COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY

Transcription

1 COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY SCHEME OF STUDY FOR MBA (TRAVEL AND TOURISM) PROGRAMME FOURTH SEMESTER Course code Paper C/E Credits Internal Marks U/E* Marks Total Marks SMT 2401 Business Policy and Strategic C Management SMT 2402 Environment Management C SMT 2403 Airline Management C SMT 2404 Destination Management Tour Report and Viva Voce C C 1 ½ 1 ½ (Based on compulsory study tour) SMT 2405 Independent Research Study C Elective - 3 C Comprehensive Viva-Voce with C external examiners **** * U/E - University/External Examination **** Each student should submit a Dissertation based on the research (the research study need not be necessarily attached to an organisation) under the supervision of a Teacher. Note: All MBA (Travel and Tourism) students are required to take at least two electives from the list of electives under Travel and Tourism.

2 SMT 2401 BUSINESS POLICY AND STRATEGIC MANAGEMENT The aim of this course is to provide a theoretical framework of strategic management and an orientation for its practical application. Module I : An overview of strategic management process ; Levels of strategy ;vision; mission; objectives and goals; Social responsibility of business and social audit; case discussion/presentation on strategic transformation of companies. Module II: Business Environment; SWOT analysis ; Portfolio analysis and portfolio strategies; practical exercise in SWOT analysis. Module III: Nature and types of competition; competitive analysis; competitive advantage of nations; competitive environment in India; competitive strategies; strategic advantages; positioning. Case discussion on competitive strategies. Module IV: Growth strategies; mergers and acquisitions; globalisation; industrial sickness; industrial restructuring and turn around management; case discussion/presentation. Module V: Implementation of strategy; strategy and structure; evaluation and control of strategy; management of change; managing for the future. Suggested readings: 1. Gerry Johnson and Keven Scholes : Exploring Corporate Strategy, Prentice Hall of India, New Delhi 2. The Times Research Foundation: Business Policy for Indian Industry, Mumbai 2. William F Glueck : Business Policy and Strategic Management, McGraw Hill International Book Co., Tokyo 3. Pearce and Robinson : Strategic Management, All India Travellers Bookseller, New Delhi 4. Kenichi Ohmae : The Mind of the Strategist, (Penguine Books, New York) Gary Hamel & Competing for the Future Harvard (C.K.Prahalad Business School Press, Boston) 5. Michael E Porter : Competitive Strategy, The free press, New York 6. Michael E Porter : Competitive Advantage, The Free Press, New York 7. Michael E Porter : Competitive Advantage of Nations, Macmillan, London

3 SMT 2402 ENVIRONMENT MANAGEMENT The main objective of the study is to familiarize the students about the concepts of Environmental Management and equip them to find solutions for contemporary concerns in environmental management. Module I : Introduction to Environmental Management Environmental Management Vedic times to Modern Population and Economic Growth Economic Growth: Its impact on Environment Impact of Industrialization, Urbanization and Consumerism Health and Environment Ethics and Environment Ethical Foundations of Environment Ethics and Corporate Environmental Management Module II : Environment and Development Sustainable Development Meaning and Definition Dimensions of Sustainable Development Economic, Environmental Social and Spiritual Dimensions An Integrated Approach to Sustainable Development A Holistic Approach to Environment and Development Summits on Sustainable Development Role of National and International Agencies. Module III : Environmental Economics Scope and Importance Ecology, Ecosystem and Economics Inter linkage between Economics and Environment Material Balance Model Environmental Kuznet Curve Its Impact - Efficiency and optimality in resource allocation Achieving an efficient allocation of resources in market economy Market failure and public policy Common Property Resources Tragedy of Commons Green Economics and Green GDP Module IV : India s Environmental Policy and Performance International Environmental Policy Stockholm to Durban Climate Change Conference Global Warming and Climate Change Carbon Trading Business Behind Climate Change Environmental Impact Assessment Environmental Accounting Environmental Audit Environmental Movements in India Environmental Management: Corporate Experience Module V : Environmental Planning and Management Role of Government in Environmental Management Rural and Urban Indian Experience Poverty Vs. Environmental Quality Social aspects Legal aspects Financial aspects Biodiversity Conservation Environmental Resource management Management of Waste Municipal, solid, and Hazardous Waste Local initiatives and Community Participation Suggested Readings: 1. Kurien Joseph and R. Nagendran, Essentials of Environmental Studies 2. Muraleevallabhan T.V. Dimensions of Sustainable Economic Development 3. Karpagam M. Environmental Economics

