Exalead. Search Based Applications

Transcription

1 Exalead Search Based Applications

2 1990 s 2008

3 PART I: THE WEB CHANGES THE GAME 2

4 We are NOT just a Search Company Exalead enables collection, processing and accessing of data to power a new generation of applications: Search Based Application (SBA) A sample application: GEFCO BEFORE + AFTER + Cumbersome architecture Response times > 1 minute Performance issues requiring policy to limit usage Complex to use 3 Months Production costs divided by 2 Response time divided by times more users New services including real time reporting for all users 3

5 Search Based Applications by IDC in October 2009, IDC published a white paper by leading analyst Sue Feldman entitled The Information Advantage: Information Access in tomorrow s Enterprise. In it, Feldman describes 4 areas: basic search, enterprise search, integrated information access platforms, and search-based applications. She writes Of all these segments, search-based applications are the ones that foreshadow how information work will be performed in the future. 4

6 Search Based Applications by Butler Webinar: Search-Based Applications : Moving Beyond the RDBMS in it Butler discusses how, historically, enterprise applications such as CRM, ERP, and SCM have put RDBMS solutions at the center of their technology. The webinar then talks about how this is changing as vendors of Enterprise Search platforms offer organizations new ways to extend the reach and range of these important applications 5

7 RDBMS vs SBA Only solution proposed by database vendor to provide acceptable performances on large volume is to improve performance of HW In memory DB: Oracle TimesTen DB2 SolidDB Oracle itself admits that acquisition of SUN will allow to build more powerfull «systems» SBA is sustainable Software based solution to this issue 6

8 The Web Changes the Game! WEB Users carry expectations from the web to the enterprise Enterprise search 360 Business applications ENTERPRISE 7

9 Relevant Quotes SAP: Snabe Hagemann executive board member According to ZDNet s SAP: Days of the Database Are Numbered, an SAP executive board member named Hagemann Snabe made this assertion. According to the write up, Mr. Snabe asserted: as businesses move increasingly towards an in-demand world, there will be more demand for solutions that enable information to be accessed faster and faster. I can imagine a future where people don t even need a database, said Hagemann Snabe, who heads up the business solutions and technology division at SAP, one of the world s largest database developers. 8

10 Exalead s Web Heritage Handle 100s of millions of database records Offer 99,999% availability Match low revenue model ($0,0001/ session) Follow a 2-month innovation roadmap Be usable without training Support impossible to forecast traffic Provide sub-second response times Present up-to-date information 9

11 WEB Heritage transforms most constraints of core IT DNA Too much data? Segment it! GEFCO: 7 Terabyte, no segmentation required Can not segment? Run batches during the night or build datawarehouse! real-time = large HW $ GEFC0: real time = 15 K euro HW Users = change management / training GEFCO: users, no training at all Urgent? Less than 18 months is not serious GEFCO: 3 months Expensive? No, no at all, just complex GEFCO: less than 1 million Euro 10

12 Today s IT Challenges Require a Dual DNA Enterprise IT is reaching the limits of current approaches But luckily, solutions exist on the Web Exalead has a unique double DNA: Enterprise + Web Exalead is the only vendor capable of delivering Web-level metrics to the Enterprise Enterprise Web 11

13 The Value of Web Technologies to Enterprises 12 Intuitive querying Usability Powerful navigation Leveraging of unstructured data Agility Rapid implementation Performance Scalability Flexible data model Simple integration Per server performance Grid computing

14 PART II WHY & HOW THESE TECHNOLOGIES IMPACT DIRECT CHANNELS 13

15 Customer Data is all over the place Analyst SRO Report CR M BI Business Analyst.Doc Excel BI Delivery Systems Oracle ERP Client Customer ODS FIDM isb Budget CRM ABC RCK CIM ODS Off-line analysis Data Warehouse CRM DW Accelerator Mapping MDM Product Information JDE Access SAP Siebel Scala Oracle PS Source Systems Source: Leveraging Search to Improve Contact Center Performance Richard Snow, VP & Research Director, Customer & Contact Center Management March types of systems 6% with 50+ ERP systems alone

16 Customer Data is in different silos Source: Leveraging Search to Improve Contact Center Performance Richard Snow, VP & Research Director, Customer & Contact Center Management March 2009 Hidden in all your data is a 360-degree view of your customers

