Data Quality Solutions for a Global Marketplace

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1 Data Quality Solutions for a Global Marketplace

2 Welcome to Melissa Data Your Partner in Data Quality Contact data quality. It s all we do and we do it better than anyone in the industry. Since 1985, Melissa Data has provided organizations with a leading suite of software, developer tools, and Web services to achieve the highest level of data accuracy and completeness everything you need to improve customer communications, increase revenue, and fuel growth. Why Melissa Data? Unlimited technical support Free trials with absolutely no risk Affordable solutions that scale to fi t your business needs Customers & Partners

3 Worldwide Technical Support Melissa Data offers unlimited, worldwide technical support to meet your organizational needs. With your purchase, you will receive: Unlimited Proof of Concept (POC) Proof of Concept will demonstrate all the functionality of Melissa Data s products using demo data. Unlimited Technical Support Includes: tech assistance to ensure proper use of products; provide clients with sample codes; and help get client s sample test/codes up and running in their environment. Consulting with Melissa Data Professional Services Includes: product training; data quality consulting to resolve complex issues; and custom development services. Free Data Audit! Let us analyze your address data and build a custom report for you. You can see for yourself just how good the quality of your data is. us at: sales@melissadata.com

4 Consume Our Solutions the Way YOU Want We offer a variety of ways to consume our data quality solutions. No matter what the size of your organization or the sophistication of your IT/development team, we offer a solution that is right for you. We make it easy, efficient, and safe to clean and update your contact data. Developer Tools: Cloud Services - Hosted solutions for Data Quality without any maintenance headaches Multiplatform APIs - Fast, on-premise solutions for any OS or Development Language SSIS Components - Custom data cleansing transformation components for Microsoft SQL Server Integration Services Business Tools: Software - GUI-based matching, mailing, & list hygiene software Batch Processing Services - The fast & easy way to clean, update, & enhance your contact database; ask about our Full Automation Option for processing day or night, 24/7/365 Via Excel Spreadsheets - Clean & enrich your data in Excel with Listware for Excel Add-in

5 Monitor, Measure, & Analyze Your Data Profi ler Object is a multiplatform API or SQL Server component that analyzes new data before its merged into a data warehouse, and then helps ensure data quality once it has been warehoused. It provides a great number of statistics, at varying levels of details, allowing users to develop informed strategies on how best to manage and employ their data. Discovers existing data quality weaknesses in your database Enforces business rules on incoming records at point-of-entry Allows the building of metadata repository that aids in data governance and building strategic datamarts Enforces business rules on incoming records, so you can maintain data standardization

6 Correct & Complete Contact Data Via the Cloud Our Full Contact Data Quality solution-- Personator --goes beyond simple contact data validation and performs cuttingedge Data Quality Uplift. This Cloud Service cross-references the validity of contact data by verifying your customer record is deliverable, and that names correspond to address, , and telephone data. We created it for both large-scale organizations to freshen legacy data and e-commerce retailers wanting to verify contact data at the point-of-entry. Personator features four powerful functions: Check - Parse & validate all types of contact data & geocode addresses Verify - Ensure name, address, phone, & connect to one contact Append - Add geocode info, addresses, phone numbers, names, & company names to your records Move - Get the current addresses for individuals & companies that have moved in the last 10 years

7 Address Verification Solutions Melissa Data s Global Address Verifi cation solutions ensure you have the most accurate address information for over 240 countries and territories. Our global solutions validate and cleanse addresses from all over the world to increase shipping and mailing accuracy, lower costs, and improve overall effectiveness of your marketing initiatives. Cover 240+ countries and territories Put addresses in standardized mailing format for each specifi c country Correct and standardize global addresses for better matching and consolidation Support for 8+ alphabets Add missing components such as postal codes, region, etc. Country detection for addresses not specifi cally tagged

8 Auto Address-Completion Solution Speed up address entry on Web forms and back-end applications and get the correct address 100% of the time. Express Entry is an auto-completion tool that integrates easily into CRM and Call Center applications. It validates addresses as they are entered, speeds up e-commerce checkout, and improves data quality. Express Entry s type-ahead search functionality makes it easier for users to enter addresses with up to 50% fewer keystrokes. Save money - reduce returned or misdirected invoices & shipments Auto-complete addresses for 240+ countries & territories Reduce lost leads due to form abandonments Upgrade the user experience by making address entry easier