4 4. Eugine G. Environmental Economics 5. Oberoi N.K. Environmental Management, 6. Jayamani C.V., Environment and Management Vedic Times to Modern

5 SMT 2403 AIRLINE MANAGEMENT This course is intended to develop in students an understading of airline management and to develop ability to work as a manager using this knowledge. Module : I Role of IATA and its function, ICAO its role and function, Airport Authority of India, Open sky policy, International conventions; Warsaw convention, Chicago convention Module : II Aviation Geography, IATA areas, sub areas & sub regions, IATA three letter city code, Airline code, latitude and longitude, International Date Line, Time Zones, calculation of time, GMT variation, concept of elapsed time, flying time and grounding time. Module : III Management of Airlines Types of airlines, airlines personnel and revenue earning, airport management, study of aircraft parts, the aircraft turnaround, the control tower, Airport facilities and special passengers, airport access, check in facilities, landing facilities for departing passengers, in-flight services, cabin component, audio and video projection equipment, emergency equipment for disembarkation, in-flight entertainment, classes of service with more comport. Module : IV Familiarization with OAG : three letter city and airport code, airline designated code, minimum connecting time, global indicator, familiarization with Air tariff : currency regulation, NUC conversion factors, general rules, planning itinerary by air, Introduction to fare construction, mileage principles, fare construction with Extra Mileage Allowance (EMA), Extra Mileage Surcharge. Module : V One Way and Return Trip, Circle trip journey, open jaw, add-on, mixed class journey, HIP check, Back Haul Minimum Check (BHC), CTM check Indirect Travel Limitation, Around the world fare, special fares. Issue of manual ticket, reservation procedure. MPD, MCO, PTA and their purposes, universal air travel plan: types of air travel card. Bank Settlement Plan (BSP)- Case studies of selected Airlines Modules. Suggested Readings: 1. Alexander T Wells; General Aviation Marketing & Management, 2 nd Edition, Krieger Publications, Jagmohan Negi, Air Travel Ticketing and Fare Construction, Kanishka, New Delhi, Stephen Shaw, Airline in Shifts & Management, Ashgate Pub, USA, R. Dogains, Airport Business Routledge, 2e Journal of Air Transport Management by Elseview Science, 2003

6 SMT 2404 DESTINATION MANAGEMENT This course is intended to develop in students an understading of destination management and to develop ability to work as a manager using this knowledge. Module I : International dimensions of travel and tourism - Factors influencing tourist behavior - The psychology of leisure travel - constraints to leisure travel -assessing travel markets. Module II : Issues relating to environment - social and cultural impact of tourism on the host region. Sources of resistance and support. Module III : Destination development - Evaluating tourism potential - supply and demand. Tourism planning and development - Plan formulation - Environmental Impacts - Administration of Tourism Development Plans. Module IV : Types of Tourism Eco Tourism, Health Tourism, Heritage Tourism, Pilgrimage Tourism, Festival Tourism, Conference, Convention and Event tourism, Sports tourism etc. Module V : Destination Marketing - Target markets -Advertising and Public Relations. Suggested Readings: 1. Pat Schaumann: The Gide to Successful Destination Management., Wiley J.K.Sharma: Tourism Planning and Development A New Perspective, Kanishka, Krishna K. Kamra: Managing Tourist destination Development, Planning, Marketing Policies, Kanishka Publishers, New Delhi, Ranjit Taneja: Destination Management, Alfa Publications, Frank Howie: Managing the Tourism Destination, Thomson Learning, 2003