4,500 INTERIOR DESIGN PROFESSIONALS, INCLUDING STUDENTS. At IDC, we know the value that building relationships,

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2 W E L C O M E At IDC, we know the value that building relationships, strengthening connections, and promoting your brand can bring to your business. IDC, along with our nine provincial associations, represents nearly 4,500 interior design professionals, including students. IDC will help you connect with those key people who source products and services for interior design projects, and with those who will form the next generation. Read on to see the many ways in which IDC can help your business achieve its goals. 4,500 INTERIOR DESIGN PROFESSIONALS, INCLUDING STUDENTS Susan Wiggins Chief Executive Officer swiggins@idcanada.org Jamie Shea Director, Business Development jshea@idcanada.org Debora Abreu Manager, Marketing dabreu@idcanada.org

3 WHY SHOULD I BECOME AN INDUSTRY MEMBER? Because I want to Promote my brand to the Canadian interior design community Communicate directly with my target market interior designers! Show my support for the industry and I want people to know it Receive updates about what is happening in the industry and how I can become more involved Gain access to exclusive events and marketing/communications programs PRIMARY SPECIALIZATIONS OF IDC MEMBERS APPROXIMATE PERCENTAGE OF INTERIOR DESIGN MEMBERS BC AB SK MB ON QC NB NS NL ***SOURCE : 2014 SALARY SURVEY NUMBER OF INDUSTRY MEMBERS BY PRODUCT CATEGORY Accessories, Upholstery Architectural Features & Specialty Finishes Artwork & Framing, Audio Visual, Construction Management, Hardware Products Appliances, Closets and Storage, Fireplaces, Glass, Graphic Design/Printing, Green/Eco Products/Materials,Photography, Plastic & Laminates Consultants, Millwork, Tile, Paint & Wallcovering Floorcovering Furniture Custom, Furniture Office Systems & Installation, Kitchen & Bath General Contractors/Trades, Lighting, Seating, Window Treatments & Coverings 2 % 3 % 4 % 5 % 6 % 7 % 9 % 18 %

4 INDUSTRY MEMBERSHIP LET S FIND THE BEST TIER FOR YOU! A ½ page listing in the IDC printed/online directory including company logo* 12 posts on IDC Twitter and Facebook pages $1,300 credit to be used towards IDC marketing programs ( broadcasts and mailing labels)** $1,000 to be used for participation in DesignEx events*** NEW! 50% off Designer Pages online directory Company logo with ID Connects and on IDC website homepage One month free company advertisement (created by you) in members only section of IDC website Up to 20 main contacts may receive subscriptions to participating publications NEW! One free job post on IDC s Career Centre Framed IDC membership certificate, 12 IDC partner logo stickers plus digital file One free use of the entire IDC facility at the IDC headquarters in Toronto NEW! Want a little bit extra? Add more main contacts for $25/per person! A ¼ page listing in the IDC printed/online directory* NEW! 4 posts on IDC Twitter and Facebook pages $325 credit to be used towards IDC marketing programs ( broadcasts and mailing labels)** NEW! 15% off Designer Pages online directory Up to 6 main contacts may receive subscriptions to participating publications NEW! 15% off a single job post on IDC Career Centre IDC membership certificate, 3 IDC Tier II logo stickers plus digital file A 1/3 page listing in the IDC printed/online directory including company logo* NEW! 8 posts on IDC Twitter and Facebook pages $625 credit to be used towards IDC marketing programs ( broadcasts and mailing labels)** $500 to be used for participation in DesignEx events*** NEW! 25% off Designer Pages online directory Company name on IDC website homepage Up to 10 main contacts may receive subscriptions to participating publications NEW! 50% off a single job post on IDC s Career Centre IDC membership certificate, 6 IDC Tier III logo stickers plus digital file Company contact information and one main contact listed in the printed/online IDC directory* NEW! 2 posts on IDC twitter and Facebook pages $50 credit to be used towards IDC marketing programs ( broadcasts and mailing labels)** NEW! 10% off Designer Pages online directory Up to 2 main contacts may receive subscriptions to participating publications NEW! 10% off a single job post on IDC Career Centre IDC membership certificate, 1 IDC Tier I logo sticker plus digital file *Inclusion deadline in the 2015 IDC Printed Annual Directory is April 1 st, 2015 **All credits must be used by December 31 st, 2015 ***Credits cannot be used at Okanagan or New Brunswick DesignEx; Maximum of $250 per DesignEx Show. ****There is an additional charge for entire facility rental