9 Phone Verification Solutions Melissa Data s Phone Verifi cation solutions enable accurate verifi cation and correction of worldwide phone numbers for over 200 countries and territories. Update area code and prefi x combinations and identify the type of phone number to reach customers quickly and enhance telemarketing effi ciency. Determine what country the phone number is from Provide geographic information & lat/long coordinates Return the predominant language spoken in the phone number region to help prevent the call from being lost in translation Return the time-zone code to manage customer relations Identify numbers as cell, landline, VOIP, & residence, business, or home offi ce

10 Verification Solutions Increase deliverability and enhance response rates with Melissa Data s Verifi cation solutions. Validate and parse addresses, correct common typographical errors, and standardize addresses as they are entered. Our solutions eliminate the need for a confirm fi eld, which can decrease Web form conversion rates. Correct general formatting and syntax errors (i.e., ) Verify the domain exists and is responsive using a Web Service Domain Lookup Find misspelled domains and correct them (i.e.,, correcting joe@version.net to joe@verizon.net) Connect directly to SMTP server for verifi cation

11 Geocoding Solutions Melissa Data s Geocoding solutions assign latitude and longitude coordinates to international addresses for a better understanding of your customers based on location, and to improve business analytics, logistics, and critical decisionmaking. Our Geocoding solutions incorporate spatial data from multiple private and government sources a process called confl ation to deliver the most accurate rooftop/delivery point geocoding available. In addition, it features a reverse lookup and is able to append one or more of the closest addresses based on latitude and longitude. Geocoding for 40+ countries Rooftop precision for 95% of all U.S. addresses Pinpoint customer locations & clusters Develop store locator lookup routines Map consumer demand trends for effective marketing Improve service call response times & delivery schedules Look up an address from latitude/longitude coordinates

12 IP Location Solutions IP Locator helps you identify an Internet user s geographic location by using an IP address lookup database that utilizes more than 20 different techniques to determine the physical location of an IP address including the country, region, city, latitude, longitude, ZIP Code, ISP, and domain name. The data information is updated and monitored continuously. Understand your visitors better by geographic location Deliver relevant content to end users Redirect users to specifi c language/country pages Reduce credit card fraud Prevent password sharing & service abuse Ideal for e-commerce & website tracking

13 Name Parsing Solutions Create personalized messages and identify the gender makeup of your database with Melissa Data s Name Parsing solutions that parse full names and multiple names into fi ve components: Prefi x; First; Middle or Initial; Last; and Suffi x. The solution recognizes more than 190,000 first and last names so you can correct a misspelled name like Jonh to John or apply a gender code to each record in your database. Identify gender based on first name Catch vulgar & fi ctitious words that lead to waste & fraud Add casing for company names Create personalized salutations to increase response rates Customizable - add your own names

14 Free-Form Parsing Solutions RightFielder converts name, address, phone, and text into structured contact data for use with an RDBMS. RightFielder turns unorganized data into accurately fi elded data using powerful entity recognition and identifi cation algorithms to recognize where fi elds begin and end, and assign the contents to the correct output property. How RightFielder Recognizes and Organizes Contact Data This solution recognizes up to three lines of street addresses, city, state, postal code and country, and extracts names, company names, and Web addresses, and phone numbers. It grabs contact info from free form or unfi elded textual data as well as reorganizes inconsistent fi elded data into new columns with a single data type. RightFielder can also defi ne and re-fi eld custom data types like IP addresses, dates, and proprietary account number formats

15 Matching Solutions Melissa Data s advance matching solution MatchUp is a powerful tool that helps identify the most diffi cult-to-detect duplicate records giving your organization the most accurate, unifi ed view of your contact data across the enterprise. By correctly consolidating your data using MatchUp, you will reduce costs and dramatically increase the effectiveness of any data mining or business intelligence initiatives. How MatchUp Works MatchUp leverages advanced fuzzy matching algorithms and deep domain-specifi c knowledge to granularly identify matches between names and nicknames, street/alias addresses, companies, cities, states, postal codes, phones, s, and other contact data components. Identify related entries within or across multiple datasets to discover profi table relationships Eliminate excessive rules-based matching Find & link data despite content errors & omissions

16 Data Quality Plug-ins for Shopware & Magento Melissa Data offers address verifi cation and address auto-completion plug-ins for two of the world s leading e-commerce platforms--shopware and Magento. These plug-ins feature two powerful data quality components: Global Express Entry - Auto-completes pre-verifi ed addresses in real time and speeds up form entry. Global Address Verification - Validates and cleanses domestic and international addresses after checkout for over 240 countries and territories. Reduce form abandonment - Enter address information with up to 50% less keystrokes to Improve address data quality - Only verifi ed addresses enter your system Reduce returned shipments, associated charges & customer support issues Speed-up deliveries & ensure customer satisfaction