17 Exalead Search-Based Applications Exalead CloudView is a powerful search-based infrastructure... Without Exalead High complexity/costs, Low performance/reusability With Exalead Low complexity/costs, High performance/reusability for a new generation of applications

18 Exalead CloudView Exalead CloudView is a fully packaged solution

19 EXAMPLE 1: LA POSTE 19

20 Global architecturedu SIEC 350 Operators 7 Call centers agents local offices Management 3631 Téléphonie SIP Front Office Informations 2 nd presentation of RL Distribution claims Claims Information campaigns Back Office File follow up, actions Management / modification field operations Reporting Monitoring of engagements Monitoring of quality distribution of activity by channel and territory creation update- Search Search La Poste All documents Index Applications Applications La La Poste Poste La Poste Applications 21 street / delivery plans Mail boxes delivery incidents Object tracking Re delivery

21 Global architecturedu SIEC 350 Operators 7 Call centers 3631 Téléphonie SIP Front Office Informations 2 nd presentation of RL Distribution claims Claims Information campaigns Back Office File follow up, actions Management / modification field operations Reporting Monitoring of engagements Monitoring of quality distribution of activity by channel and territory creation update- Search Search La Poste All documents Index Applications Applications La La Poste Poste La Poste Applications 22 street / delivery plans Mail boxes delivery incidents Object tracking Re delivery

22 Global architecturedu SIEC agents local offices 3631 Téléphonie SIP Front Office Informations 2 nd presentation of RL Distribution claims Claims Information campaigns Back Office File follow up, actions Management / modification field operations Reporting Monitoring of engagements Monitoring of quality distribution of activity by channel and territory creation update- Search Search La Poste All documents Index Applications Applications La La Poste Poste La Poste Applications 23 street / delivery plans Mail boxes delivery incidents Object tracking Re delivery

23 Global architecturedu SIEC Management 3631 Téléphonie SIP Front Office Informations 2 nd presentation of RL Distribution claims Claims Information campaigns Back Office File follow up, actions Management / modification field operations Reporting Monitoring of engagements Monitoring of quality distribution of activity by channel and territory creation update- Search Search La Poste All documents Index Applications Applications La La Poste Poste La Poste Applications 24 street / delivery plans Mail boxes delivery incidents Object tracking Re delivery

24 Planningdu projet 02/2008 launch 1 mois 03/2008 Développement 07/2008 Evolutions Customer delivery 06/2008 Customer delivery Iterative deployment For every iteration, a precise list of business processes to be implemented is build For every iteration a stable version is delivered Transparency and visbility on progredd Staged deployment Production Paris Nord Agen 11/2008 production 3631 production 01/2009 Full territory coberage 5 other centres 25

25 EXAMPLE 2: LARGE EUROPEAN TELCO 26

26 BEFORE Complex heterogeonous applications Link from one to another is : 27

27 BEFORE 28

28 AFTER 29

29 AFTER 30

30 REPORTING 31

31 PART III: EXCELLENT FINANCIAL SERVICES 33

32 Renewed focus in banking and finance Back to basic s in the financial industry Financial turmoil changed the view on risks The customer is KING! Respond to changed customer technology behavior Excellent services related business challenges Customer satisfaction Customer loyalty Deep- and cross-sell Effective customer contact What does this mean for IT? Need to excel in technology!!! Its all about the RIGHT information at the RIGHT time at the RIGHT place

33 Business expectation (reality from personal experience) CRM extracted data Single search field Event-driven transactions and data across all channels (from site-visit to ATM bounce) Related contact information Risk score and customer satisfaction Balance information Documents extracted from Document management 35

34 Excellent services by Excellent information

35 Event-driven across the channels Event 1: Cash-withdrawal bounced (12.00) Event 2: Customer calls Call center and gets an offer for a limit raise (12.30) Online combination of relevant data like; risk score, customer segment, product data, resulting in a the RIGHT deep or cross-sell offer (like a limit raise).

36 Valuable partnership Comprehensive expertise of the financial industry and ICT. Global leading software provider in the Enterprise and web search market. 39

37 Want to know more? Please visit us at stand 6! Morgan Zimmerman VP Business development Exalead Paul Collard General Manager SecondFloor Bart Oortwijn General Manager SecondFloor Nordics [email protected] [email protected]