DSG and Direct Mail go together like MOUNTAINS AND SNOW ONE STRATEGIC FOCUS

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1 like MOUNTAINS AND SNOW ONE STRATEGIC FOCUS

2 like SAND AND SEA DEWEY SQUARE GROUP ADDS DIRECT MARKETING Obama for America The Dewey Square Group s work is well known. DSG s political and corporate communications leaders produce winning campaigns, cutting-edge communications and pioneering industry techniques. We have experience in creating and managing grassroots communications campaigns, at all levels, all over the country. Adding direct marketing formally to our service list makes perfect sense. We have depth in understanding of what persuades people to act for a cause, idea, or candidate. Direct marketing is a mainstay in paid communication to the grassroots. ABOUT DSGMEDIA TEAM Pat Ewing is the new head of the Direct Mail Division of DSGMedia. Pat s direct mail experience started with DDB Needham in NYC. She has produced mail plans and pieces for over two decades. Most recently, she was the owner of eye2eye communications, a national, award winning direct marketing firm. Pat was Senior Advisor to the Chairperson of the DNC and Deputy Chief of Staff for Vice President Al Gore. She s also managed many statewide elections throughout the nation. Jill Alper will head up DSGMedia, aided by Maria Cardona and Minyon Moore. DSG s political and corporate communications leaders are well regarded for producing winning campaigns, cutting-edge communications and leading the industry. The Southwest held two crucial purple states, Colorado and New Mexico. And, they The Dewey Square Group is now a full-service communications company, offering TV, radio, direct marketing and online services. can vote early. The goal was to persuade and to motivate folks to vote before Election Day. We created an integrated message plan that included mail, online, field, phones, TV and radio. We won both, increasing early turnout well beyond program goals. League of Conservation Voters LCV s Dozen got a new look using cut and paste art and humor. We also produced other booklets and voter guides.

3 like DESERT AND HEAT VoteVets OUR APPROACH: PERSUASIVE DIRECT MAIL VoteVets is an organization dedicated to giving voice to Iraqi Veterans that support progressive policies. We used photos of Vets and told their story to give a fuller You Get SEM (Storytelling, Emotional, & Memorable Ads). We use simple storytelling and crisp images that are based on emotion how the audience feels and where they live. It never works to tell them what to think. Creating a Narrative. It is that narrative that answers the question: Why should I care and why should I act? Culturally Appropriate Messaging. We go into a community and get to know it, how it talks, how it sees itself. Then we create communication materials that are attentive to that particular community. We emulate their values, desires and ideas to create the message. perspective and accounting of candidates votes and policies. DIRECT MARKETING CHANGES WITH THE TECHNOLOGICAL TIMES We can take print-quality photos on our phones. We have instant access to photo shoots that onsite can be added directly into our design. On the most advanced printers we can customize photos or copy for each mailer printed for a targeted individual. We can add a recipient s name as art. People react to visual advertising 65-80% more strongly than words. We can match a mailing list to GPS coordinates so we can give voters directions to his local ballot drop off location or customers information relevant to her local store. With a QR code, we can direct someone to your website by taking a picture of the code and have it routed to your site. Creativity drives the technology and allows for precise customization and maximum integration with other message mediums. AFL-CIO For the AFL-CIO, creating a connection between work and workers rights is paramount. We captured over 3,000 pictures and organized these moving portraits for everyone s use. Then, we produced mail that captured the spirit of America s workers.

4 like TREES AND LEAVES Sorenson Communications Sorenson makes TDY machines for the deaf community. The Americans with Disabilities Act makes these machines accessible through education, marketing and reduced cost. HOW WE WORK: ONE STRATEGIC FOCUS DSGMEDIA The Dewey Square Group is now a full-service communications company that offers TV, radio, direct mail and online media all under DSG Media. We produce the advertising you need for your company, grassroots effort, or campaign. We can produce each of our communications services separately, or together and integrated into one plan. We offer TV, video, radio, direct marketing, online, grassroots communications, and earned media all in one shop. WHOLE FUSION MESSAGING: REAL INTEGRATED MEDIA PLANNING Funding cuts have been proposed several times over a few years. Each time we mobilized and grew response rates from 35% to above 50%. We also created a permanent activist list that included all contact information. Whole Fusion Messaging is state-of-the-art planning that integrates communications, messaging, and products soup-to-nuts in one plan. People take their information from dozens of sources. Over time, all these sources come together to give your target audience an impression of your company, idea, or campaign. The Whole Fusion Message Plan is unique. In addition to creating a powerful message, we will put together an effective combination of the best communication tools available in order to accomplish your goals. Whole Fusion Messaging - The future of advertising. Multicultural We have tested, argued, photographed and mailed to countless different cultures. We have written mailers in a couple of dozen languages. We use powerful photos and messages to create powerful connections.

5 like MAIL AND BOXES DEWEY SQUARE GROUP 1001 G Street, NW, Suite 400e Washington, DC (202) PAT EWING pewing@deweysquare.com ONE STRATEGIC FOCUS