5 OPPORTUNITIES IN MY TARGET MARKET LET S PLAN YOUR MARKETING DOLLARS! BRITISH COLUMBIA IDIBC - Interior Designers Institute of British Columbia Student/Provisional Event Package (one package for three events) from $350 to $550 (February, March, April) Bowlerama Tournament from $100 to $700 (April) IDIBC AGM from $500 to $1,500 (May) Summer Party from $500 to $5,000 (June) Shine Awards Gala from $1,500 to $9,000 (September) Vancouver Island End of Summer Party from $250 to $1,000 (September) Member & Industry Member Breakfast from $250 to $500 (November) ALBERTA IDA Interior Designers of Alberta Design Awards Gala $1,500 to $8,000 (March/April) IDA AGM from $250 to $750 (April / May) Spring Pin Party from $500 to $1,500 (April / May) Back to Work Social in Edmonton from $250 to $1,000 (September) Hard Hat Party Edmonton from $250 to $1,000 (November) SASKATCHEWAN IDAS Interior Designers Association of Saskatchewan Winter Warm-up Saskatoon from $100 to $500 (January) Winter Warm-up Regina from $100 to $500 (January) IDAS AGM from $250 to $1,000 (March) Design Garage Sale from $500 (May/June) Appreciation Night from $250 (December) MANITOBA PIDIM Professional Interior Designers Institute of Manitoba PIDIM AGM from $500 (February) Student Event Package (one package for two events) from $350 (February, March) Summer Wind Up Party from $500 (June) Town Hall from $500 to $1,000 (November) Holiday Party from $250 to $500 (December) QUEBEC APDIQ Association Professionelle des designers d intérieur du Quebec Student Events Package Montréal (one package for three events) from $375 to $450 (February, April, October) Student Events Package Quebec City (one package for two events) from $375 to $450 (April, September) APDIQ AGM from $500 (May) Association s 80th Anniversary Party (November) ONTARIO ARIDO Association of Registered Interior Designers of Ontario Emerging Professionals Events from $250 to $500 (various) ARIDO AGM from $500 to $1,000 (March) Awards Gala from $3,000 to $12,000 (September) GTA (Greater Toronto Area Chapter) Career Xpress Student Event Packages from $200 to $400 (November, January, March) Gutterball Bowling Tournament $1,000 (March) GTA Chapter AGM from $250 to $2,500 (April) Golf Tournament from $575 to $2,500 (July) Art by Designers from $1,500 (April) 5 & Dime from $250 (June) GVC (Grand Valley Chapter) Student Event from $250 (January - TBD) CANstruction from $500 (February) GVC Chapter AGM from $250 to $2,500 (April) Holiday Party from $500 (December) NOC (Northern Ontario Chapter) (no information on events available at this time) SOC (Southern Ontario Chapter) Creator s Series from 1,000 to 10,000 (March) SOC Chapter AGM from $250 to $1,500 (April) Annual Vicki Woloschuk Memorial Golf Tournament from $750 to $1,450 (July/August) CEU Catchup Day from $250 (September/October) Holiday Party from $250 - $500 (November/December) WOC (Western Ontario Chapter) Career Xpress Student Event Packages from $200 to $400 (January, March) WOC Chapter AGM from $250 to $750 (April) Mini Golf from $500 (July) Detroit Walking Tour from $500 (September) Holiday Party from $500 (November) NEW BRUNSWICK ARIDNB Association of Registered Interior Designers of New Brunswick Golf Scramble from $175 to $1,100 (bi-annually in September) NOVA SCOTIA IDNS Interior Designers of Nova Scotia IDNS AGM from $1,000 (March) CANstruction Team from $1,000 to $1,500 (October) NEWFOUNDLAND IDNL Interior Designers of Newfoundland/Labrador IDNL AGM from $1,000 IDC IDC/IIDA Leaders Breakfast Program (Toronto and Calgary ) from $135 to $4,000 IDC Emerging Professional Program -- PROpel Series and Conference $7,500 EOC (Eastern Ontario Chapter) EOC Package, Includes: AGM, Holiday Party, Student Initiatives, Food & Wine Tour from $500 to $5,000 (year-round) NOTE: Information available at the time of printing. Events and dates are subject to change or cancellation.

6 DesignEx Trade Shows Formerly known as Table Top Trade Shows DesignEx trade shows are a great alternative to regular trade shows. They are cost-effective, intimate events where instead of a booth, companies are given a table top to showcase their newest or most popular products to qualified professionals and specifiers, including interior designers, architects and others from the industry. These events typically garner approximately 88% of Registered interior designers and are a great way for you to gain exposure and generate new clients. IDC runs this popular program nine times* with shows in British Columbia, Alberta, Saskatchewan, Manitoba, Quebec, Nova Scotia, New Brunswick and Newfoundland. NEW! ARIDO Northern Ontario Chapter (NOC) Sudbury, ON Coming Soon! 88% 12% DESIGNERS (SPECIFIERS) OF DESIGNEX ATTENDEES ARE INTERIOR ARE FROM THE BUILT INDUSTRY (ARCHITECTS, ENGINEERS, DECORATORS ETC) * IDC does not manage shows in Manitoba and Alberta. SHOW SCHEDULE APDIQ Montreal, QC February APDIQ I Quebec City, QC March IDIBC Vancouver Island Chapter Victoria, BC March IDNS Halifax, NS April IDIBC Okanagan Chapter Kelowna, BC May ARIDNB Saint John, NB May IDA Urban Encounters I Calgary, AB September IDA Urban Encounters I Edmonton, AB October PIDIM Design Exposition I Winnipeg, MB October IDNL St. John s, NL - October IDAS Regina, SK October IDIBC Vancouver Chapter Vancouver, BC - November NOTE: information available at the time of sending. DesignEx dates are subject to change or cancellation. WHAT OUR CURRENT INDUSTRY MEMBERS ARE SAYING ABOUT THE PROGRAM "Working with IDC as an industry member this year has been a great addition to our company resources. We have been able to connect with interior designers in our target market through events and marketing campaigns. The membership options are clearly laid out and the team made working with IDC productive and straightforward. They do everything they can to help you make the most of your membership benefits." DesignDocs Inc. Tier I Member "Connecting with interior designers is very important for Ceragres. By far, IDC is the best source to find and work with interior designers." Ceragres Tile Group Tier II Member Being an IDC Industry Partner makes life as a sales rep easy it provides us with the inside scoop on industry happenings, invitations to the hottest events, opportunities to network with the who s who in the interior design world, and ways to market our product and ourselves to a targeted interior designer community. The support it provides makes us feel like part of the Canadian interior design family, and we strongly believe in supporting the community that allows us to do what we do. Architex Partner SIGN ME UP! Visit our website at and click on Join IDC, Manufacturers and Suppliers to find the application form. Let s get started and welcome! Questions? Call or us. We are happy to help guide you through the process of becoming an Industry Member. Jamie Shea Director, Business Development jshea@idcanada.org Debora Abreu Manager, Marketing dabreu@idcanada.org