Marketing Services Media Kit

Transcription

1 E-proDirect Marketing Services Media Kit E-proDirect, shaping the growth of group business through effective marketing 4281 NW 1st Avenue Boca Raton, FL 33431

2 Innovative, Original, and Experienced The Company - E-proDirect is a direct marketing and lead generation firm offering targeted prospecting, solicitation and electronic mail marketing campaign management designed specifically for the meetings and hospitality industry. We have successfully developed and managed marketing campaigns for over 200 clients resulting in thousands of new group room opportunities making our campaigns the most cost effective, result driven, and sensible solution to generating new group business for Hotels, Convention & Visitors Bureaus, and other meeting suppliers. The Vision - To help our clients grow their group market segment through cost effective marketing solutions that create awareness, educate, and motivate immediate responses. To treat all our clients as though they are our most important Military client and deliver quality marketing campaigns that exceed their level of expectations. Religious Established - October 2001 Government Our Team - The E-proDirect team of professionals offers a tremendous amount of diversity and come from many different business backgrounds. Not only Fraternal do we have over 35 years of combined experience in the travel and hospitality industry but we also offer several years of experience in marketing, public Education relations, graphic design, and copywriting. This diversified experience allows us to better understand our client s specific needs and offer them the most effective service possible. Intermediary Proven Performance Association Corporate marketing has proven to be the most effective way to market your business. It offers a response rate of between 5% and 15% as compared to a traditional direct 0.00% postal 20.00% mail campaign 40.00% response 60.00% rate 80.00% of between.05% and 5%. Not only is it highly effective but it produces the best return on investment of any direct marketing medium. Cost / Response Comparison Traditional Direct Mail Cost Per Piece Approx $0.22 Approx $1.00 Speed to Market 3 weeks 6-8 weeks Response Time 2 days 6-8 weeks Response Rate 5% - 15%.05% - 5% **These response rates are industry averages. E-proDirect does not guarantee the same result.** Page 2

3 Other benefits of marketing are: Faster "speed to market" than typical marketing campaigns. is the preferred method of communication among most meeting planners. It offers the opportunity for recipients to take immediate action to your message. It offers a better way to track results and make informed decisions. It is an inexpensive way to "test" specific markets. It improves customer loyalty. Helps build brand awareness quickly. It offers an effective way to communicate with customers on a regular basis. If offers the opportunity to react quickly to specific business needs. It is ideal for several types of marketing objectives. With an electronic brochure campaign you are able to offer specials and up-to-date information quickly. Not only does this benefit your customer but e-brochures can save you thousands of dollars each year on printing costs. Simply put our database of planners produce group opportunities E-proDirect s marketing results: Total # of group leads generated = 3425 Total # of potential group room nights = 359,625 Total amount of potential group room revenue = $60,776,625 (based on an ADR of $169.00) Page 3

4 A Process so Advanced it s Actually Simple E-proDirect s primary goal is to help companies related to the hospitality and meeting & convention industry make contact and build business relationships through targeted electronic mail marketing campaigns. Our associates have over 25 years of combined experience in the sales and marketing arena of the hospitality and meeting planning industry. We will consult with you every step of the way from building your list of targeted prospects from our database or yours, designing the perfect result driven message you want to send, to launching your campaign and tracking the results. We have developed a very simple 4-step process that allows you the opportunity to get your message out to your target market in as little as 3 weeks. Our service can be used for several different applications such as responding to need date times, reacting to short term cancellations, and getting the message out about special promotions to name a few. 4 Step Process As your online marketing and promotion consultants, E-proDirect provides complete services included in the following four-step process: 1. List Compilation Drawing from the most qualified and trusted sources, we compile a list of recipients designed to generate the maximum results from your specific target audience. Our database includes over 80,000 qualified meeting planners from around the country. We can compile a list that precisely matches the specific profile of planners you would like to deliver your message to. 2. Message Composing The percentage of response to your marketing will depend on the effectiveness of your message. We consult with you to develop and compose powerful messages that incorporate mechanisms prompting immediate responses for requests for proposals, request for hotel salesperson contact, and further information to be sent such as sales kits, menus, etc 3. Message Delivery We handle every aspect of your delivery. All s will be personalized to the recipient's name and will be from you. Page 4

5 4. Reporting & Follow-up Our reporting system allows us to track results by market segment and geographical area and report out to you: Number of e-brochures Delivered Number of e-brochures Opened and Viewed Number of click-through from links on the e-brochure Our Database Reach your specific target market: Corporate Association Religious SMERF Government Sports Geographical Location Our database includes over 80,000 qualified meeting planners from around the country and is updated daily. E-proDirect's Database research and development team has compiled our database from several sources including: industry Military publications & directories, internet research, telemarketing efforts, and referrals from Religious meeting planners already within our database. Government The E-proDirect database offers the most qualified and targeting capabilities to ensure you are reaching the precise market you are intending to relay your message to. Based on your target market our database can be pulled from the following criteria: City or State planner is geographically located in. Specific Market Segment - Corporate, Association, Religious, Education, Fraternal, Government, Military and Intermediaries Fraternal Education Intermediary Association Corporate 0.00% 20.00% 40.00% 60.00% 80.00% Page 5

