup from [Partner] and EMC >> SMB Product Offers: VNXe Series Data Domain DD160 Personas IT-Generalist Materials Direct Marketing Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,RU,JP,CN,KR VCC: EN,DE,FR,BR,MX Recommended Alliances 35

36 Accelerate Virtualization SMB Direct Marketing S SALES S LANDING PAGE COPY DOCUMENT AND IMAGE ONLINE BANNERS 36

37 Purchase Consideratio n Awareness Accelerate Virtualization SMB PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS REGISTRATION FORM LANDING PAGE ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP DEMO/ON DEMAND WEBCAST 37

38 Transform End User Computing Overview: EMC EUC solutions enable businesses to centralize applications and data in order to reduce operating costs, increase control and efficiency of desktop management, and to extend business continuity and disaster recovery to enterprise desktops. Value Proposition: Transform End User Computing Empower any user, any device, anywhere EMC can help you transform your end user computing initiatives bringing new control, protection, and efficiency to your desktops and devices. Now you can give end users the applications and tools they need, on the devices they rely on. All while extending business continuity and disaster recovery to desktops. Ready for higher performance and scalability? Want to reduce operating costs and simplify management? EMC is ready to help. We make end user computing: Simple: Centralize backup and recovery for high availability Powerful: Boot 1,000 virtual desktops in only 8 minutes Efficient: Improve capacity utilization by up to 50% Affordable: Ask about 0% financing Mid Market VNX Data Domain VSPEX SMB Market VNXe Data Domain VSPEX Personas IT Storage IT Generalist Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,RU,JP,CN,KR VCC: EN,FR,BR,MX Recommended Alliances 38

39 Transform End User Computing Direct Marketing AD BANNER DEMAND GEN PAGE CALLS TO ACTION Seminar INVITATION REGISTRATION PAGE PRESENTATION HANDOUTS 39

40 Purchase Consideration Awareness Transform End User Computing PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP DEMO/ON DEMAND WEBCAST 40

41 Transform IT For Less Overview: This campaign is designed specifically to help increase volume sales for EMC s entry-level storage and backup systems EMC VNXe and Data Domain DD160. Transform IT for Less provides a full set of product-focused marketing materials that speak directly to the critical needs of your customers who want simple, efficient solutions they can rely on every day. All at an affordable price. These materials can be customized to feature product prices and compelling EMC global financial offers. Create and execute any number of s with a drop-down menu of headlines, sub-heads, and key messages. Value Proposition: Take a New Look at Storage and Backup How can you manage more data, more efficiently? [Partner] and EMC can help with simple, efficient, and affordable solutions. Our unified storage and smarter backup lets you consolidate, simplify, and save. EMC VNXe 3150 Rely on simple, efficient, applicationdriven unified storage that works the way you do. EMC VNXe from [Partner] is: Intuitive: Provision hundreds of Exchange mailboxes in just a few clicks Optimized: Optimize for virtual applications with VMware and Hyper- V integration Was $XX,XXX Save XX% NOW $X,XXX EMC Data Domain DD160 Get the smarter backup appliance that reduces time and effort. EMC Data Domain from [Partner] is: Efficient: Reduce backup storage by 10-30x and eliminate tape Reliable: Get continuous recovery verification, fault detection, and selfhealing Was $XX,XXX Save XX% NOW $X,XXX SMB Product Offers: VNXe 3150 Data Domain DD160 Personas IT Generalist Materials Direct Marketing Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,RU,JP,CN,KR VCC: EN,BR,MX,IT,FR,DE Or finance from $XXX.XX per month Buy now >> Or finance from $XXX.XX per month Buy now >> Execution Guide Available 41

42 Transform IT For Less Direct Marketing AD BANNERS S POSTCARD LANDING PAGES OFFERS Create multiple s using the copy block menu of subject lines, headlines, etc. 42

43 Transform IT For Less AWARENESS 1 AWARENESS PROGRAMS CONSIDERATION 2a STORAGE & BACKUP DIRECT MARKETING S LANDING PAGE 3 PURCHASE SALES ENABLEMENT SEARCH & CAMPAIGN KEYWORDS DIRECT MAIL BATTLE CARDS ONLINE BANNER ADS 2b STORAGE DIRECT MARKETING S LANDING PAGE PITCH SHEETS DIRECT MAIL SOCIAL MEDIA 2c BACKUP DIRECT MARKETING S LANDING PAGE DIRECT MAIL GFS SALES CARDS 43

44 Transform Microsoft SQL Overview: Focus in on the top needs of Microsoft customers across their SQL Server based application environments; delivering maximum performance and scalability while maintaining cost through automated tiering across servers, storage as well as simplified management; efficiently improving service levels of Microsoft through next generation backup and recovery. Value Proposition: Transform Microsoft SQL Server Applications Boost Efficiency, Performance, and Agility Choose [Partner] and EMC to transform your Microsoft SQL environment with virtualization, and be ready to move to the cloud. Our industry-leading solutions VNX, VNXe, and Data Domain help your growing business: Raise Efficiency. Save 50% in upfront storage costs and reduce backup storage by 10-30x. Boost Performance. Run Microsoft SQL Server x faster and speed backups by 50%. Be More Agile. Provision SQL Server 80% faster, and consolidate backups across your environment. Ask about simple, affordable EMC financing offers. Mid Market Primary: VNX Data Domain VSPEX SMB Market Primary: VNXe Data Domain VSPEX Personas IT Storage IT Generalist Materials Direct Marketing Seminar/Event Sales Enablement Execution Options VPMG: EN,BR,MX,IT,FR,DE,JP,CN,KR VCC: Not Available Recommended Alliances 44

45 Transform Microsoft SQL Direct Marketing AD BANNER S LANDING PAGE CALLS TO ACTION POSTCARD Seminar INVITE REGISTRATION PAGE PRESENTATION HANDOUTS POSTER 45

46 Purchase Consideration Awareness Transform Microsoft SQL PROMOTE AN UPCOMING EVENT, HIGHLIGHT A CUSTOMER SUCCESS, POST A VIDEO CTAs CAMPAIGN KEYWORDS & ADS LANDING PAGE REGISTRATION FORM ONLINE AD BANNERS CONTENT SYNDICATION PROGRAMS CALL BLITZ LIVE EVENT FOLLOW-UP DEMO/ON DEMAND WEBCAST Data Domain 46

47 Get Started Today Velocity Campaign Center For Support within EMC: Global Program Lead: Dean Beckett Americas VCC Lead: Deb Parsons APJ VCC Lead: Davina Hart EMEA VCC Lead: Guilhem Eychenne For Technical Support: Phone: + 1 (919) Velocity Partner Marketing Guide For Support : global_demand_programs@emc.com 47

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