17 Easily Clean Your Salesforce CRM Data Melissa Data s Salesforce plug-in verifi es international and domestic address, name, phone, and information. Users can quickly and easily verify, check, and update their CRM contact information -- in real-time or batch. The plug-in features an address auto-completion component so users can begin typing a contact s address, and then fi ll in the address data fi elds with the appropriate verifi ed and formatted address (including city, state/province, postal code), saving up to 50% in keystrokes. Verify addresses in 240+ countries and territories Increase sales when your prospect contact data is clean and up-to-date Reduce returned mail and shipments Convert addresses to latitude/longitude coordinates for mapping and targeting purposes

18 List Cleanup in Excel Globalize your business and reach new customers with a validated, completed, and up-to-date Excel contact list. Listware for Excel is a powerful add-in that cleans and enriches your international contact data in an Excel spread sheet. It s easy-to-use: simply open your spreadsheet; click the Listware tab; select the records to process; and start cleaning your list. Verifi es & corrects address data for 240+ countries & territories Geocodes address data for 40 countries Verifi es, corrects, & standardizes name, address, phone & info (U.S. only) Updates addresses of individuals/business that have moved (U.S. only) Appends missing s, names, addresses, & phone numbers Auto-complete functionality for U.S. addresses

19 SQL Server Integration Services (SSIS) Data Quality Components for SSIS is a suite of data transformation components for Microsoft SSIS to verify, correct, standardize, consolidate, and update your contact data. Each component is easy to use and features an intuitive interface with drag/drop capabilities. Parse, verify, & standardize addresses for over 240 countries/territories Transliterates many major character sets & displays output in either native or Roman characters Parse, verify, & standardize phone numbers for 200+ countries Parse, verify, & standardize addresses Geocode global postal addresses by adding lat/long coordinates Identify Web visitor s geographic location Identify duplicate records with domain-specifi c knowledge of contact information Automate Golden Record selection through a Data Quality score

20 Contact Zone Contact Zone is the perfect tool for any size organization from small start-ups to large enterprises. With its powerful extract, transform, and load (ETL) capabilities, and intuitive graphical interface, Contact Zone makes it easy to clean, validate, enrich, and integrate customer contact data without any manual coding. It s this powerful functionality that transforms your data into actionable, valuable information. The software connects to any database, including Microsoft Access, Excel, SQL Server, Oracle Database, IBM DB2, Salesforce, SAP, XML, and many others, and operates as the central hub for all your data cleansing needs. Parse, validate & standardize international contact data Eliminate duplicate records and/or match records for a single, accurate view of contacts Add lat/long coordinates to international postal addresses Identify geographic location of website visitors Update addresses via change-of-address processing Presort for First-Class TM & Standard Mail discounts

21 Data Enhancement Services Bureau Melissa Data offers a full menu of verification and enrichment solutions for U.S. and international data via our Data Enhancement Services Bureau. Our Data Services specialists take your list, in any format, and quickly process it for any service or combination of services you require; low minimums and automation makes sending and receiving jobs easier than ever. Data Services: U.S. NCOA Link & Canadian Change-of-Address - Qualify for postal discounts & reduce undeliverable mail Global Address Verification - Conform to each country s postal standards Appends - Add consumer & business s Reverse Appends - Match name & postal address to your records Deduplication - Merge/purge duplicate records in different formats Demographic Appends - Add U.S. & Canadian business & consumer lifestyle types Geographic Appends - Rooftop geocoding, County FIPS, etc. Suppression - Identify & purge addresses of deceased individuals, inmates at correctional facilities, & do-not-mail registrees Call for more details:

22 Melissa Data Partner Program Melissa Data offers organizations a great opportunity to earn signifi cant recurring revenue. You can integrate Melissa Data products into your applications to add data quality functionality, deliver a sustainable competitive advantage, and increase profi t opportunities. Leverage the power of Melissa Data s data quality tools to cleanse, consolidate, integrate, update, and enrich critical information assets. Our two partner programs: Referral Partner - Receive compensation for bringing us new business OEM Partner - Embed/bundle Melissa Data solutions into your products to expand your functionality Join Today

23 Melissa Data Corporation Worldwide Headquarters Avenida Empresa Rancho Santa Margarita, CA, USA Toll Free: linkedin.com/company/melissa-data

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