6 We do Business with the Best in the Business Affinia Hotels: Affinia Manhattan, NY The Benjamin, NY Delaware North Companies Parks and Resorts: Asilomar Conference Grounds, CA The BALSAMS, Grand Resort Hotel, NH Tenaya Lodge at Yosemite Park, CA Embassy Suites Hotels: Embassy Suites Concord-Charlotte, NC The Evans Hotels: Bahia Resort Hotel, CA Catamaran Resort Hotel, CA The Lodge at Torrey Pines, CA Harrah s and Harveys Hotels and Resorts: Harrah s and Harveys Lake Tahoe, NV Hilton Hotels and Resorts: Hilton London Ontario, Canada Hilton Garden Inn: Hilton Garden Inn DC/Greenbelt Hilton Garden Inn Richmond South/Soutpark, VA Hyatt Corporation: Hyatt Regency Bonaventure, FL Le Meridien Hotels and Resorts: Le Meridien Sunny Isles Beach, FL Page 6

7 Marriott and Renaissance Hotels & Resorts: Burkshire Marriott Conference Center, MD Doral Golf Resort & Spa, a Marriott Hotel, FL Harbour Beach Marriott Resort & Spa Hartford Marriott Downtown, CT Horseshoe Bay Resort, A Marriott Resort, TX Hutchinson Island Marriott, FL JW Marriott Cancun Resort & Spa, Mexico JW Marriott Desert Ridge Resort & Spa, AZ JW Marriott New Orleans Hotel, LA Key Bridge Marriott, VA Marriott Detroit at the Renaissance Center, MI Marriott New Orleans Convention Center, LA Marriott New York at the Brooklyn Bridge, NY Miami Marriott Biscayne Bay, FL New York Marriott East Side, NY Orlando World Center Marriott, FL Princeton Marriott Hotel & Conference Center at Forrestal, NJ Renaissance Austin Hotel, TX San Francisco Marriott, CA Tampa Marriott Waterside Hotel and Marina, FL Cluster Mailings: Marriott & Renaissance Caribbean and Mexico Resorts Marriott & Renaissance Hotels Eastern Region Marriott & Renaissance Hotels Midwest & Southeast Regions Marriotts of Detroit, MI Marriotts of Maryland Marriotts of New England Marriotts of New Jersey Marriotts of San Antonio Page 7

8 Sheraton Hotels and Resorts: Sheraton Myrtle Beach Convention Center Hotel, SC Sheraton New Bern Hotel and Marina, NC Sheraton New York Hotel & Towers, NY Sheraton San Diego Hotel & Marina, CA Sheraton Stamford Hotel, CT Starwood Hotels & Resorts: Cluster Mailings: Starwood Hotels and Resorts of Arizona Starwood Hotels and Resort MidAtlantic Region The Luxury Collection: The Ballantyne Resort, NC The Phoenician, AZ The Resort at Singer Island, FL Westcoast Hotels: Valley River Inn, OR Westin Hotels and Resorts: Westin Aruba Resort Westin Charlotte, NC Westin Oaks and Westin Galleria, TX Westin Peachtree Plaza, GA W Hotels: W Atlanta, GA Page 8

9 Independent Hotels & Resorts: Buena Vista Suites, FL Caribe Royale Resort, FL Cypress Bend Golf Resort & Conference Center, LA Estancia La Jolla Hotel & Spa, CA Fontainbleau Resort Miami Beach, FL Hawthorne Hotel, MA Inn at the Ballpark, TX The Kessler Collection Mammouth Mountain, CA The Palms, NV Peppermill Hotel Casino, NV Sandestin Golf and Beach Resort, FL The San Luis Resort, Spa and Conference Center, TX Winter Park Resort, CO Convention & Visitors Bureaus: Metropolitan Tucson Convention and Visitors Bureau Destination Management Companies: Absolutely Charleston Additional Industry Suppliers: Avis Rent A Car Disney Meetings Dance Heads Page 9

10 Glowing Testimonials My experience with E-proDirect is has been refreshing. They have shown care, attention and quality service to the projects we have worked on together. Their customer service and creative ideas are fantastic and executed with professionalism and boundless enthusiasm. Most importantly, E-proDirect is on-time, on-budget, and has hit every target we have set for our projects together - Tonya Petrunak, Director of Meetings and Conventions Greater Reading Convention and Visitors Bureau Page 10

11 An Exceptional Value Direct electronic mail is the most cost-effective means of advertising over any other direct marketing means. It is actually a fraction of the cost of a traditional direct postal mailing. Due to each one of our electronic mail marketing campaigns being custom tailored, it will require us to obtain certain information from you about the goals and expectations of your campaign to give you an exact figure. The following will give you some general pricing guidelines: Design Fee: $325.00* for a standard design consisting of: Formatting of images. One (1) table or grid (for need date calendars, function space, etc.). Completed contact information in the footer at the bottom of the page, including hotel name, address, phone, fax and web site hyperlink. Consultation to determine what message you would like to send out. *With a minimum mailing to 4,500 planners. Should you elect to use an e-brochure that has already been created for your organization a formatting fee of $ will apply Delivery Fee: The fee to deliver the to your targeted list from our database is $0.15 per delivered address. The above fee includes: Selection of targeted meeting planners from our database. Delivery of all s to your targeted list. Tracking report to confirm number of s delivered, and request for proposals received. Response & Request for proposal Tracking: Any responses, requests for further information, or requests for proposals will be sent directly to you from E-proDirect for immediate follow-up with the Meeting Planner. For More Details Tracy L. Fairman, Chief Operating Officer P- (561) / F- (561) [email protected] Chaunsea Keller, Vice President, Business Development (405) [email protected] Michele Sherer, Account Executive (407) [email protected] Cindy Eddleman, Account Executive (913) [email protected] Page 11

12 E-proDirect LLC 4281 NW 1st Avenue Boca Raton, FL 33431